AURORA, IL – November 18, 2010 – (Motor Sports Newswire) – Feld Motor Sports℠ announced today that Yamaha Motor Corporation, U.S.A., based in Cypress, Calif., has renewed their partnership agreement to be an official motorcycle manufacturer and ticket outlet of Monster Energy Supercross, an FIM World Championship, that begins January 8, 2011 at Angel Stadium in Anaheim, Calif.
The 2011 Monster Energy Supercross season marks the 13th year that Yamaha has been a committed partner to the championship. As part of the sponsorship initiative, over 120 Yamaha dealerships nationwide will serve as official AMA Supercross ticket outlets for the general public. Individuals who purchase tickets through any participating Yamaha dealership will receive a free Monster Energy Supercross Pit Pass, which provides fans the opportunity to spend a day in the pits and the chance to meet the superstars of the sport and get autographs.
As a strong supporter of the sport, Yamaha sees great promotional value in sponsoring the championship, which attracts more than three-quarters of a million fans in some of the nation’s premier markets.
“We are very proud to be continuing our long standing involvement with Feld Motor Sports,” said Bob Starr, general manager for Yamaha’s Motorsports Group. “And the fact that our dealerships share in the passion for this sport just makes the relationship with Feld and the fans that much stronger!”
For the first time ever, Yamaha will be hosting a Fly Away Sweepstakes where two lucky fans, chosen at random, and a guest of choice will be awarded an all expense paid trip to the Las Vegas Monster Energy Supercross finals. In addition, one of the lucky sweepstakes finalists will win a brand new Yamaha YZ450F GYTR kitted off-road motorcycle during the Las Vegas event.
“We are thrilled to extend our relationship with Yamaha,” said Dave Prater, director of supercross, Feld Motor Sports. “Yamaha’s commitment as a sponsor, whether it’s through fan sweepstakes, national advertising units, or serving as the official supercross ticket outlet, significantly helps advance the sport to new levels.”
Throughout the 2011 season, Yamaha will receive traditional online and in-stadium branding as well as exclusive in-show features. In addition, Yamaha will receive exposure through CBS Sports broadcasting units.
For more information on the Monster Energy® AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. For all media requests, please contact Denny Hartwig firstname.lastname@example.org or 630-566-6305.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A., (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.
Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.
About Feld Motor Sports℠
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Nuclear Cowboyz℠, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.