Circle King Networks, Inc. and Payupsucker Productions Announce Exclusive Partnership to Create El Jefe Entertainment, LLC

Jesse James Brings Direct and Core Motor-Sport Entertainment Content to the Worldwide Market with the Formation of El Jefe Entertainment, LLC

LAGUNA BEACH, CA – April 19, 2011 – (Motor Sports Newswire) – Circle King Networks (CKN), the leading motor-sports video entertainment company, and master fabricator Jesse James’ Payupsucker Productions announced today the formation of El Jefe Entertainment. A year in the development, this global venture will utilize the respective expertise of CKN and Jesse James to develop, produce and distribute exciting, authentic motor-sport based and car enthusiast entertainment. The series of movies, and related products, released to market from the El Jefe Entertainment venture will be available on DVD, pay per view, direct and mobile formats.

“El Jefe Entertainment is an opportunity for me to share with the fans the two things that I love so much, building and racing. With these new videos, I hope to bring the how-to series they’ve been asking for,” said Jesse James, CEO of Payupsucker Productions. “I am at a point in life where I want to give away my skills. I want these videos to inspire others to make their own cool creations. This venture will also give people a shot-gun view of the crazy, out of control world of off-road racing that I live for.”

“Millions of people love Jesse James; he is a modern day master craftsman and the ultimate motor sports enthusiast,” said Jeffrey B. Grubert, CEO Circle King Networks. “Circle King Networks is excited to collaborate with Jesse James by launching El Jefe Entertainment and honor his unique vision and talent in a manner that provides millions the opportunity to learn from and experience more of Jesse’s continued influence.”

El Jefe Entertainment, LLC (www.ElJefeEntertainment.com)

About Circle King Networks, Inc.
Circle King Networks was founded over 25 years ago as a company committed to bringing high-energy home entertainment to the masses. www.circleking.com

About Payupsucker Productions
Established in 2004 by Jesse James in order to share his interests through television, Payupsucker Productions has produced insightful shows such as History of The Chopper, Iraq Confidential With Jesse James (Discovery Channel), and Jesse James: Blacksmith (History Channel) as well as the popular Spike TV series, Jesse James is a Dead man.

Contacts

Circle King Networks, Inc.
Anthony Glenn, 949-715-4805
anthony@circleking.com
or
Payupsucker Productions
Hildie Katibah, 310-364-5208
hildiekat@yahoo.com

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“The Great Ride” Premiere March 29 at 11pm EST

What is Your Great Ride? Fox Sports Net to Air New Sixty Minute Weekly Series That Delivers the Latest News on Events, Equipment and Extraordinary Personalities Who Are on a Quest for a Great Ride.

BURBANK, CA, March 24, 2011 – (Motor Sports Newswire) – The Great Ride is an entertaining new motor sports driven television series that explores what excites, inspires and drives Americans. Produced by Natural 9 Entertainment, the new series is all about adventure, new inventions, must have products, the hottest designs and trends, it’s a high octane mix of information and entertainment. “The series is designed for everyone who loves motorcycles, trucks, RV’s, PWC’s, and are looking for great destinations to explore,” says Executive Producer and creator Jeff Androsky who serves as President of Production and Development for Natural 9 Entertainment. “We’ve been developing the series for the past two years and now have the perfect partnerships in place to keep the show rolling down the highway. It’s about freedom, adventure and character… if you love America, you’ll love this show… and teaming with Rod Woodruff and The Legendary Buffalo Chip instantly makes The Great Ride a top shelf production.”

2011 is the 30th anniversary of The Legendary Buffalo Chip where the attendance has exploded, making it the number one place to go during the annual Sturgis Motorcycle Rally in South Dakota. Called “The Best Party Anywhere,” The Chip has hosted legendary concerts featuring Aerosmith, Kid Rock, Ozzy Osborne, Lynryd Skynryd, Toby Keith, Motley Crue and Bob Dylan to name a few.

“We started with a couple of cases of cold beer and some good music, just a little party that’s grown a bit over the years,” understates The Legendary Buffalo Chip owner Rod Woodruff. “Being a part of The Great Ride is a natural progression for The Chip. We have loyal visitors who are constantly looking for information about good products, new places to go and better ways to get there… but there are so many differing opinions out there on TV and the internet… some good, some not so good, some are just really not that truthful… the show sorts all that out. Everything that’s on The Great Ride is certified by The Buffalo Chip.”

“I’ve enjoyed a successful relationship with Natural 9 Entertainment since the first time they included The Chip in a Travel Channel special they produced at The Sturgis Motorcycle Rally back in August 2000,” continues Woodruff. “The content of the series, the stories we are creating have a shelf life… one or two days, maybe a week… other networks don’t want that, they want generic stories, information so general and not specific that it simply takes the heart out of a good story. Fox Sports allows us to always be fresh.”

“Today TV viewers want their information fast, they want to be entertained, that’s the foundation of The Great Ride. We offer something no other television series can provide, access to influential personalities and products, plus constantly updated news and information about motorcycles, trucks, destinations and adventure.” Carol Sherman, Executive Producer of The Great Ride and C.E.O. and President of Natural 9 Entertainment continues, “not only is the television platform of the series timely, our web site and social media platforms are alive with user generated content. We are constantly hearing advertisers and content providers talking about convergence, here at The Great Ride we not only talk about it… we make it.”

The Great Ride premiers Tuesday, March 29, 2011 at 11pm eastern (10 central) on Fox Sports Net (check your local listings for time and availability in your area) and is hosted by Brian Corsetti. Brian has hosted GARAGE MAHAL for D.I.Y., Victoria’s Secret TV for CBS Interactive, and The Paul Mitchell Celebrity Sports Invitational for Fox Sports Net.

Natural 9 Entertainment is based in Burbank, CA and is led by Carol Sherman and Jeff Androsky, creators and Executive Producers of programs: “New Years Eve LIVE!” and “Robbie Knievel LIVE!” for Fox Broadcasting, “STURGIS: All Access” and “The World’s Greatest Casino’s” for The Travel Channel, “Reality Remix” and “The Really Awards” for The Fox Reality Channel, “Victoria’s Secret: Angels Across America” and “Bootcamp” for VH1, “Mrs. America Contest” and “Chris & Adrianne from Russia with Love” for WE-TV, “Unmasked” and “Elle Macpherson Swimsuit Edition” for NBC, “It’s a Miracle” and “Madcap Magic” for PAX, “The Champions of Magic” and “Making of a Model” for ABC.

The Legendary Buffalo Chip is known to motorcyclists world-wide as the premier entertainment and travel destination held in conjunction with the annual Sturgis Rally each August. Through the universal appeal of freedom, camaraderie, music and motorcycling, it provides its guests with a truly authentic and memorable experience. “The Chip” has welcomed hundreds of thousands rally patrons home to Sturgis, providing the best services, facilities, amenities and one of the top, 9-day concert lineups in the nation for 30 years strong.

 

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DIRECTV To Debut First Formula DRIFT Program in 3D; Available Exclusively on n3D™, Powered by Panasonic

This February, n3D will Give Motorsport Fans Complete Coverage
of Formula DRIFT’s 2010 ‘Title Fight Event’ in 3D

EL SEGUNDO, CA – January 27, 2011 – (Motor Sports Newswire) – DIRECTV is bringing the race track into the living room with the exclusive 3D broadcast of Formula DRIFT’s “Round 7: Title Fight Event” on DIRECTV’s 3D channel, n3D™, powered by Panasonic, channel 103. Beginning Friday, Feb. 4 at 8 p.m. ET/PT, DIRECTV customers will have access to two, one-hour specials, which will offer extensive race coverage, behind the scenes footage and exclusive interviews, all in 3D.

Produced by DIRECTV and Formula DRIFT, the 3D special will follow the heated action surrounding the final event of Formula DRIFT’s 2010 season, which was held at the Toyota Speedway in Irwindale, Calif., last October. The footage will include:

• Complete coverage of the “Title Fight” season finale, including the final battle between two-time Formula DRIFT champion Tanner Foust and Vaughn Gittin.
• Exclusive interviews with Formula DRIFT pro drivers.
• Drifting tips by pro drivers, including Tanner Foust
• Behind the scenes with Formula DRIFT owners Jim Liaw and Ryan Sage.
• Coverage of off-the-track action including fans, vendors, import models and more.

“Watching Formula DRIFT’s championship series at home in 3D will make every counter steer, plume of smoke and wreck feel like it is happening in the middle of your living room,” said Chris Long, senior vice president, Entertainment, DIRECTV. “Our 3D technology enables us to take what is already an exciting event and make it even more compelling for viewers to experience at home.”

“This was a very ambitious project given that it is the first of its kind for the sport of drifting and also taking into consideration the sheer nature of 3D filming and the nature and physics of the sport,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “DIRECTV came in and really nailed it. Viewing Formula DRIFT in 3D is probably one of the most visceral and exciting things to view in the 3D genre right now.”

n3D™, powered by Panasonic, is available at no additional cost to millions of DIRECTV HD customers. In addition to exclusive 3D coverage of special events such as the 2010 MLB All-Star Game and the 2010 U.S. Open Tennis Championship, n3D customers also have access to exclusive, original 3D programming such as Guy’s Big Bite in 3D and Guitar Center Sessions. n3D and DIRECTV CINEMA’s 3D offerings are all powered by Panasonic.

DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV. For more information on n3D, powered by Panasonic, please visit: www.DIRECTV.com/3D.

About DIRECTV

DIRECTV (NASDAQ: DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 27.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.1 million customers access to 160 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for 10 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 8.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit DIRECTV.com.

ABOUT FORMULA DRIFT

Entering its eighth season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit: www.formuladrift.com.

ABOUT IMG SPORTS & ENTERTAINMENT

Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world’s largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at: www.imgworld.com.

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Come check out the new Sh+T!

CARLSBAD, CA – December 27, 2010 – (Motor Sports Newswire) – SPY+ will be debuting the newest additions to our premiere lineup of premium eyewear at Agenda in Anaheim, CA January 6-7th, 2011.

We’ve got a little bit of something for everyone…come getta’ piece!

The all-new Borough combines vintage styling with unique treatments delivering a piece the hipsters can be proud of.

The Mason is SPY+’s newest take on the semi-rimless sunglass. A true evolution of SPY+’s popular Tice frame, this acetate piece is a great addition to your face.

The Parker is a classic metal aviator frame equipped with awesome fin-shaped temple arms. A cool twist on a traditional frame.

Simple and solid. The Dirk is the newest addition to our steady series. Go fast. Rock hard.

F#$+K THESE ARE AMAZING!

Vintage is the future. For the 2011/12 season, we’ve got new goggles, new colors, a new approach…it’s safe to say this is the new s#!t!

Come check it all out at Agenda.

We added a new member to the family! The all-new Platoon, the biggest, cleanest and most modern SPY+ snow goggle comes with a free bonus lens. Combining patented Scoop® ventilation in an oversized fit and precise optics by Carl Zeiss Vision, the Platoon keeps you looking fresh and seeing clearly.

SPY+ has collaborated with world-renowned Optics by Carl Zeiss Vision, who is the best in class when it comes to optical expertise. This SPY+ lens program provides superior optical performance, clarity and toughness for lens tints and mirrors in all light conditions. Yes, your vision will thank you.

Keep your eye out for SPY+’s collaboration with the artist Push and the Seventh Letter Crew, one of many amazing Platoon models.
This year’s SPY+ line contains an artist series as well as signature pro models.

The premium artist series includes TSL+PUSH, Skinner, Danny Larsen and Darrell Mathes.

Louie Vito, DCP and Eero Niemela all have signature SPY+ pro models available for 2011/2012.

We are proud to announce the SPY+ Ken Block collection. Already a legend in the action sports world, as well as founder of DC Shoes; Ken is now an official ambassador of SPY+. Dropping Summer 2011, SPY+ Ken Block collection of eight premiere styles reflect the spirit of all things Block. This is your chance to join the Block party.

Live thru our lens…

SPY+ Optic was created by a passionate group of action sports and motor sports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY+ brand was born. Representing our unique position as an entity immersed in Boardsports, Motor sports, Fashion and Culture; SPY+ is the Brand that invites the world to “Live Thru Our Lens.”

The SPY+ brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY+ Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY+’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY+ to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.

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SPY+ Presents: Grant Langston’s “Tribute To The Great Number 8″ Giveaway

CARLSBAD, CA – November 18, 2010 – (Motor Sports Newswire) -

SPY+ Optic was created by a passionate group of action sports and motor sports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY+ brand was born. Representing our unique position as an entity immersed in Boardsports, Motor sports, Fashion and Culture; SPY+ is the Brand that invites the world to “Live Thru Our Lens.”

The SPY+ brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY+ Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY+ to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.

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