Jesse James returns to TV on ‘American Chopper’

October 27, 2011 – (Motor Sports Newswire) – Jesse James, who made his television debut on the Discovery Channel, is returning to the network for the first time since 2006.

He’ll be joining Paul Teutul and his son, Paul Teutul, Jr., over two nights on their show, American Chopper.

In fact, he’ll face off against them as all three compete to build the best bike. Fans will have the chance to vote for their favorite after seeing the results on American Chopper on Dec. 5 at 9 p.m. ET/PT. The following night, the winner will be revealed on American Chopper Live, aired from the Strip in downtown Las Vegas.

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‘Art Meets Innovation’ Event Teams Cepheid with Paul Jr. Designs for Unveiling of New Products at 2011 AACC/ASCLS Meeting

SUNNYVALE, CA – June 29, 2011 – (Motor Sports Newswire) – Cepheid (NASDAQ: CPHD) today announces ‘Art Meets Innovation,’ an innovative teaming of Cepheid and Paul Jr. Designs for the unveiling of new Cepheid products at the 2011 American Association of Clinical Chemistry and Clinical Lab Expo, to be held in Atlanta, GA. this July 24-28. At ‘Art Meets Innovation,’ a Cepheid themed project designed and built by Paul Jr. Designs will be unveiled live alongside Cepheid’s new products. The event will take place at 10am on July 26th at Cepheid booth #431.

“Cepheid is the ideal company for us to work with — they have revolutionary technology, their products are impacting people around the world, and they are the fastest growing company in their industry,” said Paul Teutul Jr., Chief Executive Officer of Paul Jr. Designs. “We are excited to be a part of telling their story as they unveil these new products.”

Additionally, the ‘Art Meets Innovation’ unveiling event will be filmed live for inclusion on the popular Discovery Channel show American Chopper. The two-part episode featuring Cepheid is expected to air in the fourth quarter of this year.

“As the leading innovator in the Molecular Diagnostics market, we thought that it would be interesting and exciting to team with the leading innovator in creative design in his particular field through our engagement with Paul Jr. Designs. It’s an unexpected but perfect way to highlight our vision, innovation and creativity, associated with our new product offerings to be unveiled at the AACC/ASCLS meeting,” said John Bishop, Cepheid’s Chief Executive Officer. “We believe these unveilings will truly capture our company and brand like no other before it, along with the additional benefit of the expected halo effect of the Discovery Channel’s worldwide reach.”

Following ‘Art Meets Innovation,’ the Paul Jr. Designs project will play a key role in helping Cepheid promote its new products throughout the United States. Running updates on Cepheid’s promotional efforts can be found at www.cepheidinnovation.com or by following the company on Twitter at http://www.twitter.com/cepheidnews.

About Cepheid

Based in Sunnyvale, Calif., Cepheid (Nasdaq: CPHD) is a leading molecular diagnostics company that is dedicated to improving healthcare by developing, manufacturing, and marketing accurate yet easy-to-use molecular systems and tests. By automating highly complex and time-consuming manual procedures, the company’s solutions deliver a better way for institutions of any size to perform sophisticated genetic testing for organisms and genetic-based diseases. Through its strong molecular biology capabilities, the company is focusing on those applications where accurate, rapid, and actionable test results are needed most, such as managing infectious diseases and cancer. For more information, visit http://www.cepheid.com.

About Paul Jr. Designs

Although, Paul Jr. has always been mechanically inclined, it wasn’t until he was 25 that he realized the depth of his creativity. In 1999, he created the now world-famous logo for Orange County Choppers, a custom motorcycle business he co-founded in upstate New York. With his talent and eye for design, he went on to create some of the most recognizable theme choppers in the world, including the Black Widow Bike, the Fire Bike and the Jet Bike, as well as working with some of the top companies in the world such as Intel, NASA and Gillette. After ten years in the steel business and ten years building custom motorcycles and a brand through OCC, he is taking all he has learned and applying it to his new company, Paul Jr. Designs. For more information visit http://www.pauljrdesigns.com.

This press release contains forward-looking statements that are not purely historical regarding Cepheid’s or its management’s intentions, beliefs, expectations and strategies for the future, including those relating to planned new product releases, product performance and future market opportunities. Because such statements deal with future events, they are subject to various risks and uncertainties, and actual results could differ materially from the company’s current expectations. Factors that could cause actual results to differ materially include risks and uncertainties such as those relating to: unforeseen manufacturing problems; uncertainties in the regulatory review process for new products; regulatory developments and practices regarding testing levels; customer and market acceptance of our products; the failure of products to perform as fast or as accurately as expected, whether due to manufacturing errors, defects or otherwise; the impact of competitive products and pricing; potentially lengthy sales cycles in some markets; reimbursement rates for the products; and underlying market conditions worldwide. Readers should also refer to the section entitled “Risk Factors” in Cepheid’s Annual Report on Form 10-K for 2010 and in its most recent quarterly report on Form 10-Q, each filed with the Securities and Exchange Commission.

All forward-looking statements and reasons why results might differ included in this release are made as of the date of this press release, based on information currently available to Cepheid, and Cepheid assumes no obligation to update any such forward-looking statement or reasons why results might differ.

SOURCE: Cepheid

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American Chopper Rides the Road to Success

Season Finale Out-Delivers All Broadcast Networks Among Men

June 5, 2011 – (Motor Sports Newswire) – The first hour of the two-part season finale of AMERICAN CHOPPER: SENIOR VS JUNIOR resulted in huge ratings for Discovery Channel on Monday, May 31. The telecast, Cadillac Build-off , earned a 2.19 HH / 2.00 P25-54 AA%, delivering 3.22 million viewers P2+, making it the #2 primetime cable telecast (excluding sports) among P/M25-54 and P/M18-49 ratings and delivery.

The episode out-delivered all broadcast programs for Monday 5/31/11 among Men 25-54 and Men 18-49 prime including:

• - ABC’s The Bachelorette
• - FOX’s House
• - CBS’s How I Met Your Mother
• - CBS’s Two and a Half Men
• - NBC’s Minute To Win It
• - NBC’s Law & Order: LA

Additionally, the 10PM ET/PT special telecast of SWAMP BROTHERS, No Crocodile Tears on this Farm, earned a .99 HH/ .76 P25-54 AA%, delivering 1.34 million viewers P2+.

Driven by the strong performances from both series, Discovery Channel was the #3 primetime cable network for P/M25-54 and M18-49 ratings and delivery.

This season of AMERICAN CHOPPER: SENIOR VS JUNIOR comes to an end next Monday, June 6 at 9PM ET/PT. SWAMP BROTHERS will continue the season this Friday, June 3 at its regular 10PM ET/PT timeslot. For more information on either series please visit press.discovery.com.

Source: NHI. Live+SD AA(000).

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WyoTech Announces Partnership with Orange County Choppers

WyoTech students will participate in custom bike build that will be featured on an upcoming episode of American Chopper on the Discovery Channel

SANTA ANA, CA -  May 24, 2011 – (Motor Spoprts Newswire) – WyoTech has announced a partnership with Orange County Choppers (OCC), the custom motorcycle shop founded by Paul Teutul Sr. As part of the agreement, WyoTech students will help construct an OCC custom-built, WyoTech-branded motorcycle under the guidance of OCC’s Teutul. In addition, WyoTech, “The Official Technical School of OCC” has also arranged for students to intern at the world-renowned bike building facility in Upstate New York.

The students will be involved in every stage of the build, from design and creation to fabrication and assembly. Students will be selected from all WyoTech campuses, including the Daytona and Fremont campuses where motorcycle mechanic training is offered.

The bike will be revealed in an episode of American Chopper, airing this fall on the Discovery Channel.

“WyoTech is proud to be associated with Orange County Choppers,” said Steve Whitson, regional vice president at WyoTech. “As the premiere custom motorcycle design shop, OCC has a long history of excellence in workmanship – a trait we strive to instill in our students.”

“The partnership makes perfect sense. We chose WyoTech because they are the best of the best and their students are the most highly trained in the industry,” said Paul Teutul, Sr. founder and CEO of OCC. “I can’t wait to kick this project off and see the creativity that the students bring to this unique build.”

For more information on Orange County Choppers, visit www.orangecountychoppers.com.

About WyoTech
WyoTech is a division of Corinthian Colleges, Inc., one of the largest post-secondary education companies in North America. With six campuses located throughout the United States, WyoTech offers degree and diploma programs in the fields of automotive, diesel, collision refinishing, motorcycle, marine technology, as well as skilled trades. In addition, WyoTech offers advanced training programs in applied service management; advanced diesel; light duty diesel; advanced automotive diagnostics; street rod and custom fabrication; motorsports chassis fabrication; high performance power trains; and trim and upholstery technology. For more information about WyoTech, go to www.wyotech.edu.

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Allstate and Dave Perewitz Team Up for Third-Annual Custom Motorcycle Giveaway

Participants can register to win Retro-Knucklehead bike online and at select motorcycle rallies and events across the country

NORTHBROOK, IL – March 4, 2011 – (Motor Sports Newswire) – For the third year in a row, Allstate Insurance Company is giving away a custom motorcycle designed by legendary bike builder Dave Perewitz during its “Allstate Retro-Knucklehead Sweepstakes.” The builder’s latest masterpiece, a custom Knucklehead bobber, will be unveiled by Allstate and Perewitz March 4, 2011 at the Allstate Rider Protection Zone in Daytona Beach, Fla., as part of Daytona Bike Week.

The custom bike features a springer front end, rigid frame, spoke wheels, S&S Knucklehead engine and a signature Perewitz paint job.

“Creating custom motorcycles is a true passion of mine, and I take a lot of pride in building each and every one of these bikes,” said Perewitz. “I’m thrilled to once again partner with Allstate, a company that has been a true champion for motorcycle safety awareness and rider protection, to make this unique bike available for one lucky person to enjoy.”

Last year, Allstate teamed with Perewitz to give away a custom Pro Street style motorcycle designed by the bike builder. Perewitz also served as an advocate for Allstate’s “Once is Never Enough” (ONE) campaign to promote motorcycle safety awareness, and in 2011 will make a series of appearances at motorcycle rallies as part of the Allstate Rider Protection Zone mobile tour.

“These custom bike giveaways provide Allstate with yet another avenue to spread the ever- important message of motorcycle safety to help protect riders,” said Lisa Cochrane, vice president of marketing for Allstate. “We remain committed to raising awareness for this issue and look forward to rewarding someone with a beautiful, custom motorcycle designed by one of the most talented bike builders in the country.”

The sweepstakes will run from March 4, 2011 through Feb. 28, 2012. Register for a chance to win the motorcycle online at Allstate.com/motorcyclesweepstakes or by visiting the Allstate Rider Protection Zone at one of the following motorcycle rallies:

• Daytona Bike Week – Daytona Beach, Fla., March 4-12
• Leesburg Bikefest – Leesburg, Fla., April 8-10
• Laughlin River Run – Laughlin, Nev., April 27-30
• Laconia Motorcycle Week – Laconia, N.H., June 11-19
• Thunder in the Valley – Johnstown, Pa., June 23-26
• Sturgis Motorcycle Rally – Sturgis, S.D., Aug. 6-13
• Street Vibrations – Reno, Nev., Sept. 21-25
• Bikes, Blues & BBQ – Fayetteville, Ark., Sept. 28-Oct. 1
• Biketoberfest – Daytona Beach, Fla., Oct. 13-16
• Lone Star Rally – Galveston/Houston, Texas, Nov. 3-6

The Allstate Rider Protection Zone will feature a variety of activities for motorcycle enthusiasts during the 2011 rally season, including the Allstate Motorcycle Safety Museum, massage and shoe shine area, and complementary cell phone charging station. In addition to the prize Retro-Knucklehead bike, the mobile tour will display four additional custom bikes built by Perewitz.

For complete details about the Allstate Retro-Knucklehead Sweepstakes please visit Allstate.com/motorcyclesweepstakes.

Allstate motorcycle insurance offers one of the most competitive policies in the industry with many product features, including: first accident waiver, guest passenger coverage, custom parts coverage and towing coverage. If eligible, motorcycle owners can save up to 40 percent off of their premiums with a variety of discounts, including a discount just for switching to Allstate. Insurance and discount subject to qualifications and availability. To find out more, or to locate the nearest agent, visit Allstate.com or call 877-BIKE-303.

About Dave Perewitz

Perewitz has built an illustrious thirty-year career in riding, building and customizing motorcycles. In 2006, he was named the winner of the Discovery Channel’s Biker Build-off, and his company, Perewitz Cycle Fabrications, has built choppers for numerous celebrities, including Hulk Hogan and Aerosmith’s Brad Whitford.

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate®” slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

SOURCE: Allstate Insurance Company

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FARO Celebrates 30 Years with a Custom Chopper from Paul Jr. Designs

LAKE MARY, FL – January 17, 2011 – (Motor Sports Newswire) – FARO Technologies, Inc. (NASDAQ: FARO), the world’s leading provider of portable measurement and imaging solutions, celebrates 30 years in 2011.  With three decades of innovation and helping its customers’ products and processes be the best in the world, FARO celebrated this milestone by having one of their valued customers, Paul Jr. Designs, build a custom FARO-themed chopper. FARO’s motorcycle build will be featured on Discovery Channel’s popular television series American Chopper: Senior vs. Junior premiering January 17, 2011 at 9pm EST.

Like with most custom choppers created by Paul Jr. Designs, the FaroArm was used during the fabrication of this 30^th anniversary bike.  Creating one-of-a-kind masterpieces quickly and efficiently is important for PJD.  Some elements like the gas tank, seat pan and primary cover display the true craftsmanship that goes into every design. All of these have intricate shapes and contours that are difficult to capture or re-create by hand. With the FaroArm they are able to digitize the exact shape and placement of components virtually eliminating the need to trace and create cardboard templates. The data collected with the arm can be immediately imported to the CNC machine or water-jet cutter to produce accurate pieces that will fit perfectly from the start, thus reducing scrap, saving time and boosting overall efficiency.

Watch the fabrication and unveiling of the new FARO custom chopper and get a sneak preview of the next generation FaroArm that will be showcased during this two part episode of American Chopper: Senior vs. Junior, premiering January 17 and January 24, 2011.  American Chopper: The Series can be seen in over 150 countries through the Discovery Communication Network. Check your local listings for dates and times.

About FARO

FARO develops and markets computer-aided coordinate measurement devices and software. Portable equipment from FARO permits high-precision 3D measurement and comparison of parts and compound structures within production and quality assurance processes. The devices are used for inspecting components and assemblies, production planning, inventory documentation, as well as for investigation and reconstruction of accident sites or crime scenes. They are also employed to generate digital scans of historic sites.

Worldwide, approximately 10,000 customers are operating more than 20,000 installations of FARO’s systems. The company’s global headquarters is located in Lake Mary, Florida, with its European head office in Stuttgart, Germany and its Asia/Pacific head office in Singapore. FARO has branch locations in Canada, Mexico, United Kingdom, France, Spain, Italy, Poland, Netherlands, India, China, Singapore, Malaysia, Vietnam, Thailand, and Japan.

SOURCE: FARO Technologies, Inc.

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Café Racer Motorcycle to be Sold at No Reserve

MARENGO, IL – January 17, 2010 – (Motor Sports Newswire) –

Mecum Auctions will offer a 2010 Martin Café Racer Motorcycle (Lot F264) at no reserve during its upcoming Kissimmee Auction on Friday, Jan. 28, 2011, at Osceola Heritage Park in Kissimmee, Florida.

Featured on the Discovery Channel TV show “Café Racer,” the motorcycle was designed by Santiago Choppers’ Alan Bernard. It has a Kawasaki Z 1000 engine; 2007 Suzuki GSRX swing-arm, front end and 17-inch wheels; a Benelli seat; and custom exhaust by Aztech Welding. Proceeds from the motorcycle sale will go to Curing Kids Cancer.

CONTACT:

Shari McCullough-Arfons
McCullough Public Relations
(330) 244-9980
shari@mcculloughpr.com

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Avon Motorcycle Tyres Partners with Paul Jr. Designs to Provide Tires for the New Season of American Chopper: Senior vs. Junior

STOW, OH – December 22, 2010 – (Motor Sports Newswire) – Avon Motorcycle Tyres North America has partnered with Paul Jr. Designs to provide motorcycle tires for 13-15 custom built motorcycles to be featured on this season’s American Chopper: Senior vs. Junior. The show, previously broadcast by TLC network, is now on the Discovery Channel beginning December 6, 2010. These all-new action packed episodes featuring the fierce rivalry between father and son will also include the best in custom choppers built by Paul Jr. Designs.

“The Avon team is really excited to work with Paul Jr. Designs on this season’s American Chopper,” said Sukoshi Fahey, Sales & Marketing Manager, Avon Motorcycle Tyres North America. “Paul Jr. is exceptionally well known, even outside the motorcycle world, and we are all looking forward to seeing the amazing custom choppers that he and his team create.”

Paul Jr. got his start in 1999 when he created the well-known logo for Orange County Choppers, a custom motorcycle business he co-founded in New York. He went on to create some of the most recognizable theme choppers in the world, including the Black Widow Bike, the Fire Bike and the Jet Bike. He has worked with some of the top companies in the world such as Intel, NASA and Gillette. For more information about Paul Jr. Designs, visit http://www.pauljrdesigns.com/. For a broadcast schedule for American Chopper: Senior vs. Junior, and to view countless videos, please visit http://dsc.discovery.com/tv/american-chopper/.

About Avon Motorcycle Tyres North America
Avon Motorcycle Tyres North America, based in Stow, Ohio markets and sells Avon brand motorcycle tires in the United States and Canada. Avon motorcycle tires are designed and manufactured for street and racing applications, from ultra wide tires featuring snakeskin effect sidewalls to ultra high-performance sport bike tires. Avon’s long history and heritage of innovation reaches back more than 100 years. Based in Melksham, England, Avon tires are built to perform and are engineered to high standards incorporating the latest in cutting-edge technology. For more information visit http://www.avonmoto.com .

SOURCE: Avon Motorcycle Tyres North America

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Orange County Choppers Revs up to Launch The OCC Foundation, Inc., as a Way to Continue Charitable Outreach

The OCC Foundation to Support a Wide Range of Causes and
Charities Across the United States

NEWBURGH, NY – August 24, 2010 – (Motor Sports Newswire) – Orange County Choppers, the custom motorcycle shop featured on the popular TLC show, American Chopper, today announced the launch of a new non-profit organization called The OCC Foundation, Inc. Through various projects over the years, OCC has put its full weight behind many charitable activities across the country and has helped to raise substantial sums of money for many causes, including those that support our soldiers and their families, those supporting the lives of children with life-threatening medical conditions, plus many others. OCC will to continue to do so, but now everything will be directed through this newly created entity.

Orange County Choppers has long recognized the contribution to others through its tribute bikes, such as the renowned Fire Bike and POW-MIA bike and charity builds for organizations such as Make-A-Wish Foundation and Iraq Star. The OCC Foundation will seek to maximize those efforts by raising money to give to qualified charities. The Foundation plans to raise money through partnerships with some of the best companies in America, deriving donations through product links to goods and services beneficial to OCC’s fan base and to motorcycle enthusiasts in general.

“Everyone who knows me knows that I have big attitude, but what you may not know is that we at OCC have an even bigger heart,” said Paul Teutul, Sr, founder and CEO of Orange County Choppers. “Through the OCC Foundation we hope to take our charitable efforts to a whole new level, and of course, we’ll continue to need the support of our friends and fans to make this happen.”

About Orange County Choppers

In the 1990s, Paul Sr. began building custom motorcycles as a hobby and he was soon on the way to the top with the success of his first bike, “True Blue,” which debuted at Daytona Biketoberfest in 1999. From that point on, Paul Sr knew he had something and established Orange County Choppers, Inc. that same year.

Headquartered in Newburgh, NY, Orange County Choppers is regarded as one of the world’s premier builders of custom motorcycles. The OCC brand has become one of the most recognizable brands in the world and has produced a wide array of merchandise such as t-shirts, hats, diecasts, assorted novelty items and more.

The OCC shop is featured on American Chopper, a reality television series that chronicles Paul Sr and the OCC crew as they battle impossible deadlines to create outrageous custom choppers. The show debuted in September 2002 on the Discovery Channel and now airs on Discovery Channel’s sister station, TLC, on Thursday at 9pm ET/PT.

For more information, visit http://www.orangecountychoppers.com/.

CONTACT

Orange County Choppers
Michele Paolella, 845-522-5222 x1006
michele@orangecountychoppers.com

SOURCE: Orange County Choppers

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Who Says There Is Nothing Worth Watching On TV?

Tune In To See Scorpion Streetbike Freestyler Josh Borne

LAKE FOREST, CA – June 24, 2010 – (Motor Sports Newswire) – Pro Streetbike Freestyler, Josh Borne gets a guest shot on the Discovery Channel’s new Ultimate Car Build Off TV program. Borne took a break from competing in 2010 XDL Championship to participate in the filming of the show, which is set to air on July 19th at 9 p.m.

In addition to showing off his skills on a bike, Josh had the opportunity to show off his engineering background from Kettering University and his experience with General Motors to help two Detroit-based shops build the ultimate wheelie machine. Monkeywrench Racing and Voodoo Choppers were tasked with merging two motorcycles into a 4-wheeled vehicle. The goal: ride the longest wheelie down Michigan’s historic Grosse Ile Municipal Airport runway with the winner taking home $100,000.

We won’t spoil the show by telling who won, but we can say that Josh had a blast teaching hosts Andrew Compri-Pichard (X-Games Pro Rally racer in real life) and top hot rod fabricator Lou Santiago the basics of freestyle. Even world renown automotive designer Chip Foose joined in on the fun and was impressed with Borne’s ability on a bike and with a wrench.

“We couldn’t have anything happen to all these stars, so Scorpion Sports was happy to step up with protective gear for Josh, ACP, Lou and the contestants from Monkeywrench racing and Voodoo Choppers,” says Scorpion’s marketing/media relations guru, Suzie Kirby. “I can’t wait to see how great the gear looks on TV.”

She notes that like Josh, a number of the nation’s top streetbike freestyle riders rely on EXOskeletal protection and helmets from Scorpion. The Scorpion pros include top XDL contender Teach McNeil on the factory BMW (www.teachtrix.com), “Sick” Rick Hart (www.myspace.com/sickrickstunts) Aaron Twite (www.aarontwite.com) and Eric “E-Brake” Pettit (www.e-brakestunts.com).

For more details of Josh Borne’s freestyle program, educational outreach or his impending TV appearance, visit Borne Freestyle Entertainment at www.bornefreetyle.com or check your local listings for Discovery Channel programming.

Join Team Scorpion: More information about ScorpionExo™ Helmets and Scorpion Sports, Inc.’s complete ScorpionExoWear™ line can be found at www.ScorpionUSA.com.

About Scorpion Sports
Scorpion Sports, Inc. (SSI) is a California-based company supplying helmets and apparel directly to motorcycle dealerships. SSI imports a full line of unique dirt, snow and street helmets as well as technical riding gear from their state-of-the-art production facilities in Asia. Determined to build the brand based on innovation and high quality, all street helmets feature the exclusive SpeedShift® quick-change faceshield system, EverClear® no-fog faceshield and comes with a washable, removable, moisture-wicking KwikWick® liner. AIRFIT™ is an air adjustable cheek pad system to personalize helmet fit on the higher end products. SpeedView™ retractable sun visor accommodates varying light conditions quickly without changing faceshields on specific EXO models. SSI was first to the market with ShadeShifter™— a photochromatic, light-adjusting faceshield.

ScorpionExo, SpeedShift, EverClear, KwikWick, ShadeShifter, SpeedView, AIRFIT, RaceCase, EXO-TEC, EverHeat, AirVent, ABRADIUM, EXO-Stitch, NightViz, AirGuard and the ScorpionExo logos are trademarks of Scorpion Sports, Inc. ©2010 Scorpion Sports, Inc.

New!  See Spring 2010 E-Catalog
at http://www.scorpionusa.com today!

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