La Banda Films Announces Premiere of Unique Documentary Celebrating Latino Motorcycling Culture

Harlistas: An American Journey to Debut On Demand and Digital Download in April 2011; Run on mun2 and Uni HD

LOS ANGELES, CA – April 18, 2011 – (Motor Sports Newswire) – La Banda Films today announced the release of the documentary film, Harlistas: An American Journey, premiering April 2011. The film is directed by award-winning filmmaker Alfredo de Villa and follows the emotional journeys of real-life Harlistas – Harley riders of Latino heritage – as they seek adventure, camaraderie and achievement of the American Dream.

The documentary is the first of its kind to ever profile Latino motorcycling culture in the United States. The 90-minute film showcases four pivotal stories spanning Los Angeles to New York, the plains of South Dakota, the Pacific Coast and the Grand Canyon. Directed by Alfredo de Villa (Nothing Like the Holidays, Washington Heights), Harlistas: An American Journey brings to life Alfredo’s own passion for Latino culture and the iconic American motorcycle brand, Harley-Davidson.

“This documentary captures an unexplored terrain: the bond between Harlistas, their motorcycles and their families,” said de Villa. “Much more than the traditional historical or fictional narratives, this film charts new boundaries and is as fearless as Harley-Davidson itself.”

Harlistas: An American Journey is scheduled to premiere on Telemundo’s mun2, the fastest growing bilingual cable network in the U.S. among YLAs (young Latino Americans), on May 27, 2011, with additional airings on May 28 (Uni HD and mun2), July 29 (mun2) and July 30 (mun2). Prior to the network premiere, the film will be available first On Demand and to own via digital download beginning April 21, 2011.

The word Harlista has deep historic and cultural roots originating more than 50 years ago in Latin America among Latino motorcycle riders to proclaim their strong passion for the Harley-Davidson brand and the bonds shared between fellow riders. Being a Harlista is about overcoming obstacles, grabbing life by the handlebars and experiencing the camaraderie of the open road.

“Harley-Davidson has a long-standing history with Harlistas, and we were thrilled to help support Alfredo’s vision to create a film that celebrates Latino riders,” said Dino Bernacchi, marketing communications director for Harley-Davidson. “We hope that everyone who sees this film feels inspired to take the next step toward following their dreams.”

To learn more about the film and watch the movie trailer, please visit www.HarlistasFilm.com.

About mun2:

mun2 (moon-dos) is the lifestyle cable network for today’s culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 36 million households, and is a part of the Telemundo Communications Group, a division of NBCUniversal.

About Universal HD:

Available in 100% 1080i HD, Universal HD offers the best movies and sports programming in high-definition. Programming includes films like Cold Mountain, Dukes of Hazzard, Bee Movie, and Little Miss Sunshine; series such as Nash Bridges, The Unit, and Becker; and sports programming including WWE, PGA Golf, Notre Dame football, and the Olympic Games.

SOURCE: La Banda Films

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Come check out the new Sh+T!

CARLSBAD, CA – December 27, 2010 – (Motor Sports Newswire) – SPY+ will be debuting the newest additions to our premiere lineup of premium eyewear at Agenda in Anaheim, CA January 6-7th, 2011.

We’ve got a little bit of something for everyone…come getta’ piece!

The all-new Borough combines vintage styling with unique treatments delivering a piece the hipsters can be proud of.

The Mason is SPY+’s newest take on the semi-rimless sunglass. A true evolution of SPY+’s popular Tice frame, this acetate piece is a great addition to your face.

The Parker is a classic metal aviator frame equipped with awesome fin-shaped temple arms. A cool twist on a traditional frame.

Simple and solid. The Dirk is the newest addition to our steady series. Go fast. Rock hard.

F#$+K THESE ARE AMAZING!

Vintage is the future. For the 2011/12 season, we’ve got new goggles, new colors, a new approach…it’s safe to say this is the new s#!t!

Come check it all out at Agenda.

We added a new member to the family! The all-new Platoon, the biggest, cleanest and most modern SPY+ snow goggle comes with a free bonus lens. Combining patented Scoop® ventilation in an oversized fit and precise optics by Carl Zeiss Vision, the Platoon keeps you looking fresh and seeing clearly.

SPY+ has collaborated with world-renowned Optics by Carl Zeiss Vision, who is the best in class when it comes to optical expertise. This SPY+ lens program provides superior optical performance, clarity and toughness for lens tints and mirrors in all light conditions. Yes, your vision will thank you.

Keep your eye out for SPY+’s collaboration with the artist Push and the Seventh Letter Crew, one of many amazing Platoon models.
This year’s SPY+ line contains an artist series as well as signature pro models.

The premium artist series includes TSL+PUSH, Skinner, Danny Larsen and Darrell Mathes.

Louie Vito, DCP and Eero Niemela all have signature SPY+ pro models available for 2011/2012.

We are proud to announce the SPY+ Ken Block collection. Already a legend in the action sports world, as well as founder of DC Shoes; Ken is now an official ambassador of SPY+. Dropping Summer 2011, SPY+ Ken Block collection of eight premiere styles reflect the spirit of all things Block. This is your chance to join the Block party.

Live thru our lens…

SPY+ Optic was created by a passionate group of action sports and motor sports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY+ brand was born. Representing our unique position as an entity immersed in Boardsports, Motor sports, Fashion and Culture; SPY+ is the Brand that invites the world to “Live Thru Our Lens.”

The SPY+ brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY+ Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY+’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY+ to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.

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SPY+ Presents: Grant Langston’s “Tribute To The Great Number 8″ Giveaway

CARLSBAD, CA – November 18, 2010 – (Motor Sports Newswire) -

SPY+ Optic was created by a passionate group of action sports and motor sports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY+ brand was born. Representing our unique position as an entity immersed in Boardsports, Motor sports, Fashion and Culture; SPY+ is the Brand that invites the world to “Live Thru Our Lens.”

The SPY+ brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY+ Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY+ to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.

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Preview SPY’s Entire Spring 2011 Collection

July 29, 2010 – (Motor Sports Newswire) -

THE NEW S+!T
Preview SPY’s Entire Spring 2011 Collection
ASR SAN DIEGO
BOOTH #2233
Media Appts: Valerie Gee
vgee@spyoptic.com
LIVE THRU OUR LENS

SPY Optic was created by a passionate group of action sports and motorsports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY brand was born. The Cross, a symbol commonly used to denote faith, is for SPY a signal rather than a symbol. Representing our unique position as a nexus entity immersed in Boardsports, Motorsports, Fashion and Culture, SPY is the Brand that invites the world to “Live Thru Our Lens.”

The SPY brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.

SOURCE: Spy Optic

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SPY Presents: Boot Camp 8

Win an all expense paid 6-day, 5-night trip to Spy Boot Camp in sunny San Diego. Surf, moto, wake and party with our pros. Live in a mansion on the beach and get VIP access to X Games 16

Spy Optic was created by a passionate group of action sports and motorsports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY+ brand was born. The Cross, a symbol commonly used to denote faith, is for SPY+ a signal rather than a symbol. Representing our unique position as a nexus entity   immersed in Boardsports, Motorsports, Fashion and Culture, SPY+  is the Brand that invites the world to “Live Through Our  Lens.”

The SPY+ brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The Spy Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. Spy’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY+ to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.

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