Partnership includes Official Campground
and Title Sponsors of High Point National
MORGANTOWN, WV – May 16, 2013 – (Motor Sports Newswire) – MX Sports Pro Racing and Alli Sports, a division of NBC Sports, are proud to welcome GEICO as the Official Insurance Partner of the 2013 Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The company will serve as the official campground sponsor of all 12 rounds of racing and the title sponsor of The High Point National, Round 4 of the series, taking place on Saturday, June 8.
“Motocross fans are some of the most passionate sports fans on the planet,” said Ted Ward, GEICO vice president. “Being the official insurance partner gives us a great opportunity to connect with them on a personal level and to promote our family of products.”
GEICO has taken its passion for racing to another level in 2013. The partnership allows GEICO to expand its efforts to reach motocross enthusiasts and fans alike, as well as amateur racing families inside the GEICO Campground area throughout the summer months. In addition, the GEICO Honda team returns this season to Lucas Oil Pro Motocross with a lineup in the 250 Class.
“The Lucas Oil Pro Motocross Championship is proud to represent the best in motocross partnerships, and GEICO is a perfect fit for our series,” said Mark Carter, GM of Motocross, Alli Sports. “We provide direct access for interaction between brands, consumers and the industry, and GEICO will be able to build lasting engagement both on site and through our other platforms.”
The highly anticipated 2013 Lucas Oil Pro Motocross Championship kicks off this Saturday, May 18 with the Red Bull Hangtown Motocross Classic in Sacramento, Calif. Live television coverage of the opening motos of the 450 Class and 250 Class can be seen on FUEL TV beginning at 1 p.m. PST / 4 p.m. ET, with coverage of second motos to follow on NBC Sports Network Monday at 12:30 a.m. ET.
Television coverage of the GEICO High Point National in Mt. Morris, Pa., will begin live at 1 p.m. ET on Saturday, June 8 with the opening motos of the 450 Class and 250 Class. Same day coverage of the second motos can be seen on NBC Sports Network at 5 p.m.
For tickets and additional information, please visit AlliSports.com/motocross and LIKE the Pro Motocross Facebook page and follow @ProMotocross on Twitter and Instagram for exclusive content and additional information on the latest Lucas Oil Pro Motocross Championship news.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious professional motocross series – the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road power sport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.
Alli Sports is a media, event and branded content company that specializes in action, adventure, and adrenaline based sports. Alli Properties include the Dew Tour, Lucas Oil Pro Motocross Championship, the Red Bull Signature Series, GoPro World of Adventure Sports and Octane Academy; Alli Media, which creates original content, produces and presents content with partners and distributes content through a variety of channels; and Alli enterprises consisting of E-commerce, event merchandise and branded licensed product. Alli Sports is a division of the NBC Sports Group. More information can be found at www.Allisports.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. Learn more about AMA Pro Racing at www.amaproracing.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form the NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties. The NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the Pro Motocross Championship.” Visit www.LucasOil.com.
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports as well as high energy entertainment programming. This includes UFC®, motocross, surfing, BMX and more. With more hours of UFC® coverage than any other network, FUEL TV is the ultimate destination for live fights, weigh-ins, prelims, pre- and postfight coverage, results and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV. For program times and other information, visit www.fuel.tv.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO handles auto insurance coverage for over 11 million private passenger auto policies and insures more than 18 million vehicles (auto & cycle). In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, collector cars, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available. As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to www.geico.com.