Bell Helmets Reclaims Global Distribution to Powersports Market

8 08 2013

Bell Restructures Sales and Product Development Teams to Prepare for Global Expansion

SCOTTS VALLEY, CA – August 8, 2013 – (Motor Sports Newswire) – After more than 20 years of licensing its brand name to an Italian entity for use outside of North America, Bell Helmets today announced the reacquisition of its worldwide rights in the powersports market.

Bell has been working diligently to reacquire global distribution rights as part of a concerted effort to return the brand to its rightful place at the top of the powersports industry. “Our motorcycle helmet business is a growth engine for our portfolio and this acquisition marks a major milestone for the Bell brand,” said Terry Lee, Easton-Bell Sports, Inc. Chief Executive Officer. “This positions our brand to regain share globally just as we have in North America.”

After two years of more than 40% growth in North America, the Bell powersports business is poised to expand its geographic presence. Previously, the Powersports business was only able to distribute into the United States, Canada, Mexico, Australia and select Latin America countries. With the reacquisition of global distribution, the brand will also focus on Europe, South Africa, New Zealand and Brazil. The next step is to identify the best distributor partners who will ensure that the core values of the Bell brand are upheld. Additional expansion will continue throughout other countries and regions.

“This is a dynamic, exciting and challenging time as we re-stake our claim to the Bell brand, sales and product development on a global scale,” said Chris Sackett, Business Unit Director – Powersports. “This is what we’ve all been working towards, and we’re excited that everyone in these newly-acquired regions will know they are buying superior product from the original Bell.”

To support its global unification, Bell recently announced several new hires, promotions and the reallocation of several key executives, which resulted in a product development team that has tripled in size. The product development team will be led by long time industry veteran, Mike Lowe, who most recently managed helmet development across a portfolio of head protection brands including Bell cycling helmets, Giro snow and cycling helmets, Riddell football helmets and Easton hockey helmets.

Matt Schumann, the Director of Sales, will take over global responsibility. His most recent hire was Brett Conley, International Sales Manager. Conley joins Bell from Fox Racing, bringing eight years of international sales experience. Conley will manage and support Bell’s international distribution partners, focusing specifically on Canada, Latin America and Pacific Rim regions.

Bell is also actively recruiting a sales and marketing leader and a sales operations manager based out of Europe, who will handle Europe, the Middle East and Africa.

For more information, visit Bell at the American International Motorcycle Expo (AIMExpo) on October 18-20 in Orlando, FL and at EIMCA November 5-10 in Milan, Italy.

About Bell

From humble beginnings in the garage of a 1950’s Southern California speed shop to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Easton-Bell Sports, Inc. and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of motorcycle and cycling helmets and accessories.

Bell is online at www.bellhelmets.com.

For more information contact:

Azul Couzens
Director of Marketing
831-461-7686
ajcouzens@bellhelmets.com

Jeff Millard
The Brand AMP
562-546-6018
jeff@thebrandamp.com

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J&P Cycles Donates $35,000 to Camp Courageous of Iowa

27 07 2013

ANAMOSA, IA – JULY 26, 2013 – (Motor Sports Newswire) – Motorcyclists may look tough decked out in their leather, but most are very caring, giving individuals. Just 10 miles from J&P Cycles’ headquarters and outside Monticello, Iowa, lies a very special camp for very special people – children and adults with special needs. For more than 30 years, Camp Courageous of Iowa has been a place, where campers can have a great time with others facing the same challenges in a safe and nurturing environment.

J&P-Cycle-Camp-Courageous-Check

J&P Cycles® has supported Camp since 2002 when they began incorporating an Industry Golf Outing with the Open House Rally festivities. This year, the Golf Outing combined with other donation oriented events during the Open House raised a total of $35,000 for Camp Courageous.

J&P Cycles® Vice President/General Manager Zach Parham presented the check to Camp Courageous Director Charlie Becker. “It gives me great pleasure to donate this check to Camp Courageous on behalf of J&P Cycles, our industry partners and customers.”

On June 28, J&P® held its 11th Annual Golf Outing at Fawn Creek Country Club in Anamosa. The golf tournament originated as a way for industry distributors and media who travel from across the country to relax during an afternoon of friendship and fun, all while raising money for a worthy cause. Distributors and media contribute by sponsoring holes and awards in addition to making cash donations. In total this year, 44 representatives from 29 of J&P Cycles® exhibitors and industry media participated in the tournament. The donation made this year, brings the total raised over the last 11 events to well over $160,000.

A big thank you to this year’s Golf Tournament sponsors. Hole sponsors included: Airhawk Inc., Avon Tyres, Bell Helmets, BikeMaster, COBRA USA, Danny Gray, Drag Specialties, Dunlop Motorcycle Tires, Feuling Parts, Hard Drive, Kuryakyn, Le Pera Enterprises, Maverick Publications, Metzeler Tire, Michelin, MTA/Zox, Parts Unlimited, Paughco, Performance Machine, Pirelli Tire, Rivera Primo, RiverRoad, Speed&Strength, TwinPower, U-Clear, Vance & Hines, Western Powersports and Zan Headgear. Award sponsors were: Accel, Auto Gem, Carroll Leather, Enerpulse, LA Choppers, Lindby, Memphis Shades and WOLO Manufacturing.

Thank you to everyone for their support of this great event this year!

About J&P Cycles

J&P Cycles is the world’s largest retailer of aftermarket parts, accessories and apparel for Harley-Davidson and V-Twin Cruiser motorcycles. In business for 34 years, we carry a full line of products from the brands you trust: Kuryakyn, Vance & Hines, Performance Machine, Mustang Seats and many more. J&P Cycles carries tens of thousands of items in stock, in print and online, delivers the best customer service and return policy in the industry. For more information, visit www.jpcycles.com and start building your dream today!

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HEADS UP! Tfd’s Bell Store is Now TheHelmetMan.com

9 07 2013

COSTA MESA, CA – July 9, 2013 – (Motor Sports Newswire) – One of the very early pioneers of on-line retailing, Tom Doran of Tfd’s Bell Store @ BellHelmets.com, is now the newly re-branded TheHelmetMan.com. The new web based enterprise is a totally revamped website and brand identity. The former site was launched in 1991 and after 22 years, the new online address has changed from TFD’s Bell Store @ bellhelmets.com to www.thehelmetman.com.

“We have always been the web’s premiere e-tailer of head protection,” says former President of Bell Helmets and the HelmetMan founder Tom Doran. “Today many more sports use helmets, cycling and action sports as an example so we wanted to make available a wide variety of helmets in addition to primarily motorcycle and auto racing. Multiple brands are now offered to provide the best selection possible; this was the logical direction to stay in sync with the ever changing marketplace.” The HelmetMan is now Your Online Source for Helmets, Protective Gear, Parts and Accessories specializing in Automotive, Motorcycle, ATV, Motocross, Skate, Bicycle & more!

The “Evolution of Head Protection” continues at www.thehelmetman.com and via social media channels, including the new Facebook page at: www.facebook.com/thehelmetmanstore.

The Helmet Man
HQ & Showroom
949 Newhall St,
Costa Mesa, CA 92627
(800) 341-5834

Contact: Mike Moncada
Tel: 949-574-2890
Mobile: 714-767-3793
Email: Mike@TheHelmetMan.com

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Bell Helmets and Transitions Optical Bring Adaptive Face Shield Technology to Global Markets

17 02 2013

As demand grows, partners expand line of photochromic face shields into Latin America, Australia

PINELLAS PARK, FL – February 15, 2013 – (Motor Sports Newswire) – Exemplifying the growing trend of photochromics globally, Bell Helmets and Transitions Optical, Inc., have expanded their partnership into the Latin American and Australia markets, bringing the popular Bell® Transitions® adaptive face shield to more motorcycle enthusiasts across the globe.

“Our business has grown, in large part due to the success of the Bell Transitions adaptive face shield,” said Chris Sackett, business manager, Bell Powersports. “The Latin American and Australian markets are a fantastic opportunity for us to continue to expand this successful partnership and bring photochromic technology to a new segment of riders.”

The shields, which use the same state-of-the-art technology as in Transitions® everyday lenses, automatically self-adjust from clear at night and in low light conditions to dark gray in bright sunlight. The shields eliminate the need for motorcycle riders to carry and switch out two shields.

“More and more motorcycle riders are recognizing the convenience of photochromic technology in their face shields,” said Grady Lenski, director, Adjacencies, Transitions Optical. “This is in line with a growing trend we’re seeing for photochromic lenses as well, as more sport enthusiasts are opting to choose adaptive technology for their sunglasses and goggles.”

According to the Vision Council’s 2012 Sports Sunglass Report, 16.2% of all action sports sunglasses/goggles now feature photochromic lenses.

ABOUT BELL HELMETS

From humble beginnings in the garage of a 1950’s Southern California speed shop to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Easton-Bell Sports and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of motorcycle and bicycle helmets and accessories. For more information, visit BellHelmets.com.

ABOUT TRANSITIONS OPTICAL

Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® performance sunwear line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.
For more information, visit Transitions.com/Sunwear.

 

Bell

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Helmet Industry Heads Up!

25 10 2011

Bell Brings In Eide

SCOTTS VALLEY, CA – October 24, 2011 – (Motor Sports Newswire) – Bell Helmets has hired former Scorpion Sports Inc. National Sales Manager Jon Eide. A 13-year veteran of the powersports industry, the branding bellwether makes the move to Bell as the new Business Development Manager for the Powersports Division, effective immediately.

“We are very excited to have Jon on our team,” says Bell’s Business Unit Manager Chris Sackett. “Jon’s extensive sales background combined with his brand building expertise is exactly what we were looking for at Bell Powersports.” Eide’s experience, combined with his passion for the industry made him the ideal candidate to elevate Bell’s dealer development efforts.

“Jon has a wealth of knowledge in building a strong independent sales rep force calling on dealers across the country,” adds Bell’s National Sales Manager, Matt Schumann. “We plan to tap into that knowledge to help expand our sales force and better reach the dealers with a targeted and cohesive brand experience,” says Schumann.

“The history of the Bell brand runs deep and is rich with racing heritage,” exclaims Eide. “I am honored to be a part of the Bell family. Their commitment to innovation and quality is second to none!” Having helped build one of the fastest growing brands of motorcycle helmets and apparel in the industry, Eide was always well aware of Bell’s heritage as the helmet industry leader since the brand was founded by racing fanatic and safety advocate Roy Richter back in 1954.

Although he hasn’t been around quite as long as the Bell brand, Eide has earned his stripes in the powersports industry. An avid off-roader and emerging roadracer, he worked on the dealership level for several years before he made the move from Eugene, Oregon to SoCal in 2004 to go to work as one of Scorpion Sports’ first employees. He started as an inside salesperson and quickly worked his way up through the ranks to become West Coast Regional Manager in 2005 and then National Sales Manager in 2010.

“I love working in this industry,” concludes Eide. “You will not find a more passionate group of people anywhere!”

Check out Bell Helmets full line of products at bellpowersports.com
Bell Sports has been the preeminent designer and marketer of branded sports helmets and accessories for more than 50 years. More world champions have worn Bell Helmets than all other helmet brands combined. From Grand Prix racing through the Indy 500 to Olympic cycling, Bell helmets have played a vital role in protecting sportsmen and women for generations. Bell is committed to supporting the sports we were born from and the organizations that preserve, enhance and elevate these ideals. Established 1954. Proven ever since.

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Biker Bella Announces the First Online ‘Super-Boutique’ for Women Motorcyclists – BikerBella.com

22 03 2011

SCOTTSDALE, AZ, – March 22, 2011 – (Motor Sports Newswire) - It’s finally here. And it’s fabulous! Finally there is a high-quality, high style online shopping experience— a “Super-Boutique”—for the female motorcycle rider who has had to make do with traditional motorcycle websites that cater mainly to men.

BikerBella.com features women’s motorcycle apparel, women’s motorcycle gear, parts, and accessories. The first website of its kind, BikerBella.com offers women powersports enthusiasts the ability browse, shop and select from millions of individual items in a beautifully designed setting. BikerBella.com has a selection that is currently greater than any existing online women’s motorcycle retailer.

Fashion Forward
BikerBella.com is foremost a women’s motorcycle apparel destination that offers the hottest trends in leather jackets, hoodies, long & short sleeve shirts, V-Neck T-Shirts, tank tops, designer shirts, belts & belt buckles, head gear, footwear, bags & wallets, purses, patches and more. Although the website caters to women, it posts hundreds of products for children and teens as well. All products are shipped directly to the rider’s door in 7-10 business days.

Shopping for OEM and aftermarket parts, gear and accessories
BikerBella.com has multiple ways women can shop for parts and accessories quickly and easily. The OEM (Original Equipment Manufacturer) Parts Finder leads shoppers to genuine repair parts and accessories for Harley-Davidson, Honda, Yamaha, Suzuki, Kawasaki, Can-Am, Artic-Cat, Polaris, Sea-Doo, and Ski-Doo. Shoppers can also use embedded online catalogs and multiple links to find aftermarket items of interest.

Women’s favorite motorcycle brands
Most favorite women’s motorcycle brands are available, including: Acerbis, Alpinestars, Answer Racing, Arai Helmets, Arlen Ness, Bell Helmets, Biker’s Choice, Baron, Castle X, Chatterbox, Custom Chrome, Firstgear, Fly Racing, FMF, Helmet House, HJC Helmets, Iron Horse, Joe Rocket, Kuryakyn, Motion Pro, Nolan Helmets, Ogio, One Industries, Quad Boss, River Road, Scorpion EXO, Shift MX, Shoei Helmets, SixSixOne, Sullivans, Tour Master, Trail Tech, Troy Lee Designs, Two Brothers Racing, Vega, Western Power Sports, Willie & Max Saddlebags, Yoshimura, Zan, and Zero Gravity. Many more brand names are currently being offered and BikerBella.com hopes to add new brands in the future.

Future plans
The website will promote an ever changing line up of featured products, special promotionss, newly added brands, contests and special events to keep the woman motorcyclist informed and enthused about the sport. Future charity events are planned, as Biker Bella will partner with various clubs and organizations to raise money in support of women’s issues and related causes.

About BikerBella.com
BikerBella.com is based in Scottsdale, Arizona. For more information, please contact Timothy Newman – E: contact bikerbella.com.

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