LeoVince USA Joins Forces with Acorn Woods Communications for Marketing Efforts

RICHMOND, CA – January 14, 2013 – (Motor Sports Newswire) – LeoVince USA has announced the appointment of Acorn Woods Communications for marketing support for their full product line of exhausts, carbon fiber components and accessories. The Huntington Beach, California agency will be coordinating LeoVince USA’s Public Relations, E-Marketing, Advertising and Social Media efforts as of January 1st, 2013.

LeoVince is known for performance, innovation, quality and value in every product they manufacture for racing and on and off-road recreational motorcycles and scooters. In addition, LeoVince USA is a distributor for high performance BMC Air Filters and the Dion Device brake lever guard.

“We are excited to partner with Acorn Woods and having them help us get our message out to the media and the consumer,” Tim Calhoun, Executive Vice President of LeoVince USA, explained. “LeoVince USA has a lot of exciting new things planned for 2013 and beyond. Acorn Woods will be a key component in our company achieving our business expansion goals and delivering better communication to allow growth with our dealers and consumers.”

Owen Provence, President of Acorn Woods Communications was equally pleased: “We are very honored to be a part of LeoVince USA’s marketing team and are looking forward to the challenges of bringing new products to the American marketplace.

Acorn Woods Communications is a full service marketing, advertising, social media and public relations agency based in Huntington Beach, California. AWC specializes in servicing national powersports companies.

About LeoVince

LeoVince USA, located in Richmond California, is the US distributor of Sito brand products along with BMC Filters and the innovative new Dion Device. With two locations to serve all of North America most deliveries arrive in three days or less. With innovative dealer solutions and exceptional customer service LeoVince remains one of the fastest growing companies in Powersports. To find out more about LeoVInce visit us at www.leovinceusa.com. To learn more about becoming a LeoVince USA dealer call us at (510)-232-4040 or email us at sales@leovinceusa.com.

 

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Saddlemen Joins Forces with Acorn Woods Communications for PR Efforts

RANCHO DOMINGUES, CA – June 21, 2012 – (Motor Sports Newswire) – Saddlemen has announced the appointment of Acorn Woods Communications for public relations support for their full product line of seats, luggage and accessories.

Saddlemen is known for its innovation, quality and value in every product they manufacture for the motorcycle/ATV/snowmobile marketplace.

“We are looking forward to Acorn Woods helping us get our message out to the consumer,” Ron Benfield, Director of Sales and Marketing, said. “For twenty five years Saddlemen has worked hard to develop a diverse line of products that riders have come to identify with. Acorn Woods will be valuable in our increased efforts to let everyone know about our company, its people and our products.”

Owen Provence, President of Acorn Woods Communications was equally pleased: “We are thrilled to be a part of Saddlemen’s marketing efforts for 2012 and beyond.”

Acorn Woods Communications is a full service marketing, advertising, social media and public relations agency based in Huntington Beach, California. AWC specializes in servicing national powersports companies.

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BLUE Powered by Cox Business provides exclusive content, insight and advice from top marketing, social media and industry experts

ATLANTA, GA – May 3, 2012 – (Motor Sports Newswire) - Cox Business today announced the launch of an online social destination for businesses. The website, BLUE Powered by Cox Business, contains exclusive content from global social media, marketing and business leaders and is free to all businesses. BLUE Powered by Cox Business is part of Cox’s strategy to engage in conversations with business owners and help them leverage technology to achieve their goals.

The site serves as a preferred destination for small businesses seeking more effective ways to connect with like-minded entrepreneurs and potential partners. Small businesses often have limited training budgets; BLUE Powered by Cox Business provides opportunities to self-educate and engage with experts and peers on the most current trends. Resources include educational video clips and articles from business, technology and industry experts, as well as interactive chat sessions with respected strategists.

“Business owners are just as active in online environments as consumers, but their activity is centered on garnering information to maximize business performance,” said Ken Kraft, vice president, Cox Business marketing.

BLUE Powered by Cox Business (www.coxblue.com) will feature original content from approximately 30 contributors including business experts from various industries, technologists, social media and marketing innovators and influential writers. Cox executives will also share key insights from their areas of expertise with site visitors.

The online content will revolve around relevant business themes, beginning with Lead Generation. Current features include information and instruction on:

• Recruiting with inbound marketing
• Using Adwords and social media for lead gen
• Email marketing segmentation
• Building a killer sales team
• Steps to successful webinars

“The level of information and expertise present in one easy-to-navigate site is comparable to a world-class conference, where the content is regularly refreshed, visitors can interact directly with experts and the information is free,” continued Kraft. “When businesses succeed as a result of these tools, it benefits the entire ecosystem.”

BLUE Powered by Cox Business was soft-launched at the end of March and marked the company’s first formal social initiative designed specifically for businesses. Beginning this week, business can also interact with Cox via dedicated Google+, LinkedIn and Twitter destinations.

Each week, more than four million people interact with broader Cox Communications content on Facebook, Google+, Twitter, You Tube and locations designed for residential customers and technology and entertainment enthusiasts.

Cox Business provides voice, data and video services for more than 275,000 small and regional businesses, including healthcare providers, K-12 and higher education, financial institutions and federal, state and local government organizations. The organization also serves most of the top tier wireless and wireline telecommunications carriers in the U.S. through its wholesale division. According to Vertical Systems Group, Cox Business is one of the largest providers of business Ethernet services in the U.S. based on customer ports and has been consistently recognized for its leadership among small/midsize business data service providers. Cox is currently the seventh largest voice service provider in the U.S. and supports more than 950,000 business phone lines. For more information about Cox Business, Click Here or call 1-800-396-1609.

About Cox Communications:

Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves approximately 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.

Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; Cox has ranked among DiversityInc’s Top 50 Companies for Diversity seven times, including the last six years. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.

SOURCE: Cox Communications

For further information: Todd Smith, Director, Media Relations, +1-404-269-3124, tsmith@cox.com

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Dan Proffer joins Schuberth North America Dealer Development Team

ALISO VEIJO, CA – April 12, 2012 – (Motor Sports Newswire) – Powersports industry veteran Dan Proffer has joined Schuberth North America in Dealer Development handling key accounts. In his new role, Proffer will be responsible for dealer promotions, activities, training and events.

“We are proud to add Dan to our team of high caliber professionals representing the prestigious Schuberth brand,” reports Randy Northrup, Schuberth North America’s Vice President. “Dan brings a wealth of experience and knowledge to the organization that will serve our dealers and end customers.”

Proffer has over 30 years experience in the powersports industry including retail operations, sales team management, wholesale B2B management, marketing, branding and dealer development.

“I’m thrilled to represent a brand with such a rich heritage with products of such unparalleled performance,” says Proffer. “I’m looking forward to bringing my relationship-focused approach to the dealer development operation of Schuberth North America and to help our dealers maximize their sales.”

Schuberth North America operates a dealer direct business and Service Center for the high-end motorcycle helmets in USA, Canada and Mexico. Schuberth dealers can reserve the Schuberth Mobile Service Center van for their in-store events allowing customers to try on all models of Schuberth helmets and have their helmets serviced by a Schuberth factory representative.

More information can be found on the Schuberth North America Website: www.schuberthnorthamerica.com
Interested dealers can contact Dan Proffer at dan.proffer@schuberthnorthamerica.com

Schuberth North America is a branch of Schuberth GmbH in Magdeburg, Germany, providing innovative, protective Motorcycle Helmets. Made in Germany. www.schuberth.com

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Brammo Appoints Peter Anton Director, Digital Media & Marketing

ASHLAND, OR – February 17, 2012 – (Motor Sports Newswire) – Brammo, Inc., the global leader in the electric motorcycle industry, has chosen Peter Anton to be its Director of Digital Media and Marketing.

Anton is a seasoned digital entertainment veteran whose experience spans more than 20 years in technology, production, marketing, operations and executive management across large and small companies. Anton will be focused on digital strategy, as well as planning and implementing Brammo’s digital media initiatives and social marketing activities. His background is rich with media and entertainment experience, including a myriad of projects in the early days of the digital new media revolution.

“It is fundamental to Brammo’s success that we continue to develop our outstanding reputation for digital marketing,” stated Craig Bramscher, CEO and Founder of Brammo, Inc. “I am delighted that Peter Anton is joining Brammo and will be taking our digital media and marketing efforts to the next level.”

Anton’s experience includes tenures at various business units across Sony (SVP Operations, Technology and Production, Sony CONNECT – VP Production and Technology, Sony Pictures Digital Entertainment – VP New Technology and Business Development, among others). He was also Co-Founder, President and CEO of TMINUS10, a Sony Broadband venture. Anton also served as Senior Vice President of Action Sports Properties for Sportnet, a division of the Wasserman Media Group. His responsibilities included management of content and editorial strategy, and marketing and operations for all online action sports properties. Additionally, Anton was responsible for overseeing Studio 411, an award-winning action sports production and distribution studio.

Anton has also served as Vice President – Digital Media for The National Academy of Recording Arts and Sciences which is responsible for The GRAMMY Awards, and he is still involved in several initiatives. His responsibilities included management of online properties, video production and content strategy.

About Brammo

Brammo, Inc. is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the Enertia, Empulse and Engage motorcycles. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain™ systems including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia. For more information, please visit www.brammo.com.

The following are trademarks of Brammo, Inc. in the United States or other countries or both: Brammo®, Enertia®, Empulse®, Engage®, Encite®, Brammo Digital Drivetrain®, Brammo Power®.

Contacts

Brammo, Inc.
Adrian G Stewart, +1 541-482-9555 ext. 310
astewart@brammo.com

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Globalizing the Yamaha Motor Group’s Engineering, Manufacturing and Marketing Functions

A global strategy for integrated development centers and procurement centers

February 16, 2012 – (Motor Sports Newswire) – Yamaha Motor Co., Ltd. announces the establishment and start of operations of the ASEAN Integrated Development Center and the India Procurement Center as strategic moves aimed at globalizing the group’s engineering, manufacturing and marketing functions.

Despite the difficult business environment created by factors such as the rapid appreciation of the yen and the economic crisis in Europe, Yamaha Motor is currently moving forward with initiatives aimed at growing and expanding the scale of our businesses and improving profitability by focusing on strengthening the competitiveness of group operations on a global level. In the short term, this involves continued reduction of costs, while the medium-term focus is primarily on maintaining production capacity and long-term efforts are directed at globalizing the functions of our business operations.

Particularly in the areas of engineering, manufacturing and marketing functions, initiatives are in place to further globalize not only the group’s manufacturing network but also product development and procurement functions.

Product Development Functions

The long-term objectives in the area of product development are to have Yamaha Motor Co., Ltd. (YMC) in Japan be responsible for the strategic and fundamental technological development of core technologies and advanced technologies vital for future growth, while the group’s overseas bases in the key markets take on the work of actual product development for their markets. The new ASEAN Integrated Development Center scheduled to begin operations this spring is an embodiment of this strategy. Its role will be to serve as an “on-the-scene” model development base that integrates manufacturing, procurement and engineering functions in order to develop competitive products that answer the needs of the market’s users. Going forward, the role of this new Center will be expanded in the ASEAN region, while similar integrated development centers will be put into operation in China and Taiwan as well.

The ASEAN Integrated Development Center will strengthen the motorcycle development and parts procurement functions currently performed by group company Yamaha Motor Asian Center Co., Ltd. (YMAC) in Thailand, and will operate as a model development center integrating manufacturing, procurement and engineering functions, as well as manufacturing technology functions

Procurement Functions

In the area of procurement, initiatives are underway to prepare a number of regional procurement bases to make use of cost-competitive locally produced parts globally throughout the Yamaha Motor group with the aim of reducing costs for all operation segments. In January, the new India Procurement Center went into operation, joining the already functioning procurement operations at YMAC in Thailand, Yamaha Motor Commercial Trading Shanghai Co., Ltd. (YMCT) in China and Yamaha Motor Taiwan Trading Co., Ltd. (YMTT) in Taiwan. Strengthening procurement functions in this way at four bases, in the ASEAN region, China/Taiwan, India and Japan, will create a global parts supply network capable of providing cost-competitive parts to the group manufacturing bases around the world, including Japan.

The new India Procurement Center was established separate from the existing procurement division of Yamaha Motor group motorcycle manufacturing and marketing company India Yamaha Motor Pvt. Ltd. (IYM), and will perform parts procurement (supply) to countries and regions outside of India.

Currently, the global motorcycle market has a total demand of approximately 60 million units (YMC survey result) and is expected to continue to grow to a scale of 80 million units by the year 2020. Amid intensifying global competition, diversifying customer preferences and increasingly stringent motor vehicle regulations, Yamaha Motor will continue to make effective use of its global corporate assets to grow our business operations and ensure stable profitability for the global Yamaha Motor group.

>> FINANCIAL MATERIALS

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BRP is recruiting at the Palais des Congrès

MONTREAL – July 16, 2011 – (Motor Sports Newswire) -  As part of its Club BRP Montréal event, BRP seeks to fill positions for bilingual professionals from varied fields, such as finance, engineering, industrial design and marketing, to join its ranks in its many locations around the world.

Those interested should bring their resume to the Palais des congrès de Montréal, 1001, place Jean-Paul-Riopelle, on Saturday July 16, from 9 a.m. to 5 p.m., and Sunday, July 17 from 9 a.m. to 4 p.m. Human resources representatives will be there to provide on-site information.

BRP also invites the public to visit its showroom at the Palais des congrès where are presented all the latest models of its product brands (Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, and Can-Am), the work of its three R&D sites and information on the Québec-based multinational company.

The activities on Crescent Street will close tonight with Michel Pagliaro followed by David Usher.

For more information, visit www.clubbrp.com. There are no entry fees for any general-public activities.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnsonoutboard engines, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries.

www.brp.com

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

For further information:
Johanne Denault
Manager, Corporate Communications BRP
450-532-5173
johanne.denault@brp.com

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Norton Pairs Up With Gucci For New TV Advert

May 5, 2011 – (Motor Sports Newswire) – Norton recently got the opportunity to work with iconic fragrance manufacturer, Gucci, on the advertising and marketing of their new male eau de toilette ‘Guilty’.

The idea was to utilise a motorcycle within the advertising for this particular product, and Norton’s Commando fitted into the script seamlessly to give the video the perfect ambiance and mood.

Filmed in secret in Milan late last year, the video has now been released globally and you can grab a glimpse of the final edit featuring Norton’s Commando below.

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Pirelli Extends Agency of Record Partnership with Rosetta

Tire Designer and Manufacturer to Expand Digital Marketing

PRINCETON, NJ – April 5, 2011 – (Motor Sports Newswire) – Rosetta, the nation’s largest independent digital and direct interactive agency, today announced that Pirelli Tire North America has renewed its Interactive Agency of Record relationship with the agency through 2012. Rosetta will expand the interactive advertising and marketing program it developed for the tire designer and manufacturer in 2010.

Named Interactive Agency of Record by Pirelli Tire North America in April 2010, Rosetta initially  conducted a comprehensive Personality®-based segmentation to identify and understand Pirelli’s customers and determine how best to reach them. As part of the strategy developed as a result of that segmentation, Rosetta led Pirelli’s search and online display marketing efforts in 2010, the first consistent digital program Pirelli has executed in North America.

Rosetta also developed an iPad-based lead generation technology that allowed Pirelli representatives to roam the show floor at a major industry conference with iPads, collecting contact information from attendees. The application was designed to help Pirelli build, store and organize contact information of new and potential customers by signing them up for special offers, announcements and promotions from Pirelli and its partners. It was the first time that Pirelli used iPad-based lead generation technology.

In 2011, Rosetta has increased its focus on developing and executing new email marketing and social media platforms to help Pirelli reach customers across a variety of touch points. Pirelli is now the Official Tire Supplier of the F1 Championship, and Rosetta is making that partnership a main pillar of Pirelli Tire North America’s 2011 interactive advertising and marketing program. Rosetta and Pirelli also expect to expand upon last year’s iPad application for a more comprehensive connected device strategy.

“We’re extremely pleased with the work Rosetta has done on behalf of Pirelli. We look forward to working together to build on the strong foundation they’ve built for us,” said Tom Gravalos, Vice President of Marketing, Motorsports and OE of Pirelli Tire North America.

“We are excited to continue working with Pirelli as its long-term interactive marketing partner. In 2010, we were focused on helping Pirelli to build a strong foundation based on robust consumer insights. This year, we are much more focused on engaging consumers through highly targeted and personalized marketing efforts, with a heavy emphasis on CRM and social media platforms,” said Paul Elliott, Partner, Rosetta.

About Rosetta

Rosetta is the largest independent interactive agency in the U.S. and is ranked by Ad Age among the top ten overall. Rosetta was recently named the #1 Agency to Watch in Ad Age’s Agency A-List. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers’ wants and needs and then translates those insights into more personally relevant experiences enabled by personality segmentation and technology across all touch points and over time. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences.

Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. Rosetta is headquartered in Princeton, NJ, with additional offices across the country in New York, Cleveland, Boston, Chicago and Toronto. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta’s footprint with offices in Los Angeles, San Luis Obispo and San Jose, CA.

For more information, visit www.rosetta.com.

About Pirelli Tire North America

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets. For more information, please visit www.us.pirelli.com.

SOURCE: Rosetta

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Family PowerSports among Dealernews Top 100 Dealers for 2011

MCKINNEY, TX – March 19, 2011 – (Motor Sports Newswire) – McKinney’s preferred motorcycle and powersports parts dealer, Family PowerSports, is pleased to announce that it has been selected as one of Dealernews’ Top 100 Dealers for 2011. As the industry’s largest, oldest and most prestigious retail competition, the Dealernews Top 100 is a particular honor for first time winners Family PowerSports.

The Top 100 Dealers list includes powersports dealerships that exhibit accomplishment in many areas, including retail design and merchandising, customer service, marketing, business management, e-commerce, and community involvement.

Dealernews is North America’s leading business information and rating resource for powersports retailers. Their Top 100 Awards is a juried competition that recognized dealers from over 35 states this year.

At the end of February, the Dealernews International Powersports Dealer Expo spotlighted the Top 100 Dealers, including Family PowerSports, during a three-day gallery exhibition in Indianapolis.

Located near Dallas in McKinney, Texas, Family PowerSports offers motorcycle and powersports parts, apparel and gear in both its storefront and online superstore. Owned by Morris Baker and Wade Hoak, Family PowerSports sells vehicle brands like KTM, Victory and Polaris. With a storefront of over 5,000 square feet and an online catalogue with millions of products, Family PowerSports provides exceptional customer service and satisfaction to riding enthusiasts in Texas and beyond.

Accommodating vehicles from ATVs, cruisers and scooters to dirt bikes, street bikes and snowmobiles, the Family PowerSports team is made up of hardcore riders that can answer questions and provide expertise for customers to ensure a satisfactory shopping experience. Family PowerSports also sells products for Go Karts, personal watercrafts and utility vehicles. Top products include tires, brakes, batteries, exhaust and helmets.

The extensive Family PowerSports online store features a clearance corner, helpful oem motorcycle parts finder and featured products section. Family PowerSports guarantees 100% customer satisfaction and will ensure any unhappiness with products or services is remedied.

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