Norton Launch in Japan

DONINGTON PARK, UK – April 16, 2013 – (Motor Sports Newswire) – The British Embassy in Tokyo kindly hosted the Norton Motorcycles launch party, taking Norton back into the Japanese market after some 30 years.. The first Commando 961 bikes were there and received great attention from the discerning Japanese dealer network that Norton Japan has worked hard to put in place over the last 18 months. The bikes received great accolades from the dealers who also spent time with Stuart Garner, CEO of Norton Motorcycles and Joe Adams head of International Sales. Stuart and Joe flew over for the launch at the British Embassy particularly to meet the dealers, thanking them as well as the staff of Norton Japan for their hard work and ongoing support for Norton.

Stuart and Joe went on to meet Richard Buttery [pictured below] the First Secretary, Head of Trade at UK Trade and Investment and Matthew Matsumoto-Prouten, MBE Second Secretary. They discussed the return of Norton and issues in the Japanese market. Norton pass on their thanks to all at the British Embassy for their help and kind hospitality.

Norton Motorcycles designs, engineers and manufactures premium large displacement road-going motorcycles, proudly made in England by British hands for markets around the world. Norton motorcycles are characterized by superior quality with a focus on confident road holding and pleasing road manners, styled in the Café Racer and British Roadster tradition.

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VROOM Network Hits The Launch Button

August 5, 2012 – (Motor Sports Newswire) – The VROOM Network, founded and driven by industry veteran Eric Anderson, is a group of highly adaptable thought leaders specializing in the powersports industry. They have built brands from scratch and fueled others to new heights. The team knows what it takes to build a brand and is not afraid to do the heavy lifting to build long-term business for its clients. More information is available at their new website at www.vroomnetwork.com. Connect with VROOM Network at Facebook, Google+, Twitter and YouTube.

“Whether you are a local dealer or a major manufacturer, your challenges are quite similar — you need to sell more,” says Anderson. “Without a fresh viewpoint and rapid adaptation to the new landscapes of business, you could easily be swept under the carpet and forgotten.” Follow Eric’s comments and insights into the industry on his website, upcoming blog and by reading his long-running trade magazine column, “Confessions of a Customer™.” The column, now also on VROOM Network’s YouTube channel, is known for its unique outlook on “buy-o-logy”–the study of businesses as seen through the customer’s eyes and pocketbook. “Likenomics,” the new currency of social media, is also a recent and relevant topic covered by Anderson’s business, videos and column.

VROOM Network specializes in powersports start-ups, sales training, public relations, marketing, channel management and business revitalization. Larger dealers, foreign manufacturers, owners of game-changing technologies, consumer-based research companies and those in need of building or re-building a brand are potential clients. VROOM Network and Anderson continue to build the PowersportsU e-learning site for aftermarket brands. The team at VROOM Network is scalable to your specific needs while they “…get you there” as their tagline communicates.

About VROOM Network
VROOM Network specializes in branding, marketing, training and sales development for the aftermarket and retail sectors of the powersports industry. As a degreed educator and coach, Eric Anderson and his team can be your business’ personal trainer to assist in achieving new levels of performance. You have to make the first move. Contact us at eric@vroomnetwork.com or call 949-874-2645.

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Playboy Energy Drink Revs Into Uk With Help Of Harley-Davidson

LONDON, UK – December 9, 2010 – (Motor Sports Newswire) – Popular model and actress Kelly Brook and Playboy’s 2010 Playmate of the Year Hope Dworaczyk are heading up the UK launch of Playboy Energy Drink, an invigorating beverage that is already available in close to 20 other countries worldwide including the United States, Australia, Eastern Europe and South Africa.

As part of the launch activity both Kelly and Hope have starred in a promotional photoshoot alongside another very special guest – a 2004 Harley-Davidson Softail Nightrain – specially modified for the occasion by Shaw Harley-Davidson. The bike company enthusiastically responded to the brief from Playboy Energy Drink, to put an eye catching motorcycle together to promote the brand’s “Party” image and to reflect a sleek and sexy look in keeping with Playboy Energy Drink’s unique ‘night-time’ proposition.

The Shaw Harley-Davidson team revised one of their current bikes and got to work with Image Design Custom in transforming the look and making the bike look like a chilled can of Playboy Energy Drink. The bike chosen was a 2004 Harley-Davidson Softail Nightrain, fitted with Roland Sands Domino wheels, rotor and sprocket with a huge 23 inch front wheel. The bike silhouette was perfect, the paintwork used was based on a full RSD Vintage kit, and the Shaw signature oil tank with Goodrich braided oil lines was included.

Lowered front and rear suspension and tracker handlebars with Performance machine controls keep the bike looking low and fast, whilst a sprung solo seat and an open primary from PM with RSD Nostalgia engine covers finished the look of the pimped up Harley-Davidson.

Paintwork excellently represented the new Playboy Energy Drink image, with a highlighted logo appearing in matt teardrop panels in black on the gas tank with a gloss top panel with more satin logos. The logos donning the sides and the feature detail was carried out, Shaw style with the oil tank being painted exactly like the can, and the gas cap being made from the top of one as well. Droplets of water were painted on the tank and fender to give that chilled look of the can to the bike to complete the look.

The magnificently modified bike was also guest of honour alongside Kelly and Hope at the official UK VIP launch event that took place at London’s Funky Buddha nightclub, attended by over 300 media and celebrities including Pussycat Doll Nicole Scherzinger. The bike was positioned at the nightclub entrance and enthusiastically received by the media and guests.

ABOUT PLAYBOY ENERGY DRINK
Playboy Energy Drink’s delicious taste boasts subtle notes of fruit and vanilla. It also contains Ginseng root, Guarana extract and Damiana leaf, ingredients that are believed to stimulate energy levels. It is available in two varieties, regular and sugar free, and each comes packaged in an 8.4 oz. black cans, made distinctive by the famous Playboy Rabbit Head Design and colours denoting regular (glowing orange) or sugar-free (glowing blue).

Playboy Energy Drink, a premium beverage, will be initially available through high-profile clubs and cocktail bars.  The beverage will launch its advertising and promotions with the theme “Gets the Party Started.” Find further information about Playboy Energy Drink at: www.playboyenergydrink.co.uk.

ABOUT SHAW HARLEY-DAVIDSON
Formed in 2002, Shaw Harley-Davidson, based in Holmes Hill East Sussex, is a six times national award winning Harley-Davidson Dealer. The company has  also gained awards from Harley-Davidson Milwaukee for innovation and customizing. In 2010 the company launched Shaw Speed & Custom Shop – a separate custom studio where motorcycles are designed, built, painted and refurbished. motorcycles.

The company-built bike called Strike True won the National Custom Bike Championships in London, 2010, came in the top 5 of the European Custom Bike Championships in Frankfurt and then went onto compete for the World title in Sturgis, USA in August. Shaw Harley-Davidson has also won titles for customising in the St Tropez European championships.and also runs a race team based on three bikes for the 2011 season which runs parallel with the British Super Bike series.

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