Paul Jr., of Discovery Channel’s Hit Series Senior vs Junior American Choppers, to Unveil New Custom Creation in Daytona Beach

DAYTONA BEACH, FL – March 2, 2012 – (Motor Sports Newswire) – The Progressive® International Motorcycle Shows® is excited to announce that Paul Teutul, Jr., and the cast of the widely popular reality television show American Chopper: Senior vs. Junior will be in attendance at the upcoming Ultimate Builder Custom Bike United States Championship in Daytona Beach, as part of greater Bike Week festivities. In addition to showcasing a variety of his well-known custom bikes, such as the “Anti-Venom”, “Jared Allen”, “Black Widow”, “Gears of War” and “Build-Off Bike”, Paul Jr. Designs will be debuting an all-new and much-kept-secret project for enthusiasts and fans of the hit show. Cast members of American Chopper: Senior vs. Junior will be onsite throughout the week to sign autographs and take photos with fans. The Ultimate Builder Custom Bike United States Championship will be held at the Ocean Center Daytona Beach March 14-17, 2012.

“With the 12-city 2011-2012 Progressive International Motorcycle Shows coming to a very successful close here in Daytona Beach, we couldn’t think of a better way to celebrate the Tour than by hosting the ultimate builder of custom bikes, Paul Teutul, Jr., at our show. His latest custom creation is sure to thrill fans and we’re honored to be a part of it,” said Kerry Graeber, Brand Director, Advanstar Communications. “In addition to Paul and his cast bringing excitement to the show, we’ve got a full four days of excitement planned with the highly anticipated awards ceremony for the Ultimate Builder Custom Bike United States Championship and finale performances from the Smage Bros Stunt Show.”

“We are honored to be a part of the Daytona Beach Ultimate Builder Custom Bike United States Championship Show. In addition to showcasing a variety of our most popular custom bikes for fans, Paul Jr. Designs will be unveiling an all-new custom creation at the show,” said Paul Teutul, Jr., star of American Chopper: Senior vs. Junior and creator of Paul Jr. Designs. “This show gives us a great opportunity to connect with our fans, by hosting autograph signings and even giving them an opportunity to be in the audience for filming of American Chopper and we’re looking forward to it.”

Attendees to the show on Saturday, March 17, 2012, will have the unique experience to be present during live filming on an episode of American Chopper: Senior vs. Junior, set to air the following week, on March 26 at 9 p.m. EST, on the Discovery Channel. The Paul Jr. Designs unveil will take place at 1 p.m. on Saturday, March 17, inside the show at the Ocean Center Daytona Beach. Autograph signings by cast members Paul Jr. and his crew will be held throughout the week. Paul Jr. Designs apparel and merchandise will be available for purchase at their booth, #811. Please visit www.motorcycleshows.com/daytona for more information about the autograph signing schedule.

American Chopper: Senior vs. Junior is a reality television show that chronicles the family rivalry between Paul Teutul, Jr., and his custom motorcycle business Paul Jr. Designs and his father, Paul Teutul, Sr. and his  custom motorcycle shop Orange County Choppers. Currently in its third season, American Chopper: Senior vs. Junior, airs on the Discovery Channel, Mondays at 9 p.m. Eastern. Check your local listings for more information.

Show Information
The Ultimate Builder Custom Bike United States Championship will be hosted at the Ocean Center Daytona Beach, located at 101 North Atlantic Avenue. The show floor will be open Wednesday, March 14, from 12 p.m. – 6 p.m.; Thursday, March 15, 11 am – 7 pm; Friday, March 16, 11 am – 7 pm; Saturday, March 17, 10 a.m. – 5 p.m. As part of the greater Bike Week 2012, there is no cost of admission for the Daytona Beach Motorcycle Show.

About Paul Jr. Designs 
Although, Paul Jr. has always been mechanically inclined, it wasn’t until he was 25 that he realized the depth of his creativity. In 1999, he created the now world-famous logo for Orange County Choppers, a custom motorcycle business he co-founded in upstate New York. With his talent and eye for design, he went on to create some of the most recognizable theme choppers in the world, including the Black Widow Bike, the Fire Bike and the Jet Bike, as well as working with some of the top companies in the world such as Intel, NASA and Gillette. After ten years in the steel business and ten years building custom motorcycles and a brand through OCC, he is taking all he has learned and applying it to his new company, Paul Jr. Designs. For more information, visit www.pauljrdesigns.com.

About Progressive® International Motorcycle Shows® 
From New York to California, the 12-city nationwide tour of the Progressive® International Motorcycle Shows® offers more than 500,000 consumers and 900 exhibitors from all powersports lifestyle interests an all access pass to the world of motorcycling. The world’s largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories. The Show also offers hours of entertainment including a thrilling trials stunt show from The Smage Bros, made famous by their top 10 finish in a nationally televised talent competition; a custom bike competition offering over $90,000 in prize money and featuring $20 million worth of motorcycle machinery; information tailored for women riders, learning experiences and more. Show attendees are nine times more likely than the average motorcyclist to purchase a new powersports vehicle and related parts, products, and accessories, offering exhibitors exclusive access to the largest audience of potential buyers. For more information, visit: www.motorcycleshows.com.

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Paul Teutul Sr. set to appear on ‘Celebrity Apprentice’

January 8, 2012 – (Motor Sports Newswire) – Paul Teutul Sr., co-founder of Orange County Choppers and star of the reality TV show “American Chopper,” is among the next to meet the wrath of The Donald.

Paul Sr. has been announced as one of the contestants of the fifth season of NBC’s “Celebrity Apprentice,” on which Donald Trump guides famous folks through his version of business school, eliminating a contestant each week to the call of “You’re fired.”

Other contestants include Arsenio Hall, Clay Aiken, Adam Carolla, Lou Ferrigno, Penn Jillette, Dee Snider, Michael Andretti, Cheryl Tiegs, Debbie Gibson, Tia Carrere, Victoria Gotti, and Teresa Guidice.

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American Chopper-The Build Off

LAS VEGAS, NV – December 6, 2011 – (Motor Sports Newswire) -

Senior vs Junior vs Jesse James

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Jesse James returns to TV on ‘American Chopper’

October 27, 2011 – (Motor Sports Newswire) – Jesse James, who made his television debut on the Discovery Channel, is returning to the network for the first time since 2006.

He’ll be joining Paul Teutul and his son, Paul Teutul, Jr., over two nights on their show, American Chopper.

In fact, he’ll face off against them as all three compete to build the best bike. Fans will have the chance to vote for their favorite after seeing the results on American Chopper on Dec. 5 at 9 p.m. ET/PT. The following night, the winner will be revealed on American Chopper Live, aired from the Strip in downtown Las Vegas.

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Cadillac-Inspired ‘American Chopper’ Auction Ending

Proceeds will add to more than $500,000 brand has raised for CureDuchenne

DETROIT, MI – July 22, 2011 – (Motor Sports Newswire) – As the auction for the two Cadillac design-inspired custom motorcycles from the “American Chopper” series comes to a close, one winner will be certain – CureDuchenne, the national non-profit dedicated to finding a cure for Duchenne, the most progressive and lethal form of muscular dystrophy.

The auction already has bids in excess of $150,000 for the two custom-built motorcycles. Bidding continues until the auction closes at 5:50 p.m. EDT on July 31. The auction proceeds will be added to more than $500,000 that Cadillac has helped the organization raise since last September.

Leveraging the iconic Cadillac brand equity, the Discovery Channel’s “American Chopper” series pit the highly competitive father-and-son duo Paul Teutul Sr. and Paul Teutul Jr. in a contest to design and build the best Cadillac design-inspired chopper.

Over the months, the show has featured visits from Duchenne kids at the facilities of Orange County Choppers and Paul Jr. Designs, and the General Motors Technical Center, where the final choppers were unveiled last June.

“You guys captured all of the design cues we work so hard in the studio to create and you’ve put it together in a very expressive way,” GM Vice President of Global Product Design Ed Welburn said at the unveiling. “The fact that they both look very different but are both very obviously Cadillac-inspired is very cool because it shows the breadth of Cadillac design.”

Cadillac’s partnership with CureDuchenne began in September 2010 in preparation for Super Bowl XLV. Cadillac donated ad space during the latter part of the NFL and college football seasons and auctioned Super Bowl tickets to raise nearly $500,000 to benefit CureDuchenne. That was followed by a Cadillac-sponsored auction and satellite radio ad campaign with Justin Bieber.

“Cadillac’s support has been nothing short of incredible,” said Debra Miller, president and CEO of CureDuchenne. “They have put CureDuchenne on the national radar in this country and that has helped mobilize a volunteer base that all want the same thing as we do – to find a cure for this devastating disease.”

Duchenne is the most prevalent form of muscular dystrophy, affecting one in every 3,500 male births around the world. Approximately 20,000 boys and young men are living with the disease in the United States, many of whom will not survive their teenage years.

The CureDuchenne organization directs its resources to peer-reviewed research programs that have greatest potential to provide treatments and cures for the current generation of Duchenne boys.

“Their organization has an entrepreneurial spirit that Cadillac is drawn to as a brand,” said Don Butler, vice president for Cadillac marketing.  ”They are not afraid to create their own path of innovation toward new solutions and technologies.”

Paul Teutul Sr.’s Cadillac-inspired chopper features a 160-hp diamond-cut and polished S&S wedge motor, large Brembo brakes, an angular frame, handlebars and lighting, and a centered rear exhaust similar to the CTS Coupe. The bike also features other Cadillac design cues, including a V-Series mesh tank area (containing a nitrous-oxide system), V-series badges and a CTS clock on the center tank.

“The wheels, lights, grilles are identical to the car,” Paul Sr. said during the unveiling. “Because the CTS-V has a 560-hp supercharged engine, we made the air cleaner into a ‘super-charged’ intake and added fuel injection.”

By contrast, Paul Jr.’s chopper has a more fluid design, blending curves around angular chevron design accents, side pipes and black diamond paint with Cadillac V-Series insignia. It also has a Crazy Horse motor, air suspension, large yellow V-inspired brake calipers, and taillights and trunk badges from a CTS sedan on the wide rear fender.

“When we were asked to build a bike for Cadillac, we immediately gravitated toward the CTS-V. It’s exactly what we do with motorcycles” said Paul Jr. “The CTS-V has the lines, the power, the looks, so a lot of our design cues were pulled from the CTS-V.”

Paul Jr.’s cycle is the favorite among fans with more than 138,000 members joining his Facebook page and bids for his chopper topping $110,000. Bids for Paul Sr.’s chopper have topped $50,000 with almost 10,000 Facebook members.

About CureDuchenne

CureDuchenne, a national nonprofit organization located in Newport Beach, Calif., is gaining international attention for its efforts to raise funds and awareness for Duchenne – a devastating and lethal muscle disease in children. One in every 3,500 male births results in a child being afflicted with the disease. Over 300,000 boys and young men are living with the disease worldwide, and many will not survive their teenage years.

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.

SOURCE: General Motors

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‘Art Meets Innovation’ Event Teams Cepheid with Paul Jr. Designs for Unveiling of New Products at 2011 AACC/ASCLS Meeting

SUNNYVALE, CA – June 29, 2011 – (Motor Sports Newswire) – Cepheid (NASDAQ: CPHD) today announces ‘Art Meets Innovation,’ an innovative teaming of Cepheid and Paul Jr. Designs for the unveiling of new Cepheid products at the 2011 American Association of Clinical Chemistry and Clinical Lab Expo, to be held in Atlanta, GA. this July 24-28. At ‘Art Meets Innovation,’ a Cepheid themed project designed and built by Paul Jr. Designs will be unveiled live alongside Cepheid’s new products. The event will take place at 10am on July 26th at Cepheid booth #431.

“Cepheid is the ideal company for us to work with — they have revolutionary technology, their products are impacting people around the world, and they are the fastest growing company in their industry,” said Paul Teutul Jr., Chief Executive Officer of Paul Jr. Designs. “We are excited to be a part of telling their story as they unveil these new products.”

Additionally, the ‘Art Meets Innovation’ unveiling event will be filmed live for inclusion on the popular Discovery Channel show American Chopper. The two-part episode featuring Cepheid is expected to air in the fourth quarter of this year.

“As the leading innovator in the Molecular Diagnostics market, we thought that it would be interesting and exciting to team with the leading innovator in creative design in his particular field through our engagement with Paul Jr. Designs. It’s an unexpected but perfect way to highlight our vision, innovation and creativity, associated with our new product offerings to be unveiled at the AACC/ASCLS meeting,” said John Bishop, Cepheid’s Chief Executive Officer. “We believe these unveilings will truly capture our company and brand like no other before it, along with the additional benefit of the expected halo effect of the Discovery Channel’s worldwide reach.”

Following ‘Art Meets Innovation,’ the Paul Jr. Designs project will play a key role in helping Cepheid promote its new products throughout the United States. Running updates on Cepheid’s promotional efforts can be found at www.cepheidinnovation.com or by following the company on Twitter at http://www.twitter.com/cepheidnews.

About Cepheid

Based in Sunnyvale, Calif., Cepheid (Nasdaq: CPHD) is a leading molecular diagnostics company that is dedicated to improving healthcare by developing, manufacturing, and marketing accurate yet easy-to-use molecular systems and tests. By automating highly complex and time-consuming manual procedures, the company’s solutions deliver a better way for institutions of any size to perform sophisticated genetic testing for organisms and genetic-based diseases. Through its strong molecular biology capabilities, the company is focusing on those applications where accurate, rapid, and actionable test results are needed most, such as managing infectious diseases and cancer. For more information, visit http://www.cepheid.com.

About Paul Jr. Designs

Although, Paul Jr. has always been mechanically inclined, it wasn’t until he was 25 that he realized the depth of his creativity. In 1999, he created the now world-famous logo for Orange County Choppers, a custom motorcycle business he co-founded in upstate New York. With his talent and eye for design, he went on to create some of the most recognizable theme choppers in the world, including the Black Widow Bike, the Fire Bike and the Jet Bike, as well as working with some of the top companies in the world such as Intel, NASA and Gillette. After ten years in the steel business and ten years building custom motorcycles and a brand through OCC, he is taking all he has learned and applying it to his new company, Paul Jr. Designs. For more information visit http://www.pauljrdesigns.com.

This press release contains forward-looking statements that are not purely historical regarding Cepheid’s or its management’s intentions, beliefs, expectations and strategies for the future, including those relating to planned new product releases, product performance and future market opportunities. Because such statements deal with future events, they are subject to various risks and uncertainties, and actual results could differ materially from the company’s current expectations. Factors that could cause actual results to differ materially include risks and uncertainties such as those relating to: unforeseen manufacturing problems; uncertainties in the regulatory review process for new products; regulatory developments and practices regarding testing levels; customer and market acceptance of our products; the failure of products to perform as fast or as accurately as expected, whether due to manufacturing errors, defects or otherwise; the impact of competitive products and pricing; potentially lengthy sales cycles in some markets; reimbursement rates for the products; and underlying market conditions worldwide. Readers should also refer to the section entitled “Risk Factors” in Cepheid’s Annual Report on Form 10-K for 2010 and in its most recent quarterly report on Form 10-Q, each filed with the Securities and Exchange Commission.

All forward-looking statements and reasons why results might differ included in this release are made as of the date of this press release, based on information currently available to Cepheid, and Cepheid assumes no obligation to update any such forward-looking statement or reasons why results might differ.

SOURCE: Cepheid

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American Chopper Rides the Road to Success

Season Finale Out-Delivers All Broadcast Networks Among Men

June 5, 2011 – (Motor Sports Newswire) – The first hour of the two-part season finale of AMERICAN CHOPPER: SENIOR VS JUNIOR resulted in huge ratings for Discovery Channel on Monday, May 31. The telecast, Cadillac Build-off , earned a 2.19 HH / 2.00 P25-54 AA%, delivering 3.22 million viewers P2+, making it the #2 primetime cable telecast (excluding sports) among P/M25-54 and P/M18-49 ratings and delivery.

The episode out-delivered all broadcast programs for Monday 5/31/11 among Men 25-54 and Men 18-49 prime including:

• - ABC’s The Bachelorette
• - FOX’s House
• - CBS’s How I Met Your Mother
• - CBS’s Two and a Half Men
• - NBC’s Minute To Win It
• - NBC’s Law & Order: LA

Additionally, the 10PM ET/PT special telecast of SWAMP BROTHERS, No Crocodile Tears on this Farm, earned a .99 HH/ .76 P25-54 AA%, delivering 1.34 million viewers P2+.

Driven by the strong performances from both series, Discovery Channel was the #3 primetime cable network for P/M25-54 and M18-49 ratings and delivery.

This season of AMERICAN CHOPPER: SENIOR VS JUNIOR comes to an end next Monday, June 6 at 9PM ET/PT. SWAMP BROTHERS will continue the season this Friday, June 3 at its regular 10PM ET/PT timeslot. For more information on either series please visit press.discovery.com.

Source: NHI. Live+SD AA(000).

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WyoTech Announces Partnership with Orange County Choppers

WyoTech students will participate in custom bike build that will be featured on an upcoming episode of American Chopper on the Discovery Channel

SANTA ANA, CA -  May 24, 2011 – (Motor Spoprts Newswire) – WyoTech has announced a partnership with Orange County Choppers (OCC), the custom motorcycle shop founded by Paul Teutul Sr. As part of the agreement, WyoTech students will help construct an OCC custom-built, WyoTech-branded motorcycle under the guidance of OCC’s Teutul. In addition, WyoTech, “The Official Technical School of OCC” has also arranged for students to intern at the world-renowned bike building facility in Upstate New York.

The students will be involved in every stage of the build, from design and creation to fabrication and assembly. Students will be selected from all WyoTech campuses, including the Daytona and Fremont campuses where motorcycle mechanic training is offered.

The bike will be revealed in an episode of American Chopper, airing this fall on the Discovery Channel.

“WyoTech is proud to be associated with Orange County Choppers,” said Steve Whitson, regional vice president at WyoTech. “As the premiere custom motorcycle design shop, OCC has a long history of excellence in workmanship – a trait we strive to instill in our students.”

“The partnership makes perfect sense. We chose WyoTech because they are the best of the best and their students are the most highly trained in the industry,” said Paul Teutul, Sr. founder and CEO of OCC. “I can’t wait to kick this project off and see the creativity that the students bring to this unique build.”

For more information on Orange County Choppers, visit www.orangecountychoppers.com.

About WyoTech
WyoTech is a division of Corinthian Colleges, Inc., one of the largest post-secondary education companies in North America. With six campuses located throughout the United States, WyoTech offers degree and diploma programs in the fields of automotive, diesel, collision refinishing, motorcycle, marine technology, as well as skilled trades. In addition, WyoTech offers advanced training programs in applied service management; advanced diesel; light duty diesel; advanced automotive diagnostics; street rod and custom fabrication; motorsports chassis fabrication; high performance power trains; and trim and upholstery technology. For more information about WyoTech, go to www.wyotech.edu.

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Paul Jr Designs to Unveil CrankyApe Chopper at Daytona Bike Week

March 9, 2011 – (Motor Sports Newswire) – Visitors to this year’s Daytona Bike Week event, who also happen to be fans of Paul Teutul Jr, will get the chance to witness the unveiling of a custom-built motorcycle that has been specially made by Paul Jr. Designs for online powersport auction company, CrankyApe.com.

The CrankyApe Chopper is based on a Harley Davidson motorcycle from the auction site. The custom bike will be then publicly auctioned on the CrankyApe.com website with the proceeds being donated to the National Law Enforcement Officers Memorial Fund (NLEOMF).

For those who are unfamiliar with the matter, the NLEOMF is a charitable organization that generates increased public support and commemorates the service and sacrifice of law enforcement officers killed in the line of duty.

“While nothing can compare to what these fallen officers have given, we hope to help gain recognition and support for such a great charitable organization whose focus is on remembering those who gave the greatest sacrifice to our communities,” said Brian Livingston, who founded CrankyApe.com.

The customized motorcycle will be unveiled in Florida on March 11, 2011, with the event to be filmed for an episode of the Discovery Channel TV show, “American Chopper: Sr. vs. Jr.” television program, airing this spring.

In addition to the motorcycle whose auction proceeds will be donated to the NLEOMF, Paul Jr. Designs has built a completely custom chopper for the CrankyApe.com company. Paul Jr. fans and followers of the television show will be awarded a sneak-peek of the new creation at the same time as the charity bike. Later this spring the motorcycles will be brought back to Minnesota and displayed at the CrankyApe.com store.

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BIC and Orange County Choppers Ask Fans to Help Support Make-A-Wish Foundation Through the BIC 4 GOOD Program

SHELTON, CT – February 7, 2011 – (Motor Sports Newswire) – Could going bald actually be a good thing? Thanks to the team at BIC, through their BIC 4 GOOD program, going bald is a great thing!

BIC has teamed up with the men of Orange Country Choppers (OCC) as part of the 2011 BIC 4 GOOD program to ask Americans to shave their heads in support of the Make-A-Wish Foundation, a leading charity that grants the wishes of children with life-threatening medical conditions.

BIC first partnered with OCC for the production of a custom made motorcycle, themed after the BIC® Flex4™ men’s razor, for an episode of “American Chopper: Senior vs. Junior,” which airs tonight, February 7, 2011 at 9 p.m. EST on the Discovery Channel. As part of this episode, the men of OCC shaved their heads, mustaches and beards for BIC 4 GOOD to benefit the OCC Foundation during a taping of their hit show.

“OCC has a long-standing relationship with the Make-A-Wish Foundation, and we are happy to continue to support them through the BIC 4 GOOD campaign,” said Paul Teutul, Sr., founder of Orange County Choppers. “BIC’s reputation as a high-quality, reliable brand and the sleek design of their BIC Flex4 razor seemed like natural fit for us.”

From February 7, 2011 through June 30, 2011, BIC will make a donation to the Make-A-Wish Foundation for every submission on the BIC 4 GOOD website (www.bic4good.com).  To submit an entry, simply upload a video or photo of your newly shaved head, or for those who are a little razor shy, participate by shaving virtually. BIC’s donations will vary by submission type, with $400 donated for every video, $40 for a photo and $4 for virtual shaves, with a minimum guaranteed donation of $50,000, up to a maximum of $75,000.

“America loves the crew from OCC and the folks here at BIC can see why. Clearly they have big hearts, and were excited about going bald for a good cause on national TV,” said Jamie Kistner, senior brand manager – Shavers, BIC Consumer Products USA. “The Make-A-Wish Foundation is a cause close to Paul Sr.’s heart and BIC 4 GOOD is thrilled to support it this year.”

Consumers will also have the chance to win, as part of a national sweepstakes promotion launching in April 2011, a trip to the Sturgis Motorcycle Rally, in Sturgis, South Dakota. Orange County Choppers owner, Paul Teutul Sr., will present the sweepstakes winner with keys to a brand new OCC custom-designed BIC Flex4 Chopper.

About BIC 4 GOOD

To celebrate the BIC Flex4 razor, BIC launched the BIC 4 GOOD program (http://www.bic4good.com), an initiative that asks Americans to shave their heads—for real or virtually—and in turn BIC Flex4 makes a donation on their behalf to charity.

About The Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 64 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation® grants a wish every 40 minutes and has granted more than 200,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation®, visit wish.org and discover how you can share the power of a wish®.

Visit www.orangecountychoppers.com, for more information about OCC.

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