Cyclechex Partners With SprocketList.com to Promote Motorcycle History Reports to Millions of Users

NEW YORK, NY – January 05, 2011 – (Motor Sports Newswire) – Sparta Commercial Services, Inc. (OTCBB: SRCO) announced today that its subsidiary Cyclechex has formed a strategic alliance with www.SprocketList.com.

SprocketList.com, part of the Raceway Media network of online classifieds websites, will feature integrated links to Cyclechex (www.cyclechex.com), enabling SprocketList.com’s visitors to quickly and easily purchase Cyclechex’s exclusive motorcycle history reports as an added feature to their listing or to help in confidently making a purchase.

SprocketList.com President and CEO Joe Tripp commented on the alliance, saying, “Integrating motorcycle history reports into the buying or selling process is a key part of our overall strategy to make SprocketList the number one motorcycle classifieds network. The SprocketList approach to online classifieds is unique in that it encourages a relationship between the buyer and the seller, but the addition of resources like Cyclechex Motorcycle History Reports really adds a layer of confidence to the entire transaction, which in turn increases customer satisfaction and repeat use — paramount goals for SprocketList.”

Anthony Havens, CEO of both Sparta and Cyclechex, said, “This relationship with SprocketList means that exposure to the value of the Cyclechex Motorcycle History Reports will dramatically increase among enthusiasts and retail powersports dealers, given the exceptionally large audience that SprocketList.com attracts. We expect that with access to a network of classifieds sites yielding nearly 1 million unique visitors viewing over 70 million pages per month, this alliance will add significantly to the current volume of sales of Cyclechex reports.”

About SprocketList.com:

Launched this past September, SprocketList.com is an online classified advertising website focused on the powersports market. It offers powersports enthusiasts an easy-to-use platform for buying or selling motorcycles, ATV’s snowmobiles, personal watercraft and associated gear, parts and accessories. Basic listings are always free, and there’s never a fee for buying. Advertisers have the option to upgrade their ads to include premium features or to reserve a premier position on top-level pages. Ads placed on SprocketList.com are visible throughout an entire network of classified sites powered by Raceway Media (www.racewaymedia.com).

About Raceway Media, LLC:

Raceway Media is a multimedia publishing firm serving the racing and performance enthusiast industries with expertise in creating online marketplaces for passionate enthusiast groups. Raceway utilizes proprietary technology that allows it to integrate its online marketplaces into a growing list of over 100 partner websites including Autoweek, SPEED, and a number of sanctioning bodies and tracks nationwide.

About Sparta Commercial Services, Inc.:

Sparta Commercial Services, Inc., www.spartacommercial.com, is a New York-based, nationwide financial services company offering financing and leasing products to consumers and retail powersports dealers. Sparta also serves municipal and governmental agencies nationwide with its Municipal Lease Program, which offers financing for essential equipment for the law enforcement and emergency response communities.

Our subsidiary, Specialty Reports, Inc. d/b/a Cyclechex, is in the business of offering online access to detailed product ownership and usage reports for various classes of previously owned assets. Cyclechex’s initial product release is the Cyclechex Motorcycle History Report.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company’s filings with the SEC, which are available on its website at: http://www.sec.gov.

SOURCE: Sparta Commercial Services, Inc.

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High Gear Media Names David Armitage as Chief Revenue Officer; July Represented Company’s All-Time Traffic High

Company Adds Former Autobytel and Edmunds.com Sales Leader; Visitors to Owned and Operated Network Grow Over 100% YOY

PALO ALTO, CA – August 16, 2010 ( Motor Sports Newswire) – High Gear Media (www.highgearmedia.com), a premium vertical content company that publishes more automotive content than anyone on the Web, today announced that David Armitage joined the company as its Chief Revenue Officer. Armitage will oversee all revenue initiatives with a particular focus on accelerating the growth in brand advertising on the company’s fast growing owned and operated network of automotive destinations.  The company also announced its July traffic hit an all-time high of 3 million visitors — representing year over year growth of 104%.

“David is a proven sales and marketing executive who understands exactly what automotive clients seek from their digital efforts, especially as ad spend continues to move online,” said High Gear Media CEO Matt Heist.  ”We’re excited to add his expertise as we develop High Gear Media into the leading publisher of automotive content and a proven, high-performing solution for brands to connect with audiences making car buying decisions.”

Armitage will drive the comprehensive sales strategy and execution for High Gear Media’s owned and operated network of premium automotive properties including its anchor site, TheCarConnection.com; its luxury and performance site, MotorAuthority.com; green and electric car sites, GreenCarReports.com and AllCarsElectric.com; its family-focused site FamilyCarGuide.com and its industry site, SocialCarNews.com.

“Automotive marketers are inundated with choices for reaching buyers, but the key is creating unique ways for them to connect with audiences and build brand affinity with customers as they interact with content on the Web,” said Armitage.  ”The High Gear Media team has a totally unique approach that has resonated with automotive consumers and demonstrated growth.  While the usual players will continue to garner their share of ad dollars, this is a tremendous opportunity to deliver innovative solutions for marketers looking at new ways of winning customers.”

Most recently, Armitage served as VP and GM of the automotive group at Blue Kai.  Previously he was VP of Advertising at Autobytel and Executive Director of Advertising & Sales for Edmunds.com. Before that, Armitage was Vice President of Sales and Marketing for PRIMEDIA’s Digital Automotive and Motorcycle Groups.

About High Gear Media

High Gear Media is a vertical publishing company publishing more premium automotive content than anyone in the world through websites targeting key buyer and vehicle segments. High Gear Media’s owned and operated network of automotive destinations reaches 3 million visitors monthly and includes its anchor site, TheCarConnection.com, its luxury site, MotorAuthority.com, green and electric car sites, GreenCarReports.com and AllCarsElectric.com, and its family-focused sites including FamilyCarGuide.com. High Gear Media’s editorial staff and over 250 contributors have written at publications such as Car and Driver, AOL Autos, AutoWeek, Automobile Magazine, and Wired.  The company’s content is syndicated to partners including Yahoo! Autos, Huffington Post, NASCAR.com, Discovery News, SpeedTV and The San Francisco Chronicle.   Independent automotive writers and people who are passionate about cars can contribute content by visiting HighGearMedia.com.  High Gear Media is headquartered in Palo Alto, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.

Contact Info:

High Gear Media, +1-650-576-8371, feedback@highgearmedia.com

SOURCE: High Gear Media

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Hagerty Announces Winner of 2010 Young Designer Contest as Selected by VIP Judging Panel

Final Judging held during Monterey Classic Car Week sets the stage for the Next Generation of Designers to showcase their talent

TRAVERSE CITY, MI – August 13, 2010 – (Motor Sports Newswire) – Hagerty, the world’s leading provider of collector car insurance, has announced the winner of its second annual Young Designer Contest, “Designing Your Future.” A VIP judging panel selected the winning designer from five finalists on Aug. 12, 2010 in Pebble Beach, Calif. Monica Taeschner, age 15, from Edmonds, Wash. was awarded the top prize for her design of a 2060 Ferrari 330 TRI /LM Testa Rossa.

Judges included McKeel Hagerty, CEO of Hagerty Insurance Agency; Thomas Gale, retired Chrysler Chief of Design; Wayne Carini, host of “Chasing Classic Cars” on Discovery HD; Dutch Mandel, Associate Publisher and Editorial Director of AutoWeek magazine; and Stewart Reed, Chairman of the Transportation Design Department at Pasadena Art Center College of Design.

Earlier this year, the Young Designer Contest, held under Hagerty’s Operation Ignite! youth program, invited teens age 13-17 to create a futuristic design of what their favorite collector automobile would look like if built in the year 2060. Participants were also required to submit a short essay describing their concept, its unique features and how their personalities are expressed in the design. The five finalists, determined through a public vote online, were provided an expense-paid trip to the famed Monterey Classic Car Week to attend Hagerty’s annual party at The Lodge at Pebble Beach for final judging of the designs.

“One of Hagerty’s most important initiatives is youth participation in the collector car hobby, as that’s truly where the passion begins,” McKeel Hagerty said. “Our design contest was created as an outlet for young enthusiasts to showcase their original ideas. This year’s participants showed a great deal of creativity with their designs, making it a treat to celebrate the five finalists’ creative work and select the winner.”

Hagerty’s Operation Ignite! Connecting Kids with Cars is a suite of programs designed to grow the interest of the hobby among young people through interactive events including Youth Judging, Young Designer Contest, Scale Model-building Contest, Kid Friendly Car Show Kit, Motorsport Paddock Tours and a youth-oriented website.  Through Hagerty’s Operation Ignite! young people will have hands-on experiences that will increase their knowledge and enthusiasm for collector automobiles, boats and tractors.  As the world’s leading provider of collector car insurance, Hagerty is dedicated to helping ensure the future of the collector vehicle hobby through its proactive youth advocacy efforts.  For further information, please visit www.hagerty.com/contest or contact Tabetha Salsbury, Youth Advocacy Coordinator, at 800-922.4050, ext. 8137 or tsalsbury@hagerty.com.

Hagerty Insurance Agency, Inc. is the leading insurance agency for collector vehicles in the world and host to the largest network of collector car owners. Hagerty Insurance Agency offers insurance for collector cars, motorcycles and motorcycle safety equipment, tractors, automotive tools and spare parts, and even “automobilia” (any historic or collectible item linked with motor vehicles). Hagerty Insurance Agency also offers overseas shipping/touring insurance coverage.

SOURCE: Hagerty Insurance Agency, Inc.

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