Supercross LIVE! 2014 – East Rutherford 4/26/14 – Monster Energy Supercross Animated Track Map

16 04 2014

April 16, 2014 – (Motor Sports Newswire) – Check out this 3D Animation of the Monster Energy Supercross track that will be in East Rutherford 4/26/14. See it in person by getting your tickets today at: http://www.supercrossonline.com/Event…

Monster Energy AMA Supercross, an FIM World Championship, is the world’s premier indoor motocross circuit, comprised of 17 races of heart-stopping action in some of the largest venues in North America. Every week, the best riders from across the globe, like former champions Ryan Villopoto, James Stewart, Chad Reed and Ryan Dungey seek to outrace each other on the sport’s most challenging courses. Featuring tight corners, fast straightaways, challenging rhythm sections, and vertigo-inducing jumps, these tracks pack excitement into every inch of dirt. Get your 2014 Monster Energy Supercross tickets today! More info: http://www.SupercrossOnline.com

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Yamaha Motor: ASEAN Sports Brand Strategy, Indonesia to Manufacture and Sell YZF-R15

16 04 2014

IWATA, JAPAN – April 16, 2014 – (Motor Sports Newswire) – Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that Indonesia will follow in the footsteps of India to commence manufacture of the 150cc supersport model, YZF-R15, for launch on the Indonesian market from May this year.

The YZF-R15 is a full-scale supersport model that inherits its body design directly from the YZF-R series, and exhibits the sporty ride and easy urban handling characteristic of the 150cc class. Produced and sold in India since 2008, group company YIMM (PT. Yamaha Indonesia Motor Manufacturing) will now also manufacture and sell this model in Indonesia.

140416 Yamaha yzf-r15In recent years, there have been signs of a shift in demand in the Indonesian two-wheeler market from scooters used as a means of transport to sports models for leisure.

Sports models are highly sought after by the young male demographic in particular, and the V-IXION, sold since 2007, has become a popular model, achieving the biggest share of the Indonesian sports category.

Additionally, in 2009, YIMM became the official sponsor of the MotoGP Yamaha Factory team, and have been implementing a brand strategy that emphasizes “racing” and “sporty image” through development of marketing initiatives that leverage their racing involvement, and the introduction of supersport flagship models YZF-R1 and YZF-R6 in November last year.

Yamaha Motor expect a similar type of market to take shape throughout the entire ASEAN region in the future, and with Indonesia as the starting point, will build this brand and increase sales through progressive strengthening of the YZF-R series line up.

YZF-R15 (Indonesia Specifications)

Model YZF-R15(blue/red/black)
Launch Date May 2014
RRP 28 million rupiah (on the road price in Jakarta)
Target Sales 50,000 Units (One year from release, in Indonesia)

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BRP Celebrates 15th Anniversary of the Rotax Max Challenge Grand Finals in Valencia, Spain

16 04 2014

GUNSKIRCHEN, AUSTRIA – April 16, 2014 – (Motor Sports Newswire) – BRP will celebrate the 15th anniversary of the Rotax MAX Challenge Grand Finals (RMCGF) at Kartodromo Internacional Lucas Guerrero in Valencia, Spain from November 25 to 29, 2014.

“We are proud to celebrate the 15th anniversary of the RMCGF, especially in Spain as it will be our first time on the Spanish mainland,” said François Tremblay, marketing director, Rotax kart engines, BRP. “We hope to attract a broad audience thanks to the region’s history of motorsports racing.”

Valencia is not only famous for its historic monuments, views and cultural attractions, it is also known for its motorsport events like the Formula One Grand Prix and the motorcycle Grand Prix. Close to 300 qualified Rotax MAX Challenge Grand Finals racers, coming from over 50 countries, will feel the spirit of racing in Valencia’s Kartodromo Internacional Lucas Guerrero.

“Hosting the 2014 RMCGF is a great opportunity to promote internationally our brand-new facility in Chiva, which is located about 30 km from Valencia,” stated Lucas Guerrero, GT-series driver and owner of the karting circuit.

“The karting market is growing in Spain and we are confident the Grand Finals will further support the market development in that region,” said Arnaldo Frias, general manager, Korridas e Kompanhia, Spanish distributor of BRP’s Rotax kart engines and co-host of the event.

The number of participants to the RMCGF has grown steadily over the past 15 years. The 2013 RMCGF was held in New Orleans, United States, and welcomed 360 drivers coming from nearly 60 countries. At that time, BRP held a contest where participants raced to adjust a balance drive. The winner, 20-year-old racer and mechanic Matas Kiznis from Lithuania will visit Valcourt, Canada, birthplace of the Ski-Doo snowmobile, from May 7-9, 2014, to discover BRP first-hand.

“I have been using Rotax engines since 2008,” Kiznis enthused. “I entered the BRP contest because I didn’t want to miss the opportunity to see how the number-one products in the world are manufactured.”

The Rotax MAX Challenge (RMC) is a professional kart racing series established, owned and organized by BRP and its Rotax kart engine distributors. Approved by and in compliance with CIK / FIA, the RMC is a “one-make-engine” formula: only Rotax kart engines that are checked and sealed (for equal performance) are allowed. The success in the competition is mainly up to the skills of the driver.

About BRP

BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am roadsters, Evinrude outboard engines and Rotax engines for karts, motorcycles and recreational aircraft as well as inboard jet propulsion systems for boats. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide. www.brp.com, @BRPnews, www.rotax-kart.com

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Harley-Davidson, Marvel Join Forces in National Search for Real-Life Fan to Star in New Digital Franchise

16 04 2014

Iconic Brand Reunites with Marvel to Debut new Street 750, Cast Mini-Movie and Digital Comic via National Contest

MILWAUKEE, WI – April 16, 2014 – (Motor Sports Newswire) – Harley-Davidson and Marvel Entertainment, LLC, have teamed up once again to defend freedom and tame explosive city streets in – and beyond – the popular film franchise, Marvel’s Captain America: The Winter Soldier. Since the early days of Captain America, he has been associated with Harley-Davidson, and the latest chapter of the film saga is no different as the Super Hero now revs up a brand new Harley-Davidson Street 750.

Harley Davidson Motor Company Marvel

To unite fans of both brands, Harley-Davidson is seeking candidates to join Captain America as “Agent 1″ and star in a brand-new digital franchise, which will introduce a new chapter of action, including a group of characters created by Marvel’s Custom Division exclusively for Harley, and feature the new Harley-Davidson Street 750. The mini-movie and digital comic will debut in Marvel and Harley-Davidson online and social channels this summer.

“Our collaboration with Marvel puts fans directly into the center of the action like never before,” said Dino Bernacchi, Harley-Davidson U.S. Director of Marketing. “Starring as the hero in this new chapter with Marvel is not only the new Street 750 – but a real-life fan as well. The Street’s features are right in line with the authenticity, toughness, action and individualism for which Captain America is known and revered by fans around the world, and sourcing our new hero directly from that pool is equally as real and authentic.”

Digital Casting Call

To enter the Harley-Davidson Captain America: The Winter Soldier online contest, special agent hopefuls are invited to complete an online skills assessment and select a custom bike of their choice at www.h-d.com/marvel. After completing the assessment, each candidate receives a badge and special promotional offer. Legal residents of the United States who are at least 18 years of age can enter now through April 30.

One grand prize winner will not only land the role as the eponymous “Agent 1,” they also will rule the streets with a brand new custom Harley-Davidson Street 750 motorcycle and a rider training course, including a stunt riding lesson with Marvel’s Captain America: The Winter Soldier stunt rider Riley Harper.

The Street 750 and Street 500 from Harley-Davidson, the latest additions to Harley-Davidson’s Dark Custom line-up, feature the all-new liquid-cooled Revolution X™ engine, housed in a narrow and lean chassis built for agility. New suspension and a broad handlebar sweep provide the confidence and maneuverability you need when managing tight turns and fast moves in defense – or pursuit of – freedom. It also has the premium, minimalist Dark Custom style that serves as a blank canvas for riders to customize.

About Marvel’s Captain America: The Winter Soldier

After the cataclysmic events in New York with The Avengers, Marvel’s Captain America: The Winter Soldier finds Steve Rogers, aka Captain America, living quietly in Washington, D.C. and trying to adjust to the modern world. But when a S.H.I.E.L.D. colleague comes under attack, Steve becomes embroiled in a web of intrigue that threatens to put the world at risk. Joining forces with Natasha Romanoff aka Black Widow, Captain America struggles to expose the ever-widening conspiracy while fighting off assailants sent to silence him at every turn. When the full scope of the villainous plot is revealed, Captain America and the Black Widow enlist the help of a new ally, the Falcon. However, they soon find themselves up against an unexpected and formidable enemy—the Winter Soldier.

Based on the ever-popular Marvel comic book series, first published in 1941, Marvel’s Captain America: The Winter Soldier is produced by Kevin Feige, p.g.a., directed by Anthony and Joe Russo, from a screenplay by Christopher Markus & Stephen McFeely, and stars Chris Evans, Scarlett Johansson, Sebastian Stan, Anthony Mackie, Cobie Smulders, Frank Grillo, Emily VanCamp and Hayley Atwell, with Robert Redford as Alexander Pierce and Samuel L. Jackson as Nick Fury.

Captain America: The Winter Soldier is presented by Marvel Studios. The executive producers are Louis D’Esposito, Alan Fine, Victoria Alonso, Michael Grillo and Stan Lee. The film set a new record for the all-time biggest April opening weekend with $95 million at the domestic box office upon its release on April 4, 2014. It is distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit marvel.com.  © MARVEL

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.h-d.com.

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AIMExpo Blog: Six Months Out, Part 1

16 04 2014

American Motorcyclist Association, Welcome to Orlando!

April 16, 2014 – (Motor Sports Newswire) – Today is a special day as our countdown clocks show only six months to go until the 2014 AIMExpo. That’s right, only six months until we all meet up in sunny Orlando, Florida! There’s lots of great things happening at AIMExpo, and we wanted to offer you some behind-the-scenes insight from members of our team. To start things off, Larry Little talks about the AMA’s decision to host an all-new national member’s convention in conjunction with AIMExpo. Read more here…

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About American International Motorcycle Expo

The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important event of its type in the North American market and will have international impact within the motorcycling community.

About Marketplace Events

Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments. The company produces 38 consumer shows in the home and garden category (27 in the US and 11 in Canada) as well as a Holiday Boutique in Kansas City and the American International Motorcycle Expo (AIMExpo), a new trade and consumer show for the motorcycle industry. AIMExpo is the first event to be produced by the company’s new Trade Show Division. The 40 combined events attract 15,000 exhibitors, 1.5 million attendees and another 1.7 million unique web visitors annually. From 15 offices, the 120-person staff produces some of the most successful and longest-running shows in North America, including market-leading home shows in Toronto, Montreal, Vancouver, Washington, D.C., Orlando and Minneapolis–some of which have thrived in their markets for more than 75 years. www.marketplaceevents.com

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Deuces Are Wild For Motorcycle Superstore Riders

16 04 2014

Argubright Takes 2nd at AMA Hare & Hound
Mullins Takes 2nd at Big Buck GNCC
Kacy Martinez Takes 2nd at Big Buck GNCC

MEDFORD, OR – April 16, 2014 – (Motor Sports Newswire) – From the desert to the woods, Motorcycle Superstore’s off-road riders keep putting their custom Bell Moto 9 helmets on the podium weekend after weekend. Jacob Argubright, Charlie Mullins and Kacy Martinez all came away with solid second place finishes at the AMA National Hare & Hound and at the GNCC Series.

140416-Motorcycle-Superstore-Jacob-Argubright

Jacob Argubright
Round 4 of the National Hare & Hound series took place in Lucerne Valley, CA this past Sunday and Factory Husqvarna pilot Jacob Argubright put in another solid performance.”I had a great start and battled for the lead multiple times, and I had a small crash that didn’t help. Racing conditions were awesome, the wind cleared the dust and made a great day for racing with my fellow competitors.”

“This makes two second place finishes in a row, so I’m ready for an overall win.”

Charlie Mullins
While the National Hare & Hound was finishing in California, Round 4 of the AMSOIL Grand National Cross Country Series was starting in Union, South Carolina. Charlie Mullins was once again at the front of the pack battling for the lead, finishing the race with a second overall. “This was a tough race and I kept making little mistakes,” explained Mullins. “I had some issues with a lapper and smacked my hand on a tree pretty good, it was hard for me to make up any time.”

Husquvarna’s Andrew DeLong also had a great ride, finishing one spot off the podium in fourth while factory KTM’s Kacy Martinez was a bit off her game breaking her streak of first place finishes as she settled for second behind Jessica Patterson.

Both riders from the Maxxis/KLIM/DirtWise KTM Race team also had top ten finishes; Jason Thomas took eighth in the XC1 class and Jesse Groemm finished fifth in the XC2 class.

140416-Motorcycle-Superstore-Jacob-Argubright-2Argubright rocked a second place finish at the National Hare & Hound.

140416-Motorcycle-Superstore-Charlie-MullinsCharlie Mullins battled with Kailub Russell for the lead and
finished second at the Big Buck GNCC.

140416-Motorcycle-Superstore-Andrew-DeLongAndrew DeLong and his Husqvarna were close to a podium with a fourth place finish.

140416-Motorcycle-Superstore-Jesse-GroemmJesse Groemm finished fifth in the XC2 class.

Photo Credit: Ken Hill

About Motorcycle Superstore

Motorcycle-Superstore.com is the leading online retailer in the motorcycle and powersports industry. Serving motorcycle riders for more than 15 years, Motorcycle-Superstore.com specializes in selling motorcycle and powersports helmets, riding apparel, accessories and parts at the lowest prices possible. Internet Retailer magazine has ranked Motorcycle Superstore in the top 10 of all sporting goods sites and in the top 200 of all e-commerce sites. Powered by a dedicated staff of motorcycle enthusiasts, Motorcycle-Superstore.com continues to impress customers by constantly raising its online shopping standards. Visit www.motorcycle-superstore.com.

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Powersports Marketing Rolls Out Tool to Increase Profitability and Closing Ratio for Powersports Dealers

16 04 2014

ATLANTA, GA – April, 16, 2014 – (Motor Sports Newswire) – Powersports Marketing™, a subsidiary of Dealership University™, introduces a revolutionary new tool that will help Powersports dealers increase their profitability per unit sold and improve their closing ratio. The Profit Accelerator is a step-by-step deal desking tool that focuses the write-up process on the customer’s payment options instead of on the unit price.

By pulling the focus away from, the product’s price, dealers can stop inviting price negotiation. This allows the dealership to maintain the profitability on each unit sold, while giving the customer the value that they are searching for in their purchase.

Powersports Marketing’s EVP, Tory Hornsby, said, “We’re very excited about this new online tool. One of our core values is to continually provide exceptional ROI for our clients. By providing a tool that helps dealers increase their profitability on a daily basis, the Profit Accelerator will help improve the overall health of the Powersports industry, one dealership at a time.”

The Profit Accelerator’s easy to use navigation makes it an effortless, but powerful closing tool for all Powersports sales professionals. The Profit Accelerator’s payment matrix empowers the customer and gives them the ability to choose a payment without discounting the unit. Plus, products such as extended warranties, GAP insurance, theft protection, and other trade-ins and offsets, etc. are automatically included in the worksheet. So this tool will effectively increase both the front-end and back-end profitability.

For more information on the Profit Accelerator, dealers can call 877-242-4472.

About Powersports Marketing

Powersports Marketing™ www.powersportsmarketing.com and Powersports Dealer Locator www.powersportsdealerlocator.com are subsidiaries of Dealership University™ and specialize in training and targeted marketing solutions for Powersports dealers of all sizes throughout the U.S. With solutions ranging from Direct mail and E-mail Marketing to Search Engine Marketing, Online Reputation Management and Social Media Marketing. For more information, please visit: www.powersportsmarketing.com.

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