CUPERTINO, CA – October 9, 2014 – (Motor Sports Newswire) - Following quickly after the global unveiling in Cologne (Germany), Ducati will debut the eagerly anticipated Ducati Scrambler model family for the first time on U.S. soil at the American International Motorcycle Expo (AIMExpo). The event will take place at the Orange County Convention Center (OCCC) in Orlando, Fla. on October 16-19. All four Scrambler models (Icon, Urban Enduro, Full Throttle and Classic) will be present.
“Since its inception, AIMExpo has had a clear focus on reenergizing the motorcycle industry and driving the popularity and growth of motorcycling in the U.S., which is perfectly aligned with the values of the new Ducati Scrambler,” said Arrick Maurice, Marketing Director of Ducati North America. “This makes it an ideal platform for the U.S. debut of the bike. The new Scrambler embodies the spirit of motorcycling, just as the original did in the 60’s and 70’s. Packaged in a minimalist and contemporary design, this accessible motorcycle from Ducati is already making waves with motorcyclists and future motorcyclists alike. We look forward to sharing it at AIMExpo next week.”
For further information on the Ducati Scrambler world go to www.scramblerducati.com or the Scrambler Facebook page https://www.facebook.com/scramblerducati and share the content through #scramblerducati or #scrambleryouare.
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. “Desmodromic” performance engines, innovative design and avant-garde technology characterize its motorcycles. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.
These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers’ and Riders’ titles in 2007.