Action sports lifestyle brand will use ATG’s hosted commerce solution to power online business growth by providing engaging, personalized customer experiences
CAMBRIDGE, Mass., Jul 19, 2010 (BUSINESS WIRE) — ATG (NasdaqGM: ARTG), the premier provider of cross-channel commerce solutions, and RAZOR360, an end-to-end e-Business consultancy, announced today that Fox Head, Inc, the world’s best selling 
brand of motocross apparel, will re-launch its e-commerce platform on ATG Commerce OnDemand, ATG’s hosted e-commerce solution. With the selection of ATG and RAZOR360, Fox intends to deliver a personalized customer experience and more effectively merchandise its portfolio of products online.
During the last three decades, Fox Head has become one of the world’s most recognizable lifestyle clothing brands. The company opened for business in 1974, when Geoff Fox launched Moto-X Fox, a small distribution business for European motocross parts and accessories in a 1,500-square foot building in California. Within two years, Moto-X Fox was manufacturing high-performance suspension and engine components for motocross racers. Today the company is best known for its motocross apparel, while it also sells mountain bike apparel, lifestyle clothing, eyewear, and footwear.
With aggressive growth objectives for its online channel, Fox Head had outgrown its internally developed e-commerce platform. It needed a solution that would deliver a rich product presentation, improved shopping navigation, and a more personalized online buying experience. By deploying the cost-effective ATG Commerce OnDemand solution, Fox Head will gain superior personalization and merchandising features that are built into the hosted solution. Merchandisers will be empowered to exert more control over the way shoppers interact with the web store and make it easier for shoppers to research relevant products and services. Further, they plan to present shoppers with pertinent cross-sells and up-sells.
“The action sports apparel and products industry continues to see tremendous growth, and our online channel is a significant focus of our growth strategy in North America and around the world,” said Greg Fox, vice president of sales, Fox Head. “We’re deploying ATG Commerce OnDemand and partnering with RAZOR360 to drive our online sales strategy. As our business continues to evolve and grow, ATG Commerce OnDemand has the capability to not only scale, but also arm our merchandisers with powerful solutions to improve both our customer experience and overall web sales.”
“Fox Head, a family owned-and-operated business, is positioned for significant growth on the Web,” said Nina McIntyre, ATG senior vice president and chief marketing officer. “ATG Commerce OnDemand will enable the Fox Head team to create a more personally relevant, compelling, and loyalty-building experience for shoppers that will drive more revenue and help propel this mid-sized company to new heights.”
“It is fantastic to be working with the Fox Head,” said Corey Mellick, president and CEO of RAZOR360. “The Fox Head brand is world renown and we are confident they will see an immediate impact on site traffic, online sales, and their bottom-line from backend efficiencies. We are ecstatic to be partnering with Fox Head and to be assisting with their digital evolution.”
ATG Commerce OnDemand is ATG’s comprehensive hosted e-commerce solution available via Software-as-a-Service (SaaS) or a license with dedicated hosting and managed services. It enables merchants to rapidly implement a new web storefront and outsource web hosting and the management of their site to ATG experts. With this leading hosted e-commerce platform, businesses can deliver a personalized online buying experience and make it easy for buyers to find desired products, comparison shop, register for gifts, pre-order products, redeem coupons, and easily check out.
About Fox Head, Inc.
Fox Head, Inc. makes top quality clothing and apparel. Founded in 1974 by Geoff Fox in Campbell, Calif., Fox Racing started as a small business distributing European motocross bikes. After two years, Moto-X Fox, as it was originally known, was making high-performance suspension and engine components for racers. Geoff Fox started a racing team to showcase his products and after fans saw the bright gear his riders wore, they began calling him to get them. By 1980 Fox had reshaped his company to be a part of the United States Motocross apparel industry. In later years Fox started to make BMX gear and sell products in New Zealand. Today, the company is still a family-owned business with all four of Fox’s children working full-time for the company. They now offer apparel for BMX, Wakeboarding, Surfing, and Mountain biking. According to the company, the Fox Head logo is one of the most recognized alternative sports brands. The company also offers a line of casual wear that includes t-shirts, shorts, hats, jeans, sweaters, sweatshirts, backpacks and jackets in both men’s and women’s sizes.
About RAZOR360
RAZOR360 is an independent, full-service eBusiness consultancy with a mission to help organizations succeed in the competitive digital economy. Our #1 goal is to partner with our clients and to evolve their business to exceed the increasing demands of today’s consumer. We empower our clients by providing end-to-end solutions that are focused on driving transactions, while creating the optimal consumer experience across all digital channels.
About ATG
ATG (NasdaqGM: ARTG) provides the most advanced cross-channel commerce software and services to fuel the growth of the world’s best brands. Offering the industry’s leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience – unifying and optimizing interactions across the Web, contact center, mobile devices, social media, physical stores, and other key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable of powering the most innovative and successful commerce experiences, with results that outperform industry norms. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering results-driven, personalized, and innovative e-commerce sites. ATG’s platform-neutral optimization solutions for live help, lead performance, and product recommendations can be easily added to any website to quickly and measurably grow revenue, boost loyalty, and unlock profits and insight. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.
(C) 2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG’s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.
SOURCE: Art Technology Group, Inc.
ATG
Tucker Walsh,
617-386-1159
twalsh@atg.com
or
Matter Communications for ATG
Stacey Allaire,
978-499-9250 x247
atg@matternow.com
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