Former Harley-Davidson Sales Manager Jon Syverson to Join ATK Motorcycles

CENTERVILLE, UT – February 8, 2011 – (Motor Sports Newswire) – ATK Motorcycles has named former Harley-Davidson Sales Manager Jon Syverson as its new Executive Vice President.  In his new senior management role at ATK, Jon will be responsible for expanding ATK’s presence in the V-Twin market. Already known for their race-ready off-road motorcycles, ATK sees Syverson as a key to pushing into the street bike market.

“We’re excited to welcome Jon to our expanding group of tried and tested motorcycle people,” says ATK President Frank White. “At ATK we clearly understand that in order to successfully market our V-Twin motorcycles we must maintain a balanced relationship with both dealer and rider. We must clearly understand our customer’s needs, and act to provide appropriate motorcycles… areas that Jon will be able to help us with greatly.”

ATK CEO Frank White (L) and EVP Jon Syverson (R)

White explains that ATK sees Jon Syverson as the ideal person to handle their dealer expansion and sales activities since that is what he did best at Harley-Davidson Motor Company, Inc.* for 30 years. “I met Jon some 20 years ago at the Motor Company when he managed a great team who specialized in military, police and related fleet sales,” White added. “Jon has a proven history of performance, which resulted in a commanding market share during his tenure at Harley-Davidson.”

In addition to serving in senior sales management roles at Harley-Davidson Motor Company, Inc., Jon also worked as a District and Regional Manager. He is a Life Member of the American Motorcyclist Association (AMA), long involved in the Patriot Guard Riders and a member of the Advisory Board, Concerns of Police Survivors. He is also a past recipient of Wisconsin’s prestigious Annual Motorcycle Safety Award and a member of Damascus Lodge No. 290, F. & A. M., Milwaukee, WI, a Masonic Order.

*ATK is not aligned with or sponsored by Harley-Davidson Motor Company, Inc.

About ATK
ATK Motorcycles is the only U.S. off-road motorcycle manufacturer, producing race-ready motorcycles for more than 25 years. ATK serves as co-members of the United States Motorcycle Manufacturers Association, along with Harley-Davidson Motor Company, Inc.  A history of off-road racing success put ATK on the map. Recently, ATK entered the street motorcycle business, providing V-Twin motorcycles, specially developed for new, entry-level or seasoned riders alike. ATK V-Twin motorcycles and related products are marketed through select Harley-Davidson dealers nationwide.

Jon Syverson contact information:

E-mail: jonsyverson@atkmotorcyclesusa.com

Office: 941-681-1903

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ATK Introduces new 700cc V-Twin Cruiser to the North American Market

BONNEVILLE SALT FLATS — BONNEVILLE, UTAH – September 7, 2010 – (Motor Sports Newswire) – ATK Motorcycles of Centerville, Utah and S&T Motors Motorcycles of Korea unveiled a new 700cc based V-Twin Cruiser on the salt at the world famous Bonneville Salt Flats at the AMA sanctioned BUB Motorcycle Speed Trials.

The Racer/Rider of record on the new ATK 700 Cruiser was none other than S&T‟s own Chief Operating Officer, Jimmy Park, who piloted the motorcycle to well over 100 MPH on both passes, which according to ATK‟s CEO Frank White, gives title to Jimmy Park as, “The Worlds Fastest Korean!” Internationally famed motorcycle journalist, Alan Cathcart, who was present at the event quipped, “Jimmy Park came to Bonneville as a boy and goes back to Korea as a man.”

Complete details and specifications relating to this new cruiser model will be available in forthcoming articles that the World‟s Fastest Journalist, Alan Cathcart (who also broke world records at Bonneville) is writing on ATK and this new model.

“The Bonneville Salt Flats is a special place to ATK because it„s on Utah soil and is less than two hours away from our motorcycle factory,” White says. “We intend to leverage this great natural asset, found only here at Bonneville, in more ATK corporate events.”

In May of 2010 ATK and S&T entered into a five year, symbiotic agreement where the two brands agreed to work together in order to design and introduce new exciting models to the American market. (See modified May 27th 2010 Press Release below for reference).

ATK intends to offer these new cruisers for sale at select Harley-Davidson dealerships nationwide in early 2011. “Our approach is simple,” White says, “attract new and younger riders into these dealerships. We know that our new 700cc cruiser will capture many new customers who are initially looking for a smaller displacement, high-quality V-Twin based motorcycle, yet at a very affordable entry level price.” White is quick to mention, “Neither the Harley-Davidson Motor Company, or its affiliates, either endorse or support ATK in any way.”

CONTACT
ATK Motorcycles
1182 West, 850 North,
Centerville, Utah
www.atkusa.com

SOURCE: ATK Motorcycles

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