Dodge, Travis Pastrana Team Up Again in Global Rallycross

AUBURN HILLS, MI – April 9, 2013 – (Motor Sports Newswire) -

• Pastrana Racing to Field Two Dodge Dart Rallycross Cars for 2013 Season

Dodge and SRT Motorsports today announced they’re teaming up with action sports legend Travis Pastrana again for a second season of competition in the Global Rallycross Championship (GRC) Series.

Building on the strong relationship created last year, Pastrana Racing will now field two Dodge Dart race cars for 2013. Bryce Menzies will drive the second Dart. The duo will drive Red Bull / Discount Tire-sponsored Dodge Dart Rallycross cars in the season opener April 21 in Brazil.

“At Dodge, racing is an integral part of our heritage and embodies our competitive spirit, so we’re very excited to have Travis Pastrana back in the Dodge Dart for the 2013 season,” said Reid Bigland , President and CEO – Dodge Brand. “With a 0-60 time of less than 2-seconds, the Global Rallycross series is the perfect platform to showcase the Dart and the Dodge brand’s passion for performance on and off the track.”

Global Rallycross, a spin-off of the X Games rally races, was introduced in the United States in 2009 and combines the skill of rally racing with the excitement of X Games. The series features high-flying extreme competition between cars that are relevant to today’s youth.

One year ago, Pastrana piloted his Dodge Dart to victory in the fourth race of the season at New Hampshire Motor Speedway, crossing the finish line 1.431 seconds ahead of Samuel Hubinette , a victory Pastrana called “bigger than you could ever imagine.” He finished 10th in the final series standings.

” Travis Pastrana exemplifies what action sports activities are all about and he fits perfectly with the Dodge brand and the SRT Motorsports team,” said Ralph Gilles , President and CEO – SRT Brand and Motorsports. “There is no doubt that Travis’ personality and driving skills will continue to bring energy and excitement to this season.”

The series incorporates bumper-to-bumper competition among 600 horsepower All Wheel Drive vehicles. There are 70-foot jumps over racing traffic, creating a “motocross with cars” action.

Pastrana, 29, is a four-time Rally America Champion and 17-time X Games Gold Medalist. He also competed fulltime in the NASCAR Nationwide Series and owns multiple Supercross and Motocross championships plus Nitro Circus, an empire which includes a television show, live tours and film projects. http://www.dodge.com/en/2013/dart/grc/

About Dodge Dart

The 2013 Dodge Dart compact car redefined performance with an agile, fun-to-drive experience, compliments of its Alfa Romeo roots; the interior comforts of larger, more expensive cars and the value and fuel efficiency of a compact car with three technologically advanced and fuel-efficient powertrains. The all-new Dodge Dart is a thoroughly modern vehicle that’s beautifully designed and crafted. It is loaded with state-of-the-art technology and class-leading safety features drivers and passengers desire including, 10 standard air bags, available ParkView rear back up camera, blind spot monitoring and rear crosspath detection. The new Dart GT model builds on that foundation and offers attributes compact car buyers appreciate such as a 2.4L engine with 184 hp, a sport-tuned suspension, available hyper black 18-inch wheels, along with class-exclusive features like an 8.4-inch Uconnect Touchscreen media center and LED racetrack taillamps. The Dodge Dart offers a unique style that allows consumers to further customize their ride while enjoying the drive.

The 2013 Dodge Dart is built in America at Chrysler Group’s Belvidere Assembly Plant in Belvidere, Ill. Production of the 2013 Dodge Dart GT begins in the second quarter 2013.

About Dodge

For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and in style. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive design. With the all-new 2013 Dodge Dart offering up to 41 miles per gallon, the all-new Dodge Charger paired with the ZF eight-speed transmission that achieves a class-leading 31 miles per gallon on the highway, the new Durango and the significantly revamped Grand Caravan – inventor of the minivan – Journey, Avenger and iconic Challenger, Dodge now has one of the freshest dealer showrooms in the United States.

About SRT and SRT Motorsports

The Chrysler Group’s SRT (Street and Racing Technology) brand uses a successful product development formula featuring five proven hallmarks: awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors and race-inspired and high-performance interiors to remain true to its performance roots.

The SRT lineup in the 2013 model year features five vehicles that are world-class performance contenders and bring the latest in safety technologies and creature comforts. The Chrysler 300 SRT8, Dodge Challenger SRT8 392, Dodge Charger SRT8 and Jeep Grand Cherokee SRT8 are joined by the SRT flagship Viper and Viper GTS models, which are making their highly anticipated return to the high-performance sports car market.

The engineering expertise within SRT extends well beyond its high-performance street vehicles. Technical support for the Chrysler Group’s various racing programs is provided by the astute engineers at SRT Motorsports, where lessons learned on the race track directly translate to improved vehicles for the company’s customers.

SOURCE: Chrysler Group LLC

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CV Products Acquires Cycra Racing Systems and Hardstreet by Cycra

Acquisition dramatically improves CV’s manufacturing capabilities with the addition of plastic injection molding, thermoforming and in-house design capabilities.

THOMASVILLE, NC – April 2, 2013 – (Motor Sports Newswire) – CV Products Consolidated, LLC – a leading manufacturer of high performance race parts and accessories for NASCAR teams, auto racing and powersports professionals, celebrating 25 years in business – today announced the purchase of 100% of Cycra Racing Systems and HardStreet by Cycra. Cycra is a recognized leader in the plastic body and protection categories for the off-road powersports industry. HardStreet designs, manufactures and sells award-winning hard saddlebags and accessories that fit Harley-Davidson^® models, metric bikes and cruisers.

“Here at CV Products, our DNA is rooted in racing and manufacturing, and the synergies between  Cycra Racing Systems and its industry-leading brands align perfectly with our business strategies and core competencies,” said Jim Zoretich, President of CV Products, LLC. “The design, tooling and manufacturing benefits associated with this acquisition — all of which occur in the U.S. and includes Cycra’s industry-leading utilization of injection molding and thermoforming — will ultimately prove to be of benefit to our customers and our own in-house racing quotient.”

“Being part of a company that is synonymous for excellence in racing and performance is truly exciting,” says Glen Laivins, co-founder of Cycra Racing Systems. “The Cycra brand is already regarded as the premium plastic brand in both the motocross and off-road markets. Being dedicated to manufacturing our products on U.S. soil has always been at the core of our business. Now with CV Products, this commitment is even greater with their wide range of U.S.-based manufacturing infrastructure.”

The acquisition will allow CV Products to grow its existing powersports brands CV4, X2 and Xceldyne through distribution channels without causing disruption to its core auto racing customer base.

The terms of the transaction were not disclosed.

About CV Products Consolidated, LLC

Founded by a former stock car driver Clyde Vickers in 1988, CV Products is a leading manufacturer of high performance race parts and accessories for NASCAR teams, auto racing and powersports professionals. Now in its 25^th year of business, CV’s presence is felt nearly everywhere in high performance racing making the slogan “Everything Racing” a reality. From its trackside program, which takes CV’s presence directly to race car teams via exclusive placement at NASCAR, GRAND-AM, ALMS, ARCA, PASS, LUCAS OIL Dirt Late Model and more sanctioned events, to its two locations in Thomasville and Mooresville, NC — CV Products is here when you need us and there when you want us. Headquartered in Thomasville, NC, CV Products Consolidated, LLC also owns and operates other leading auto racing and powersports brands, including Xceldyne, X2  and CV4 featuring cooling and thermal management products, billet accessories, valvetrain and other engine and performance components for motorcycle and off road vehicles (ATVs, UTV’s). The company also manages the Spin and XTS brands in addition to Advanced Motorsports Coatings (AMC). For more information, visit www.cvproducts.com

About Cycra Racing Systems

Cycra Racing Systems is a leading manufacturer of injection molding and thermoforming parts and accessories for the motorcycling industry. The company’s Cycra  brand provides factory motocross and off-road racing teams like Honda, Yamaha, KTM, Suzuki and Kawasaki innovative products, including Probend^® handguards, Cycralite^® fenders, Powerflow™ body kits, vented number plates and more. The company’s HardStreet by Cycra brand manufactures award-winning hard saddlebags that fit Harley-Davidson^® models, metric bikes and cruisers.

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Daytona International Speedway Reveals Detailed Concepts, Vision For Proposed Redevelopment Project

DAYTONA BEACH, FL – February 22, 2013 – (Motor Sports Newswire) – Daytona International Speedway (DIS) President Joie Chitwood this morning conducted the first in-depth, virtual “walk through” of what the iconic Speedway would look like as part of a proposed redevelopment project, one that Chitwood emphasized would be designed to reaffirm the Speedway’s standing among race fans as “the world center of racing for years to come.”

The proposed project is subject to approval by senior management of the International Speedway Corporation (ISC), which owns Daytona International Speedway, pending several economic stability factors as well as construction design and costs. The project may also be impacted by state legislation that would include incentives for surpassing significant private investment levels.

Speaking to nearly 300 media members and motorsports industry leaders this morning at the Speedway, Chitwood guided attendees through three-dimensional video renderings of what the redeveloped frontstretch structure would look like. The vision for the redevelopment places an emphasis on enhancing “the complete fan experience,” beginning with five expanded and redesigned fan entrances (“injectors”) along International Speedway Boulevard.

Each injector would lead directly to a series of escalators that would transport fans to any of three different concourse levels, each featuring spacious and strategically-placed social “neighborhoods” along the mile-long frontstretch. The 11 neighborhoods, each measuring the size of a football field, would enable fans to meet and socialize during events without ever missing any on-track action, thanks to an open-sightline design throughout each concourse and dozens of added video screens in every neighborhood.

The central neighborhood, the “World Center of Racing,” would celebrate the history of Daytona International Speedway and its many historic moments throughout more than 50 years of racing.

In addition, the redevelopment would see every seat in the Speedway frontstretch replaced with new and more comfortable seating, as well as the addition of more restrooms and concession stands within easier access points for all fans.

To learn more about the potential project, fans can visit www.daytonainternationalspeedway.com/redevelopment. Fans can also visit RedevelopDaytona.com to learn how they may be able to get involved in helping make this potential project a reality.

Images of the newest renderings unveiled this morning, as well as renderings previously released in late January, are available for download at: https://coynepr.sharefile.com/d/s856fcc4999b40faa.

Additionally, interviews with defending NASCAR Sprint Cup champion Brad Keselowski and three-time DAYTONA 500 winner Dale Jarrett sharing their thoughts on the proposed project, can be viewed on Daytona International Speedway’s official YouTube channel.

About Daytona International Speedway

Daytona International Speedway is the home of “The Great American Race” – the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of “World Center of Racing.” In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

SOURCE: Daytona International Speedway

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Horrific Nationwide Series Crash At Daytona

DAYTONA BEACH, FL – February 23, 2013 – (Motor Sports Newswire) – At least 28 NASCAR fans were injured Saturday when large chunks of debris, including a tire, sailed into the grandstands when a car flew into the fence at Daytona International Speedway on a frightening last-lap accident in the Nationwide Series race.

The crash began as the field closed in on the finish line and sent rookie Kyle Larson’s car sailing into the fence that separates the track from the seats.

Large chunks of Larson’s car landed in the grandstands. The car itself had its entire front end sheared off, with the burning engine wedged through a gaping hole in the fence.

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Kids Win at Golden Corral if J.J. Yeley Finishes in the Top 10 at Daytona 500

Golden Corral Continues the Top 10 Kids Eat Free Promotion
During 2013 NASCAR Season

RALEIGH, NC – February 22, 2013 – (Motor Sports Newswire) – Golden Corral is back on board with Tommy Baldwin Racing (TBR) as the primary sponsor on the No.36 Chevrolet at four super speedway races in 2013 including Sunday’s Daytona 500.  The Golden Corral No. 36 Chevrolet is driven by J.J. Yeley and prominently features the popular “Top 10 Kids Eat Free” promotion on the car’s rear panel.

Each time the No. 36 Golden Corral Chevrolet finishes in the top 10 this season, Golden Corral will offer a one day “Kids Eat Free” promotion called “J.J.’s Mondays” on the Monday immediately following the top-10 race finish.

Details of the “J.J.’s Mondays” deal are:

•  Free kids buffet with an adult buffet purchase at regular price
•  Limit of two (2) free kids meals per adult buffet purchased.

“It’s great to have Golden Corral as the primary sponsor on the No. 36 Chevrolet and there’s definitely an added incentive to be racing for a Top 10 finish so that kids across the country can eat free at Golden Corral on Monday,” said J.J. Yeley.

“We are pleased to be back at four superspeedway races with the No. 36 team.  We’re pulling for some top 10 finishes so that we can share our Top 10 Kids Eat Free promotion with race fans,” said Shelley Wolford, Vice President of National Marketing and Media at Golden Corral.

About Golden Corral Restaurant Corporation

Golden Corral Restaurant Corporation, based in Raleigh, NC is the franchisor of the Golden Corral restaurant system, which consists of more than 490 restaurants nationwide.  Founded

in 1973, Golden Corral specializes in offering unmatched quality, variety and value to its dining guests in a comfortable & casual buffet setting at an everyday affordable price.

For more information, please visit www.goldencorral.com 

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Racing, Pit, Shop Equipment & More to be sold at Absolute Auction

CONCORD, NC – January 11, 2013 – (Motor Sports Newswire) –  It was announced today that Iron Horse Auction Company, Inc. of Rockingham, N.C. will conduct an absolute auction of Racing, Pit, Shop Equipment, Car and More on January 22, 2013 at 10:00 am. The auction will include Metal Working Equipment, Racing Items & Equipment, Pit Equipment, 1986 Dodge Daytona Turbo and More.

The auction will be held on site at 4512 Raceway Drive, Concord, NC  28027. It will also be broadcast live over the internet, for those buyers who are unable to attend in person.

Iron Horse Auction Company, Inc. and its principals are recognized on an international level for their knowledge and experience in the sale of NASCAR racing equipment. They have sold for many of the major teams since 1980 including RCR, Digard Racing, Blue Max, Phelon Motorsports , MRD Motorsports, Black Diamond and Holman and Moody.

Will Lilly of Iron Horse states, “It is an honor to represent this organization on the sale of this outstanding grouping of current technology racing equipment. This is a rare opportunity for the racing series operators at the cup level and below to buy great equipment.”

For further information, go to ironhorseauction.com or call:
800-997-2248

For interviews, contact: 
Will Lilly at 704-985-9300
Iron Horse Auction Company, Inc.
174 Airport Road
Rockingham, NC 28379
910-997-2248
www.ironhorseauction.com

SOURCE: Iron Horse Auction Company, Inc.

 

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Kawasaki Announces Multi Vehicle Giveaway in Conjunction with the PBR and NASCAR Team Owner Richard Childress

Win-My-Ride Promotion Adds Excitement to Kawasaki Sponsorship

IRVINE, CA – August 15, 2012 – (Motor Sports Newswire) – Kawasaki Motors Corp., U.S.A. (KMC), the “Official ATV and Side x Side” sponsor of the Professional Bull Riders (PBR) Built Ford Tough Series (BFTS), will be providing fans with an opportunity to win one of three rugged Kawasaki off-road vehicles!

Kawasaki has announced a Win-My-Ride promotion that features the give-away of a Kawasaki Mule^™ side x side and two Brute Force^® all terrain vehicles.  The three winners will be selected at random and announced after the PBR Built Ford Tough Series World Finals in November, 2012.

PBR fans can participate for the opportunity to win one of the Kawasaki vehicles by texting WINMYRIDE to 868727.

The Grand Prize Mule 4010 Trans4x4^® side x side is paired with the unique chance to tour the Richard Childress Racing facility in Welcome, North Carolina, plus  lunch with Richard Childress, at his vineyard in Lexington, North Carolina.

The runner-up in the drawing will receive a Brute Force 750 4x4i EPS sport utility ATV, and third place will take home a Brute Force 300 sport utility ATV.

According to Chris Brull, Kawasaki marketing director, “This promotion directly appeals to the PBR audience and underscores our interest in reaching out to this community with exciting opportunities.  PBR is one of the toughest sports on earth and Kawasaki’s off-road vehicles are among the toughest in America…  a perfect match!”

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide. More than 100 million viewers annually watch primetime PBR programming on networks around the world including CBS, CBS Sports Network, NBC, NBC Sports Network, and YouTube. The PBR has awarded over $100 million in prize money and 24 riders have earned over $1 million, including Justin McBride with $5.5 million — the most of any western sports athlete in history. Nearly two million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/PBR and http://twitter.com/PBR.

About Kawasaki Motors Corp., U.S.A. (KMC)
Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, Side x Sides, and personal watercraft through a network of more than 1,200 independent retailers, with an additional 7,400 retailers specializing in Kawasaki power products and general purpose engines. KMC and its affiliates employ nearly 3,100 people in the United States, with 300 of them located at KMC’s Irvine, California headquarters.

Kawasaki’s tagline, “Let the good times roll.^™”, is recognized worldwide. For five decades, the Kawasaki brand has become synonymous with powerful, stylish and category-leading vehicles. Information about Kawasaki’s complete line of powersports products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.

 

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Klock Werks Kustom Cycles Sues NASCAR Driver

MITCHELL, SD – May 11, 2012 – (Motor Sports Newswire) – A Mitchell-based motorcycle company is suing NASCAR driver Clint Bowyer. Klock Werks Kustom Cycles is alleging Bowyer, 32, failed to pay $30,788.45 for the customization of a motorcycle conducted by the company in late 2008 and early 2009.

In its complaint, dated Nov. 23, 2011, and filed May 2 with the Davison County clerk of courts, Klock Werks says Bowyer contacted the company on or about Nov. 11, 2008, and hired it to customize a 2009 Harley-Davidson motorcycle. After the work was performed at Klock Werks’ Mitchell facility, it was delivered to Bowyer in Daytona Beach, Fla., on or about Feb. 15, 2009, the date of the 2009 Daytona 500 NASCAR race.

Bowyer test-drove the motorcycle and requested it be delivered back to Mitchell for further alteration, the complaint claims. After the additional work was completed, Klock Werks redelivered the motorcycle on or about April 17, 2009, this time to the Richard Childress Racing facility in Lexington, N.C.

Bowyer drove for Richard Childress Racing at the time of the alleged events, but recently signed with Michael Waltrip Racing for the 2012 season.

According to the complaint, Klock Werks is seeking $30,788.45 for the work, plus 18 percent interest annually since the job was completed. In addition, the company is asking Bowyer to pay its attorney’s fees and other court-related expenses.

In Bowyer’s answer, which has not been officially filed but was obtained Wednesday by The Daily Republic, he denies he agreed to pay money for the bike. Instead, Bowyer says he agreed to provide Klock Werks with “certain promotional services and special accommodations within NASCAR and related publications.” Bowyer then claims he fulfilled that obligation, barring Klock Werks from any further compensation.

Bowyer also claims South Dakota’s court lacks personal jurisdiction over him. Court documents show Bowyer resides in Welcome, N.C.

Bowyer’s answer was prepared by his attorney, Steve Sanford, of the Sioux Falls law firm Cadwell, Sanford, Deibert and Garry, and served on April 26.

Klock Werks’ attorneys, Jack Theeler and Dustin Ludens, of the Mitchell law firm Morgan Theeler, declined to comment on the ongoing litigation when contacted Wednesday by The Daily Republic.

Bowyer has appeared in 227 NASCAR Sprint Cup Series races in eight years, recording five wins and 100 top-10 finishes. He was the 2008 NASCAR Nationwide Series champion.

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Coke Zero Makes Danica Patrick the Newest Face in the Coca-Cola Racing Family

Fan favorite Patrick joins long list of legendary members of the Coca-Cola Racing Family

ATLANTA, GA – May 10, 2012 – (Motor Sports Newswire) – Coke Zero is welcoming a new member into the Coca-Cola Racing Family, and it’s one of the most talked about athletes in professional sports. NASCAR Sprint Cup Series™ rookie Danica Patrick has signed a multi-year endorsement deal to represent the Coke Zero brand.

The Coca-Cola Racing Family, established in 1998, has boasted some of the biggest names in motorsports, including past champions Dale Earnhardt, Dale Jarrett, Bobby Labonte and reigning champ, Tony Stewart. Patrick, who will run 10 Sprint Cup races in 2012 as part of Stewart-Haas Racing, will sport the Coke Zero logo on her firesuit and her No. 10 GoDaddy.com Chevrolet. She will appear in a series of vignettes premiering during the Coke Zero 400, will be featured in marketing executions such as retail point of sale materials and will make personal appearances on behalf of the Coke Zero brand.

“Joining the Coca-Cola Racing Family is one of the really cool things that’s happened so far in my career. I’m a Coke Zero drinker and fan, so with this partnership, I really get to have it all,” said Patrick. “I’m really excited about working with Coke Zero for a lot of reasons, but the idea of having my image at retail stores next to guys like Tony Stewart and Ryan Newman and the rest of the Coca-Cola Racing Family is amazing.”

Two of Patrick’s first roles as a Coke Zero spokesperson will take place at Charlotte Motor Speedway and Daytona International Speedway. In addition to competing in the Coca-Cola 600, Patrick will collaborate with actress Brooklyn Decker to promote the summer blockbuster, “Battleship,” which Coke Zero is partnering with Universal Pictures to promote. Patrick will not race in the Coke Zero 400, but she will participate in activities surrounding the event and serve as a special correspondent, giving fans a sneak peek behind the scenes via the Coke Zero Twitter account at one of the year’s most exciting races.

“Danica is a talented driver, a fierce competitor, and an always-relevant personality in the world of motorsports, and we’re excited to welcome her to the Coke Zero brand and the Coca-Cola Racing Family,” said Sharon Byers, senior vice president of sports and entertainment marketing partnerships, The Coca-Cola Company. “The Coke Zero brand has seen consistently strong growth since it launched, and to maintain that success, we need to bring new consumers to the franchise. We believe partnering with one of the most relevant and talked about athletes in motorsports—and one who embodies the brand’s ‘enjoy everything’ spirit — will help us do just that.”

Patrick debuted in the IRL IndyCar Series in 2005 where she finished the season at 12^th overall on the way to earning Rookie of the Year honors. In 2008, she became the first woman to win an IRL IndyCar Series race with her victory at the Indy Japan 300. She joined the NASCAR Nationwide Series in 2010 for a part-time schedule and finished fourth in the 2011 Sam’s Town 300 at Las Vegas Motor Speedway – the best finish by a woman in a NASCAR top-circuit.

On February 27, Patrick made her Sprint Cup Series debut at the Daytona 500 where she finished 38^th after an early race accident in front of her collected her car. Her part-time schedule for the remainder of the 2012 Sprint Cup season includes:

• May 12 – Southern 500 at Darlington Raceway
• May 27 – Coca-Cola 600 at Charlotte Motor Speedway
• August 25 – Irwin Tools Night Race at Bristol Motor Speedway
• September 2 – Advocare 500 at Atlanta Motor Speedway
• September 16 – Geico 400 at Chicagoland Speedway
• September 30 – AAA 400 at Dover International Speedway
• November 4 – AAA Texas 500 at Texas Motor Speedway
• November 11 – Kobalt Tools 500 at Phoenix International Raceway

Patrick will be the only current member of the Coca-Cola Racing Family to specifically represent the Coke Zero brand.

About the Coca-Cola Racing Family
Coca-Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Through its partnerships with International Speedway Corporation, Speedway Motorsports, Inc. and Indianapolis Motor Speedway, Coca-Cola refreshes racing fans at the majority of NASCAR-sanctioned tracks. A signature part of the brand’s NASCAR association is the Coca-Cola Racing Family – a group of top drivers that includes Greg Biffle, Jeff Burton, Denny Hamlin, Bobby Labonte, Joey Logano, Jamie McMurray, Ryan Newman, Danica Patrick and Tony Stewart. The Company also maintains relationships with Dale Jarrett, Ned Jarrett, Kyle Petty and Elliott Sadler. Coca-Cola Racing Family members make appearances and are featured in advertising, promotions and packaging.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

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Cometic Gasket Seals a Deal with World Racing Group and DIRTcar HP

CONCORD, NC – May 4, 2012 – (Motor Sports Newswire) – World Racing Group announced today that Cometic Gasket, Inc.,- a leading worldwide supplier of shelf stock, custom and short-run gaskets for the performance aftermarket, original equipment and motorsports industries- has become the latest addition to the DIRTcar HP Program. The DIRTcar HP Program revolves around the World of Outlaws Sprint Car Series, the World of Outlaws Late Model Series, the Super DIRTcar Series, and the DIRTcar Summit Nationals Hell Tour while supporting both the racers and engine builders, alike.

Established in 1989, Cometic has grown into a leading supplier of gaskets for championship-winning teams across the motorsports industry. Located just 30 miles east of Cleveland, in Concord, Ohio, Cometic produces and ships more than 5,000 types of gaskets worldwide.

Cometic Gasket prides themselves on the 17 years of experience and more than 5,000 types of gaskets that are shipped worldwide every year. They also value their close relationships with their customers and attention to detail that goes into every product produced in their state of the art facility located in Concord, Ohio.

“Cometic takes pride in being actively engaged with the competitors and engine builders where our gaskets and products are not only being used, but relied upon to win races and championships,” said Bob Gorman, Chief Executive Officer of Cometic Gasket, Inc. “That’s why being involved with the World Racing Group’s Dirtcar HP program was a fairly simple decision to make. It’s a forward-thinking opportunity and allows Cometic to maintain close communication with our current customer base as well as build upon our already solid marketshare within the dirt racing community. As we continue to grow, it’s important that we maintain those relationships by giving back to the racers and maintaining a presence with the sanctioning bodies where they compete. That philosophy has always been and will continue to be a cornerstone of Cometic’s marketing strategy.”

As part of the DIRTcar HP Program, Cometic Gasket will be able to reach out to nearly 1,400 racers and 400 engine builders in a very unique way. Not only will racers be able to win cash awards but their engine builders will also be in the running for special awards from Cometic.

“Cometic Gasket is one of the most aggressive innovators in the industry and that thought process aligns well with ours,” said World Racing Group CMO Ben Geisler. “As the largest sanctioning body in North America, we strive to bring companies like Cometic Gasket together with our racers and engine builders. The DIRTcar HP Program is the perfect platform to launch our partnership.”

Cometic Gasket can custom tailor individual needs making them an extremely versatile company with products in racing series like the AMA, ARCA, NASCAR, NHRA, and the WoO Sprints. Applications in the high performance markets include; ATV’s, Drag Race, Oval Track, Snowmobiles, Harley Davidson, Off-Road, Sport, and Street.

Give Cometic a call today and let them put their experience to work for you. For more information on Cometic Gasket, visit www.cometic.com.

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