ASHLAND, OR – May 4, 2012 – (Motor Sports Newswire) – Brammo Inc. is excited to announce that Icon will be its main sponsor for the 2012 race season. With 2011 National Champion Steve Atlas returning for another season, Team Icon Brammo will start its 2012 campaign this weekend, May 4-6, at Infineon Raceway in Sonoma, Calif.
Since coming on the racing scene in 2009 at the iconic Isle of Man TT race, Brammo has shown a passion for developing a competitive electric motorcycle. After several years of hard work, Atlas brought Brammo its first professional championship on the 2011 Brammo Empulse RR.
“Icon is a company that loves to see others striving to be different and the TTXGP is just that,” said Kurt Walter, Icon’s brand manager. “We felt that Brammo Racing had the whole package, with a great company, staff and rider, which made for an easy decision to sponsor their efforts.”
Team Icon Brammo is set to compete in the four regular season races, in addition to the TTXGP World Final in Daytona Beach, Fla., October 19-21, at the legendary Daytona International Speedway. Throughout the season, the team will run an Icon-inspired color scheme that will be featured on the bike, helmet, and rider leathers. Atlas’ Icon race gear will include a new model helmet scheduled to debut with Icon’s 2012 fall collection and a race suit that is derived from the Icon Overlord collection. While the suit is not available to the public, the research and development from Atlas and other riders has helped produce a track-tested Overlord two-piece suit, currently offered by Icon.
“Not only is Icon’s involvement important for Brammo, it’s also important for the sport of electric motorcycle racing,” said Brian Wismann, Manager for Team Icon Brammo. “Here is a brand that is known for being innovative and different, stepping up to support an entirely new genre in the motorcycle world – electrics. Last year was a huge milestone with Steve bringing home our first TTXGP championship and we’re excited to have the opportunity to defend that championship with a great partner in Icon Motosports. With the bike’s distinctive design, you’ll be hard pressed to miss Team Icon Brammo on the track this year.”
Brammo, Inc. is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the Encite, Enertia, Empulse and Engage motorcycles. Brammo is the current TTXGP eGrandPrix champion of North America. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain systems including the Brammo Power battery pack and Brammo Power vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia. To learn more, visit www.Brammo.com.
The following are trademarks of Brammo, Inc. in the United States or other countries or both; Brammo®, Enertia®, Empulse®, Engage®, Encite®, the Brammo logo and bulls head graphical device.
Icon does not exist within a vacuum. We are both influenced by and influence the greater world of motorcycling. That world extends far beyond the ‘stunt’ community for which we are most closely associated. Indeed – fighters, rats, sportys, choppers, cafes, flattrackers, roadracers, scooters, antiques, minibikes, and oddball mashup customs have an equal place under the Icon tent. Combine these cultures with our fundamental goal of championing the street riders cause (i.e., protecting your ass) and you have the core of the brand we call Icon.