Bel-Ray Names Huafeng “Bill” Shen Directory of Technology

FARMINGDALE, NJ – June 11, 2012 – (Motor Sports Newwire) – Specialty lubricant manufacturer Bel-Ray Co. has announced that Huafeng “Bill” Shen, Ph.D., has assumed the role of director of technology.

A lubricant formulation expert and tribologist with more than 18 years of experience, Shen’s knowledge will serve him well in his new position. Shen has published more than 30 technical papers and presentations in various scientific journals and research and development forums around the world. He is widely considered an expert in the Food Grade lubricants market and responsible for key product innovation in this demanding arena.

“Having trained under our founder and key inventor, Bill Kiefer, Bill Shen has long been a steady innovator in our research department, and took a key leadership role these past two years as we re-engineered our premier product line and developed key bio-degradable technology. An integral member of our leadership team, we anticipate Bill will continue to serve our industry in the development of cutting-edge product technology while also driving our development teams in the area of next generation mining lubrication, as well as powersports product initiatives” said Jennifer Liquori, Bel-Ray’s chief operating officer.

Shen has been with Bel-Ray since 1998, recently representing Bel-Ray on the NLGI Board of Directors. After receiving his master’s degree in chemistry from Lanzhou University, Gansu, China, Shen joined the grease research department of RIPP (Research Institute of Petroleum Processing), the research arm of Sinopec (China Petroleum & Chemical Corporation) in Beijing, China. Following his work at RIPP, Shen received his Ph.D. in chemistry in 1997 from the University of North Texas, Denton, Texas, and did his postdoctoral research in University of Texas at Austin in Austin, Texas.

Bel-Ray Co. was founded in 1946 and is a privately held, woman-owned business, recognized as a leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel and textile industries.

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Rockstar Energy Racing Suzuki Sighs Jessica Patterson

CORONA, CA – March 30, 2012 – (Motor Sports Newswire) – Rockstar Energy Racing Suzuki Yoshimura Bel Ray One Industries Losi is pleased to announce the signing of Jessica Patterson as their newest addition to its stable of talented riders. The 28-year old Tallahassee native will compete for the 2012 Women’s Motocross Championship aboard her #2 Rockstar Energy Racing Suzuki RM-Z250.

“The team is very excited that the opportunity has been presented to us,” said Team Manager, Dave Gowland. “We didn’t even realize that Jessica didn’t have a ride and we were really quite surprised. Once we had a chance to speak we became very excited – not just me but the entire team. I think this really rounds out our efforts and we look forward to Jessica competing on our bike and being apart of team for the rest of the season and beyond.”

Patterson, a six-time Women’s Pro Motocross Champion, will round out an already potent Rockstar Energy Racing team including riders Blake Wharton, Martin Davalos, Hunter Hewitt and Jason Anderson.

I’m very excited to be part of the Rockstar Energy Racing Suzuki team,” said Patterson. “The bike is amazing and I’ve already had a lot of fun on it. I want to thank the team and sponsors who made this possible and look forward to going out there and bringing them home a championship.”

Patterson’s first race with the Rockstar Energy Racing Suzuki team will be the first round of the 2012 Women’s Motocross Championship at the Hangtown Motocross Classic, in Sacramento, CA on May 19th.

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Bel-Ray Announces Lifestyle Clothing Line

FARMINGDALE, NJ – February 27, 2012 – (Motor Sports Newswire) – Bel-Ray Company, Inc . – the leading USA-based lubrication manufacturing company is pleased to announce the launch of a comprehensive lifestyle clothing line available for delivery worldwide. For more than 60 years, the Bel-Ray logo has been synonymous with quality and performance and is regarded as one of the few iconic brands within the racing industry. An array of fashion-forward pieces is currently available and features racing wear, thermals, tees and pit shirts, as well as children’s and juniors’ attire.

Not your typical apparel, all of the lifestyle pieces in this new line feature the authentic, Bel-Ray design with a vintage look and feel. Like all of Bel-Ray‘s products, the clothing is created with only the finest materials available. Don’t accept imitations; insist on genuine Bel-Ray lifestyle apparel.

The wide variety of items available will ensure that there is something for everyone to show their support of one of the most famous brands in the powersports industry.

The lifestyle collection, which ranges in price from $14.99-$79.99, is currently available online at www.belray.com.

For more information on Bel-Ray apparel and all of their performance lubricants for Powersports, Mining and Industrial applications, visit www.belray.com.

Bel Ray Company Inc was founded in 1946 and is a privately held, woman owned business serving the lubrication needs of powersports, industrial and mining customers worldwide. Bel-Ray is recognized as the leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel, and textile industries.

“Flex Your Engine” with Bel-Ray’s superior Powersports line that delivers top quality Made-in-the-USA products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. Visit Bel-Ray.com for a complete dealer listing. Like us on Facebook.com/BelRay or follow us on Twitter

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Chad Reed video – preparing for AMA Supercross 2012

January 12, 2012 – (Motor Sports Newswire) – Chad Reed is originally from Australia. But since 1993, he’s been pursuing his dream of racing AMA Supercross and Motocross in the USA. Chad raced the MX GP’s before coming to the USA.

Chad has won the AMA Supercross Series title twice, in 2004, and 2008. He has also won an AMA Motocross Championship – the 2009 National MX title.

Here is a video of Chad getting ready for the 2012 AMA Supercross Season.

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Bel-Ray Announces Upgraded V-Twin line for 2012

FARMINGDALE, NJ – December 21, 2011 – (Motor Sports Newswire) – Bel-Ray Company, Inc. the industry leader in performance lubricants is pleased to announce the release of a technically upgraded line of V-Twin products for 2012. For more than 60 years Bel-Ray has produced the highest quality performance lubricants for use in powersports, mining and industrial applications.

The complete line features innovative new packaging and enhanced technology, which offers the discriminating user the ultimate in performance and quality for any V-Twin machine. Formulated by Bel-Ray’s team of R&D engineers using only the finest base stock and additives combined to deliver the best results. Bel-Ray’s complete line of V-Twin products is proudly made in the USA.

Bel-Ray offers three engine oils to satisfy the performance minded V-Twin enthusiast including V-Twin Synthetic 10w50 Engine Oil, V-Twin Semi-Synthetic 20w50 Engine Oil and V-Twin Mineral Engine Oil. All three oils are API SM and JASO MA2 approved. All are designed using the finest in base materials infused with Extreme Pressure anti-wear additives to deliver the finest performance in all large displacement V-Twin Engines. Bel-Ray oils have proven to lower engine temperatures while increasing power.

Bel‐Ray Big Twin Transmission Oil is formulated for maximum protection of the heavily loaded transmissions found on V-Twin machines. The wear protection additives extend gear life while quieting gear whine and improves shifting. Big Twin Transmission oil is API GL-5 approved.

Bel-Ray Primary Chain Case Lubricant is designed to protect against wear and provide performance advantages for all primary chains and wet clutches while extending primary chain life and preventing clutch slipping for consistent engagement.

Specifically designed for the primary and transmission of Sportsters, Bel-Ray Sport Transmission Fluid delivers wear protection additives to extend transmission life, while preventing clutch slipping and chatter for consistent engagement.

Bel-Ray’s comprehensive line of V-Twin products is compatible with V-Twin machines from all motorcycle manufacturers.

Look for the distinctive graphite package featuring the famous Bel-Ray logo on dealer shelves this January.

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Bel-Ray Announces Relationship with Althea Racing Ducati

FARMINGDALE, NJ – December 13, 2011 – (Motor Sports Newswire) -  Bel-Ray Company, Inc.  – the leading USA-based lubrication manufacturing company is pleased to announce their relationship with Althea Racing Ducati in World Superbike competition for the 2012 and 2013 racing seasons.

For the 2012 racing season Althea Racing Ducati will feature defending World Superbike Champion, Carlos Checa and 2011 World Superstock 1000 Champion, Davide Giugliano. Both will be on the Ducati 1198 world superbike machine. Checa won the 2011 title in convincing fashion with 15 wins and 21 podiums in the 26 events held during the season.

The collaboration between Althea Racing Ducati and Bel-Ray will bring the United States manufacturer’s 60 plus years of experience in the specialty lubricants business to the top notch racing team. World Superbike racing features the world’s best racers on production based machinery ensuring a close connection between the fans and the racing on the track. This close connection makes World Superbike racing the perfect platform to show Bel-Ray’s technical superiority.

“The addition of Althea Racing Ducati to Bel-Ray’s growing list of teams only cements our commitment to professional racing on a global scale. The ability to prove the performance and quality of Bel-Ray lubricants at the highest levels of racing is paramount to Bel-Ray as a company,” said Bel-Ray Chief Operating Officer Jennifer Liquori. “Bel-Ray customers can be confident that the product they are purchasing on the shelf at the local dealer is the same product that World Champions rely on to win” she added.

Genesio Bevilacqua, General Manager of Althea Racing Ducati, is very pleased to have Bel-Ray on board as technical partner. “I hope that the union between Bel-Ray and Althea Racing Ducati Srl, two such professional and passionate companies, will lead to further successes for both parties.”

The Althea Racing Ducati Team will be using Bel-Ray’s complete line of performance lubricants including their high performance EXS Synthetic Ester 4T Engine Oil, their  popular Blue Tac Chain Lube and their world famous 6 in 1 Multi Purpose Lubricants during the 2012 season.

Learn more about the Althea Racing Ducati Team, Checa and Giugliano as well as other Bel-Ray racers at www.belray.com or on their racing exclusive site www.belrayracing.com.

Bel-Ray – made in the USA and racing around the world.

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Bel-Ray Announces Partnership with Team Rockstar Energy Racing Suzuki

FARMINGDALE, NJ – December 5, 2011 – (Motor Sports Newswire) -  Bel-Ray Company, Inc.  – the leading USA-based lubrication manufacturing company is pleased to announce their partnership with Team Rockstar Energy Racing Suzuki for the 2012 Supercross and Outdoor Motocross season.

The agreement will include the 4 rider professional Motocross and Supercross team as well as the 3 rider amateur Motocross team.

As the official Factory Suzuki Lites team, Team Rockstar Energy Racing Suzuki represents the pinnacle of professional racing. For 2012 the professional team consists of Blake Wharton, Jason Anderson, Hunter Hewitt and Martin Davalos. All are considered a favorite to win whenever they compete.

The team uses their 3 rider amateur program as a feeder to the professional ranks. For 2012 the team of Jace Owens, Daniel Baker and Michael Mosiman will compete at the major amateur motocross events including the Amateur Nationals in Tennessee this summer.

“In the high paced world of professional racing the Lites machines are often put under the most extreme stresses where maximum performance and total destruction are just a millimeter away. Bel-Ray’s performance lubricants will enable the team to operate at the edge and not worry about oil failure. Bel-Ray will give the team and riders the peace of mind necessary to win” said Bel-Ray Brand Manager Scott Lukaitis.

“The whole team is excited to be aligned with Bel-Ray and the heritage their company brings to our sport.  We share the same core values and look forward to delivering top performances on and off the track,” said Rockstar Energy Racing Suzuki Team Manager Dave Gowland. Gowland added, “Bel Ray’s foundation of providing quality products only helps to strengthen our teams program and deliver our riders the tools necessary to compete at the highest level. Solid partnerships like this will allow us to strengthen our program and continue to meet all of our objectives. We can’t thank Bel Ray, their employees and all their dealers enough for their support. See ya at the races!”

The team will be using the complete line of performance lubricants including the popular Works Thumper 4T Engine Oil, Blue Tac Chain Lube and 6 in 1 Multi Purpose Lubricants during the 2012 in all of their bikes.

Learn more about the team and riders as well as other Bel-Ray racers at www.belray.com or on their racing exclusive site www.belrayracing.com or on Facebook at www.facebook.com/BelRayCompany and on Twitter @Bel_Ray.  And don’t forget to follow Rockstar Energy Racing Suzuki Team on their Facebook page at www.facebook.com/RockstarEnergySuzuki and on Twitter @Rockstar_Racing

Bel-Ray – made in the USA and racing around the world.

Bel Ray Company Inc was founded in 1946 and is a privately held, woman owned business serving the lubrication needs of powersports, industrial and mining customers worldwide. Bel-Ray is recognized as the leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel, and textile industries.

“Flex Your Engine” with Bel-Ray’s superior Powersports line that delivers top quality Made-in-the-USA products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. Visit Bel-Ray.com for a complete dealer listing. Like us on Facebook.com/BelRay or follow us on Twitter/Bel_Ray

Contact:
Scott Lukaitis
slukaitis@belray.com

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Bel-Ray Announces Relationship with CLS Monster Energy Kawasaki Pro Circuit

FARMINGDALE, NJ – November 18, 2011 – (Motor Sports Newswire) – Bel-Ray Company, Inc. – the leading USA-based lubrication manufacturing company is pleased to announce their partnership with Team CLS Monster Energy Kawasaki Pro Circuit for the 2012 and 2013 World Motocross racing seasons.

Bel-Ray will be the official lubricant supplier to the team in the MX1, MX2 and EMX2 classes as they compete for the World Championship. For 2012 the team consists of French racers Christophe and Sebastien Pourcel in the MX1 class and English rider Tommy Searle and Belgian Joel Roelants in the MX2 class. French racer Maxime Desprey will complete for the team in the EMX2 class. The riders are all considered to be favorites for world championship victories during the 2012 season.

“We are very happy to begin this 2 year partnership with Bel-Ray for our 3 teams MX1, MX2 and EMX2. We do our maximum to have the same partners for our 3 programs. Bel-Ray has always been prestigious with a big involvement in competition. It does correspond exactly to the image we want to keep for us. We are really sure that we will continue to grow together and thanks to this synergy, win race,” said team owner Jean Jacques Luisetti.

Bel-Ray’s long history of supporting world championship motocross racing is extended this season by this partnership. As the premier team in the world championship series they will gain an even greater performance advantage using Bel-Ray’s complete line high performance lubricants in their Kawasaki machines.

“We are very excited about this partnership with Team CLS. As the premier team in World Championship motocross racing, all 5 of the teams racers can win on any given day and the performance advantages Bel-Ray provides will certainly help them attain the top step of the podium.” Said Bel-Ray Chief Operating Officer Jennifer Liquori. “We are continually improving our products and only by testing under the most extreme conditions of professional racing can we improve our already high performance line of powersports lubricants. We are thrilled to be working with the CLS team.” she added.

The team will be using the complete line of Bel-Ray high performance lubricants including the popular Thumper Racing Works 4T Engine Oil, Blue Tac Chain Lube and 6 in 1 Multi Purpose Lubricants during the 2012 season in all of their racing and test bikes.

Source: Bel-Ray Lubricants

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Bel-Ray Announces BelRayRacing.com

FARMINGDALE, NJ – August 22, 2011 – (Motor Sports Newswire) – U.S.-based lubrication manufacturing company Bel-Ray Co. Inc. has announced the launch of its new racing-specific website at www.belrayracing.com.

This powersports racing-focused site will work in conjunction with Bel-Ray’s corporate www.belray.com website to provide the latest in racing news, photos and technical information about Bel-Ray’s team of professional and amateur racers worldwide.

At BelRayRacing.com, visitors will find photo galleries, contests, promotions, race reports and more. In addition, the site features the latest press releases from Bel-Ray’s teams and racers as well as links to the company’s popular social media sites.

Bel-Ray was founded in 1946 and is a privately held, woman-owned business serving the lubrication needs of powersports, industrial and mining customers worldwide. Bel-Ray is recognized as the leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel and textile industries.

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Sponsorship Opportunity With Bel-Ray

FARMINGDALE, NJ – August 19, 2011 – Bel-Ray Company, Inc. – the leading USA-based lubrication manufacturing company is pleased to announce the acceptance of resumes for racing support for the 2012 season.

Bel-Ray is seeking racers from beginner to professional in all types of racing and will only be accepting resumes from 9/1/2011-11/30/2011.

Resumes may be emailed, mailed or faxed for consideration.

Mail To:
Bel-Ray Company
Attn: 2012 Racer Support
PO Box 526
Farmingdale NJ 07727
Email: irc@belray.com
Fax: (732) 378-4080

Be sure to check BelRay.com for the latest racing updates, and follow us on Facebook and Twitter for the most up-to-date happenings from Bel-Ray.

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