Sales and Marketing Responsibilities at Cycle World Shift as Larry Little Steps Down, Andrew Leisner Assumes New VP Role
SAN FRANCISCO, CA – August 6, 2010 – (Motor Sports Newswire) – Jumpstart Automotive Group, an expert automotive marketing and media network, today announced it has added Cycle World, the nation’s premier resource of motorcycle performance information, to its roster of vehicle shopping and enthusiast brands. Jumpstart’s team of vehicle marketing experts is now responsible for Cycle World’s magazine and digital advertising sales, as well as overall operations for the popular motorcycle brand.
With the addition of Cycle World, Jumpstart now represents 13 well-known media brands that include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, CarSoup, U.S.News, HybridCars, CarGurus, TrueCar, and PlugInCars.
Additionally, sales and marketing responsibilities at Cycle World have shifted, as Larry Little — the publication’s Chief Brand Officer — steps down and Andrew Leisner, a 30-plus-year motorsports veteran and senior-level marketing executive, takes over as Vice President of Integrated Sales & Marketing. Leisner will report directly to Nick Matarazzo, CEO of Jumpstart Automotive Group.
“Not only is Cycle World the go-to guide for anything pertaining to the motorcycle industry, it’s also a longstanding brand within the HFM U.S. family,” said Matarazzo. ”It makes perfect sense that Cycle World’s robust motorcycle information and services be added to Jumpstart’s broad and diverse network of vehicle shopping and enthusiast properties. We’re excited about this latest addition and we look forward to broadening the Cycle World brand and establishing new partnerships under Andrew Leisner’s leadership.”
Leisner has spent his entire career in motorcycling, and has worked in publishing, advertising, sponsorship sales and implementation, high level contract negotiation, media property management and sales, licensing, new-media marketing, event operations, racing PR and promotions, merchandising, competition-rule making and ticketing.
In his new role at Cycle World, Leisner will oversee all sales and revenue strategies across the brand’s print and digital media platforms. Corey Eastman, Cycle World’s Vice-president of Brand Development, retains his role. Libby Hartung has been promoted to Western Sales Director and Dennis Scully has been promoted to Eastern Sales Director. Katie Kovaleff assumes responsibility for the aftermarket category. Mark Hoyer, Vice President of Brand Content and Editor-in-Chief, continues leading the rapid evolution of Cycle World’s content strategy, and will now report to Jumpstart’s COO, Grant Whitmore.
“Jumpstart Automotive Group has been making decisive moves to deliver multi-platform opportunities that tap into the brand essence of the diverse, high-performance media companies that we bring to the table, while also offering the consumer reach, performance and insights like no other competitor,” Matarazzo continued.
About Jumpstart Automotive Group
Jumpstart Automotive Group, part of Hachette Filipacchi Media U.S., is an expert automotive marketing company. It represents the broadest and most diverse audience of in-market car shoppers and influencers across 13 automotive websites that include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, Cycle World, CarSoup, U.S.News, HybridCars, CarGurus, TrueCar, and PlugInCars. Fueled by a passion for performance, the Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. Additionally, Jumpstart has been on the forefront of behavioral targeting and is now developing leading research and strategic insights products. For more information, visit JumpstartAutomotiveGroup.com.
About Cycle World
Cycle World is the premier source of motorcycle performance information for the ultimate motorcycle hobbyist. With editorial content covering everything from technical reviews to professional profiles and competition coverage, each issue of this monthly publication serves to inform and inspire. Whether you’re a sport tourist or a skilled sport rider, Cycle World is your go-to guide for anything pertaining to the motorcycle industry, including information about the latest gadgets, detailed model reviews and performance tests, product comparisons, expert opinion and more. Cycle World encourages you to make an informed buying decision by providing you with information to help you get the best products at the best prices.