CORONA, CA – January 26, 2012 – (Motor Sports Newswire) – It’s where competition began for Husqvarna in America, and Fred Andrews Racing (FAR) is bringing the iconic brand back to its origins. The 2012 AMA/Rekluse National Enduro Series kicks off in Wedgefield, South Carolina, and Husqvarna is proud to once again be a part of it.

Andrews and his race team – consisting of Jason Thomas and Andrew Delong – have been hard at work, training and testing in Florida, and are looking forward to kicking off the 2012 race season. Thomas will be racing the TC250 and Delong is contesting the 2012 season aboard a TXC310.

“We’re excited to get back to enduros,” Andrews said. “Husqvarna made a vast improvement over least year’s bikes. The 2011s were good, but this year’s are better. We’ve got some new exhaust systems from Pro Circuit and we’re excited to go racing!”

The Husqvarna brand might be a seasoned fixture when it comes to racing enduros, but Thomas and Delong are relatively new to the series and the race format. Andrews – himself a multi-time National Enduro winner – admits that initial expectations are modest. He expects to see great things from the FAR duo once they get some enduro experience under their belts.

“We’re definitely going to be top-ten guys – maybe top-five starting out,” Andrews commented. “As the year goes on, we’re going to be looking to do better. We’re going to try to win one, or some. But our main goal is to bring Husky back to the enduros and show people that we have a strong presence and we’re going to get better.”

For more information on the Husqvarna Fred Andrews Racing team go to www.FARHusqvarna.com. For more information on this weekend’s AMA/Rekluse National Enduro Series opening round, visit www.NationalEnduro.com.

Be sure to follow Team Husqvarna on Facebook

or via Twitter @HusqvarnaNA.

Husqvarna Motorcycles. Tradition on two wheels since 1903.
Husqvarna Motorcycles, a part of the BMW Group since October 2007, are widely  known and respected in the off-road world for a heritage of competition and numerous motocross and enduro world championships. Originally founded in Sweden in 1903, Husqvarna motorcycles have been designed and manufactured in Varese, Italy since 1987.

Husqvarna Motorcycles NA, LLC
Husqvarna Motorcycles NA, LLC is part of BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America is located in Woodcliff Lake, NJ. Husqvarna has continued to expand its professional race team to compete in AMA Enduro, GNCC, Endurocross, National Hare & Hound, the AMA Hare Scrambles Series and WORCS competition. Husqvarna team riders are competing in the premier classes of each series aboard 2011 Husqvarna TXC250, TXC449, TXC511, and TE310 off-road models.

Husqvarna Motorcycles NA, LLC
371 Corporate Terrace Circle, Suite 102
Corona, CA 92879 USA

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TwoTwo Motorsports/Bel-Rey/Honda’s Chad Reed, of Dade City, Fla., opened the Supercross Class Main Event by winning the Nuclear Cowboyz^® Holeshot with Supercross.com Honda’s Andrew Short, of Smithville, Texas, and Monster Energy/Pro Circuit/Kawasaki’s Josh Hansen, of Elbert, Colo., following in second and third, respectively.

Stewart, who won in Oakland last year, made quick work of Hansen, making the pass to secure third place on the end of the opening lap. Points leader Ryan Dungey, of Belle Plaine, Minn., finished lap 1 in ninth place. On lap 2, Stewart moved around Short and set his sights on Reed. After stalking Reed relentlessly for several laps, Stewart passed him on lap nine and checked out. Stewart became the fourth different Supercross Class winner of the season. Reed finished second and Monster Energy Kawasaki’s Villopoto finished third. Reed and Dungey are now tied for first place at 85 points apiece.

“I would like to dedicate this win to my mechanic, Mark ‘Tex’ Adams, who passed away this week,” said Stewart. “I got in a rhythm out there tonight and put together a great race. I had a tough couple of races this year, and tonight I got it done.”

Rockstar Energy Racing Suzuki’s Martin Davalos, of Cairo, Ga., grabbed the Nuclear Cowboyz Holeshot with Monster Energy/Pro Circuit/Kawasaki’s Dean Wilson, of Menifee, Calif., on his rear wheel as they headed out of turn 1. Tucked in behind the leaders, Tomac held down the number-three spot.

While chasing down Davalos, on lap 1, Wilson shot off the track, crashing and losing valuable positions as Tomac moved into second place. On lap 2, Davalos bobbled, which allowed Tomac to make a pass for the lead. Zach Osborne, of Chesterfield, S.C., pushed his Monster Energy Yamaha into second place on lap 6, but was passed by Rockstar Energy Racing’s Jason Anderson, of Edgewood, N.M., on lap 10. Anderson crashed one lap later, going the number-two spot to Osborne.

On lap 12, Osborne engaged on a hotly contested battle with Red Bull KTM’s Marvin Musquin, of Murrieta, Calif. Musquin made a solid pass and held on for second place with Osborne in third for the second consecutive weekend.

Tomac extended his points lead to 15 before heading back to Angel Stadium next weekend.

“This is my best season ever,” said Tomac. “Our team worked really hard to give me a great bike, and I made the most of it. I now have a nice lead going into Anaheim.”

Racing resumes next Saturday at Angel Stadium in Anaheim, Calif.

Supercross Class Results: Oakland

1. James Stewart, Haines City, Fla., Yamaha
2. Chad Reed, Dade City, Fla., Honda
3. Ryan Villopoto, Poulsbo, Wash., Kawasaki
4. Ryan Dungey, Belle Plaine, Minn., KTM
5. Andrew Short, Smithville, Texas, Honda
6. Kevin Windham, Centreville, Miss., Honda
7. Davi Millsaps, Murrieta, Calif., Yamaha
8. Jake Weimer, Rupert, Idaho, Kawasaki
9. Justin Brayton, Murrieta, Calif., Honda
10. Josh Hansen, Elbert, Colo., Kawasaki

Supercross Class Season Standings

1. Chad Reed, Dade City, Fla., Honda – 85
2. Ryan Dungey, Belle Plaine, Minn., KTM – 85
3. Ryan Villopoto, Poulsbo, Wash., Kawasaki – 83
4. James Stewart, Haines City, Fla., Yamaha – 73
5. Jake Weimer, Rupert, Idaho, Kawasaki – 61
6. Kevin Windham, Centreville, Miss., Honda – 58
7. Andrew Short, Smithville, Texas, Honda – 52
8. Josh Hansen, Elbert, Colo., Kawasaki – 47
9. Brett Metcalfe, Lake Elsinore, Calif., Suzuki – 45
10. Davi Millsaps, Murrieta, Calif., Yamaha – 42

Western Regional Supercross Lites Class Results: Oakland

1. Eli Tomac, Cortez, Colo., Honda
2. Marvin Musquin, Murrieta, Calif., KTM
3. Zach Osborne, Chesterfield, S.C., Yamaha
4. Ryan Sipes, Ekron, Ky., Yamaha
5. Matt Moss, Sussex Inlet, NS
6. Travis Baker, Temecula, Calif., Honda
7. Nico Izzi, Menifee, Calif., Yamaha
8. Max Anstie, Hemet, Calif., Honda
9. Martin Davalos, Cairo, Ga., Suzuki
10. Dean Wilson, Menifee, Calif., Kawasaki

Western Regional Supercross Lites Class Season Standings

1. Eli Tomac, Cortez, Colo., Honda – 88
2. Dean Wilson, Menifee, Calif., Kawasaki – 73
3. Zach Osborne, Chesterfield, S.C., Yamaha – 67
4. Marvin Musquin, Murrieta, Calif., KTM – 64
5. Tyla Rattray, Wildomar, Calif., Kawasaki – 60
6. Cole Seely, Murrieta, Calif., Honda – 57
7. Jason Anderson, Edgewood, N.M., Suzuki – 53
8. Nico Izzi, Menifee, Calif., Yamaha – 46
9. Max Anstie, Hemet, Calif., Honda – 45
10. Ryan Sipes, Ekron, Ky., Yamaha – 43

Tune into the enhanced exclusive weekly video content from Supercross LIVE! during the entire 2012 season on SupercrossOnline.com, the Official Website of Monster Energy Supercross.

Weekly Supercross LIVE! Video Content Schedule

• The Official Supercross LIVE! Pre-Show  -  Race Days at 11 AM Local Race Time
• Behind the Scenes with Supercross LIVE!  -  All Day on Race Days
• 2 Minutes on the Track  -  Race Days at 3:30 & 5:30 PM Local Race Time
• And on the Podium Tonight  -  Following Each Round’s Main Events
• The Official Supercross LIVE! Post-Show  -  Saturday Nights at Each Round
• Toyota Tailgate Talk  -  Wednesdays at 5 PM ET
• After The Checkered Flag  -  Thursdays at 5PM ET

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com, the official website of Monster Energy Supercross. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305. To follow Monster Energy Supercross on Facebook and Twitter, log on to http://www.facebook.com/supercrosslive and http://twitter.com/supercrosslive.

About Feld Motor Sports^®

Feld Motor Sports^®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam^®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz^®, and IHRA^® Nitro Jam^®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.

Musquin turned heads throughout the day after putting down quick times during the timed qualifying sessions. In the final practice he turned the fastest time of the SX Lites practices which also held as the third fastest practice time of the day when you combined his time with that of the SX class.

His fast lap earned him the top gate pick heading to his heat. Unfortunately he suffered a bad start in his heat and came around the first corner in 8th position. He put on a hard charge and was able to pass four riders to secure a 4th place finish and a decent gate pick for the main event.

When the gate dropped for the main event, Musquin got a late jump and came around the first corner mid-pack. By the end of the first lap he was sitting in 8th position. He made the pass for 7th a few laps later and climbed into 6th place at the halfway point. He really turned up the speed after the ninth lap where he was able to move into 5th when Jason Anderson made a mistake. He continued to move forward at an impressive rate and began to catch the top three riders. With only four laps to go he passed into 3rd and then went one step further and began to pressure Zach Osborne for 2nd. He made the pass with three laps left in the race to secure 2nd for the evening.

Musquin’s 2nd place result moved him up three positions in the overall point standings. Four rounds into the race he now sits 4th in the overall standings just three points off of the third place position.

“I am so excited with my result tonight. When my mechanic said I was 10th on the pit board the first lap, I was worried I would not be able to make the passes I needed. But I rode as hard as I could and made some smart passes and worked my way up. This helps me a lot in the point standings and I am looking forward to more success next week,” stated Musquin.

Next Round: Anaheim, CA – February 4, 2012 

Results Supercross Lites West Oakland 
1. Eli Tomac (USA), Honda, 13:51.515 min (15 laps)
2. Marvin Musquin (F), KTM, +12.299 sec 
3. Zach Osborne (USA), Yamaha, +14.052
4. Ryan Sipes (USA), Yamaha, +16.133
5. Matt Moss (AUS), KTM, +20.478
Other KTM
19. Ryan Marmont (USA), KTM, 14 laps

Supercross Lites West Standings after 4 of 8 rounds   
1. Tomac, 88 points
2. Dean Wilson (USA), Kawasaki, 73
3. Osborne, 67
4. Musquin, 64
5. Tyla Rattray (USA), Kawasaki, 60
Other KTM
11. Moss, 39
23. Marmont, 6

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Dungey had a strong showing at Oakland in the early afternoon, earning the 2nd fastest lap time of the combined practice sessions. He topped his impressive practice time with his first heat win of the season in the opening SX class heat race. He led the heat holeshot to checkered flag to earn the top gate pick in the main event.

In the main event Dungey suffered a poor start off the gate and rounded the first corner in 12th position. He quickly began to pick off riders while the lead pack was beginning to pull away. By the halfway point he had passed into the top five and by the twelfth lap of the race he had passed Andrew Short for 4th position. His speed and stamina were impressive throughout the twenty lap main but his time spent through the pack had allowed the top three to pull out of reach. He finished a strong 4th place overall, and in doing so, was able to maintain his red number plate for another round. This will mark the third round in a row that Dungey has held the points lead and been given the honor to represent the red number plate.

I’m bummed that I didn’t land on the podium tonight. But overall, it was still a great night. I earned my first heat race win of the season and I made some good passes in the main event to salvage some points,” remarked Dungey. “It was hard to make passes tonight so I am glad I was able to pass as many riders as I did. My team has been behind me 100% this season and I am glad we are still running up front in the points and I am looking forward to a podium finish at the next event.” 

Next Round: Anaheim, CA – February 4, 2012 

Results Supercross Oakland
1. James Stewart (USA), Yamaha, 18:19.903 min (20 laps)
2. Chad Reed (USA), Honda, +2.355 sec
3. Ryan Villopoto (USA), Kawasaki, +6.310
4. Ryan Dungey (USA), KTM, +14.414 
5. Andrew Short (USA), Honda, +18.128

Supercross Standings after 4 of 17 rounds
1. Dungey, 85 points
2. Reed, 85
3. Villopoto, 83
4. Stewart, 73
5. Jake Weimer (USA), Kawasaki, 61

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SANTA CRUZ, CA – January 27, 2012 – (Motor Sports Newswire) – Zero Motorcycles, the global leader in electric motorcycle manufacturing, recently celebrated the start of production of its ground breaking 2012 model line with the rollout of its first new 2012 Zero DS. Management and staff greeted the arrival of the stunning new Zero DS motorcycle on Dec. 15, 2011 (it was an early Christmas present) with applause and excitement. Additionally, Zero Motorcycles announces that the entire product line is in full production and dealers and consumers alike can expect to see the motorcycles hitting the marketplace throughout the first quarter of 2012. Zero recently debuted the all-new 2012 product line to a very positive response this past November at the 2011 EICMA Motorcycle Show in Milan, Italy.

“It’s an amazing feeling to watch the fruition of so much hard work and effort as it comes into being and becomes something that is so special and unique,” said Scot Harden, Vice President of Global Marketing for Zero Motorcycles. “We are very proud of our dedicated team at Zero Motorcycles. Without their passion and dedication to building the very best electric motorcycle, we wouldn’t be in the position we are today. The progress being made is phenomenal, every model in the lineup goes faster, further and is more fun than ever before.”

The Zero S, a street fighter, and Zero DS, a dual sport, are both available in a 6 or 9 kWh configuration. As measured by the EPA UDDS, the Zero S is capable of respectively achieving 76 or 114 miles on a single charge. Both motorcycles offer a higher top speed, with the Zero DS hitting 80 mph and the Zero S topping out at 88 mph. Both motorcycles offer a broad torque band and stealthy acceleration from 0 rpm that makes them incredibly fun to ride. In addition, all the street models, including the Zero XU, feature new brushless motors and regenerative braking that allow riders to recoup energy during deceleration. The Zero XU, a motorcycle designed for inner city riding, now uses the same maintenance-free belt drive system as the Zero S and Zero DS. Brushless air-cooled motors, life of motorcycle power packs and belt drive systems make Zero’s lineup of street models just about the world’s easiest-to-own form of transportation.

Zero’s new Z-Force™ power pack uses a completely new battery cell chemistry and configuration that is up to 95 percent more energy dense and is rated to 3,000 complete charge cycles before hitting 80 percent capacity. This means that a Zero S could travel as much as 308,000 miles on its original power pack. All of Zero’s on and off-road motorcycles leverage the new technology, meaning that the power pack is designed to exceed the longevity expected of any conventional motorcycle. The result is a complete electric motorcycle line that offers owners exhilarating rides while saving on gas and virtually all-routine powertrain maintenance. The same is true for the all new Zero X and MX. Improvements in styling, performance and range make both of these off-road oriented models a dream to own and operate. With almost three times the range of previous Zero X and MX models, and with substantially more power on tap, these electric dirt motorcycles take off-road riding to an all new level.

About Zero Motorcycles
Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology. The result is an electric motorcycle line that’s insanely fast and environmentally friendly.

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The following product safety recall was voluntarily conducted by the firm in cooperation with the CPSC. Consumers should stop using the product immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.

Name of Product: Utility Vehicle

Units: About 1,876

Importer: KYMCO USA, of Spartanburg, S.C.

Hazard: An exposed portion of the exhaust system can allow debris such as leaves, brush or other flammable materials to enter the opening and ignite, posing a fire hazard.

Incidents/Injuries: KYMCO USA has received three reports of vehicles catching on fire and being damaged. No reports of injuries have been received.

Description: The recall involves 2009 through 2012 KYMCO utility task vehicles (UTVs). The vehicles are gasoline-powered, off-road vehicles with two side-by-side seats, a cargo bed and a steering wheel. The vehicles come in red, blue, black, gray, orange, silver and green and have the model and brand name “KYMCO” on both sides of the rear fender area and the front of the hood. The following UTVs are being recalled:

The VIN is located on the frame behind the right front wheel. The tenth alphanumeric character of the VIN is the model year of the vehicle (i.e. 9 = 2009, A = 2010, B = 2011, C = 2012).

Sold by: KYMCO dealers nationwide from June 2008 to October 2011 for between $7,600 and $10,100.

Manufactured in: Taiwan

Remedy: Consumers should stop using these vehicles and return them to a KYMCO dealer for the free installation of a repair kit.

Consumer Contact: For more information, contact KYMCO USA at (888) 235-3417 between 9 a.m. and 5 p.m. ET Monday through Friday, by email at info@kymcousa.com, or visit the firm’s website at www.kymcousa.com

The U.S. Consumer Product Safety Commission (CPSC) is still interested in receiving incident or injury reports that are either directly related to this product recall or involve a different hazard with the same product. Please tell us about your experience with the product on www.saferproducts.gov

CPSC is charged with protecting the public from unreasonable risks of injury or death associated with the use of the thousands of consumer products under the agency’s jurisdiction. Deaths, injuries, and property damage from consumer product incidents cost the nation more than $900 billion annually. CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical, or mechanical hazard. CPSC’s work to ensure the safety of consumer products – such as toys, cribs, power tools, cigarette lighters, and household chemicals – contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 30 years.

Under federal law, it is illegal to attempt to sell or resell this or any other recalled product.

To report a dangerous product or a product-related injury, go online to: www.saferproducts.gov, call CPSC’s Hotline at (800) 638-2772 or teletypewriter at (800) 638-8270 for the hearing impaired. Consumers can obtain this news release and product safety information at www.cpsc.gov. To join a free e-mail subscription list, please go to https://www.cpsc.gov/cpsclist.aspx.

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ATLANTA, GA – January 26, 2012 – (Motor Sports Newswire) -

To reinforce its commitment to provide inventory financing to independent dealers, Manheim has signed an agreement to purchase Dealer Services Corporation (DSC), a used vehicle floor plan company for independent dealers based in Carmel, Ind. The acquisition complements Manheim’s current lending products provided through Manheim Financial Services (MAFS).

“Manheim is always looking for ways to enhance its service offering to customers,” said Sandy Schwartz, president of Manheim. “The purchase of DSC presents a great opportunity for us to broaden our lending scope and customer base. In addition, we gain access to state-of-the-art technology and digital tools that will enhance our customers’ experience and improve the company’s efficiencies and opportunities for lending. We also gain a group of employees at DSC that have a strong culture of customer focus and service, adding to the high level of personalized service our MAFS employees deliver.”

“Like Manheim, DSC is a company that focuses on the success of its customers,” said Brian Geitner, CEO of DSC.  “Our mission of empowering our customers with strategic products and services is only more enhanced by joining the Manheim group of companies. It’s easy to see how MAFS’ and DSC’s service platforms will complement each other and broaden Manheim’s ‘service reach’ across the country.  We are proud to add the DSC brand to Manheim’s strong lineup of products, services and companies,” said Geitner who will remain with DSC.

Adding the DSC line to MAFS’ existing products will give dealers access to broader offerings of products and additional staff to service their needs both in-lane and online. The company also gains technology that dealers and employees will use to make it even easier for customers to get information via their smart phones and desktop about their lines of credit with Manheim.

Barclays Capital acted as the financial advisor to Manheim, while William Blair & Company acted as the financial advisor to Dealer Services Corporation.

Pending regulatory approval, the transaction is expected to close within the first quarter of the year.

About Dealer Services Corporation (www.DiscoverDSC.com)

Dealer Services Corporation offers full service operations throughout the U.S. and is the largest independently-owned inventory finance provider for used automobiles.  DSC provides flexible and cost effective inventory financing solutions to dealership operations in the areas of: Retail, Wholesale, Rental, Salvage, and various aftermarket products including Insurances and Lender Access.

About MAFS (www.usemafs.com)

Manheim Financial Services (MAFS) is a division of Manheim, the world’s leading provider of vehicle remarketing services. MAFS serves thousands of franchised and independent car dealers in the U.S. and Canada with short and long term floor planning. MAFS offers all dealers a preferred status with optimum customer service, while providing simplicity in the process of buying, selling and floor planning vehicles. MAFS is accepted at every North American Manheim location as well as most National Auto Auction Association (NAAA) member auctions.

About Manheim (www.manheim.com)

Manheim is the world’s leading provider of vehicle remarketing services. Through its 118 worldwide wholesale operating locations, Manheim impacts every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry.  Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis.

Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and online offerings.  Manheim.com receives nearly 900,000 visits each week.

Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. In 2011, Manheim handled nearly 8 million used vehicles, facilitating transactions worth more than $50 billion in value.

Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.

Contact: Lois Rossi – 678-645-2028

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< Motorcycles >

Unit (thousands)

*New record

• Motorcycles: including ATVs
• North America: including Mexico
• CIS: including Russia and Ukraine and Mongolia
• Japan production: Completely built unit (CBU) + complete knock-down (CKD)
• Overseas production: CBU at local plants (excluding CKD)

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“Working on the MX vs. ATV brand and interacting with the motocross community has been a blast, and we aren’t ready for that experience to end,” says Allen Sanderlin, founder of SupaSupa Games. “With the closing of THQ Digital Studios Phoenix, formerly Rainbow Studios, there is a lot of experienced talent here that is still excited about delivering quality racing titles.”

SupaSupaCross is a nostalgic, top-down racing experience full of fun tracks, boost pads, slow-downs, increasingly difficult series challenges, and SupaSupa offroad action for gamers of any experience level. SupaSupaCross is available for the iPhone, iPod touch, iPad, and Android devices, including the new Kindle Fire. Available through iTunes and Android Market.

Features:

• Touch or tilt controls for all types of device gamers
• Leave other riders in the dust with fast-tap starts
• Hit boost pads for added speed
• Increasingly difficult AI for each series
• GameCenter integration of achievements and leaderboards
• Original music

SupaSupa Games is a Phoenix-based collective of independent game developers. Additional downloadable content for SupaSupaCross is slated for release in early 2012. New and original racing titles are currently in development for the upcoming spring. http://supasupagames.com

Follow SupaSupa Games on Facebook and Twitter.

Media Contact: Allen Sanderlin SupaSupa Games, LLC, (480) 529-0701, info@supasupagames.com

SOURCE: SupaSupa Games, LLC

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COSTA MESA, CA – January 26, 2012 – (Motor Sports Newswire) -

News Highlights

• NADAguides.com, the most comprehensive new and used car, classic car, motorcycle, boat and recreation vehicle pricing and information resource online, announces its 2011 third and fourth quarter Traffic Trends Report – showing growth in traffic and consumer shopping activity site wide.
• Site traffic to the Motorcycle, ATVs and Utility Vehicle section posted an 18 percent increase year over year and recorded an impressive 21 percent for the second half of the year, up from 14 percent during the first two quarters of 2011.  NADAguides.com market analysts report motorcycle sales overall registered their first gains in two years during 2011, led by street bikes and scooters.
• Interest in the Classic Cars section grew by 13 percent year over year.  For the last three months of the year, Classic Car traffic increased 24, 25 and 26 percent respectively month over month, indicating significant consumer interest in the Classic Car section.   
• Traffic to the Automotive section peaked in August, recording the highest number of unique visitors on NADAguides.com. The Automotive section on NADAguides.com experienced an overall 9 percent increase in unique visitors as compared to the 2010 calendar year.
• Consumer shopping interest for the Boats and Personal Watercraft section saw an overall 10 percent increase in consumer traffic over the 2010 year.  Analysts point out historic traffic patterns show that consumer interest in boats and personal watercraft are seasonal with the highest amount of shopping research activity recorded during the summer months.  The month of July 2011 posted the highest level of research activity and traffic in that category ever recorded.
• The RV section saw an overall traffic increase of 10 percent during the second half of the year.  NADAguides.com analysts note that according to a new study, 8.5 percent of U.S. households now own RVs, up from 8.0 percent in 2005, showing a clear rise in the number of people shopping online for these types of vehicles.  In addition, a current poll of consumers on the NADAguides.com website shows 52 percent of people looking for a specialty vehicle are interested in RVs attributing to the increase in traffic on the site.
• Introduced in 2008, the NADAguides.com mobile site has seen a 30 percent increase in unique visitors during the second half of 2011.  Mobile site visitors now make up 8 percent of all web traffic visiting NADAguides.com, which mirrors growing industry figures as more consumers research and shop for cars on their mobile devices.
• Similar to the first half of the year, the total number of unique visitors to NADAguides.com continued to increase during the second half of the year at 12 percent.  The site recorded August 2011 as its best month ever for total site traffic.

Key Quotes

• Troy Snyder, director of product development at NADAguides.com: “As the largest publisher of vehicle data online we are a leading resource for in-market vehicle shoppers and by analyzing their traffic search patterns we are able to gauge consumer interest and trends.  NADAguides.com site traffic has had significant increases year over year, especially in 2011, indicating more and more consumers are researching before they buy and are increasingly more knowledgeable before they make their purchase.”

About the NADAguides.com Traffic Trends Report

The NADAguides.com Traffic Trends Report is an analytical review of millions of consumer behaviors and interest indicators on NADAguides.com for the year.  NADAguides.com Traffic Trends Report is an ongoing study, tracking and trending consumer research patterns and purchase intentions within the automotive, classic car, motorcycle, boat and recreation vehicle industries.

About NADAguides.com

NADAguides.com (http://www.nadaguides.com) is the largest publisher of vehicle pricing and information for new and used cars, classic cars, motorcycles, boats, recreation vehicles, and manufactured homes. NADAguides.com offers in-depth shopping and research tools in addition to the most market-reflective pricing available. The company also produces software, raw data, web services, web-syndicated products and print guidebooks.

Resources

• NADAguides.com
• NADAguides.com on Twitter
• NADAguides.com on Facebook
• NADAguides.com on YouTube

Industries

• Automotive – New and used
• Classic car
• Boat
• Recreation vehicle
• Motorcycle
• ATV

SOURCE: NADAguides.com

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