Zero Motorcycles Signs Landmark Fleet Agreement To Provide Electric Motorcycles To Hong Kong Government

 

• Yuen Ho Trading Company Announced as Official Zero Distributor in Hong Kong Brokering New Fleet Deal
• Hong Kong Police Department and Other Government Agencies to Begin Using Zero S Police Motorcycles

HONG KONG, May 17, 2013 – (Motor Sports Newswire) – Zero Motorcycles, the global leader in the electric motorcycle industry, today announced it has signed its first eastern Asia distributor, Yuen Ho Trading Company, Ltd. (YHT), based in Hong Kong. In celebration of the occasion, Zero Motorcycles representatives were in Hong Kong presenting the Hong Kong government with 59 MY 2012 Zero S motorcycles as part of Zero’s single largest fleet sale to date. The majority of the units will be provided to the Hong Kong Police Department for patrolling and special event purposes with a small allocation of the police motorcycles going to the Hong Kong Airport Police for traffic enforcement. The Hong Kong Agricultural, Fisheries and Conservation Department will be using select motorcycles at country parks. The Transport Department will be using a selected number of motorcycles to conduct motorcycle rider examinations, and the Leisure and Cultural Services Department will be using their Zero S motorcycles for general transportation throughout Hong Kong supporting public parks. All 59 motorcycles were purchased by the Hong Kong government through YHT. Zero Motorcycles participated in an open RFP process and was awarded the contract based on meeting criteria in regards to performance, reliability, after sales commitments and the low cost of operation of the Zero S motorcycle.

“This is an incredible new relationship that has been forged between YHT, the Hong Kong government and Zero Motorcycles. Our international authority fleet programs continue to be one of our most successful channels for distribution and we look forward to working with the Hong Kong government on current and future programs,” said John Lloyd , Vice President, Global Sales, Zero Motorcycles. “We couldn’t put this program together without YHT. They are an invaluable new partner for Zero. It’s our intention to keep securing strong partnerships like YHT in Asia as it’s one of the fastest growing e-markets in the world.”

The Hong Kong government will be using the Zero S motorcycle for a series of different activities, which includes: traffic enforcement and patrolling, special police events, marathon support, country park service and more. All 59 motorcycles are based on Zero’s highly popular 2012 MY Zero S. The Zero S has an approximate range of 89 miles on a single charge with a top speed of 88 miles per hour. The Police motorcycles have been up fitted with a series of components developed exclusively for traffic enforcement.

“We are glad to see the Hong Kong Government’s order become the largest order in Asia. Deploying electric vehicles like the Zero S helps reduce Hong Kong‘s carbon footprint. We are very passionate about contributing to environmental protection,” says Ophelia Lin , General Manager, Yuen Ho Trading Company, Ltd. “To introduce Zero to Hong Kong means a small but impactful contribution in the long term.”

Leading up to a highly visible Zero launching ceremony, representatives from Zero held a training session with the Electrical and Mechanical Services Department (EMSD), and conducted rider training for government riders preparing to take part in using their MY 2012 Zero S motorcycles within their particular venues.

The launching ceremony took place on Thursday, May 16, 2013 at the Hong Kong Science Park at the Atrium Link. Guest speakers included:

• Mr. Scott Shaw , Chief Commercial Consul, American Consulate General
• Mr. Edmond Ho , Principal Environmental Protection Officer (Mobile Sources), Environmental Protection Department
• Various governmental officials/representatives from the Hong Kong Police Department, EMSD, Fire Services and US Consulate staff
• Representatives from various commercial companies, driving schools and educational institutions
• Media outlets

For more information on Zero Motorcycles visit www.zeromotorcycles.com.

About Zero Motorcycles

Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the new 2013 Zero S, Zero DS, Zero FX, Zero XU and Zero MX motorcycles, visit: www.zeromotorcycles.com.

SOURCE: Zero Motorcycles

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Zero Motorcycles’ S Model Voted “European E-Motorbike of the Year 2013”

Zero Motorcycles Triumphs for Third Year Running

SANTA CRUZ, CA – May 16, 2013 – (Motor Sports Newswire) – Zero Motorcycles, the global leader in the electric motorcycle industry, today announced that for the third consecutive year, the 2013 Zero S has been named as “European e-Motorbike of the Year 2013” at Europe’s Clean Week 2020 elections, followed in second place by the 2013 Zero DS. Hosted at the Zolder circuit in Belgium, Clean Week 2020 is aimed at providing an annual review of future-fuelled, environmentally friendly vehicles, bringing together a diverse mix from the motoring and motorcycle industry to provide an independent analysis of alternative powered transportation technologies available today.

“We’re honored the Zero S has defended its title again for the third year. With up to 137 miles range in the city, a top speed of 95 mph and a CHAdeMO accessory that allows recharging in around an hour, the 2013 model line is truly exceptional,” said Edwin Belonje, Managing Director for Zero Motorcycles Europe. “This award names the Zero S as best in class, an opinion shared by the panel of 12 specialist European journalists who extensively tested all the vehicles presented at Clean Week 2020.”

The 2013 Zero S ZF11.4, which won the “e-Motorbike” class at Clean Week 2020, features the all-new 54 hp Z-Force™ direct drive brushless motor which has almost twice as much horsepower compared to last year’s model. With 68 ft.-lbs. of torque from a standstill, this new Z-Force™ motor offers amazing acceleration and throttle response. Accompanying the stunning performance gains is a sleek new look, on-board storage, an improved rider interface and mobile device integration via Bluetooth. Offering a new level of personalization, the 2013 Zero S and DS allow riders to view a customizable dashboard of detailed riding information and adjust the performance characteristics of their motorcycles.

In addition, the 2012 Zero S ZF9 recently won an “e-Motorcycle of the Year” title during an online election held by Motos.net, the leading motorcycle consumer website in Spain, with 533,469 people taking part.

About Zero Motorcycles

Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

 

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the new 2013 Zero S, Zero DS, Zero FX, Zero XU and Zero MX motorcycles: http://www.zeromotorcycles.com.

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Zero Motorcycles Rolls Out New Website As 2013 Models Hit Dealerships

Premium Website Experience Highlights the Advantages of Electric Motorcycles

SANTA CRUZ, CA – February 5, 2013 – (Motor Sports Newswire) – Zero Motorcycles, the global leader in the electric motorcycle industry, today announced the launch of a brand new website as its 2013 lineup arrives in dealerships. The premium site delivers a host of great information on Zero’s cutting-edge technology and includes an abundance of high-end new multimedia. Whether interested to learn more about electric powertrain technology, a fan of the brand or simply intrigued to watch Zero Motorcycles customer videos, the site will capture viewers’ attention and is guaranteed to entertain.

Among the new videos are the first ever taken of the new 2013 electric motorcycle lineup in action, and in case viewers would like to actually hear the unique sound of the motorcycles, the videos are available with or without music. In a separate “customer video” gallery viewers can watch customers ride and speak about their personal experiences of owning their Zero. Some videos even feature models from as early as 2008. In addition, the site contains a wide variety of beautiful photography.

“Much like our new 2013 model line, Zero Motorcycles’ new website offers consumers a high-end experience that serves up great content through a clean and minimalist design,” said Chris Heimbuck , Director of Marketing for Zero Motorcycles. “We invite everyone to visit us online to learn more about the 2013 motorcycles, enjoy all the new photos and videos and schedule a demo ride on a new 2013 Zero with their nearest dealer.”

As Zero now has dealers around the world, the new site offers local versions with regional pricing, languages and information for eight countries. The website includes newly released detailed specifications for each model, as well as an abundance of information on what it really means to ride an electric motorcycle. The aptly named “going electric” section of the site is derived from Zero’s popular brochure that carries the same name. It presents the economics of ownership, advantages of electric and introduces the “four factors” that impact range.

For consumers ready to take the next step, the site encourages interested riders to schedule a demo or even request a price quote from their local dealer. Many of the first models hitting dealerships will be quickly snapped up or are already slated to go to those who have pre-ordered. North American shipments began in January, while Europe will be receiving the new lineup in February. Zero Motorcycles’ new website can be found at www.zeromotorcycles.com.

About Zero Motorcycles

Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the new 2013 Zero S, Zero DS, Zero FX, Zero XU and Zero MX motorcycles, visit: www.zeromotorcycles.com.

SOURCE: Zero Motorcycles

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Zero Motorcycles Launches “Cash For Carbon” $2,500 Trade Bonus For Gas-powered Motorcycle Trade-ins

New Promotion Gives Opportunity to Trade Up to the Latest Two-Wheel Technology

SANTA CRUZ, CA – January 15, 2013 – (Motor Sports Newswire) -  Zero Motorcycles, the global leader in the electric motorcycle industry, has launched an all-new promotional program to support their highly popular 2012 model line. “Cash for Carbon” is designed as a consumer trade-in bonus, with $2,500 in additional trade value on top of whatever amount the dealer offers the consumer available towards the purchase price of a new 2012 Zero Motorcycle. This incentive is presented in addition to the recently announced 10 percent federal tax credit available as part of the American Taxpayer Relief Act, offering up to an additional $2,500 in incentives for new Zero Motorcycle consumers.

“Similar to the ‘cash for clunkers’ government promotion in 2009, Zero aims to entice traditional internal combustion engine motorcycle owners to make the switch to electric,” said Scot Harden , Vice President of Global Marketing for Zero Motorcycles. “In offering a $2,500 trade in bonus for new customers, we expect this promotion to be a great sales tool for our nationwide dealer network.”

In addition to the $2,500 trade bonus and federal tax credits, Zero customers can also take advantage of Zero Motorcycles financing. Current financing options offer no down payment and 0 percent interest for 12 months, plus 4.99 percent financing options, both with approved credit. “Cash for Carbon” will run from Jan. 1, 2013, through March 31, 2013. Consumers must print a “Cash for Carbon” voucher for presentation at their local dealership to receive $2,500 bonus. Zero Motorcycles invites interested motorcyclists to become acquainted with the 2012 product line at their local dealer. To download a voucher or find a dealer, visit www.zeromotorcycles.com.

About Zero Motorcycles

Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the new 2013 Zero S, Zero DS, Zero FX, Zero XU and Zero MX motorcycles, visit: http://www.zeromotorcycles.com

SOURCE: Zero Motorcycles

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North American Debut of Zero Motorcycles Five All-New Models at Long Beach Motorcycle Show

SANTA CRUZ, CA – December 3, 2012 – (Motor Sports Newswire) – Zero Motorcycles, the global leader in the electric motorcycle industry, is excited to announce that it will once again be joining the Progressive® International Motorcycle Shows for seven stops along the 2012-2013 tour. With the North American debut of their five all-new 2013 model lineup at this week’s Long Beach Motorcycle Show, Zero Motorcycles will feature the Zero S, an industry leader with a 137 miles range on a single charge with a top speed of 95 mph. Media and consumers alike will be able to view the new motorcycles, including the 2013 Zero S, Zero DS, Zero MX, Zero XU, and the all-new and much anticipated Zero FX, Dec. 7-9, 2012, at the Long Beach Convention Center.

“Our North American debut at the Progressive International Motorcycle Show in Long Beach will showcase the extensive advancements we’ve integrated into our 2013 models,” said Scot Harden, Vice President of Global Marketing for Zero Motorcycles. “With an all-new appearance, combined with the improved range and top speed, not to mention the industry standard CHAdeMO quick charging accessory, we expect consumers and media alike to be thrilled with our new 2013 model bikes.”

Zero Motorcycles will be hosting its first North American press conference to announce and showcase the 2013 bikes to attending media, after launching the bikes at Intermot in Cologne, Germany earlier this fall.

The 2013 models feature new bodywork, more horsepower and the industry leading 137 mile range on the 2013 Zero S. Zero’s revolutionary new Z-Force™ motor is incredibly powerful while also highly efficient, passively air-cooled and compact. Integrated into every 2013 motorcycle, the motor operates using a new higher voltage Z-Force power pack. Providing riders the option to charge faster than ever, each Zero can now be charged to 95 percent in an hour or less using CHAdeMO charge stations by way of an optional accessory.

Zero Motorcycles will also be attending six additional shows along the Tour, including Seattle, Dec. 14-16, 2012, at the Washington State Convention Center; Washington, D.C., Jan. 4-6, 2013, at the Washington Convention Center; Minneapolis, Jan. 11-13, 2013, at the Minneapolis Convention Center; New York City, Jan. 18-20, 2013, at the Jacob K. Javits Convention Center; Chicago, Feb. 8-10, 2013, at the Donald E. Stephens Convention Center; and Indianapolis, Feb. 15-17, 2013, at the Indiana Convention Center, in conjunction with Dealer Expo.

About Zero Motorcycles

Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

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Electric Motorcycles in Search of a Market

JUST when we’ve accepted that we won’t be blasting to Starbucks on jetpacks any time soon, another icon of techno-fantasy has raised its emission-free, pennies-per-mile head: electric motorcycles.

Despite a barrage of ambitious prototypes, like the metal-and-glass-enclosed Lit Motors C-1, promoted in YouTube test-ride videos and breathless news releases, electric motorcycles seem to be around the corner but out of reach.

If blog buzz and “Buy Now” Web site buttons translated into units sold, we’d be talking about a major growth industry here. But even with ice caps melting and gasoline around $4 a gallon, the number of electric motorcycles sold is barely detectable.

The appeal of an electric motorcycle is obvious. It would deliver its power silently and instantly, without the need for oil, fire, smoke, noise, clutch or gearbox. Each fill-up would cost just a dollar. It might even talk to your iPhone, though it’s hard to imagine what kind of a useful conversation the two might have. An electric bike might someday be the next big thing, in a “what would Steve Jobs have ridden” sort of way.

But, as many would-be electric motorcycle makers have discovered, making a salable and profitable electric bike is much harder than it looks.

Honda sells a sleek, quiet, gas-powered streetbike called the CBR250R. It’s an electric bike maker’s nightmare, because for $4,509, it gets 77 miles per gallon, equals available electric motorcycles in performance, has at least double the range and can be “recharged” at any gas station in about a minute.

Zero Motorcycles, based in Santa Cruz, Calif., says it’s the only company actually selling electric motorcycles in the United States, and none of its competitors seem to want to argue.

Its 2013 Zero S ZF11.4, expected to be available in January, roughly compares to the Honda CBR250R in looks, size, weight and performance. The company claims it has a range of 137 miles in slow, stop-and-go city traffic and 70 miles at 70 m.p.h. It costs $15,995 and shipping.

No electric motorcycle companies reveal their United States sales figures. For most of them, that number would be close to zero. In fact, it’s highly unlikely that more than 1,000 electric bikes total were sold last year. By comparison, the Motorcycle Industry Council reported that in 2011, 440,899 gasoline-powered bikes were sold in the United States.

If electric bikes can’t compete on performance or price, they’ll have to win on emotion. If customers don’t need them, they are going to have to want them.

Since 1984, Harley-Davidson has sold hundreds of thousands of essentially obsolete motorcycles a year, at a premium price to faster, smoother Japanese machines. For a lot of that time, the company has been worth more than General Motors. That’s because Harley isn’t really selling motorcycles. It is selling a lifestyle and a mythical image: that of a rough, tough American individualist.

Until an electric bike maker captivates many thousands of people — picture the lines at Apple stores — they are doomed to compete on the cruel battleground of performance and price.

The dominant demographic in the motorcycle market has long been baby boomers, who are careening past middle age. If companies want to sell expensive bikes, they’ll have to sell a lot of them to men over 40, with enough disposable income to justify buying what looks, to many, like a two-wheeled toy.

Middle-aged motorcyclists have jobs, families and limited free time. They use their bikes mostly on the weekends and for recreation, not transportation. They want to ride fast, at least at highway speed, for more than an hour, and get back home without burning five hours of their Sunday at a charging station.

Electric motorcycle makers like to talk about a rider’s daily commuting distance and show how their bike’s limited range is just right. The problem is that most real motorcyclists don’t commute on their bikes. They commute in air-conditioned cars that keep their hair in place, their smartphones in hand and their clothes insect-free.

Remember the Segway? Its inventor, Dean Kamen, said it would “be to the car what the car was to the horse and buggy.” Investors put in more than $100 million. Then people realized that $5,000 was a lot to pay for a crash-prone scooter that was slower than a $100 bicycle.

But what really doomed the Segway was that the people who could afford to buy them didn’t want to be seen on them.

Do electric motorcycles have a present? No, though it’s fun to test ride them and watch start-up after start-up jostle for position on YouTube, Facebook and Twitter.

Do they have a future? Maybe. But it will take lots of money, perhaps decades of development, and smart, expensive branding and marketing — think Apple meets Harley — before it happens.

By DEXTER FORD

SOURCE: The New York Times Company

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Zero Motorcycles Names Richard Walker Chief Executive Officer

- Experienced High Tech Consumer Executive to Assume Leadership Role -

SANTA CRUZ, CA – July 24, 2012 – (Motor Sports Newswire) -  Zero Motorcycles, the global leader in the electric motorcycle industry, today announced a new addition to its senior leadership team, naming Richard Walker as Chief Executive Officer. Walker comes to Zero with more than 30 years of business experience, including stints with Hewlett Packard (HP) and, more recently, Control4 as Executive Vice President of the Products Group. During his tenure with HP, Walker served as Vice President and General Manager of the Consumer Desktop Business Division and was responsible for the HP Pavilion, Compaq Presario and HP Touchsmart Product Lines. At Control4 and Hewlett Packard, Walker earned a reputation for his entrepreneurial spirit, ability to optimize operations and, most importantly, aligning resources to accelerate growth.

Walker’s selection as CEO completes the formation of the executive management team at Zero Motorcycles, a process that began over two years ago. Karl Wharton remains with Zero as COO. Walker’s addition builds on the extensive recruitment of executive staff at Zero, which includes John Borofka, Abe Askenazi, John Lloyd, Jay Friedland, Mark Kennedy and Scot Harden. Zero Motorcycles has consciously sought to team senior executives with motorcycle industry experience along with leaders from other high tech fields to create the ideal blend of background and experience for success in this dynamic new and emerging consumer market.

“The entire board is delighted that Richard is taking the helm of the Zero Motorcycles executive team,” said Philippe Amouyal, board member of Zero Motorcycles and Managing Director of The Invus Group, LLC, the investment group who has been backing Zero Motorcycles through its growth. ”Richard will contribute great business acumen, superb leadership, deep executive management skills and profound consumer insights to drive Zero Motorcycles forward and further enhance its leadership position in a critically important and fast-growing segment of the motorcycle industry and build a powerful, trusted consumer brand. Zero Motorcycles is in the enviable position of benefiting from the combined efforts of a very deep executive team that is committed to its success, to the success of its business partners and to the delight of the fast-growing number of consumers enjoying the thrill and unbridled joy of owning and riding a Zero Motorcycle.”

As CEO, Walker brings to Zero a passion for innovation, exceptional customer experience and operating discipline to drive market success for Zero Motorcycles’ dealer channel partners and distributors. “This is a tremendous opportunity to join a dynamic team and help lead a new and innovative company to higher levels of performance and success,” said Walker. “My goal is to ensure that Zero Motorcycles continues to grow and lead the electric motorcycle industry through product innovation and sound management, while never losing sight of our goal to build a ‘better motorcycle’ for our customers to enjoy.”

About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity, and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

FOR MEDIA: For more information, contact (951) 719-1040 or media@zeromotorcycles.com. For press information, videos and photos go to http://www.zeromotorcycles.com/press.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the Zero S, Zero DS, Zero XU, Zero MX and Zero X motorcycles, visit: http://www.zeromotorcycles.com.

SOURCE: Zero Motorcycles

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GE Capital to Provide Financing for Electric Motorcycle Maker Brammo Inc.

Access to capital helps emerging technology company expand U.S. distribution

HOFFMAN ESTATES, IL – July 10, 2012 – (Motor Sports Newswire) – GE Capital’s Commercial Distribution Finance (CDF) business has agreed to provide Brammo Inc. with inventory financing to support the expansion of its dealer network in the U.S. The Ashland, OR-based manufacturer designs and develops electric motorcycles.

In addition to supporting the expansion of a rapidly growing American company, this announcement reinforces GE’s commitment to accelerate the adoption of hybrid and alternative fuel vehicles globally.

“We’ve proven that we can successfully marry technology with performance and now we’re ramping up our efforts to deliver our unique products to the marketplace,” said Craig Bramscher, founder and CEO of Brammo. “This program with GE Capital will support the rapid growth of our distribution network, allowing leading motorcycle dealerships to capitalize on the growing demand for electric motorcycles.”

CDF already provides inventory financing for other brands of alternative fuel and hybrid motorsports products. This type of arrangement, also known as floorplan financing, allows dealers to stock, market and sell a wide variety of motorcycles and related products from manufacturers. It is an important element of a successful manufacturer-dealer business model.

“Our deep expertise in the motorcycle sector leads us to believe that dealers are excited about advertising these new products to draw customers into dealerships,” said Neeraj Mehta, president and CEO of CDF and a GE corporate officer. “We’re glad to work with Brammo to drive the adoption of electric vehicles.”

GE owns one of the world’s largest vehicle fleets and operates a leading global fleet management business, GE Capital, Fleet Services. By 2015, GE has committed to purchasing 25,000 electric vehicles for its own fleet and for those of its customers. On May 31, GE Capital, Fleet Services opened the GE Vehicle Innovation Center at its headquarters in Eden Prairie, MN. The center is a first-of-its-kind, world-class facility that provides customers with first-hand experience with alternative fuel vehicles and GE’s enabling technologies. Brammo products are on permanent display at the Vehicle Innovation Center. For more information, go to http://www.gefleet.com/eco/home.

About Brammo
Brammo Inc. is a leading electric vehicle technology company headquartered in North America. It designs and develops electric vehicles including the Encite, Enertia, Empulse and Engage motorcycles. Brammo is the current TTXGP eGrandPrix champion of North America. In addition, the company is an OEM supplier of its innovative Brammo Digital Drivetrain systems, including the Brammo Power battery pack and Brammo Power vehicle management system. It has vehicle distribution and marketing operations in North America, Europe and Asia. Investors include Polaris, Best Buy, Chrysalix and Alpine Energy.

The following are trademarks of Brammo, Inc. in the United States or other countries or both: Brammo®, Enertia®, Empulse®, Engage®, Encite®, Brammo Digital Drivetrain, Brammo Power, the Brammo logo and bulls head graphical device.

To learn more, visit www.Brammo.com.

About GE Capital, Commercial Distribution Finance
GE Capital, Commercial Distribution Finance provided nearly $32 billion in financing for more than 30,000 manufacturers, dealers and distributors across North America in 2011. Programs include inventory and accounts receivable financing, asset-based lending, private label financing, collateral management and related financial products. Customers have access to exclusive online tools and analytics to manage their accounts and inventory. For more information, visit http://www.gecdf.com/or follow company news via Twitter (@GEInventoryFin).

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit www.gecapital.com or follow company news via Twitter (@GECapital).

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company’s website at www.ge.com.

Contacts

GE Capital
Lisa Tibbitts, 203-956-4582
lisa.tibbitts@ge.com
or
Brammo Inc.
Adrian G. Stewart, 541-482-9555 ext. 310
astewart@brammo.com

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Brammo Unveils Ground-Breaking Electric Motorcycles Empulse And Empulse R

Design and Pricing for First High Performance Electric Motorcycle to Achieve 100 mph top speed and 100 mile range Revealed to Enthusiasts in Los Angeles and Worldwide

ASHLAND, OR – May 9, 2012 – (Motor Sports Newswire) – Brammo, Inc., the designer and manufacturer of world leading electric motorcycles, revealed pricing and production plans for the  Empulse and Empulse R while giving motorcycle enthusiasts in Los Angeles a first look at the stunning new design.

At this unique electric vehicle industry event, Brammo has demonstrated to consumers and motorcycle insiders alike the advancements in electric motorcycling and is providing a glimpse of what is to come in the future.  The Empulse is the only electric motorcycle to include a 100-mile range and 100-mph top speed as well as a breakthrough battery and powertrain system enabling a great zero-emission experience.

At the launch party, Brammo announced the Empulse and Empulse R will cost $16,995 and $18,995 respectively with financing available from Sheffield Financial. Through this financing, customers will be able to purchase the new Empulse and Empulse R from Brammo dealers as follows:

• Empulse: 8.9% for 72 months at $303, 6.9% financing for 60 month at $334 and 3.9% for 36 months at $499
• Empulse R: 8.9% for 72 months at $339, 6.9% financing for 60 month at $373 and 3.9% for 36 months at $558

Availability of each model will vary based on demand for the Empulse and Empulse R. Production for the Empulse R will take place first with limited availability in June 2012 and in volume by Q3 2012. The Empulse will be available in Q1 2013.

Research conducted by Brammo with both customers and dealers has driven the development of the Empulse and Empulse R. As a result, these motorcycles now come with a water-cooled AC motor and fully integrated IET™ six speed transmission, seating for two, regenerative braking and on board J1772 Level 2 charging capability. To ensure the highest quality performance and design, Brammo works with internationally renowned manufacturers for superior components of their motorcycles. This close attention to the supply chain ensures the durability, reliability and ultimately future resale value of Brammo products.

“It was important to Brammo to create a great motorcycle and we paid attention to customer feedback to create just that,” said Craig Bramsher, CEO and president of Brammo. “From concept to production the Empulse product has evolved quite a bit.  We are bringing you a different motorcycle that promises to be more than what our riders expected.”

The two models vary as follows:

• The Empulse body work is all plastic, has semi adjustable front suspension and semi adjustable rear suspension.
• The Empulse R uses carbon fiber for headlight shroud, front and rear fenders, top panel and the rear light housing.

Brammo promised that of the first 1000 people who pre ordered an Empulse, one would be selected at random to receive their motorcycle free of charge. Last week from the first 1000 orders six finalists were selected. At the event, Craig Bramscher rolled a dice and Jueiming Chen was the lucky winner.

True to Brammo’s devotion to zero tailpipe-emission transportation, the Empulse launch event was carbon-neutral. Brammo has worked with Carbonfund.org to purchase carbon offsets to mitigate the greenhouse emissions generated by transportation, electricity use, and other resource-intensive activities associated with this event.

In additional efforts to reduce travel and carbon intensity of the event, Brammo will stream the launch event live to tens of thousands of motorcycle enthusiasts, who will be able to experience the launch party across the nation and afar in Asia and in Europe.

About Brammo
Brammo, Inc., is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the Encite, Enertia, Empulse and Engage motorcycles. Brammo is the current TTXGP eGrandPrix  champion of North America. Brammo is an OEM supplier of its innova tive Brammo Digital Drivetrain systems including the Brammo Power battery pack and Brammo Power vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia. To learn more, visit http://www.Brammo.com

The following are trademarks of Brammo, Inc. in the United States or other countries or both; Brammo®, Enertia®, Empulse®, Empulse R®, Engage®, Encite®, Brammo Digital Drivetrain®, Brammo Power®, the Brammo logo and bulls head graphical device.

Brammo Empulse and Empulse R Features and Benefits.

Feature	Which means …
6 speed gearbox IET™	Faster off the line acceleration, higher top speed and increased range. The first real electric motorcycle.
Rapid J1772 charging	Fully integrated J1772 charging capability confers EV status. Increased effective range and convenience. Future proof.
3kw on board charging	The same charging power you will find in the Chevy Volt and Nissan Leaf. A real EV.
Water cooled motor	Sustained high-speed performance.  Reliable operation in hot climates.
Sealed motor	Long life, durability and reliability
BPM 15/90 Battery Module	World class performance, unparalleled energy density, performs in hot and cold environments. Battery has self-contained cooling and heating capability for year round performance.
Purpose built	The first totally ground up integrated battery, motor, transmission for an electric motorcycle.
Regenerative braking	True sport bike feeling and handling, increased range, increased enjoyment.
Full function dash	An informed and enjoyable riding experience Speedo, tach, range prediction, gear position, change up lights, battery condition, and much more…
Dynamic Data Collection	Brammo black box records all on bike functions second by second to create a complete picture of every ride and charge.
Two seats	Convenience of carrying a passenger.
Ergonomics	Comfortable commuting – Comfortable carving… Design for the 95th %’tile man to 50th %’tile woman.
Front Suspension	Marzocchi same as Ducati. Quality components for reliable performance, durability.
Brakes	Brembo. Quality components for reliable performance and durability.
Wheels	Marchesini. Quality components for reliable performance and durability.
Frame	Brammo E-Beam™ fabricated in Italy by Accossato. Quality components for reliable performance and durability.
Sub Frame + Swing Arm	Fabricated in Italy by Accossato to Brammo’s design. Quality components for reliable performance and durability.
Tires	Avon. Quality components for reliable performance and durability.
Racing heritage	A motorcycle forged in the heat of competition, Best of breed. Championship winning technology.
Styling	All industrial design completed in house by Brammo. Naked street bike with stunning presence and head turning looks.
Handling	The feel and thrill of a full street bike.
Performance	A wolf in wolfs clothing….. no pretensions.
USA	Designed, developed, tested, assembled and ridden in the USA.

SOURCE: Brammo, Inc.

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Zero Motorcycles Announces 240% Growth In First Quarter 2012 Results

- Highest Sales Impact from Longest Range 2012 Zero S/DS ZF9 Models –

SANTA CRUZ, CA – May 7, 2012 – (Motor Sports Newswire) – Zero Motorcycles, the global leader in electric motorcycle manufacturing, today announced record growth for the first quarter of 2012 with year-over-year sales up 178% in number of motorcycles built and shipped. Overall revenue growth for Zero Motorcycles year-over-year is up by a staggering 240% in Q1. Zero Motorcycles attributes the successes to many factors including streamlined manufacturing efficiencies, an expanding dealer network, tremendous media coverage and positive reviews but without question at the heart of Zero’s success are the world’s longest range, mass produced 2012 Zero S and DS ZF9 models. At 114 and 112 miles range respectively, both models received significant aesthetic and performance upgrades in 2012 and coupled with early availability, consumers are actually able to buy and ride them as well as all other Zero Motorcycles models today.

“We are now in full production and accelerated growth mode. Yet we are still a small company and therefore we understand that significant increases are relatively easier for us than for larger OEMs. However, on any scale, it’s an impressive performance, arguably making Zero Motorcycles the fastest growing and largest premium brand electric motorcycle manufacturer in the world,” stated Karl Wharton, Chief Operating Officer, Zero Motorcycles.

In the past 12 months Zero has appointed more than 50 new Zero authorized dealers in North America alone. Many of these dealers are multi-line dealers and are recognized in the industry as some of the most professional and forward thinking top 100 motorsports dealers in the industry. Zero’s product line is now increasingly available in key metropolitan, urban and suburban population centers, driving additional sales growth. Zero has engaged in a similar development strategy in Europe and is adding new outlets monthly across both Europe and North America. The export growth on products 100 percent designed, developed and assembled in the U.S.A., runs counter to the usual trend of moving manufacturing jobs to far Eastern and second tier European operations.

“This comes down to the ongoing investment in product development, both in terms of design and performance. We are driven to be the market leader in innovation and technology. We listen to what our customers and prospective customers are telling us drive their interest to join the silent revolution,” added Scot Harden, Vice President of Marketing, Zero Motorcycles. “These are motorcycles that protect the environment, are socially responsible in areas of noise restriction and support domestic energy sources and our need for independence from foreign oil. They reflect Zero Motorcycles’ desire to deliver fun, world-class, highly advanced expressions of motorcycle engineering design and art. The total cost of ownership, environmental and gasoline price issues help rationalize the buying decision, but make no mistake, our underlying goal is to deliver an expression of the enjoyment of motorcycling in its purest form.”

To widen its appeal, Zero is sponsoring a National Demo Day with its United States dealers on May 19, 2012. “Ride a Zero – Join the Silent Revolution” will enable riders to experience the pure joy of riding the only mass –produced 100-percent electric motorcycles currently in widespread circulation. Zero Motorcycles has a unique offering that appeal to both longtime enthusiasts and those new or returning to riding. Zero Motorcycles is proud of its cutting-edge technology but it understands technology is only a means to achieving performance and the “silence, smoothness and magical feeling” Zero Motorcycles riders experience, as one recent reviewer described it.  As an example, if properly engineered electric powertrains do not require the clutch and gears necessary to make traditional gasoline motorcycle perform properly, why include them? In a recent consumer survey, fewer than four percent of respondents mentioned the presence of clutch and gears as a determining factor in their decision of buying an electric motorcycle.  Zero Motorcycles strives for purity of enjoyment and a greater “magical feeling”.  Noise, vibrations, smells and unnecessary components only stand in the way.

Zero Motorcycles offers the widest premium electric motorcycle product line in the world, spanning five models, across three segments. Zero Motorcycles recently passed the milestone of 1500 motorcycles delivered worldwide. Zero has been building fun, cutting-edge motorcycles for over five years – invaluable experience keeping Zero at the forefront of the electric motorcycle revolution.

About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity, and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

FOR MEDIA: For more information, contact (951) 719-1040 or media@zeromotorcycles.com. For press information, videos and photos go to http://www.zeromotorcycles.com/press.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the Zero S, Zero DS, Zero XU, Zero MX and Zero X motorcycles, visit: http://www.zeromotorcycles.com.

SOURCE: Zero Motorcycles

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