BRP expands its Evinrude dealer network

15 07 2014

STURTEVANT, WI - July 15, 2014 – (Motor Sports Newswire) – BRP has added more than 50 new Evinrude dealers to its rapidly expanding dealer network in recent months. These new dealers from Florida, United States to Alberta, Canada will offer the complete line-up of BRP’s Evinrude E-TEC outboard engines as well as provide top-of-the-line service and parts on all Evinrude products, as well as on existing Johnson products.

BRP Evinrude dealers

“Our dealers are our best ambassadors and they are instrumental to moving our company forward,” said Alain Villemure, vice-president and general manager of BRP’s Marine Propulsion Systems division. “BRP redefined the boating industry in June with the launch of our new Evinrude E-TEC G2 products; adding new dealers to our proven sales network expands the opportunity to share our newest technology with consumers as we redefine the future of outboards.”

BRP’s Evinrude E-TEC G2 engine offers an audacious new look in engines along with best-in-class fuel economy. The new 200-300 hp offering also exceeds all emissions standards and offers power and torque when boaters need it most. Complete with a new warranty that gives owners five hundred hours on the water without required dealer servicing, the G2 outboard engine goes into full production in November 2014.

For a complete list of new and existing Evinrude dealers, visit www.evinrude.com. BRP’s stated objective of expanding its powersports network by 65 to 75 new dealers in fiscal year 2015, and by 200 to 300 by fiscal year 2017, does not include BRP’s Marine Propulsion Systems division.

BRP’s Evinrude engine line-up from 3.5- to 300 horsepower offers customers superior value across a full range of applications. Engines are available at authorized Evinrude dealerships worldwide. Become part of the online Evinrude community at www.evinrudenation.com and follow us on Facebook at www.facebook.com/brpevinrude.

About BRP

BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide. www.brp.com  @BRPnews

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BRP Celebrates 15th Anniversary of the Rotax Max Challenge Grand Finals in Valencia, Spain

16 04 2014

GUNSKIRCHEN, AUSTRIA – April 16, 2014 – (Motor Sports Newswire) – BRP will celebrate the 15th anniversary of the Rotax MAX Challenge Grand Finals (RMCGF) at Kartodromo Internacional Lucas Guerrero in Valencia, Spain from November 25 to 29, 2014.

“We are proud to celebrate the 15th anniversary of the RMCGF, especially in Spain as it will be our first time on the Spanish mainland,” said François Tremblay, marketing director, Rotax kart engines, BRP. “We hope to attract a broad audience thanks to the region’s history of motorsports racing.”

Valencia is not only famous for its historic monuments, views and cultural attractions, it is also known for its motorsport events like the Formula One Grand Prix and the motorcycle Grand Prix. Close to 300 qualified Rotax MAX Challenge Grand Finals racers, coming from over 50 countries, will feel the spirit of racing in Valencia’s Kartodromo Internacional Lucas Guerrero.

“Hosting the 2014 RMCGF is a great opportunity to promote internationally our brand-new facility in Chiva, which is located about 30 km from Valencia,” stated Lucas Guerrero, GT-series driver and owner of the karting circuit.

“The karting market is growing in Spain and we are confident the Grand Finals will further support the market development in that region,” said Arnaldo Frias, general manager, Korridas e Kompanhia, Spanish distributor of BRP’s Rotax kart engines and co-host of the event.

The number of participants to the RMCGF has grown steadily over the past 15 years. The 2013 RMCGF was held in New Orleans, United States, and welcomed 360 drivers coming from nearly 60 countries. At that time, BRP held a contest where participants raced to adjust a balance drive. The winner, 20-year-old racer and mechanic Matas Kiznis from Lithuania will visit Valcourt, Canada, birthplace of the Ski-Doo snowmobile, from May 7-9, 2014, to discover BRP first-hand.

“I have been using Rotax engines since 2008,” Kiznis enthused. “I entered the BRP contest because I didn’t want to miss the opportunity to see how the number-one products in the world are manufactured.”

The Rotax MAX Challenge (RMC) is a professional kart racing series established, owned and organized by BRP and its Rotax kart engine distributors. Approved by and in compliance with CIK / FIA, the RMC is a “one-make-engine” formula: only Rotax kart engines that are checked and sealed (for equal performance) are allowed. The success in the competition is mainly up to the skills of the driver.

About BRP

BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am roadsters, Evinrude outboard engines and Rotax engines for karts, motorcycles and recreational aircraft as well as inboard jet propulsion systems for boats. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide. www.brp.com, @BRPnews, www.rotax-kart.com

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BRP Produces 300,000th Lynx Snowmobile

20 12 2013

ROVANIEMI, FINLAND – December 20, 2013 – (Motor Sports Newswire) –  BRP produced its 300,000th Lynx snowmobile on December 16, 2013, a 2014 Lynx Boondocker 3900 800 E-TEC model, in its state-of-the-art manufacturing facility in Rovaniemi, Finland, in the Arctic Circle.

“I am proud of the work that has made BRP’s Lynx brand the leading snowmobile brand in Europe,” says Jukka Jokinen, vice-president, BRP Finland. “The Lynx story began in 1967. With consistent research and development, we have since become industry leaders. Thanks to our employees who have made this milestone possible.”

Finland’s Minister of Labour, Lauri Ihalainen, visited the facility for the occasion and praised BRP and its employees for demonstrating that Finland has the skills to produce competitive world-class products.

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BRP currently employs more than 300 people in its Finnish manufacturing facility, which also assembles some models of Ski-Doo snowmobiles and Can-Am ATVs. One of BRP’s 2013 Can‑Am innovations is a six-wheeled ATV that was developed in Rovaniemi, where it will also be assembled.

Developed for Nordic environment and snow conditions, Lynx snowmobiles meet the needs and preferences of local snowmobilers. The design and look of Lynx sleds reflect an image of its wild namesake. Lynx and Ski-Doo snowmobiles are industry-leaders in the Scandinavian market. Lynx snowmobiles have also had outstanding success in racing arenas. Seven of the past 13 winners of the SnowCross world championships did so on Lynx sleds.

About BRP

BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski‑Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can‑Am roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide. www.brp.com, @BRPnews

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

For information:
Johanne Denault
Manager, Corporate Communications
Tel: 450.532.5173
johanne.denault@brp.com

Asko Saastamoinen
HR Director, Finland
Tel: 35816 3208 101
Asko.Saastamoinen@BRP.com

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BRP Inc. Announces Closing of Secondary Offering of its Subordinate Voting Shares

9 10 2013

VALCOURT, QUEBEC – October 9, 2013 – (Motor Sports Newswire) – BRP Inc. (“BRP” or the “Company”) announced today the closing of the previously announced bought deal secondary offering pursuant to which Bain Capital Luxembourg Investments S.à r.l. (“Bain”), Caisse de dépôt et placement du Québec (“CDPQ”) and other selling shareholders (collectively, the “Selling Shareholders”) sold an aggregate of 8,000,000 subordinate voting shares of BRP (“Subordinate Voting Shares”) at a price of $27.85 per Subordinate Voting Share for aggregate gross proceeds of approximately $223 million to the Selling Shareholders. 5,986,735 of the Subordinate Voting Shares were sold by Bain, 1,279,097 of the Subordinate Voting Shares were sold by CDPQ and 734,168 of the Subordinate Voting Shares were sold by the other selling shareholders. The Company did not receive any of the proceeds from this offering.

Following this offering, Beaudier Inc. and 4338618 Canada Inc., Bain and CDPQ hold 41,237,476, 40,145,521 and 7,640,347 multiple voting shares of BRP (“Multiple Voting Shares” and, collectively with the Subordinate Voting Shares, the “Shares”), respectively, representing approximately 34.9%, 34.0% and 6.5%, respectively, of the Company’s issued and outstanding Shares and approximately 43.9%, 42.8% and 8.1%, respectively, of the voting power attached to all outstanding Shares.

The Subordinate Voting Shares were offered by an underwriting syndicate led by BMO Nesbitt Burns Inc., RBC Dominion Securities Inc., UBS Securities Canada Inc. and Citigroup Global Markets Canada Inc., acting as joint bookrunners, and including CIBC World Markets Inc., Desjardins Securities Inc., Scotia Capital Inc., National Bank Financial Inc. and Robert W. Baird & Co.

This press release does not constitute an offer to sell or a solicitation of an offer to buy any securities of the Company in any jurisdiction in which such offer, solicitation or sale would be unlawful. The securities have not been and will not be registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the U.S. Securities Act of 1933 and other applicable securities laws.

About BRP

BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski‑Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can‑Am roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide. www.brp.com @BRPnews

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

Forward-Looking Statements
Certain statements in this press release constitute forward-looking statements. The words “scheduled”, “may”, “will”, “would”, “should”, “could”, “expects”, “plans”, “intends”, “trends”, “indications”, “anticipates”, “believes”, “estimates”, “predicts”, “likely” or “potential” or the negative or other variations of these words or other comparable words or phrases, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by the Company in light of its experience and perception of historical trends, current conditions and expected future developments, as well as other factors that the Company believes are appropriate and reasonable in the circumstances, but there can be no assurance that such estimates and assumptions will prove to be correct. Many factors could cause the Company’s actual results or affairs to differ materially from those expressed or implied by the forward-looking statements, including, without limitation, the factors discussed in the “Risk Factors” section of the final short form prospectus dated October 2, 2013 available at www.sedar.com. These factors are not intended to represent a complete list of the factors that could affect the Company; however, these factors should be considered carefully. The forward‑looking statements contained in this press release are made as of the date of this press release, and the Company has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities regulations.

For additional information, please contact:

Johanne Denault
Manager, Corporate Communications
Tel: 450-532-5173
johanne.denault@brp.com

Jon Reider
Investor Relations
Tel: 450-532-6311
jon.reider@brp.com

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Bain Capital Luxembourg Investments S.À R.L., Caisse De Depot Et Placement Du Quebec and BRP Inc. Announce C$223 Million Bought Deal

22 09 2013

VALCOURT, QUEBEC – September 22, 2013 – (Motor Sports Newswire) – Bain Capital Luxembourg Investments S.à r.l. (“Bain”), Caisse de dépôt et placement du Québec (“CDPQ”) and BRP Inc. (TSX: DOO) (the “Company”) announce that Bain, CDPQ and the Company have entered into an agreement with a syndicate led by BMO Capital Markets and RBC Capital Markets (collectively the “Underwriters”) to complete a secondary offering. Under the agreement, the Underwriters have agreed to purchase 8,000,000 subordinate voting shares of the Company (“Subordinate Voting Shares”) at a purchase price of $27.85 per Subordinate Voting Share for gross proceeds of approximately $223 million. 6,720,903 of the Subordinate Voting Shares are being sold to the Underwriters by Bain and 1,279,097 of the Subordinate Voting Shares are being sold to the Underwriters by CDPQ. The transaction is expected to close on or about October 9, 2013. Closing is subject to a number of customary conditions, including receipt of all necessary regulatory approvals.

Bain currently holds 46,866,424 multiple voting shares of the Company (“Multiple Voting Shares” and, collectively with the Subordinate Voting Shares, the “Shares”), representing approximately 39.7% of the issued and outstanding Shares and approximately 46.6% of the voting power attached to all of the Shares. Following the closing of the offering, Bain will hold 40,145,521 Multiple Voting Shares, representing approximately 34.0% of the issued and outstanding Shares and approximately 42.8% of the voting power attached to all of the Shares. CDPQ currently holds 8,919,444 Multiple Voting Shares representing approximately 7.6% of the issued and outstanding Shares and approximately 8.9% of the voting power attached to all of the Shares. Following the closing of the offering, CDPQ will hold 7,640,347 Multiple Voting Shares, representing approximately 6.5% of the issued and outstanding Shares and approximately 8.1% of the voting power attached to all of the Shares.

The net proceeds of the offering will be paid directly to Bain and CDPQ. The Company will not receive any proceeds from the offering.

The Subordinate Voting Shares will be offered by way of a short form prospectus in all of the provinces and territories of Canada and may also be offered by way of private placement in the United States. This press release does not constitute an offer to sell or a solicitation of an offer to buy any securities of the Company in any jurisdiction in which such offer, solicitation or sale would be unlawful. The securities being offered have not been and will not be registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the U.S. Securities Act of 1933 and other applicable securities laws.

About BRP

BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can Am roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide. www.brp.com @BRPnews

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

Forward-Looking Statements
Certain statements in this press release constitute forward-looking statements. The words “scheduled”, “may”, “will”, “would”, “should”, “could”, “expects”, “plans”, “intends”, “trends”, “indications”, “anticipates”, “believes”, “estimates”, “predicts”, “likely” or “potential” or the negative or other variations of these words or other comparable words or phrases, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by the Company in light of its experience and perception of historical trends, current conditions and expected future developments, as well as other factors that the Company believes are appropriate and reasonable in the circumstances, but there can be no assurance that such estimates and assumptions will prove to be correct. Many factors could cause the Company’s actual results or affairs to differ materially from those expressed or implied by the forward-looking statements, including, without limitation, the factors discussed in the “Risk Factors” section of the supplemented PREP prospectus dated May 21, 2013 available at www.sedar.com. These factors are not intended to represent a complete list of the factors that could affect the Company; however, these factors should be considered carefully. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities regulations.

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BRP Inc. Announce Closing of Over-Allotment Option

27 06 2013

VALCOURT, QUEBEC – June 27, 2013 – (Motor Sports Newswire) –  BRP Inc. (“BRP” or the “Company”) announced today that the underwriters have purchased an additional 1,830,000 subordinate voting shares from the Company at a price of $21.50 per share pursuant to the exercise of their over-allotment option granted in connection with the initial public offering of the Company which closed on May 29, 2013.

The gross proceeds to the Company from the over-allotment option total approximately $39,345,000. The net proceeds from the over-allotment option will be used for working capital and general corporate purposes.

The offering was made through a syndicate of underwriters led by BMO Capital Markets, RBC Capital Markets, UBS Securities Canada Inc. and Citigroup Global Markets Canada Inc., acting as joint bookrunners, and including Wells Fargo Securities LLC, CIBC World Markets Inc., Desjardins Securities Inc., Scotia Capital Inc., National Bank Financial Inc. and Robert W. Baird & Co. Incorporated.

No securities regulatory authority has either approved or disapproved of the contents of this press release. This press release does not constitute an offer to sell or a solicitation of an offer to buy any securities of the Company in any jurisdiction in which such offer, solicitation or sale would be unlawful. These securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act”) or any U.S. state securities laws and may not be offered or sold in the United States except in compliance with the registration requirements of the U.S. Securities Act and applicable U.S. state securities laws or pursuant to an exemption therefrom.

About BRP

BRP is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Spyder roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide. The subordinate voting shares of BRP are listed on the Toronto Stock Exchange under the symbol “DOO”.

Sea-Doo, Ski-Doo, Spyder, Lynx, Evinrude, Can-Am, Rotax and the BRP logo are trademarks of Bombardier Recreational Products Inc. (a subsidiary of the Company) or its affiliates.

Forward-Looking Statements

Certain statements in this press release, including statements relating to the use of proceeds of the offering, the closing date of the offering, the exercise of the over-allotment and the use of proceeds thereof constitute forward-looking statements. The words “scheduled”, “may”, “will”, “would”, “should”, “could”, “expects”, “plans”, “intends”, “trends”, “indications”, “anticipates”, “believes”, “estimates”, “predicts”, “likely” or “potential” or the negative or other variations of these words or other comparable words or phrases, are intended to identify forward-looking statements.

Forward-looking statements are based on estimates and assumptions made by the Company in light of its experience and perception of historical trends, current conditions and expected future developments, as well as other factors that the Company believes are appropriate and reasonable in the circumstances, but there can be no assurance that such estimates and assumptions will prove to be correct. In particular, the closing of the offering and use of proceeds thereof is subject to customary closing conditions and there can be no assurance that all such conditions will be satisfied. Many factors could cause the Company’s actual results or affairs to differ materially from those expressed or implied by the forward-looking statements, including, without limitation, the factors discussed in the “Risk Factors” section of the final base PREP prospectus available at www.sedar.com. These factors are not intended to represent a complete list of the factors that could affect the Company; however, these factors should be considered carefully. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities regulations.

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Record 1,300 People Assembled at BRP’s Can-Am Spyder Owners Event in North Carolina

19 06 2013

The largest BRP-sponsored Spyder gathering since its launch 6 years ago

VALCOURT, QUEBEC – June 18, 2013 – (Motor Sports Newswire) – BRP hosted nearly 850 Can‑Am Spyder roadsters and more than 1,300 people this past weekend at the largest BRP-sponsored gathering of Can-Am Spyder roadsters ever assembled during the sixth annual North American Can-Am Spyder Owners Event in Maggie Valley, N.C.

“This was the largest Can-Am Spyder Owners Event since we launched the vehicle in the winter of 2007,” said Yves Leduc, vice-president and general manager, North America division. “The presence of so many passionate Spyder owners illustrates the health of the brand and the growing nature of our rider community.”

Friday, BRP announced the winners of the customization contest and European Spyder vacation experience. Danny Webb of Lawton, Oklahoma with his hand-painted customized Spyder ST was named best-in show by a panel of BRP judges.

By far, the big winner of the night was Susette Hieronymus of South Carolina, who, out of all eligible participants at the event, was randomly chosen to win an all-expenses paid trip for two to one of the 2014 European Can-Am Roadster Owners Events to be held next summer.

“BRP’s Can-Am Spyder Owners Event continues to grow year after year,” Leduc added, “and with more regional Spyder events popping up in North America and around the world, people are discovering the accessibility to the open road the Spyder delivers.”

Participants were treated to meals and entertainment during the two-day celebration of the three-wheeled vehicle that has reinvented the way people take to the open road. There were also demo rides of the new 2013 line-up, including the all-new Spyder ST that is designed for sport touring – perfect for the beautiful back roads of the picturesque Smoky Mountains.

The North American Can-Am Spyder Owners Event also raised US$2,500 to benefit the Haywood Christian Ministry, a local organization that helps between 700 and 800 families a month.

About BRP

BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski‑Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Spyder roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide. www.brp.com

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

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BRP Selects Blast Radius as its Global Digital Agency of Record

17 06 2013

VALCOURT, QUEBEC – June 17, 2013 – (Motor Sports Newswire) - After a rigorous multi-agency search process, BRP selects Blast Radius, part of the Wunderman network and WPP group of companies, as its global digital agency of record.

”New technologies and interactive models are changing how consumers interact with brands, and now more than ever, influence the customer experience,” said Yves Leduc, vice-president and general manager, North America division. ”BRP is committed to offering consumers a best-in-class experience and will leverage the digital channel to deliver on this promise,” he added.

A leader in their industry with extensive global reach, Blast Radius comes with an impressive array of knowledge and experience to help BRP enable new digital opportunities throughout the consumer decision journey. ”Our aim is to create an enhanced and consistent consumer experience worldwide.  It was therefore fundamental that we partner with a global digital agency, one with solid international understanding and capabilities” said Chris Dawson, vice-president and general manager, International division.

Once integrated into its portfolio of agencies, BRP will look to Blast Radius for thought leadership in delivering winning digital strategies for consumers, dealers, distributors, employees and other stakeholders. ”We believe in networked brands. A networked brand is a self-sustaining interactive ecosystem that spreads its message, content and products faster and more cost-effectively than a traditional brand,” said Gurval Caer, CEO at Blast Radius. ”We look forward to helping BRP, and all of its brands, deliver on their digital vision.”

About BRP

BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Spyder roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide. www.brp.com

* Some models, equipment and accessories could be unavailable in some markets.

Sea-Doo, Ski-Doo, Lynx, Evinrude, Can-Am, Spyder, Rotax, Commander, DPS, Dual-Level and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. Visco-Lok, Maxxis, WARN, Garmin and other trademarks are the property of their respective owners.

About Blast Radius

Blast Radius is a strategic digital agency that helps connect brands and consumers to tackle the complex issues of growing brand and revenue in a highly connected world. With offices in Toronto, Vancouver, New York, Seattle, Portland and Europe, its client roster includes Starbucks, Nike, Microsoft, Bacardi, Nokia, and NIVEA. The company is a member of the Wunderman Network and WPP Group of Companies. www.blastradius.com

For information:

Johanne Denault
Manager,Corporate Communications
BRP
Tel: 450.532.5173
johanne.denault@brp.com

Robin Rowley
Manager, Global Communications
Blast Radius
Tel: 347.891.0400
robin.rowley@blastradius.com

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Get the Racing Chills: BRP Presents the Formula 1 Grand Prix Du Canada Trophy

8 06 2013

VALCOURT, QUEBEC – June 6, 2013 – (Motor Sports Newswire) – BRP (TSX:DOO) presents the 2013 edition of the Formula 1 Grand Prix du Canada 1st place trophy during the Open House on Thursday, June 6 from 9 a.m. to 12 noon.

“This is one of the most beautiful trophies of the Formula 1 circuit,” said François Dumontier, president and CEO of Octane Racing Group Inc, promoter of the Formula 1 Grand Prix du Canada. “All propositions were excellent, but the originality and direct link to our 2013 theme made the choice clear.”

The winning team  from the Design & Innovation Centre(D&I) is composed of Christian Lepine, senior designer and project leader, François Chênevert senior designer, and Jonathan Mahieddine, designer. Chosenfrom among eight Design & Innovation teams by a special jury composed of representatives of Octane Racing Group and BRP, the concept was submitted for final approval by Formula One Management.

“This trophy truly expresses passion for Formula 1,” said Denys Lapointe, executive vice-president, D&I. “Perfect symbiosis between dynamism and technicality, this twisting structure sits on a pyramidal base representing aerodynamics, fluidity and speed. This year’s Formula 1 Grand Prix du Canada’s thematic ”Get the Racing Chills” is represented by the vibrating perforations contrasting pure and fluid surfaces.”

Lapointe and his designers, the winning team of Lepine, Chênevert and Mahieddine will be at the Open House to discuss the concept and inspiration behind this example of design excellence. All spectators at Circuit Gilles-Villeneuve will get a chance to see the trophy at the BRP booth located near the Pont du Cosmos on race weekend, June 7-8-9, 2013.

About BRP

BRP is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski-Doo and Lynx snowmobiles, Sea‑Doo watercraft, Can-Am all‑terrain and side-by-side vehicles, Spyder roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide. www.brp.com

About Octane Racing Group Inc.

A Canadian company established in Montréal, Octane Racing Group Inc. is the promoter of the Formula 1 Grand Prix du Canadaby virtue of an agreement made with Formula One Administration Limited and Formula 1 World Championship Limited (together the holder of commercialization rights to F1). www.circuitgillesvilleneuve.ca

Sea-Doo, Ski-Doo, Lynx, Evinrude, Can-Am, Spyder, Rotax and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

For information:
Johanne Denault
Manager, Corporate Communications
BRP
450-532-5173
johanne.denault@brp.com

Laurie Schraenen
National Press Officer
Formula 1 Grand Prix du Canada
514-350-4731 ext. 242
lschraenen@octanemanagement.ca

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BRP Celebrates 30 Years of Rotax Kart Engines with a World Premiere!

7 06 2013

VALCOURT, QUEBEC – June 7,2013 – (Motor Sports Newswire) – In 2013, BRP (TSX:DOO) celebrates 30 years of Rotax kart engines by bringing the Rotax MAX Challenge Grand Finals to North America for the first time in its history. This year, the 2013 Grand Finals will take place November 13 to 16, 2013 in New Orleans, Louisiana, U.S.A.—a world premiere and a new chapter in the 14-year history of the Rotax MAX Challenge. Some 300 participants are expected to attend.

“Our 30-year story is inspired and driven by performance and passion,” said Gerd Ohrnberger, vice-president and general manager of BRP’s Product Engineering and Manufacturing Operations division.”The development of innovative technologies that offer unique performances is the result.”

Rotax engines have made history as the centrepieces of legendary powersports vehicles and set new standards with their high energy efficiency and low emission. These are the engines that are used at the international Rotax MAX Challenge Grand Finals, a BRP-operated kart racing event in which drivers aged 13 years and older compete and gain racing experience. The Rotax engines that have moved the powersports world for three decades continue to combine emotion and performance in a historically unique way.

With over 75,000 Rotax MAX engines sold over a 15-year period, BRP is a global market leader in the kart sports market. The Rotax MAX Challenge is the biggest and fastest growing kart racing series in the world today with over 15,000 active drivers and running in more than 50 countries.

Come and meet two past world champions of the Rotax MAX Challenge Grand Finals, Pier-Luc Ouellette (2011) and Ben Cooper (2012) at the BRP booth near the Pont du Cosmos at the Formula 1 Grand Prix du Canada in Montréal on Friday afternoon, June 7.

About BRP

BRP is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski-Doo and Lynx snowmobiles, Sea‑Doo watercraft, Can-Am all‑terrain and side-by-side vehicles, Spyder roadsters, Evinrude outboard engines, as well as Rotax propulsion systems.BRP employs approximately 6,800 people worldwide.

Backgrounder: Karting at BRP

The evolution of the kart industry at BRP took off in Austria in the 1980s with the production of the first high performance Rotax100 cc kart racing engine. BRP’s expertise in the development of 2-stroke high performance engines lead the Rotax engines to dominate the kart sports market and bring home the gold in the national and international championships of the Commission internationale de karting (CIK).

At the Karting World Championship of 1988, Rotax engines seized nine of the top ten positions. Several of today’s most successful F1 drivers began their racing careers in karts powered by Rotax kart engines, including Kimi Räikkönen (Lotus), Jenson Button (McLaren), Giorgio Pantano, Anthony Davidson and Robert Kubica. New in the Formula 1 racing circuit this year is Esteban Gutierrez (Sauber), who until recently participated in Rotax MAX Challenge races.

In 1997, the Rotax 125 MAX kart engine was introduced, setting new standards with its reliability and user friendliness and standing out from the competition thanks to its lower fuel emissions. In 2000, the first conversion kits came onto the market, allowing kart drivers to buy one engine that could be easily adapted to suit their ability throughout their racing career. The engine’s price made karting accessible to a wider audience of hobby drivers.

In 2002, in line with its commitment to innovating low maintenance yet ground-breaking products, BRP launched the 125 MAX DD2 engine: a direct drive (no chain) engine in combination with a two-speed-gearbox (operated by means of shift paddles on the steering wheel).

Despite these exciting developments, the Karting World Championship did not make room for the 125 cc MAX engine next to the 100 cc category. So, in 1999, BRP launched a racing series with its own technology and sports regulations. In 2000, the first Rotax MAX Challenge Grand Finals were battled out on the track.

THE ROTAX MAX CHALLENGE GRAND FINALS

Debuting in 1999 as a “playground” for ambitious leisure kart drivers, the RotaxMAX Challenge (RMC) is now the most prestigious event in the world of professional karting. An annual highlight of the racing season, the Grand Finals bring together drivers from all over the globe to crown the best amongst them. As part of the Rotax MAX Challenge, the Grand Finals have grown every year since they began.

Let’s take a look back in history …

The first edition of the Grand Finals took place in 2000 on the island of Puerto Rico with 66 drivers in the “125 MAX” class representing 19 countries. In 2001, the finalists were invited to Malaysia where 68 drivers from 29 countries competed for the RMC “World Champion” title in the “125 MAX” class. In 2002, kart drivers from 33 different countries vied for the gold at the Grand Finals in South Africa, and in Egypt in 2003, the “125 Junior MAX” category was introduced.

The year 2003 was also the first time the company worked with a chassis manufacturer to supply comparable karts to competitors. The junior category raced on a ‘single make’ chassis supplied by CRG while the more experienced drivers raced on their private chassis. This move increased the number of Grand Finals participants to almost 100 drivers, representing close to 40 different countries.

The volcano island of Lanzarote, Spain welcomed the 5thGrand Finals in 2004. For the first time, all competitors raced either on supplied ‘single make’ chassis provided by CRG (for the “125 Junior MAX” category) or by BRP (for the “125 MAX” category.) The following year in Malaysia, the 2005 Grand Finals ran three different categories: “125 Junior MAX”; “125 MAX” and the “125 MAX DD2″. The event attracted 140 drivers from 43 nations and a new sponsor, Swiss Hutless from Switzerland, who supplied 55 race-ready chassis for the “125 Junior MAX” category. BRP also unveiled the newly designed MOJO tyres on this international platform.

The rainy coast of Viana do Castelo, Portugal hosted the 2006 edition of the RMC Grand Finals. The event reached a record 186 participants from close to 50 countries. The 2007 edition saw another great event in Al Ain in the United Arab Emirates: 216 drivers from more than 50 countries from all five continents raced for victory in the “125 Junior MAX”, “125 MAX” and “125 MAX DD2″ categories using chassis signed by CRG and INTREPID, two of the most prestigious European chassis manufacturers.

The world’s top karting race series found itself on European soil once again when Italy – arguably the home of karting – hosted the Grand Finals in 2008. Sharm el Sheikh, Egypt hosted the Rotax MAX Challenge Grand Finals in 2009, marking the event’s 10th anniversary. Chassis were supplied by manufacturers Maranello and CRG and German manufacturer Heidenau supplied MOJO tyres. Partners including Dellorto and Kart Care also contributed to the great success of this event.

In2010 the Grand Finals took place in Italy at the La Conca race circuit. For the first time, the series held 4 different categories and the number of drivers went up to 250. The introduction of the new category – the 125 MAX DD2 MASTERS – allowed for another 36 drivers over the age of 32 to compete in the world’s biggest kart race series. Sodi from France supplied chassis for the “125 Junior MAX” category, while the “125 MAX” and “125 DD2″ used the CRG chassis from Italy. The manufacturer Haase, also from Italy, supplied the “DD2 MASTERS” chassis.

The 2011 Grand Finals took place back in Al Ain, UAE at the Al Ain Raceway circuit. Some 264 drivers from about 60 countries raced in four categories. After a wet experience in 2006 in the north of Portugal, the 2012 Rotax MAX Challenge Grand Finals moved to the south end of the country to the Kartodromo Internacional Algarve race track near the city of Portimao. The event, again with four categories, increased to an astounding 276 drivers from about 60 countries. Birel supplied the “125 Junior MAX” category, while the “125 MAX” used SODIKART chassis. For the “125 DD2″ category German manufacturer MACH1 supplied the chassis and Haase supplied the “DD2 MASTERS” chassis. www.brp.com

Sea-Doo, Ski-Doo, Lynx, Evinrude, Can-Am, Spyder, Rotax and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

For information:
Johanne Denault
Manager, Corporate Communications
BRP
450-532-5173
johanne.denault@brp.com

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