Toasting 110 Years Of Freedom And Livin’ The High Life

Miller High Life® and Harley-Davidson® Toast 110th Anniversaries by Brewing a Batch of the Champagne of Beers

MILWAUKEE, WI – May 23, 2013 – (Motor Sports Newswire) – Born across the street from each other in Milwaukee, Miller High Life and Harley-Davidson have been making timeless American products for 110 years. Now they’re making something together. Today, Bill Davidson , vice-president of the Harley-Davidson Museum and great-grandson of Harley-Davidson co-founder William A. Davidson officially kicked-off a multi-year partnership with Miller High Life by helping brewmasters make a batch of the Champagne of Beers.

“It’s incredible to think that Harley-Davidson and Miller High Life were born on the same stretch of road 110 years ago,” Davidson said. “This partnership and our 110^th Anniversary events in Milwaukee celebrate our common bonds, our shared history and our bright futures.”

The beer brewed with Davidson will not be specially marked and will instead be distributed like any other batch of High Life brewed in the Miller Brewery. So this summer whenever someone celebrates after a great ride by enjoying the Champagne of Beers, they might be sipping this special batch. Harley-Davidson and Miller High Life will also keep some of this batch aside to celebrate special occasions with consumers throughout the summer.

“It’s an honor to brew a beer that has helped people celebrate the high points in daily life for 110 years,” said Dr. David Ryder , Miller High Life head brewmaster. “But to share this moment with Harley-Davidson and the Davidson family is truly special.” 

Beyond the unique batch of brew, commemorative Harley-Davidson designs will be featured on Miller High Life cans and packaging. The partnership will bring customized Harley-Davidson motorcycles with Miller High Life graphics to participating retail stores. The brands will also rev up excitement by offering fans the chance to win exclusive prizes throughout the summer – including Harley-Davidson commemorative apparel and a Harley-Davidson motorcycle. Fans can follow Miller High Life ‘s Facebook page to get information on promotions and events in their area.

Now through the Harley-Davidson 110^th Anniversary celebration in Milwaukee over Labor Day weekend, Harley-Davidson invites fans to showcase their favorite motorcycle rides this summer. Riders can simply go to www.h-d.com/110epicride and post their epic journeys.  For more Harley-Davidson 110^th Milwaukee event information and ticketing details, logon to www.h-d.com/110tickets.

As part of the alliance, Miller High Life and Harley-Davidson will also encourage riders to take the high road this summer by sharing safe riding tips at motorcycle events across the country. Motorcycling enthusiasts will be able to take a pledge to be safe riders and enter for a chance to win incredible gear at www.MillerHighLife.com/responsibility.   

About MillerCoors

MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico.  Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10^th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.  Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com.

About the Harley-Davidson 110^th Anniversary Celebration

The Harley-Davidson 110^th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans united by a common bond and shared passion for freedom, self-expression and epic adventure. Included in the official 110^th Anniversary calendar are 12 different 110^th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets through September 2013. The events span 11 countries on six continents and are capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend.

Harley-Davidson fans are invited to learn more about the 110^th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110. 

SOURCE: MillerCoors; Harley-Davidson

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Third Motorcycle Safety Foundation iBook Targets Prospective Motorcyclists, Their Friends and Families

MSF’s “Rider Choices” Now Available on iTunes

IRVINE, CA – May 23, 2013 – (Motor Sports Newswire) -  The Motorcycle Safety Foundation has launched its third iBook on Apple’s iTunes as part of an ongoing effort to promote motorcyclist safety on the roadways to a broader riding and non-riding audience.  

Released exclusively for iPads, “Rider Choices” specifically addresses the questions and concerns of prospective motorcyclists, their families and friends. The interactive 32-page “Rider Choices” iBook is priced at just 99 cents. 

“At MSF, we believe ‘Rider Choices’ is the smartest way to consider motorcycling or to help someone else consider riding,” said Tim Buche, MSF president and chief executive officer. “We created an iBook that serves as an effective discussion tool to help a friend or family member have a serious conversation with a prospective motorcycle rider about the best next steps to take. It’s our greatest hope that ‘Rider Choices’ stimulates meaningful discussions that lead to informed decisions about whether to ride.”

Filled with visually appealing graphics, videos and interactive content, “Rider Choices” speaks candidly to risk management principles and the importance of training, motorist awareness, personal protective gear and more. Perhaps its most innovative feature is the “Contract for Safety,” which affirms that the prospective motorcyclist understands that family and friends may be concerned about their safety, and serves as their tangible commitment to riding safely and to minimize risk.

Because “Rider Choices” was created with the iBooks Author application, its content is completely interactive and syncs with other devices. It follows the recently released MSF iBook, “Intersection: Sharing the Road” and prior to that, “Intersection: Leader’s Guide.” MSF will continue its practice of making many of its programs, conferences, lectures, and other motorcyclist safety content available for download.

“Each of us must do our part in making good decisions on the road so we can eliminate motorcycle crashes, injuries and fatalities. Every roadway user needs to be a trained, alert and active participant in the traffic mix,” said Buche.

The Motorcycle Safety Foundation® promotes safety through rider training and education, operator licensing tests and public information programs. The MSF works with the federal government, state agencies, the military and others to offer training for all skill levels so riders can enjoy a lifetime of safe, responsible motorcycling. Standards established by the MSF® have been recognized worldwide since 1973.

The MSF is a not-for-profit organization sponsored by BMW, BRP, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Victory and Yamaha. For safety information or to enroll in the RiderCourseSM nearest you, visit www.msf-usa.org or call (800) 446-9227.

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Küryakyn Releases Wild New Cam

TC-24D Cam Revs Up Wild Things Line

SOMERSET, WI  – May 13, 2013 – (Motor Sports Newswire) – Küryakyn Holdings LLC, a leader in the aftermarket parts industry, is proud to announce the release of the new TC-24D cam. This bolt-in performance cam fits all 2007 to 2013 Harley-Davidson® Twin Cam models (2006 to 2013 Dynas). The cam is an extension of Küryakyn’s “Wild Things” performance line, and a component of the new Perfect StormTM  Plus system.

“The TC-24D cams were designed exclusively for the late model Twin Cam bikes and perform beyond expectations,” says Mike Roland, Küryakyn’s Performance Division Manager. “When combined with the Perfect StormTM intake, Crusher Duals exhaust and Power Cell, the TC-24D rivals the output of a lot of ‘built’ engines. It truly is the biggest bang for your buck out there.”

Despite the big bang, TC-24D cams feature mild opening and closing ramps that are easy on your valvetrain and allow for quieter running. The TC-24D’s unique design creates large increases in horsepower and improved torque delivered via a very wide and smooth powerband.

Since the introduction of the “Wild Things” performance line in 2003, Küryakyn has continued to be innovators in the performance industry. The product line was also named Performance Product of the Year in 2011 for Küryakyn’s breakthrough Perfect StormTM performance package.

Founded in 1989, Küryakyn is a world leading provider of innovative and stylish bolt-on accessories, primarily for cruisers and touring bikes. Küryakyn offers a highly diverse product range that is unmatched in terms of style and design. Providing exceptional customer service and developing innovative products are the foundation of Küryakyn.

Küryakyn Holdings LLC
454 County Rd VV Somerset, WI 54025
(866)-277-9598
www.Kuryakyn.com

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Harley-Davidson World Ride ready to rumble June 23-24

MILWAUKEE, WI – May 10, 2013 – (Motor Sports Newswire) – Let’s ride. The Harley Owners Group (H.O.G.) invites Harley-Davidson motorcycle riders from around the world to join its members in celebrating the 110th Anniversary of Harley-Davidson Motor Company and the 30th Anniversary of H.O.G. as they enjoy the freedom of the open road during the 2013 Harley-Davidson World Ride on June 23-24.

 “Harley-Davidson is celebrating two big anniversaries this year, and the World Ride is a great way for riders around the world to celebrate them with us,” said Harley Owners Group Director Ken Knuteson. “For these two days in June, our members will join together to celebrate 110 years of great riding and share the special bond that unites all Harley riders.”

In 2012, riders from 66 countries participated in the World Ride and collectively logged more than 7,800,000 miles. For 2013, H.O.G.’s goal is to raise the mileage total to more than 10 million miles. Whether it’s a ride across town or cross-country, or simply around the block to work, every mile counts and can be recorded by logging into Harley-Davidson’s online mileage accumulator at h-d.com/worldride, where a rolling odometer will record the collective distance traveled by all participants in the World Ride.

At the completion of the ride, a commemorative certificate of participation can be printed to display each rider’s mileage total for the day and riders are invited to share their riding stories online through Harley-Davidson’s My Epic Ride experience at h-d.com/110epicride.

For more information about the Harley Owners Group visit hog.com.

Company Background

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles
and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit harley-davidson.com.

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Samson Exhaust Introduces the Thunder Pro 2 into 1 Exhaust for all Harleys

BREA, CA – May 8, 2013 – (Motor Sports Newswire) – Introducing Samson’s 2 into 1  THUNDER PRO boasting “New Multi-Stepped Baffle technology” for optimum performance. Produces up to 20% more horsepower and torque, and a wickedly deep & throaty rumble. 2½” Full Coverage Heat Shields with Massive 4” Muffler and Removable Billet Aluminum end cap. Available in Chrome and Sinister Black Ceramic finish combinations. Fits most Harley models.

Features and Benefits

• O2 sensor ports accept O.E.M. / Aftermarket sensors
• Installer Friendly
• New “Multi-Step” technology
• Full Coverage Heat Shields
• Limited 1 year warranty
• Available in chrome and Sinister Black Ceramic (special request)
• MSRP-$599.95

Check out Samson Exhaust’s entire 2013 product line at www.SamsonUSA.com. Contact them directly at 888-572-6766, Samson Exhaust, 655 Tamarack Ave, Brea, CA 92821 or email them at info@SamsonUSA.com. As always, many thanks for your continued support!!

Looks, Sound, Quality & Performance
Samson Exhaust

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Saddlemen Releases Americano Seats for Harley Sportsters

 

• Saddlemen’s Americano fuses the nostalgic café racer look with modern comfort technology.
• Element-resistant SaddleHyde cover is available in a modern pattern or classic pleated “tuck ‘n roll” pattern.
• Progressive density foam and SaddleGel top layer provide rider comfort on rides long and short.
• Samples available for media evaluation.

RANCHO DOMINGUEZ, CA – May 8, 2013 – (Motor Sports Newswire) – Saddlemen has released its latest seat design for Harley-Davidson Sportster applications. The Saddlemen Americano draws its inspiration from the classic café racer and will surely add a touch of style, nostalgia, and Saddlemen’s comfort technology to any Sportster.

Saddlemen’s Americano seat adds a touch of style, nostalgia and comfort to Harley-Davidson Sportsters.

The Americano is Saddlemen’s unique take on the classic café racing seat and is available for Harley-Davidson Sportster models from 1979-present, with applications for both the peanut or large classic fuel tanks. The Americano was designed from the bike up to fuse nostalgic styling with modern comfort technology for the ultimate Sportster upgrade.

SaddleHyde, progressive density foam and SaddleGel combine to make the Americano durable and comfortable.

The marine-grade SaddleHyde™ covers the progressive density foam and a SaddleGel™ top layer for the perfect marriage of element-resistant durability and rider-focused comfort. The seating area and rear hump was shaped to complement the bike’s lines and provide long-lasting rider comfort, while the seat pan was painstakingly matched to the bike for a perfect fit. The easy bolt-on design means no other hardware is necessary for installation.

The Americano is available in a pleated tuck ‘n roll style cover (pictured) or modern vinyl cover

The Saddlemen Americano is made in the U.S.A. is and available in a modern pattern cover or a pleated “tuck ‘n roll” style cover. Click here for a full application chart.

Features include:

• Design inspired by café racers for a classic Sportster look.
• Marine-grade, element-resistant SaddleHyde cover for long-lasting durability.
• Progressive density foam and SaddleGel top layer for all-day comfort.
• Careful shaping to complement the bike’s lines and also provide a comfortable ride.
• Available in modern cover or “tuck ‘n roll” style cover.
• Simple bolt-on installation.
• Made in the U.S.A.

The Saddlemen Americano is available through Drag Specialties dealers. Learn more about Saddlemen seats, luggage and accessories at www.saddlemen.com. Follow them on Facebook at www.facebook.com/saddlemen for the latest product and racing updates.

Since 1987 Saddlemen has been dedicated to offering high-quality aftermarket seats, luggage and accessories for all types of motorcycles. Designed for increased comfort and style, all Saddlemen products are built with industry-leading technology and premium materials. Saddlemen’s vast line puts American craftsmanship on any type of bike – Harley, cruiser, touring, sport, dual sport, off-road, ATVs and snowmobiles. Whether you explore the open road, tackle some unexplored terrain or commute to work, Saddlemen’s quality products will help you get where you want to go.

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U.S. Harley-Davidson Dealers Ranked Highest by 2013 Pied Piper PSI

MONTEREY, CA – May 6, 2013 – (Motor Sports Newswire) -  Harley-Davidson dealerships were top-ranked in the newly released 2013 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success.

For the first time since 2008, Pied Piper also separately measured how effectively motorcycle dealerships responded to customer inquiries received on-line through dealership websites.

Harley-Davidson dealerships led all brands in eighteen different sales activities, such as encouraging shoppers to sit on a motorcycle, asking for contact information, and helping the shopper overcome obstacles to the purchase. Eleven different brands led at least one sales process category, and brand performance varied considerably from brand to brand. For example, Ducati salespeople offered a brochure to approximately nine shoppers out of ten, while less than half Suzuki, Honda or Kawasaki salespeople offered a brochure. BMW, Triumph and Harley-Davidson salespeople were more than twice as likely to offer a demo ride as the salespeople at Ducati, Suzuki, Honda and Yamaha dealerships. Victory salespeople were most likely to suggest arranging a demo ride in the future.

Industry average dealership performance was mixed when comparing 2013 with the previous year.

Salesperson behaviors more likely in 2013 than 2012 include the following:

• Offering demo rides (now 19% of the time)
• Discussing features unique from competitors (now 49% of the time)
• Encouraging going through the numbers or writing up a deal (now 33% of the time)

Salesperson behaviors less likely in 2013 than 2012 include the following:

• Conducting a walk-around demonstration (now 70% of the time)
• Overcoming shopper objections (now 74% of the time)
• Giving compelling reasons to buy now (now 39% of the time)

2013 marks the seventh consecutive year of Pied Piper PSI motorcycle industry benchmarking studies. With seven years of data gathered from tens of thousands of motorcycle PSI evaluations nationwide, Pied Piper was able to fine-tune the study questions, weightings and scoring for 2013. As a result, Pied Piper reset the 2013 motorcycle industry average PSI score to “100.”

The resulting “second generation” PSI scoring is now even more closely correlated to motorcycle dealership sales success. Pied Piper has found that on average, when motorcycle dealerships are ranked by their PSI score, dealerships in the top quarter sell 22% more motorcycles than dealerships in the bottom quarter. “Any motorcycle dealership faces plenty of challenges that are difficult, if not impossible, to change,” said Fran O’Hagan, President and CEO of Pied Piper Management Co., LLC. “In contrast, how a sales team sells is something a dealership can improve immediately.”

The 2013 Pied Piper PSI® U.S. Motorcycle Industry Study was conducted between July 2012 and April 2013 using 2,503 hired anonymous “mystery shoppers” at dealerships representing all major brands, located throughout the U.S.

2013 Pied Piper PSI® Internet Lead Effectiveness(™) (ILE™) U.S. Motorcycle Study

Much has changed over the five years since 2008, when Pied Piper last measured how effectivelyU.S. motorcycle dealerships handled customer inquiries received over the internet. Back then, Pied Piper found that motorcycle dealerships responded within 24 hours—in any way—only 30% of the time. The comparable number in 2008 for the auto industry was 64% of the time, and autoresponse CRM software in 2008 was uncommon.

Fast forward to 2013, and Pied Piper found that motorcycle dealerships respond within 24 hours 72% of the time, while the same 2013 figure for the auto industry is 93% of the time. Unlike 2008, today auto-response CRM systems are common. Today the first response to a motorcycle customer internet inquiry is an auto response 56% of the time, a personal response 16% of the time, and no response of any type 28% of the time.

When ranked by PSI-ILE, Suzuki dealerships finished first, followed by Triumph, Star, Ducati, BMW and Husqvarna. PSI-ILE measures nineteen different criteria, and two criteria of particular interest are whether the dealership answered a specific question posed by the customer, and whether the dealership attempted to follow-up by telephone. The brands whose dealerships were most likely to answer the customer’s specific question were BMW, Star, Husqvarna, Suzuki and Ducati. The brands whose dealerships were most likely to attempt to contact the customer by telephone were Harley-Davidson, Suzuki, Triumph, BMW and Victory.

The 2013 Pied Piper PSI® Internet Lead Effectiveness(™) (ILE™) U.S. Motorcycle Study was conducted between September 2012 and April 2013 by submitting internet inquiries to a sample of 1,117 dealerships nationwide representing all major brands.

About Pied Piper PSI® and Pied Piper Management Company, LLC

Complete Pied Piper PSI industry study results are provided to vehicle manufacturers and national dealer groups. Manufacturers, national dealer groups and individual dealerships also order monthly PSI “mystery shop” evaluations—in-person, internet or telephone—as tools to improve the sales effectiveness of their dealerships. For more information about the Pied Piper Prospect Satisfaction Index, and the patent-pending PSI process, go to www.piedpiperpsi.com.

Examples of other recent Pied Piper PSI studies are the 2013 Pied Piper PSI® Internet Lead Effectiveness(™) (ILE™) U.S. Auto Industry Study, in which the Porsche dealer network was ranked first, and the 2012 Pied Piper PSI (In-Person) U.S. Auto Industry Study, in which the Mercedes-Benz dealership network was ranked first.

Pied Piper Management Company, LLC is a ten year old Monterey, California, company that develops and runs sales and service programs to maximize the performance of dealer networks. Go to www.piedpipermc.com.

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Two New Shift Linkage Styles From Aeromach

CHARLOTTE, NC – May 3, 2013 – (Motor Sports Newswire) – Aeromach USA, LLC today released two new shift linkages to fit Harley-Davidson motorcycles.  The Flaming Skull and Knuckle linkages are designed to fit Harley Davidson motorcycles except the XL and FX series.

“We  have had numerous requests over the years from customers running our popular Knuckle Levers to create a matching shift linkage. I’m pleased to say that we finally have it available.”  He continued, “We also have a set of flaming skull axle covers for Harley-Davidson motorcycles that match the linkage.”

Both the Knuckle linkage and the Flaming Skull linkage are machined from billet aluminum in the Charlotte, North Carolina shops, then hand polished and either chrome plated or black anodized.  The pivot points are stainless steel bearings and hardware included is stainless steel as well.

The linkages are available at dealers across the U.S. and at www.aeromach.net along with the full line of Aeromach and Highway Hawk motorcycle accessories.  MSRP is $129.95.

About Aeromach

Aeromach USA, LLC is based in Charlotte, NC.  They manufacture a line of billet aluminum motorcycle accessories including mirrors, arms, levers, handlebar risers and patented “Cruisin’ Pegs”.  Cruisin’ Pegs are a floorboard mounted foot peg system for stock Harley Davidson floorboards and select metric cruisers.  They are also the USA distributor for Highway Hawk motorcycle products.  Highway Hawk is the brand name of products from MotoLux Specialties based in The Netherlands.  Visit them online at www.aeromach.net.

For more information contact:
Paul Aiken, Owner
Aeromach USA, LLC
800-990-9392 orders
704-599-1333 office
www.aeromach.net

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Harley-Davidson Celebrates ‘Women Riders Month’ With Nationwide Search For Top Stories Of Female Independence

MILWAUKEE, WI – May 2, 2013 – (Motor Sports Newswire) – As Harley-Davidson’s year-long, global 110^th Anniversary Celebration rolls on, the company continues to highlight the independent spirits that have fueled the brand for more than a century. In May, Harley-Davidson will shine its headlight on women riders as part of the fifth annual Women Riders Month.

There’s never been a glass ceiling for women when it comes to Harley-Davidson, as female riders have been an integral part of the family since the company’s early days. In fact, dozens of female Harley riders have blazed historic trails, including the mother and daughter team of Avis and Effie Hotchkiss who in 1915 crossed America – twice – on a three-speed V-Twin Harley-Davidson with a sidecar.

Next month, Harley-Davidson is engaging its fans around the world to uncover modern day stories of independent women like Avis and Effie Hotchkiss , who embody freedom, self-expression and rebellion.  From May 1 to May 15, 2013, fans are encouraged to share stories of incredible women riders through a crowd-sourcing application called “Fan Machine” on Harley-Davidson’s Facebook page (www.Facebook.com/harley-davidson). Submitted stories should highlight how these women riders have unleashed their inner rebel as well as inspired other women to do the same.

“Our brand unites independents from all walks of life,” said Claudia Garber , Director of Women’s Outreach Marketing for Harley-Davidson. “There are thousands of women who have taken to life on two wheels…and they all have a story to tell.  These stories are not only the lifeblood of the Harley-Davidson experience, but are instrumental in inspiring other women to live out their own dreams.”

The top 10 fan submissions will be featured on Harley-Davidson’s Facebook page and other social media channels, as well as the official Web site (www.harley-davidson.com/women). Each winner will also receive a $200 Harley-Davidson gift card and Harley-Davidson merchandise.

Women interested in riding are encouraged to visit the updated Women Riders section of the Harley-Davidson Web site at www.harley-davidson.com/womenriders. The site features tools designed to help women in their journey toward riding, including information on local Women Riders Month events planned throughout May across the country.

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com.

SOURCE: Harley-Davidson

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Harley-Davidson Roars Into Cinco De Mayo to Unite Hispanic Independents During the Iconic Company’s 110th Anniversary

Harlistas Celebrate their Achievement of the American Dream, Making Harley-Davidson the Best-selling Motorcycle among Latinos in 2012 and Cheering on UFC’s Top Latino Fighters

MILWAUKEE, WI – May 2, 2013 – (Motor Sports Newswire) – Throughout 2013, millions of Harley-Davidson fans around the world are celebrating their shared passion for freedom, self-expression, adventure, and the stories that unite them during Harley-Davidson’s 110^th Anniversary year. This Cinco de Mayo, thousands of Harlistas are gearing up for official 110^th Anniversary celebrations by taking to the open road, seeking adventure, camaraderie and the achievement of the American Dream.

Latino Harley-Davidson motorcycle riders have been proudly calling themselves Harlistas for more than 50 years. The word Harlista has deep historic and cultural roots, originating among Latino motorcycle riders to proclaim their strong passion for Harley-Davidson and the bonds shared between fellow riders. Being a Harlista is about overcoming obstacles, grabbing life by the handlebars and experiencing the camaraderie of the open road.

This shared passion has made Harley-Davidson the number one seller of new on-street motorcycles (all displacements) among Hispanics in the U.S. in 2012, the 5th straight year that Harley has achieved this distinction. In addition, nearly half of all new street motorcycles purchased in 2012 by Latinos age 35+ in the U.S. were from Harley-Davidson.

“For Harlistas, it’s about achieving the American Dream, and owning a Harley-Davidson motorcycle is a powerful symbol of that achievement,” said Roger Garcia , Director of Hispanic Marketing Outreach at Harley-Davidson. “We’re thrilled that Harley-Davidson can fulfill this dream for so many Harlistas.”

Harley-Davidson’s commitment to Latinos includes the company’s sponsorship of the Ultimate Fighting Championship^® (UFC), whose fans include many U.S. Latinos. The world’s most famous motorcycle maker is a core sponsor of the UFC, and Latino standouts Cain Velasquez and Kelvin Gastelum are proud Harlistas.

Two-time and current UFC heavyweight champion, Cain Velasquez is a Mexican-American who rides a Harley-Davidson 2013 Road Glide^® Custom, which he takes on road trips around his Bay Area home when he’s not in training.

A Harlista was born when Kelvin Gastelum , son of Mexican immigrants, won the most recent The Ultimate Fighter^® reality show, winning a split division as a middleweight. He came away with a UFC contract, but most impressively, a brand new Harley-Davidson 2013 Softail^® Fat Boy^®.

The dedication and pride of Harlistas like Velasquez and Gastelum will be featured through exclusive content on Harley-Davidson’s Harlistas website, an online community where Latino Harley-Davidson riders can share their personal stories, photos and videos of their life on the open road. For more information on Harlistas, visit www.harley-davidson.com/harlistas.

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley- Davidson’s website at www.harley-davidson.com.

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