AMA Action Sports Grand Prix Series Combines Woods, Motocross

PICKERINGTON, OH – April 2, 2013 – (Motor Sports Newswire) – A new AMA-featured series for 2013 kicks off this month in Athens, Ohio. The Action Sports Grand Prix Series showcases grand prix racing — a mix of motocross, open woods racing and grass tracks. The eight-round series runs from April 13 through Nov. 16 in Athens, Ohio.

“Grand prix racing never went away, but for several years it has taken a back seat to motocross and hare scrambles racing, which is typically tighter and rougher than a typical grand-prix course,” said AMA Off-Road Manager Chuck Weir. “Recently, though, amateur grand prix racing has been coming back in a big way. Over the past several years, AMA-chartered promoters have created events and series built around grand prix competition.”

Action Sports Promotions Drew Wolfe, who runs the Action Sports Grand Prix Series, said the events grew out of the group’s existing motocross and hare scrambles events.

“We’re getting a lot of motocross riders who don’t like tight trails, and we’re getting a lot of hare scrambles and enduro riders who want a change from riding hours in the woods,” Wolfe said. “The course is easier and faster than hare scrambles, but not quite as fast as motocross.”

Wolfe held his first grand prix in 2003, but the local series didn’t kick off until 2009. Each year has seen an increase in riders, with 2012 seeing a nearly 100-rider increase in each round, Wolfe said.

“Grand prix racing is also a good value,” Wolfe added. “You get a lot of ride time, but you can be in and out in a couple hours if you only race one class. If you want to stay longer and race two or three classes, it’s half price for each additional class.”

AMA-sanctioned grand prix has been a staple of motorcycle competition for decades. The first motocross and scrambles races resembled what racers today call grand prix. A classic event of the mid-20th century, the Catalina Grand Prix, was one of the biggest races in the country, and in recent years it has made a comeback, attracting some of the country’s top off-road racers to its unique location on Catalina island off the southern California coast.

2012 AMA Action Sports Grand Prix Series
www.actionsportsracing.com; (740) 591-7223

• Round 1: Saturday, April 13; Action Sports Moto Park, Athens, Ohio
• Round 2: Saturday, May 11; Action Sports Moto Park, Athens, Ohio
• Round 3: Saturday, June 22; Action Sports Moto Park, Athens, Ohio
• Round 4: Sunday, July 14; Action Sports Moto Park, Athens, Ohio
• Round 5: Saturday, Aug. 24; Action Sports Moto Park, Athens, Ohio
• Round 6: Saturday, Sept. 21; Action Sports Moto Park, Athens, Ohio
• Round 7: Sunday, Oct. 20; Action Sports Moto Park, Athens, Ohio
• Round 8: Saturday, Nov. 16; Action Sports Moto Park, Athens, Ohio

About the American Motorcyclist Association

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit www.americanmotorcyclist.com.

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SPY Inc. Announces Investor Conference Call for the Year Ended December 31, 2012

CARLSBAD, CA – March 18, 2013 – (Motor Sports Newswire) – SPY Inc. (OTCBB: XSPY) today announced the date of its year ended December 31, 2012 investor conference call to be on Thursday, March 21, 2013, at 1:30 p.m. PDT.

SPY Inc. invites you to join the investor conference call on Thursday, March 21, 2013, at 1:30 p.m. PDT. The dial-in number for the call in North America is 1-800-510-0146 and 1-617-614-3449 for international callers. The participant pass code is 46047181. The call will also be webcast live on the internet and can be accessed by logging on at http://investor.spyoptic.com.

The webcast will be archived on the Company’s website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on March 21, 2013. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 77986852.

SPY Inc.:

We design, market and distribute premium products for people who are happy to be outside, especially youthful people who love action sports, motorsports, snow sports, cycling and multi-sports markets. Our products embrace their attendant lifestyle subcultures, crossing over into more mainstream fashion, music and entertainment markets. We believe a primary strength is our ability to create distinctive products for young-minded, active people with a very different and irreverent point of view. Our core products — sunglasses, goggles and prescription frames — are marketed under the SPY® brand.

CONTACTS:
Maddy Isbell
PR Manager
760-804-8420
Fax: 760-804-8442
http://investor.spyoptic.com

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AMA announces AMA Vintage Motocross and AMA Vintage Hare Scrambles National Championship Series

PICKERINGTON, OH – January 24, 2012 – (Motor Sports Newswire) – Vintage motorcycles and the men and women who love to race them will see more track time this summer in the AMA Vintage Motocross and AMA Vintage Hare Scrambles National Championship Series. The new series will kick off on May 4-5 in Athens, Ohio, and wrap up at AMA Vintage Motorcycle Days in Lexington, Ohio, on July 19-21.

“Vintage racing is an important part of the AMA’s past, present and future, and I’m pleased that we are able to expand our vintage motocross program into a series,” said AMA Motocross Manager Kip Bigelow. “Our members have expressed considerable interest in more vintage racing and we’re pleased to partner with an experienced promoter. I’m looking forward to some great racing on the track, as well as some invigorating bench racing and reminiscing about old times that goes hand-in-hand with the sport.”

Each round will feature two days of racing: vintage hare scrambles and motocross competition on Saturdays and post-vintage hare scrambles and motocross on Sundays.

“Few pastimes are as liberating, exciting and fun as riding a dirtbike fast through the woods — just like when we were kids,” said AMA Off-Road Manager Chuck Weir. “Vintage motorcycle competition remains one of the most accessible, affordable and least-intimidating ways to get involved in motorsports racing. I encourage all AMA members with a vintage motorcycle in their sheds to consider battling for an AMA Vintage National Championship in 2013. Who says you can’t be young again?”

AMA-chartered promoter Bart Newman from Log Road MX will serve as the series organizer in addition to hosting the second round on June 1-2.

“The chance to be a part of the AMA Vintage National Championship Series has been in the works for a couple years,” said Newman. “Assembling a group of fellow promoters with a passion for the sport was paramount in making this series a success, and we have done that. This four-race series incorporates hare scrambles, vintage motocross and modern support classes for riders from 10-years old to 100-years old. I am super pumped to be a part it.”

The AMA Vintage Motocross and AMA Vintage Hare Scrambles National Championship Series expand the AMA Vintage Grand Championships, held each summer at AMA Vintage Motorcycle Days. Previously, AMA-sanctioned vintage racing followed the AMA Grand Championship model, which has a long and proven history with premier events such as the AMA Amateur National Motocross Championships at Loretta Lynn’s and the Dirt Track Grand Championships.

The vintage motocross and hare scrambles series join the AMA Vintage Dirt Track National Championship Series, which is in its third year and also features a round at AMA Vintage Motorcycle Days.

More information about the AMA Vintage Motocross and AMA Vintage Hare Scrambles National Championship Series can be found at www.americanmotorcyclist.com/racing/nationalchampionships/vintagenationals.aspx.

AMA Vintage Motocross and AMA Vintage Hare Scrambles National Championship Series

• May 4-5: Action Sports, Athens, Ohio
• June 1-2: Log Road, Bronson, Mich.
• June 22-23: Lincoln Trails, Casey, Ill.
• July 19-21: Mid-Ohio Sports Car Course, Lexington, Ohio

About the American Motorcyclist Association

Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world’s largest motorcycling rights organization, the AMA advocates for motorcyclists’ interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through the AMA Motorcycle Hall of Fame, the AMA honors the heroes and the heritage of motorcycling for future generations. For more information, please visit www.americanmotorcyclist.com.

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Polaris Snocross & Snowmobile Freestyle Star Levi Lavallee is Featured on X Games List of 50 Most Influential People in Action Sports

MEDINA, MN – January 4, 2013 – (Motor Sports Newswire) – Polaris snocross racer and snowmobile freestyle star Levi LaVallee has been named one of the 50 Most Influential People in Action Sports on the ESPN X Games website. This puts him in the company of legendary action sports stars such as surfing champion Kelly Slater and motorsports star Travis Pastrana.

The honor comes just three weeks before LaVallee competes on his Team LaVallee Polaris IQ^® Race Sled in the 2013 X Games in Aspen, Colorado. LaVallee has won seven X Games medals in multiple snowmobile disciplines, including snocross racing, Speed & Style, Best Trick, Hillcross, Knock Out and freestyle.

LaVallee was listed as number 19 among the 50 top influencers honored on the X Games website (xgames.espn.go.com). The top three influencers listed were legendary surfing champion Kelly Slater (No. 1), motocross freestyle star Travis Pastrana (No. 2) and snowboard champion and Olympic gold medalist Shaun White (No. 3).

In the 2009 Winter X Games Snowmobile Best Trick competition, LaVallee cemented his place in action sports history by becoming the first person ever to attempt a double backflip on a snowmobile. He completed the two revolutions but was bucked off the seat of the sled upon landing.

He put his name into the action sports record book on New Year’s Eve 2011 when he soared across the San Diego Bay on a Polaris snowmobile and set a motorsports distance jump record of 412 feet.

Along with competing in the X Games, LaVallee is concentrating this winter on the ISOC Pro-class points race, where he is currently in the top 10. He won the circuit’s Pro Stock points championship in the 2008-2009 season, when he also finished third in Pro Open points and was named ISOC “Woody’s Racer of the Year.”

LaVallee has complemented his competition success with highly successful marketing of his personal brand, his sponsors and the race team he owns with Glenn Kafka, who is also LaVallee’s crew chief. LaVallee is extremely active on a variety of social media and was voted ISOC Fan Favorite of the Year in 2009, 2010, 2011 and 2012.

Levi LaVallee Named Action Sports Influencer, cont.

The ISOC season resumes with Jan. 4-5 racing at Canterbury Park in Shakopee, Minnesota.

About Polaris

Polaris is a recognized leader in the powersports industry with annual 2011 sales of $2.7 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER^® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid vehicle industry with Global Electric Motorcars (GEM) and Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories is available from authorized Polaris dealers or anytime at www.polaris.com.

 

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SPY’s Controversial Billboard is Happily Replaced

CARLSBAD, CA – September 13, 2012 – (Motor Sports Newswire) – SPY’s controversial Encinitas, CA billboard was replaced today by a new message in order to continue on with its Happy Lens™ campaign. Last week, SPY’s billboard—which said “Happy to Sit on Your Face”—was taken down after a few complaints about its double entendre. It now reads “Happiness is Coming…” and it hit the Encinitas skyline early this morning—much to the delight of an overwhelming majority of local residents who loved the original board, hoping it would be re-installed.

“We’re happy that the billboard is up again, and that SPY is permitted to tell everyone that the Happy Lens™ will be arriving soon,” says SPY Marketing Director Devon Howard. “We have several months to go leading into the Happy release, so we’re hoping this billboard sticks around for longer than the last one did (a week).”

The San Diego based eyewear brand, SPY, has engineered a revolutionary new patent pending lens technology—the Happy Lens™—which harnesses the science behind light therapy. The censored billboard was the first nod toward the Happy Lens™ launch in February 2013. Upon receiving feedback from a small number of local citizens about SPY’s Happy Hwy 101 billboard, the “Happy to Sit on Your Face” message was taken down and in its place stood an old gun show ad.

The original “Happy” campaign launch billboard was removed on the morning of September 6, where locals were on hand to express their support of the billboard message and demand it be reinstated. In case you missed the coverage, see what all the noise was about here:

For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.

 

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SPY Happy Lens Takes Lens Technology to a Higher State of Consciousness

CARLSBAD, CA – September 6, 2012 – (Motor Sports Newswire) – SPY Inc. (OTCBB: XSPY) today unveiled new lens technology that not only improves vision and performance, but is also designed to invigorate mind and mood alike.

The SPY Happy Lens™ technology was born of SPY’s desire to help improve concentration, refresh and improve the quality of everyday experience—making people “happier”—while at the same time providing the protection, optical clarity and comfort for which the Southern California-based eyewear brand is renowned.

The SPY Happy Lens™ boasts an innovative, patent-pending lens technology formula that fuses years of optics design experience with contemporary research into human color preference. Not only does the SPY Happy Lens™provide 100 percent UV protection, block more than 99 percent of glare, provide remarkable contrast, depth perception and color enhancement, it is also designed to “harmonize” with the body’s physiological preference for a specific color transmission, optimized through the important wavelengths between 450 and 500 nanometers, where the “uplifting” effects of blue (“happy”) light are most prevalent.

Making its debut in the spring of 2013, the SPY Happy Lens™ will be available across a wide array of styles, including vintage-inspired Crosstown Collection, Fade to Black Collection and high-performance cycling models.

“This is the most exciting product innovation we’ve ever created,” said SPY President and CEO Michael Marckx. “Our Happy Lens™ applies advanced technology to the eyewear world and strikes a powerful balance in sunglasses—one that can be seen and felt, enhancing experience in manifold and novel ways. It’s the single most important product breakthrough I have ever worked on.”

Long-wave blue light is the part of the spectrum that studies suggest promotes balance in the body, which most traditional lenses block to a large extent. More specifically, exposure to sunlight—especially long wave blue light—has been stated to foster positive physiological changes; raising mood and alertness. Furthermore, studies behind light therapy suggest that it harnesses blue light to regulate hormones that may be related to certain emotional conditions. This positive physiological “uplift” from long wave blue light exposure became the inspiration for the SPY Happy Lens™ technology.

The SPY Happy Lens™ is designed to achieve an unparalleled balance of experiential and functional features and benefits that will complement the style, quality, comfort, durability, and exceptional fit of SPY frames, along with design features that have set the brand apart, like Scoop™ Airflow Technology, ARC™ (Accurate Radius Curvature) Prismatic Lenses and Trident Polarized Lenses.

SPY Inc.:
We have a happy disrespect for the usual way of looking (at life) and this mindset helps drive us to design, market, and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture.  Our reason for being is to create the unusual and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us.  Our principal products—sunglasses, goggles and prescription frames—are marketed with fun and creativity under the SPY^® brand.  More information about SPY may be obtained from: www.spyoptic.com, http://www.facebook.com/spyoptic, Twitter @spy_optic and Instagram @spyoptic.

Safe Harbor Statement:
This press release contains forward-looking statements.  These statements relate to future events, future product performance or product attributes and are subject to risks and uncertainties.  In some cases, you can identify forward-looking statements by terminology such as “designed to,” “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology.  These statements are only predictions.  Actual events or results may differ materially.  Factors that could cause actual results to differ from those contained in our forward-looking statements include, but are not limited to inability of achieving customer acceptance of or perception of the benefits of the Happy Lens technology, and the other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission.  Although we believe that the expectations reflected in our forward-looking statements are reasonable, we cannot guarantee future results.  Moreover, except as required by law, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

CONTACTS:
Maddy Isbell, PR Manager
760-804-8420
Fax: 760-804-8442
investor.spyoptic.com

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SPY Inc. Announces Investor Conference Call and Preliminary Sales Estimates for the Quarter Ended June 30, 2012

CARLSBAD, CA  -Jul 30, 2012 – (Motor Sports Newswire) – SPY Inc. (OTCBB: XSPY) today announced the date of its quarterly investor conference call to be on Thursday, August 16, 2012, at 1:30 p.m. PDT and also provided its preliminary sales estimates for the quarter ended June 30, 2012.

Preliminary net sales estimates for the quarter ended June 30, 2012 are anticipated to be approximately $9.5 million, an increase of $0.5 million or 5%, compared with total net sales of $9.0 million for the quarter ended June 30, 2011.

Preliminary sales estimates of core SPY^® brand products for the quarter ended June 30, 2012 are anticipated to be approximately $9.3 million, an increase of $1.1 million or 13%, compared with core SPY^® brand sales of approximately $8.2 million during the quarter ended June 30, 2011. Preliminary estimates of other sales were approximately $0.2 million during the quarter ended June 30, 2012, consisting of licensed brand products which are no longer a focus of the Company, compared with licensed brand product sales of approximately $0.8 million during the quarter ended June 30, 2011.

“We are pleased to have achieved our 5th consecutive quarter of year over year growth of our core SPY^® brand products, including preliminary SPY^® brand product growth estimates of 17% in the first half of 2012 compared to the first half of 2011,” said Michael Marckx, President and CEO.

SPY Inc. invites you to join an investor conference call on Thursday, August 16, 2012, at 1:30 p.m. PDT. The dial-in number for the call in North America is 1-800-901-5217 and 1-617-786-2964 for international callers. The participant pass code is 73916416. The call will also be webcast live on the Internet and can be accessed by logging on at investor.spyoptic.com.

The webcast will be archived on the Company’s website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on August 16, 2012. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 10892282.

SPY Inc.:
We design, market and distribute premium products for hard core participants in action sports, motorsports, snow sports, cycling and multi-sports markets, which embrace their attendant lifestyle subcultures, crossing over into more mainstream fashion, music and entertainment markets. We believe a principal strength is our ability to create distinctive products for active people within the youthful demographics of these subcultures. Our principal products — sunglasses, goggles and prescription frames — are marketed under the SPY^® brand. During 2011 and 2010, we also designed, manufactured and sold eyewear under the O’Neill^®, Melodies by MJB^® and Margaritaville^® brands. In 2011, we decided to cease any new purchase orders of additional inventory for these licensed eyewear brands and do not expect any significant sales from these brands in the future.

This press release contains the Company’s current sales estimate for the quarter ended June 30, 2012. It is possible that final numbers for the quarter may differ materially. Except as required by law, we undertake no obligation to update this estimate.

CONTACT:
Maddy Isbell
PR Manager
760-804-8420
Fax: 760-804-8442
investor.spyoptic.com

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SPY Inc. Announces Investor Conference Call

CARLSBAD, CA – March 16, 2012 – (Motor Sports Newswire) – SPY Inc. (OTCBB: XSPY) invites you to join us for an investor conference call on Tuesday, March 20, 2012, at 1:30 p.m. PDT. The dial-in number for the call in North America is 1-866-356-4441 and 1-617-597-5396 for international callers. The participant pass code is 14990320. The call will also be webcast live on the Internet and can be accessed by logging on at investor.spyoptic.com.

The webcast will be archived on the Company’s website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on March 20, 2012. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 64798890.

About SPY Inc.: We design, market and distribute premium products for hard core participants in action sports, motorsports, snow sports, cycling and multi-sports markets, which embraces their attendant lifestyle subcultures, crossing over into more mainstream fashion, music and entertainment markets. We believe a principal strength is our ability to create distinctive products for active people within the youthful demographics of these subcultures. Our principal products — sunglasses, goggles and prescription frames — are marketed under the SPY(R) brand.

CONTACT:
Alain Mazer
SPY®
Ph. 760.444.9761

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Orange 21 Announces Corporate Name Change to SPY Inc., Stock Symbol Change to “XSPY”

So Calif. Eyewear Co. Punctuates Focus on Core Brand With Eponymous Return

CARLSBAD, CA – February 10, 2012  – (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG) today announced that it has changed its corporate name to SPY Inc. effective Feb. 15, 2012 and has received preliminary approval to change its stock symbol to “XSPY” (OTCBB: XSPY) effective that same date.

On Feb. 6, 2012, Orange 21 Inc., a Delaware corporation, filed a Certificate of Ownership and Merger to effect a merger of the Company’s wholly-owned subsidiary, SPY Inc., with and into the Company, and to change the Company’s legal name to “SPY Inc.,” effective Feb. 15, 2012.

Also on Feb. 15, 2012, the Second Amended and Restated Bylaws of the Company reflecting the name change, as previously approved by the Company’s board of directors, will become effective. Other than the name change, no changes will be made to the Company’s bylaws in effect prior to Feb. 15, 2012.

“The changing of our Company name back to SPY harks to the business’s renewed focus on its most important and valuable asset — the SPY brand,” says SPY CEO Michael Marckx. “The Company’s design, marketing, financial resources and psychic energy are now singularly concentrated on SPY.”

Orange 21 decided to cease any new purchase orders of additional inventory for the O’Neill(R), Melodies by MJB(R) or Margaritaville(R) brands in 2011 and sold-off interest in its former Italian-based manufacturing subsidiary, LEM, on Dec. 31, 2010.

In connection with the name change, SPY Inc. anticipates it will begin trading under the new ticker symbol “XSPY” on the OTC Bulletin Board on or about Feb. 15, 2012. The Company’s common stock has been assigned a new CUSIP number of 85219W107 in connection with the name change, to be effective on Feb. 15, 2012.

Outstanding stock certificates for shares of the Company are not affected by the name change; they continue to be valid and need not be exchanged.

About SPY(R) Orange 21 Inc. designs, develops, markets and produces premium products for the action sports, motorsports, snowsports, cycling and multisport, ophthalmic, and lifestyle and fashion markets under the brands SPY(R), SPY Optic(TM), SPY Performance(TM) and SPY Rx(TM).

CONTACT:
Alain Mazer
SPY Optic
Ph. 760.444.9761

SOURCE: Orange 21 Inc.

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Gatorz Inc. Reports Financial Results for the First Quarter Ended March 31, 2011

OAKVILLE, ONTARIO – June 29, 2011 – (Motor Sports Newswire) – Gatorz Inc. (TSX VENTURE:GTZ) (“Gatorz”) today reported its financial results for the first quarter ended March 31, 2011.

Business Development:

• In the fourth quarter of 2010 the company developed a line of premium Italian made injection moulded sunglasses combined with optical lens technology to convey performance, style, quality and value with higher margins. Retail pricing targeted in the range of $85 – $120 for these frames opens a new demographic which hasn’t been available in the past. This new line of glasses were introduced in the first quarter of 2011 in conjunction with a new corporate branding strategy which includes a new Gatorz logo, company color and an exciting new web-site platform that interacts with today’s youthful lifestyle.

• On April 5, 2011, the Company completed a private placement of 1,804,403 common shares at CDN$0.25 for total proceeds of CDN$460,101 (US$455,500).

First Quarter Results: (all amounts in US$)

• Revenue increased by $54,740 to $398,479 from the same quarter last year primarily due to introduction of a new plastic line of sunglasses;

• Gross profit increased by $13,754 to $201,561 (50.58%) compared to the same period last year; and

• Total comprehensive income for the quarter improved by $47,116 to $3,791 compared to a loss of $43,325 for the same period last year.

You can view the complete financial statements along with the MD&A at www.sedar.com.

Gatorz CEO Kerry Lynch states, “with the introduction of our premium Italian frames combined with our new corporate branding strategy including our new interactive web site we are starting to see substantial gains in this tough economic environment. I am extremely excited about the future!”

About Gatorz

Gatorz Inc. (www.gatorz.com) designs, develops, manufactures, and distributes performance eyewear, including sunglasses crafted from 7075 billet aircraft aluminum and from premium injection moulded Italian frames. Gatorz precision built aluminum eyewear is proudly made in the USA, offering superior craftsmanship, performance and durability. Gatorz proprietary technologies include the ability to customize the frame to the wearer’s specific facial features. In addition, the Company’s lens technology, TruRay Optics, offers a comprehensive assortment of ballistic impact-proof lenses which are 100% UV blocking, optically correct and distortion free. Gatorz distribution markets include motorcycling, motorsports, skydiving, military, off-road, hunting & fishing, action sports, and youth lifestyle markets.

Certain information in this press release may contain forward-looking statements. This information is based on current expectations that are subject to significant risks and uncertainties that are difficult to predict. Actual results might differ materially from results suggested in any forward-looking statements. Gatorz Inc. assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements unless and until required by securities laws applicable to Gatorz Inc.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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