BEDFORD, TX – May 10, 2010 – (Motor Sports Newswire) – Warrantech Corporation, a leading independent provider of service contracts and after-market warranties for the appliance, consumer electronics, computer, furniture, home and automotive industries announces the launch of a new social media networking campaign on YouTube. Targeting a Web–savvy audience, Warrantech’s campaign is a series of light-hearted ads to demonstrate the value of extended service contracts.
Each tongue-in-check ad tells a brief story illustrating the benefits and convenience of an extended service plan. “We are already seeing a significant response to these ads,” said Joel San Antonio, president and CEO of Warrantech Corporation. “These ads make creative use of humor to show that even the most reliable product can fail at the most unexpected or inconvenient time. And, having extended service plan coverage gives the consumer peace of mind knowing that a covered product will be repaired or replaced without additional expense.”
At present, four ads have started to air on YouTube, and two more are planned within the next six months. “Harnessing the power of social networking is an effective way to reach our customers,” San Antonio continued. “In today’s economy, each $1 matters, and people want to protect their purchases. With Warrantech’s YouTube ads, all an interested consumer has to do is click on a link at the end of the presentation, and they are automatically directed to the company Web site, which gives a full description of various service contract options.”
Always on the look-out for fresh ideas to serve the company’s growing customer base, “Utilizing YouTube to expand our market share is another example of Warrantech’s efforts to stay in front of market trends, while working to keep everyone aware of our numerous products and services,” San Antonio noted.
To learn more about Warrantech service contracts, extended warranty products, or to get information on the company, go to www.warrantech.com.
About Warrantech Corporation:
Based in Bedford, Texas, Warrantech specializes in the administration and marketing of service contracts and after-market warranties on consumer electronics, computer and computer peripherals, jewelry, furniture, appliances, homes, automobiles, automotive components, and recreational vehicles, for retailers, distributors, internet providers and manufacturers. Acquired by H.I.G. Capital in 2007, the company continues to expand its domestic and global penetration, and now provides its services in the United States and Canada. For more information, visit www.warrantech.com.
SOURCE: Warrantech Corporation
Rick Gavino, Executive Vice President,
Michael A. Burns & Associates
Virginia Stuart, Director,