Diablo Super Bike iPhone App Receives Technology Summit Award for “Utility, Tools and Productivity” Category

Pirelli’s mobile app for riders enters the Top 5 applications from over 260 participant apps for being among the best Consumer mobile device Apps

MILAN, ITALY – October 25 2011 – (Motor Sports Newswire) – The Diablo Super Biker app for iPhone, launched in early August and dedicated to motorcyclists, on the occasion of SMAU 2011 has been awarded in the category “Utilities, Tools and Productivity” entering the Top 5 App of Mob App Awards, an initiative promoted by the Observatories of the School of Management of Politecnico di Milano in collaboration with SMAU and Wireless4Innovation.

“Diablo Super Biker is the first official application for the iPhone from the Pirelli Group,” said Lucio Vesentini, Digital Marketing & Community Manager, “and receiving recognition during the MOB App Awards reinforces the awareness that we are working in the right direction. Launched in August 2011, Diablo Super Biker has already become excellent match for motorcyclists with more than 30,000 downloads in less than three months. Very soon we will issue an update for the iPhone bringing furthering the usability of the GPS measurement to be in-line with those of professionals and thus providing even more accurate results to the end user.”

This free iPhone app is for riders looking to measure their performance in real-time directly on their iPhone discovering the distances traveled by motorcycle, speed, lean angle and lap time. It’s as simple as setting the iPhone mode to “road” or “track” and going out for a ride. Through Google Maps you can “photograph” your performance, following your route on the map. At any time you can view the routes, compare the results obtained, and share them with your Facebook® friends.

The app is compatible with any iPhone (iPhone 4 for the lean angle capability) operating at least version 4.2 of the Apple iOS.

More information about on pirelli.com,  facebook.com/pirelli or Twitter @Pirelli_Media.

For further information please contact:
Matteo Giusti +39 338 616 9251  matteo.giusti@pirelli.com
Francescopaolo Tarallo +39 334 684 4307  francescopaolo.tarallo@pirelli.com

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Pirelli Release Diablo Super Biker iPhone App

The Diablo Super Biker App tracks speed, lean angle and route on road and racetrack; record your performance and share with friends!

ROME, GA – September 23, 2011 – (Motor Sports Newswire) – Pirelli has released the Diablo Super Biker iPhone App via the Apple® App StoreSM and iTunes. Drawing on the success of Pirelli’s Diablo family of performance tires in the sporty road and racetrack segments as well as its renewed role as Official Tire Supplier to the Superbike World Championship, the new App tracks speed, lean angle and has GPS features so fans of the brand can measure, record and share their on-road or -track performance.

Measure riding performance and discover everything from lean angle to corner speed without having to buy or mount expensive equipment to a motorcycle. The new app is free and full of useful functions to get the most out of the GPS tracking technology of Apple’s iPhone 4 for immediate feedback on rider performance.

It’s like having a transponder and GPS tracking device right at one’s beck and call. Enthusiasts can now run their own bike performance or tire test with this user-friendly statistical data tool for comparing results. The App allows users to visualize his/her favorite or best lap in the circuit or recent road ride, then easily upload and share them on Facebook® or Pirelli Moto’s own social media page – www.GetPirelli.com -directly from the app.

Download it for free and you’ll have available:

• Choice between road or track mode
• Bike telemetry data recording
• Lean angle measured using GPS tracking technology
• Measure speed, distance and lap time during track sessions
• Display recorded sessions via Google Maps
• Share your best rides via GetPirelli.com or Facebook

The Diablo Super Biker app is currently compatible with iPhone 4 and requires iOS 4.2 or later. It is now available on Apple’s App Store in five languages: English, French, German, Italian and Spanish. For more information, please visit www.pirelli.com, www.GetPirelli.com or find us on Facebook: www.facebook.com/pirelli and follow us on Twitter: @Pirelli_Media.

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit http://www.us.pirelli.com.

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Flat Track Champ Halbert Launches First-Ever Motorcycle Racer iPhone App

GRAHAM, WA – August 19, 2011 – (Motor Sports Newswire) – Sammy Halbert, 2009 AMA Pro Flat Track Overall Grand National Champion and 2011 series points leader, launched an iPhone app, making him the first-ever professional motorcycle racer with his own app.

“I’ve been leading the AMA Pro Flat Track points all season long, so it seemed natural for me to be first in the mobile space,” said Halbert, who has won four races so far this season and has led the 2011 AMA Pro Flat Track series points all season long. “I’ve been having fun connecting with my fans through Facebook, Twitter, and YouTube. An app is great way for me to engage with my fans on their phones.”

The Sammy Halbert Racing app, which is available for free on iTunes, consolidates content from all of Sammy’s social media platforms. It’s a convenient way for fans to follow Sammy’s run for the 2011 Grand National Championship in one place. Additional features will be added to the app, which was developed by N-E-A-D, Huntington Beach, California, over time. Also, content will be continuously updated throughout the season, making the app one that fans will want to use frequently.

At age twenty-two, Sammy Halbert was the 5th youngest AMA Pro Flat Track Overall Grand National Champion in history in 2009 and is the current 2011 AMA Pro Flat Track points leader. In addition to the app, you can follow Sammy’s run for the 2011 championship at twitter.com/SamHalbert, facebook.com/SammyHalbertRacing, and youtube.com/SammyHalbert.

Photos of Sammy available upon request.

Contact:
Miriam Deitcher
Marketing Director
Sammy Halbert Racing
SammyHalbertRacing@Gmail.com
(440) 554-7234

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Searching for Your Next Car Is a Snap With autoTRADER Mobile App

New iPhone App puts the power of autoTRADER.ca right in the palm of your hand

TORONTO, ONTARIO – May 18, 2010 – (Motor Sports Newswire) – Finding a used car for sale on the go has never been easier with the new automotive iPhone App, recently launched by autoTRADER. Consumers now have access to one of the largest online automotive inventories in Canada – anytime, anywhere. In the first 4 days on the App store, the autoTRADER App became one of the top 10 Free Lifestyle App in Canada.

“We are proud to be the first Canadian automotive media to launch an iPhone App that makes it easy for our mobile users, 85% of whom already use iPhone or iPod Touch to browse autoTRADER.ca,” says Geneviève LeBrun, Vice President of Marketing, TRADER Corporation. “With this new App, we have put over 200,000 vehicles in the palm of the consumer’s hand, and introduced another option to browse for vehicles in addition of searching in print and online.”

The autoTRADER.ca mobile App is free to download both in English and French. The user-friendly mobile App also provides:

• Fast and simple browse by makes and models, easy search by keyword, and sort by location, price and most recent content
• View all commercial and private-owner listings, including photos, based on your location
• Dealer locator by postal code or local proximity-based search using GPS
• Quick save feature to go back to user’s favorites
• Contact the seller in one touch

This new mobile search application leverages the power of autoTRADER.ca listings and helps connect dealers with their potential on-the-go buyers.

The application can be downloaded directly to an iPhone from the Apple iTunes App Store™.

About TRADER Corporation

TRADER Corporation (Trader) is a leader in print and digital vertical media and offers a broad set of services such as inventory management, web solutions, optimization of media spend and lead-generation campaigns. TRADER caters to the automotive, real estate and generalist verticals. Its main print brands include autoTRADER (.ca)™, autoHEBDO (.net)™, Buy&Sell (.com)™, and LesPAC.com. TRADER Corporation is owned by Yellow Media Inc., a subsidiary of Yellow Pages Income Fund (TSX:YLO.UN). For more information about TRADER Corporation, visit www.TraderCorporation.com or for recent news on autoTRADER, follow us on Twitter at autoTRADER_ca or on Facebook at autoTRADER Canada.

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