etnies Becomes Newest Partner of Lucas Oil Pro Motocross Championship

 Official Footwear of Motocross

MORGANTOWN, WV – January 17, 2012 – (Motor Sports Newswire) – MX Sports Pro Racing and Alli Sports have announced that etnies, a leader in action sports footwear, has signed on to become the newest supporter of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, becoming “The Official Footwear of Motocross.”

“etnies has a long history in motocross and we continue to sponsor some of the industry’s top talent,” said Mike Regan, Global Brand Director for etnies. “We support what the Lucas Oil Pro Motocross Championship series has done for the sport of motocross, and by joining this highly-respected series as the official footwear sponsor, we can connect with their core fan base at every event.”

etnies’ partnership with Pro Motocross is a multi-year deal for the sport. The brand has been a part of the industry for many years, sponsoring some of the most popular names on two wheels, including TwoTwo Motorsports/Bel-Ray Honda’s Chad Reed, the 2009 Pro Motocross Champion and a 2012 title favorite. As “The Official Footwear of Motocross,” etnies will have a presence at all 12 rounds of the championship, both on and off the track, particularly when it comes to merchandise sales.

“The etnies brand is a solid addition to our expanding lineup of partners for the Lucas Oil Pro Motocross Championship,” said Alli’s Mark Carter. “They bring strong global lifestyle brand equity to the Series and we look forward to expanding our motocross fan base with them onboard.”

etnies will begin its tenure as a partner of the Lucas Oil Pro Motocross Championship beginning with the season-opening round at Hangtown, in Rancho Cordova, Calif. The 2012 season is set to kick-off on Saturday, May 19, and will travel throughout the country before returning to California on Saturday, September 8, for the inaugural event from the brand new Lake Elsinore Motorsports Park, in Lake Elsinore, Calif.

Ticket info for every round of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com. Fans won’t want to miss the chance to take advantage of special early-bird ticket sales!

For additional information please visit AlliSports.com/motocross plus “like” the American Motocross Facebook page and “follow” @americanmx on Twitter for exclusive content and additional information on the latest Lucas Oil Pro Motocross Championship action.

For more information on the 2012 Lucas Oil Pro Motocross Championship, please log on to www.allisports.com/motocross.
More information about etnies and its products can be found at etnies.com.

For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at media@mxsportsproracing.com.

MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil Pro Motocross Championship. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli Sports
Alli Sports is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Winter Dew Tour, Lucas Oil Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli Ride Shop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at www.allisports.com.

Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the Pro Motocross Championship.” Visit www.LucasOil.com.

AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.

NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour de France and Kentucky Derby

etnies
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.

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Harley-Davidson Teams up With Biggest Names in Action Sports to Thank U.S. Troops During Bikes Over Baghdad 3 Tour

MILWAUKEE, WI – November 23, 2010 – (Motor Sports Newswire) – Holiday cheer will come early for some of the 50,000 U.S. and Coalition Armed Forces serving in the Middle East. This November and December, Harley-Davidson Motor Company is teaming up with Bikes Over Baghdad for seven unforgettable and adrenaline-packed action sports performances at military bases throughout Iraq and Kuwait, all with one mission in mind: to thank our troops.

“Harley-Davidson shares a deep sense of freedom and patriotism with the U.S. Armed Forces, and we are grateful for their many sacrifices, dedication and hard work,” said Mike McCann, director of core customer marketing at Harley-Davidson. “We have a long-standing relationship with the U.S. Military, and teaming up with Bikes Over Baghdad is a great way to show our appreciation. We are honored and excited to be part of this tour.”

Bikes Over Baghdad (BOB) is a BMX exhibition made up of an elite handful of the world’s best action sports athletes, announcers and ramp builders. The upcoming tour is the third of its kind, following two popular visits in 2009. McCann will be joining the team November 28 through December 9 as they travel to Iraq and Kuwait to perform for an estimated 20,000 U.S. troops, most of whom have little or no access to entertainment of any kind.

For the athletes who make up the tour – Chad Kagy, Brian Kachinsky, Mike Escamilla, Anthony Napolitan, Drew Bezanson, Zack Yankush, Mykel Larrin, Ron Kimler and Nate Wessel – BOB3 means putting their lives at risk to provide a few hours of escape, excitement, and camaraderie with those who have given everything to protect America’s freedom.

“Our mission in Iraq is simple. We want to show the troops that we care, that America hasn’t forgotten about them,” said Brian Kachinsky, an X Games bronze medalist who participated in the first two BOB tours and calls the experience “exhilarating, intense and life-changing.” He’ll never forget performing in 120-degree heat and shaking hands with soldiers who thanked him for being there. “It’s crazy when the troops thank us for performing,” said Kachinsky. “We’re the ones who should be thanking them. They’re the real heroes, not us.”

Kachinsky’s highlights of past BOB tours include flying in a Blackhawk helicopter, sleeping in Saddam Hussein’s palace, detonating C4 explosives, and experiencing what daily life is like for the troops in Iraq. But it was time simply spent hanging out with the troops, talking about their families, homes, and war zone experiences that really made an impact on BOB team members. They were told time and again by service men and women that, for just a few hours, they were able to forget they were in Iraq.

“The troops love the adrenaline and excitement of the Bikes Over Baghdad shows,” said McCann. “It’s an incredible feeling for us to get to participate in something that celebrates and shares the spirit of youthful adventure for which Harley-Davidson has long been known.”

McCann will give out free Harley-Davidson MotorClothes and other merchandise and gifts at each performance. One service member will also win a brand new 2011 Harley-Davidson XR1200X motorcycle.

Harley-Davidson and the Military

Harley-Davidson’s commitment to the U.S. military dates back almost 100 years. After use in the Mexican Expedition, the U.S. military commissioned nearly one-third of all Harley-Davidson motorcycles produced in 1917 to support efforts during World War I, and nearly half of the Motor Company’s production in 1918. At war’s end, it’s estimated that the Army used as many as 20,000 motorcycles. During World War II, the Motor Company provided nearly 90,000 WLA models for military use. In 1943, Harley-Davidson received the first of its four coveted Army-Navy “E” Awards for excellence in wartime production.

Today Harley-Davidson continues to support U.S. military personnel through programs like the Harley’s Heroes® Tour. In 2007, the Harley-Davidson Foundation made its first $1 million grant to Disabled American Veterans (DAV) to support the Mobile Service Office program, which has become known as the Harley’s Heroes Tour. This year, the Foundation made a second $1 million grant, continuing its support of the program, which provides counseling and assistance to help veterans and their families secure the benefits they earned through their service.

About Harley-Davidson

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

SOURCE: Harley-Davidson Motor Company

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Hookit.com Kicks off the 2011 Sponsorship Season

New features and programs launched to help its members and brands

SAN DIEGO, CA – September 1, 2010 – (Motor Sports Newswire) – Hookit.com, the largest social network for lifestyle sports, today announces the launch of the 2011 sponsorship season for its major sports like motocross, auto, BMX, mountain bike, skate and snow. Hookit.com provides its members and brand partners from across the globe a connection point, sponsorship management tools and resources to obtain their goals.

This fall brings the launch of several new programs on Hookit.com, including:

Sponsorship Hub – The new sponsorship ‘Hub’ features premiere sponsorship opportunities for its members while providing information for how athletes can increase their self-promotion and marketability. Hookit.com has worked with its brand partners to compile a wealth of sponsorship resources available on the network for athletes. The goal for athletes is to offer tools to help them promote themselves and their accomplishments on Hookit.com and sites like Facebook and Twitter to increase their value to brands. For more information, visit www.hookit.com/sponsorship.

Brand Insider Program – Several new additions have been made to this program to better connect athletes with brands when not eligible for sponsorship to receive exclusive access to news, deals, product promotions and updates from their favorite brands. For more information, visit www.hookit.com/brandinsider.

Brand Hits™ – This newly expanded feature allows marketers and team managers to precisely measure how much exposure they are receiving on Hookit.com as well as on athlete profiles to identify which sponsored athletes or Insiders are driving the most visibility for their brand. Brand Hits are tracked and plotted on an interactive graph and allow brands to monitor their exposure on a daily, weekly and monthly basis.

Loretta Lynn’s Rider Directory – The most prestigious race in amateur motocross just wrapped up in early August – the 2010 AMA Amateur National Championships in Tennessee. Nearly 70% of the qualifying riders are on Hookit.com providing an instant connection for brands to find and connect with some of the fastest up and coming motocross riders in the country to invite into their programs. For more information and to view these riders, visit www.hookit.com/lorettalynns.

FUEL TV Unsponsored – FUEL TV and Hookit.com teamed up to launch an online community for aspiring amateur athletes in skate, surf, snow, motocross, BMX and wake their potential 2 minutes of fame – and some serious exposure – on FUEL TV, which is now broadcast in 30 million homes nationwide. In order to be eligible, any ‘Unsponsored’ athlete must submit their video online at http://unsponsored.hookit.com.

“The social media movement has forever changed how athletes and brands will interact and provide value for each other. It has been important for us to stay at the forefront and provide innovative solutions created specifically for athletes and brands,” said Scott Tilton, CEO of Hookit.com. “We are really excited to introduce these new programs, which are just the beginning of a ton of new things coming in 2011.”

Traditionally, sponsorship season begins as the competition season wraps up when athletes have fresh results and accomplishments heading into the off-season. Sponsorship levels and agreements vary by company, but can range anywhere from product discounts to free products and beyond (based on talent and marketability). Just a few of the hundreds of participating brands offering athlete support for 2011 on Hookit.com include Monster Energy, No Fear, Pro-Tec, Scott USA, Freestyle, Osiris, Oneal, Spy Optic, Rockwell, Kicker, Dunlop Tires, AXO, Fuel Clothing, Twin Air, Renthal, SixSixOne and Globe. For a complete list, visit http://www.hookit.com/brands.

After providing nearly a decade of online services, Hookit.com is the authority in online sponsorship and marketing tools and hosts profiles for some of the most talented up and coming riders, athletes and drivers in the world. Rather than dealing with small sites with limited traffic and audience reach, Hookit.com provides a global platform with access to more than 600,000 registered members and 400 brands across all action, motor and active sports.

About Hookit.com
Hookit.com is the largest and most active social network for lifestyle sports with features and services created for athletes and brands.  For Members:  We are a place to hook up with friends, brands and deals on products. For Brands: We are a place to hook up with a core audience of athletes and enthusiasts to market and/or sell your products. For more information, visit www.hookit.com.

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No Fear Sponsors the GoPro Crossover Challenge at Pala Raceway

CARLSBAD, CA – September 1, 2010 – (Motor Sports Newswire) – No Fear is proud to announce their sponsorship of the 2010 GoPro Crossover Challenge as it returns to the Lucas Oil AMA Pro Motocross Championships, which will be held at southern California’s Pala Raceway on September 10^th, 2010.  Given No Fear’s roots in motocross and their participation in the action sports industry for 20 years today, this event sponsorship is a natural fit.

As a track sponsor of Pala Raceway, No Fear eagerly accepted the opportunity to be a part of this ten-year tradition.  The No Fear crew was in attendance when the Crossover Challenge kicked off this year at the first round of the Lucas Oil AMA Pro Motocross Championships, which were held at Hangtown.  The event drew more than 60 athletes and industry riders and proved to be very entertaining.

This unique event provides an opportunity for some of the best athletes in action sports such as surf, skate, snow, mountain bike and BMX to compete outside of their element and try their hand at the challenging Pala Raceway, while being supported and entertained by the No Fear crew.  The event will consist of activities including practice, a two moto race format, catered lunch, autograph signings and a dash for cash mini bike race sponsored by Haro Bikes where winner takes all.

“No Fear, since its inception, has been involved and associated with world class athletes so the GoPro Crossover was a great fit,” said Phil Tinstman, No Fear Sports Marketing Director.  “We wish all the participating athletes good luck!”

The sponsors of the Go-Pro Crossover Challenge include No Fear, GoPro, SRH, Haro Bikes, Skullcandy, DC, Dunlop, Vention and Asterisk.  For more event details including tickets, athletes, and more, please visit www.palaraceway.com.

About No Fear…

Established in 1990 and headquartered in Carlsbad, California-based action sports lifestyle brand No Fear has been a leading marketer of the alternative sports lifestyle and technical products. No Fear currently owns or licenses over 55 retail stores in California, Arizona, Nevada, Florida, Hawaii, North Carolina, South Carolina, Oregon, Colorado and Minnesota. No Fear also distributes products to approximately 2,500 wholesale accounts, which include young men’s specialty accounts, motorcycle shops, and surf shops. No Fear sponsors professional and amateur athletes and events. No Fear also markets the popular No Fear Energy drink.  Please visit www.nofear.com for more details.

SOURCE: No Fear

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Leatt Corporation Releases the Award Winning New Leatt-Brace® DBX in the US Market

CAPE TOWN, SOUTH AFRICA – August 16, 2010 – (Motor Sports Newswire) -  Leatt Corporation, a Nevada corporation (Other OTC: LEAT.PK), and the developer of the Leatt-Brace®, a Neck Brace System designed to help prevent potentially devastating motor sport injuries to the cervical spine (neck), today announced that the new award winning Leatt-Brace® DBX will be on shelves in US stores soon.

“The Leatt-Brace® DBX is a bike specific neck protection system by Leatt® designed to meet the needs of Downhill Mountain bike and BMX riders specifically. It is based on the same technology as the Leatt-Brace® Moto GPX. We are also thrilled that it walked away with the coveted ISPO Brand New Award in the Protection Category presented at the Munich Bike Expo held in July 2010,” said acting Chief Executive Officer Sean Macdonald.

Leatt Corporation: Since 2006, we have produced and sold worldwide a line of Neck Brace Systems for adults and children that are designed to help prevent potentially devastating motor sport injuries to the cervical spine (neck) among motorcycle, ATV and other motor vehicles. Our product line is set forth at our sales/product URL: http://www.leatt-brace.com.

NOTICE: This press release may contain forward-looking statements under the Private Securities Litigation Reform Act of 1995, as amended. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors; on consumer and business buying decisions with respect to the Company’s products; the ability of the Company to deliver to the marketplace and stimulate customer demand for products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need from time to time to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; product quality control issues; the absence of a strong e-commerce website for products; the continued service and availability of key executives and employees; unfavorable results of legal proceedings, especially personal injury or product liability lawsuits or intellectual property rights lawsuits; and the Company’s dependency on the performance of distributors and other resellers of the Company’s products. More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public disclosures at http:www.leatt-corp.com. The Company’s common stock quotes on The Pink OTC Market and said stock is a “penny stock” under SEC rules. As such, any investment in the common stock is highly risky. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates, unless applicable laws require otherwise. Neither any URLs referenced herein nor their contents are incorporated herein or made a part of this press release.

SOURCE: Leatt Corporation

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Fox Head To Re-Launch its e-Commerce Site with ATG Commerce On Demand and RAZOR360

Action sports lifestyle brand will use ATG’s hosted commerce solution to power online business growth by providing engaging, personalized customer experiences

CAMBRIDGE, Mass., Jul 19, 2010 (BUSINESS WIRE) — ATG (NasdaqGM: ARTG), the premier provider of cross-channel commerce solutions, and RAZOR360, an end-to-end e-Business consultancy, announced today that Fox Head, Inc, the world’s best selling brand of motocross apparel, will re-launch its e-commerce platform on ATG Commerce OnDemand, ATG’s hosted e-commerce solution. With the selection of ATG and RAZOR360, Fox intends to deliver a personalized customer experience and more effectively merchandise its portfolio of products online.

During the last three decades, Fox Head has become one of the world’s most recognizable lifestyle clothing brands. The company opened for business in 1974, when Geoff Fox launched Moto-X Fox, a small distribution business for European motocross parts and accessories in a 1,500-square foot building in California. Within two years, Moto-X Fox was manufacturing high-performance suspension and engine components for motocross racers. Today the company is best known for its motocross apparel, while it also sells mountain bike apparel, lifestyle clothing, eyewear, and footwear.

With aggressive growth objectives for its online channel, Fox Head had outgrown its internally developed e-commerce platform. It needed a solution that would deliver a rich product presentation, improved shopping navigation, and a more personalized online buying experience. By deploying the cost-effective ATG Commerce OnDemand solution, Fox Head will gain superior personalization and merchandising features that are built into the hosted solution. Merchandisers will be empowered to exert more control over the way shoppers interact with the web store and make it easier for shoppers to research relevant products and services. Further, they plan to present shoppers with pertinent cross-sells and up-sells.

“The action sports apparel and products industry continues to see tremendous growth, and our online channel is a significant focus of our growth strategy in North America and around the world,” said Greg Fox, vice president of sales, Fox Head. “We’re deploying ATG Commerce OnDemand and partnering with RAZOR360 to drive our online sales strategy. As our business continues to evolve and grow, ATG Commerce OnDemand has the capability to not only scale, but also arm our merchandisers with powerful solutions to improve both our customer experience and overall web sales.”

“Fox Head, a family owned-and-operated business, is positioned for significant growth on the Web,” said Nina McIntyre, ATG senior vice president and chief marketing officer. “ATG Commerce OnDemand will enable the Fox Head team to create a more personally relevant, compelling, and loyalty-building experience for shoppers that will drive more revenue and help propel this mid-sized company to new heights.”

“It is fantastic to be working with the Fox Head,” said Corey Mellick, president and CEO of RAZOR360. “The Fox Head brand is world renown and we are confident they will see an immediate impact on site traffic, online sales, and their bottom-line from backend efficiencies. We are ecstatic to be partnering with Fox Head and to be assisting with their digital evolution.”

ATG Commerce OnDemand is ATG’s comprehensive hosted e-commerce solution available via Software-as-a-Service (SaaS) or a license with dedicated hosting and managed services. It enables merchants to rapidly implement a new web storefront and outsource web hosting and the management of their site to ATG experts. With this leading hosted e-commerce platform, businesses can deliver a personalized online buying experience and make it easy for buyers to find desired products, comparison shop, register for gifts, pre-order products, redeem coupons, and easily check out.

About Fox Head, Inc.

Fox Head, Inc. makes top quality clothing and apparel. Founded in 1974 by Geoff Fox in Campbell, Calif., Fox Racing started as a small business distributing European motocross bikes. After two years, Moto-X Fox, as it was originally known, was making high-performance suspension and engine components for racers. Geoff Fox started a racing team to showcase his products and after fans saw the bright gear his riders wore, they began calling him to get them. By 1980 Fox had reshaped his company to be a part of the United States Motocross apparel industry. In later years Fox started to make BMX gear and sell products in New Zealand. Today, the company is still a family-owned business with all four of Fox’s children working full-time for the company. They now offer apparel for BMX, Wakeboarding, Surfing, and Mountain biking. According to the company, the Fox Head logo is one of the most recognized alternative sports brands. The company also offers a line of casual wear that includes t-shirts, shorts, hats, jeans, sweaters, sweatshirts, backpacks and jackets in both men’s and women’s sizes.

About RAZOR360

RAZOR360 is an independent, full-service eBusiness consultancy with a mission to help organizations succeed in the competitive digital economy. Our #1 goal is to partner with our clients and to evolve their business to exceed the increasing demands of today’s consumer. We empower our clients by providing end-to-end solutions that are focused on driving transactions, while creating the optimal consumer experience across all digital channels.

About ATG

ATG (NasdaqGM: ARTG) provides the most advanced cross-channel commerce software and services to fuel the growth of the world’s best brands. Offering the industry’s leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience – unifying and optimizing interactions across the Web, contact center, mobile devices, social media, physical stores, and other key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable of powering the most innovative and successful commerce experiences, with results that outperform industry norms. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering results-driven, personalized, and innovative e-commerce sites. ATG’s platform-neutral optimization solutions for live help, lead performance, and product recommendations can be easily added to any website to quickly and measurably grow revenue, boost loyalty, and unlock profits and insight. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

(C) 2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG’s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.

SOURCE: Art Technology Group, Inc.

ATG
Tucker Walsh,
617-386-1159
twalsh@atg.com
or
Matter Communications for ATG
Stacey Allaire,
978-499-9250 x247
atg@matternow.com

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Fox Appoints New Board Member

Nick Adcock joins the Fox Head, Inc. Board of Directors

IRVINE, CA – January 7, 2010 – (Motor Sports Newswire) – Fox Head, Inc., a leading Action Sports brand, today announced the appointment of Nick Adcock to its Board of Directors.

“The expansion of Fox’s Board of Directors ensures the company will continue to benefit from a diversity of skills, experience and opinions. As soon as he became available, we wanted Nick on our team because of our shared vision, his proven leadership skill, management experience and reputation as an independent thinker,” says Pete Fox, CEO.

“It is an absolute honor to be joining the Fox Board,” says Nick. “The credibility and respect they command within motocross is perfectly balanced with their evolution in recent years to become one of the hottest action sports brands. I am excited to have the opportunity to assist them in continuing to expand this great global brand.”

Adcock was recently the Global President of DC Shoes, Inc. and led their explosive growth over the past 4 years. Under his leadership, DC evolved from its skate shoe foundation to become one of the strongest global brands in Action Sports. Having started his career in his native Australia over 20 years ago he has held various senior management positions globally within traditional and action sports industries.

About Fox:

Founded in 1974, Fox Head, Inc. is one of the World’s largest privately owned Action Sports brands. Fox designs, develops and distributes clothing and accessories to over 50 countries to meet the growing demands of the action sports lifestyle. For three decades, the Fox Head logo has been recognized as a brand synonymous with quality and innovation. Fox team riders make up an elite, championship-winning team in Motocross, Surf, BMX, Wakeboard, and Mountain Bike. For more on Fox, please visit www.foxhead.com

SOURCE Fox Head, Inc.

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