ALMS Announces VP Racing Fuels as Official Racing Gasoline Supplier

Long-time partner increasing marketing efforts through
the Global Leader of Green Racing

BRASELTON, GA – April 19, 2012 – (Motor Sports Newswire) – With a new 3-year agreement beginning in 2012, VP Racing Fuels has increased its level of partnership with the American Le Mans Series presented by Tequila Patrón and the International Motor Sports Association. The agreement calls for VP – provider of racing fuel to the Series and its sanctioning body for the last four years – to continue as the Official Racing Gasoline Supplier to ALMS and IMSA through 2014, the organizations announced today.

As such, VP will continue supplying VP100, its ethanol-enriched E10 unleaded fuel, and cellulosic E85 fuels for the ALMS. VP also provides VP100 to the IMSA GT3 Cup Challenge by Yokohama and Cooper Tire Prototype Lites powered by Mazda. The two are the top-level development championships in the IMSA family, and prepare drivers and teams for competition in the American Le Mans Series.

“With VP on the leading edge of race fuel technology, ALMS has long served as the perfect platform to showcase the use of our fuels in some of the most technologically advanced vehicles on the planet,” said Alan Cerwick, President of VP Racing Fuels. “As our retail branding program unfolds, it made sense to ramp up and leverage our relationship to introduce to ALMS’ tech-savvy fans and performance enthusiasts our VP-branded retail gas stations and the performance products to be found there. In turn, we anticipate using the stores to help increase attendance and audience for ALMS racing, so it’s a true win-win.”

VP’s consumer marketing push is a major component to its activation program. In addition to its own efforts, the ALMS will offer VP representatives and their guests premium event and hospitality experiences that showcase the link between VP’s products for the race track and its consumer offerings. Additionally, VP will have a significant presence in the Series’ race coverage on ABC, ESPN2 and ESPN3.

The position of the American Le Mans Series presented by Tequila Patrón as the Global Leader of Green Racing bodes well for VP’s participation as a supplier and partner. The ALMS rulebook allows for multiple energy options as competitors and partners alike push energy-efficient automotive technology in the most extreme setting possible – world-class endurance road racing.

“Competitors in the American Le Mans Series presented by Tequila Patrón and IMSA development championships are part of the most rigorous and demanding forms of racing in the world,” said Scot Elkins, IMSA COO. “Having technical partners like VP Racing Fuels in our paddocks is key to continually delivering exciting products for our fans. VP’s commitment to ALMS and IMSA, along with its plans for activation around our events, is exemplary and one for which we are thankful.”

Since 1975 VP has fueled champions in virtually every racing category and class with fuels offering superior power and consistency. In addition to race fuels, VP’s product line includes SEF Small Engine Fuels for portable 2- and 4-cycle gas-powered tools and VP PowerMaster Hobby Fuels for R/C racing. More information is available online at VPRacingFuels.com, SEFfuels.com and PowerMasterFuels.com.

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Troy Lee Designs Becomes Official Team Honda Apparel Supplier

CORONA, CA – January 3, 2012 – (Motor Sports Newswire) – Troy Lee Designs is proud and excited to announce a multi-year agreement with American Honda to become the official apparel supplier to the Factory Honda Supercross and Motocross race team for the 2012 season and beyond.

Troy Lee Designs will outfit Team Honda management and technicians with pit shirts, pit jackets, t-shirts, hoodies, pants, hats, beanies, umbrellas and, of course, all the motocross and bicycle gear & helmets needed to keep them protected and looking good on the track and trail.

Troy Lee Designs will introduce a limited collection of the Factory Honda Supercross and Motocross Race Team apparel for the fans, which will be available in March at premium powersport dealers across America.

“We’ve been with American Honda throughout our entire racing program here at Troy Lee Designs and to continue this relationship and take it to the next level feels like a dream come true,” says Troy Lee. “American Honda engineers premium motorcycles and OHV products throughout their entire line and we feel our apparel product will reflect the same premium quality and design you’ve come to expect from Honda. We’re excited to expand on this relationship with American Honda and can’t wait for everyone to see what we’re working on.”

Honda’s director of racing, Ray Conway, is also excited about joining forces with TLD.

“American Honda has worked with Troy Lee for a number of years on various projects ranging from apparel design to Super Motard championships, so it is a perfect fit for Troy Lee Designs to be the official apparel supplier for Team Honda Muscle Milk,” explains Conway. “With the creative talent that they have at TLD the team is looking forward to some exciting new designs in the years ahead.”

The Troy Lee Designs staff is honored to be partnering with the most successful racing team in motocross history. Be sure to stop by the Team Honda Muscle Milk pits at the season opener in Anaheim and check out the crew’s new apparel.

About Honda

American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, scooters, ATVs and MUVs in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing, and operational activities for these products through authorized Honda dealers.

For more information visit: powersports.honda.com

About Troy Lee Designs:

For 30 years, Troy Lee has been customizing helmets “For The World’s Fastest Racers.” TLD’s relentless commitment to creating products that exceed the cutting edge of style, design and quality, has earned them the reputation as an innovator in many different fields of racing. Troy Lee Designs has since expanded into a full force operation, offering a complete line of helmets, apparel and premium protection for off-road motorcycling and bicycling, as well as seasonal lines of sportswear and accessories. Based in Corona, California, Troy Lee Designs has a global network of distributors.

For more information visit: www.troyleedesigns.com

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Official SBK 2010/2011 SBK World Superbike Yearbook and Calendar from FastDates.com

WOODLAND HILLS, CA – December 22, 2010 – (Motor Sports Newswire) – The official 2010 FIM Superbike World Championship Yearbook, from one of the most important motoring sector publishers, Giorgio Nada Editore, is now available from FastDates.com.

Every year, through the words and photographs of Claudio and Fabrizio Porrozzi, the official Superbike book testifies to the evolution and growth of the world championship for production-derived motorcycles.

This year you’ll follow the exploits of Max Biaggi as he and Aprilia claimed their first World Superbike title in 2010. You’ll find complete coverage and exciting action photography from every race in the Championship, a close up look and the team bikes and riders, and a preview look at the upcoming Championship for 2011. This Annual is a must have for any Superbike enthusiast.

The 2010 book is the result of close collaboration between Infront Motor Sports and Giorgio Nada Editore, leader in Italy and Europe in the publication of motoring books. The hardback 2010 edition is in Italian and English and comprises 192 pages in 24.3×27 cm format, printed on 150 gr. paper. It is available now and is an ideal gift for Christmas. Available at a special FastDates.com price of just $26.37 at FastDates.com in the Book Store and in Pit Lane News.

Or order direct at:

http://amazon.com/exec/obidos/ASIN/8879115146/fastdatescomcale

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LeoVince X3 to be the Official Exhaust Sponsor of the 2011 AMA National Enduro Series

LeoVince X3 will assert its dominance as one of the industry’s leading
quiet pipes by working with the AMA National Enduro Series

RICHMOND, CA – December 20, 2010 – (Motor Sports Newswire) – 2010 earned LeoVince X3 two world titles in the World Enduro Championship and now LeoVince USA will be brining that technology and winning attitude to the National Enduro Series as the official exhaust sponsor.

The 10 race series, starting in South Carolina on February 27, will run until October 1, at the series finale at Covered Bridge in Matthews, Indiana. LeoVince USA will support the series and attend every race. Services available to competitors will include race and equipment support, sales, and sound/spark arrestor inspection.

Ted Campbell, LeoVince USA’s Racing manager; “We are really happy to be a sponsor and an educational outlet for riders. I’ll be attending these events, and working alongside the series’ promoters to raise awareness on issues such as sound, and land protection, while also offering race support, product sales, and sound testing.”

For 2011 LeoVince X3 will have a new stainless steel & titanium competition full system that will be priced cheaper than the full titanium system but only weight a fraction more. LeoVince USA is expecting great success with this affordable and quiet, competition exhaust. As in years past, LeoVince X3 will continue to perform at 94dB or less, while not requiring repacks until 40 hours.

For more information on LeoVince USA’s race efforts contact Ted Campbell at 510-232-4040 or via email at ted@leovinceusa.com

To learn more about LeoVince USA products, including SBK, X3 and Scoot, email info@leovinceusa.com

About the 2010 AMA National Enduro Series:

Enduros are the oldest form of off-road motorcycle competition in the USA. Enduro’s can trace their beginnings back to 1920 and perhaps even earlier and it is still the premier off-road motorcycle competition around the world today.

Contact NEPG:  Alan Randt at (517) 243-3971
www.nationalenduro.com
info@nationalenduro.com

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Paris Hilton presents 125cc team in Madrid

MADRID, SPAIN – December 19, 2010 – (Motor Sports Newswire) – The American media personality was in attendance alongside riders Sergio Gadea and Maverick Viñales in the Spanish capital on Saturday to unveil the bikes of the team which will compete in the 2011 World Championship.

Paris Hilton was on hand in Madrid on Saturday to front the official presentation of the SuperMartxé VIP by Paris Hilton team which will compete in the 2011 125cc World Championship.

Alongside riders Sergio Gadea and Maverick Viñales, who will ride the Aprilia RSA machines which were unveiled at the event, the American media personality entertained the attending press by posing next to the bikes which were sporting pink, white and blue fairings. Hilton also expressed her intention to be present at as many rounds of the 2011 World Championship as possible.

The set-up, which is run by Raúl Romero and whose aim is to fight for the final 125cc title before the category is replaced by the new Moto3 class in 2012, will be one based around a vastly experienced and successful team. The sporting and technical director will be Ricard Jové whilst the highly accomplished Rossano Brazzi, who has previously worked alongside Valentino Rossi and Max Biaggi, will be responsible for the preparation of the bikes.

SOURCE: MotoGP.com

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Copart, Inc. Renews as Official Online Vehicle Auction of NHRA

GLENDORA, CA – December 13, 2010 – (Motor Sports Newswire) – NHRA announced today that Copart, Inc., a leading provider of vehicle auction services, will continue as the Official Online Vehicle Auction of NHRA.

“We are pleased that Copart has renewed its official sponsorship with NHRA,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “The NHRA fan base, with countless thousands of car enthusiasts and do-it-yourselfers, has proven to be a key audience for Copart to engage.”

Copart has used NHRA’s unique race team hospitality platform and their affiliation with Kenny Bernstein Racing, to drive buyer membership throughout the course of the NHRA Full Throttle Drag Racing season.

As part of the multi-year agreement, Copart will continue to have a major presence at all 22 NHRA Full Throttle Drag Racing Series events in 2011 through trackside signage, public address announcements, corporate and race team hospitality and an inflatable at the top end of the race track. In addition, Copart will continue its team sponsorship of the Kenny Bernstein-owned Copart Top Fuel dragster driven by Brandon Bernstein in the NHRA Full Throttle Series.

“Our sponsorship with NHRA has proven rewarding to Copart on so many levels,” said Copart CEO Jay Adair. “This partnership has provided us with the ability to build client relationships, develop onsite event marketing which has raised awareness of the Copart brand, and also provided member generation, which has proven invaluable to our business. The tremendous support given to us from the NHRA as we completed our first year as a sponsor assures me that we are moving in a positive direction as we continue to work with NHRA.”

About Copart, Inc.

Copart, Inc., founded in 1982, provides vehicle sellers with a full range of remarketing services to process and sell cars, trucks, motorcycles and other vehicles to dealers, dismantlers, rebuilders, exporters, and to consumers. Copart remarkets the vehicles through an Internet-based auction utilizing its patented VB2 technology. Copart sells vehicles on behalf of insurance companies, banks, finance companies, fleet operators, dealers, car dealerships, the general public and others. The company currently operates 152 facilities in the United States, Canada and the United Kingdom. For more information, or to become a member, visit www.copart.com.

About NHRA

Headquartered in Glendora, Calif., NHRA has 80,000 members and 140 member tracks nationwide. As the primary sanctioning body for the sport of drag racing in the United States, NHRA presents 22 national events featuring the NHRA Full Throttle Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Get Screened America Pro Mod Drag Racing Series. Two NHRA-sanctioned bracket racing series provide competition opportunities for drivers of all levels: the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Gainesville Raceway in Florida; Atlanta Dragway in Georgia; National Trail Raceway in Ohio; O’Reilly Raceway Park at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the Official NHRA Pages on Facebook, YouTube and Twitter.

SOURCE: Copart, Inc.

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Paris Hilton to launch 125cc team

December 13, 2010 – (Motor Sports Newswire) – The American media star will join forces with the BQR set-up with riders Sergio Gadea and Maverick Viñales on board in the World Championship, with the renowned Rossano Brazzi on the technical side of the team.

Paris Hilton will be present at Hotel ME in Madrid this Saturday (December 18th) for the official presentation of the SuperMartxé VIP by Paris Hilton team, which will compete in the 2011 125cc World Championship.

Also in attendance at the event will be the American media star’s partners Nano, Xavi Montero and Ricard Garriga, along with sporting and technical director of the team Ricard Jové and riders Sergio Gadea and Maverick Viñales. The former of the two Spanish riders is an experienced World Championship campaigner and the latter a promising young talent, who this year took the Spanish National Championship and European 125cc titles.

The SuperMartxé VIP by Paris Hilton team will also have a highly experienced technical team behind it, with the skilled combination of Christian Lundberg and Rossano Brazzi having been brought together for the challenge for the final 125cc category title.

SOURCE: MotoGP.com

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Smith Optics Signs On as the Official and Exclusive Eyewear of the Monster Energy Supercross Championship

AURORA, IL – December 9, 2010 – (Motor Sports Newswire) – A worldwide leader in technically advanced and authentically styled eyewear, Smith Optics Inc., based in Ketchum, Idaho, will be partnering with Monster Energy AMA Supercross, an FIM World Championship, for the 2011 season as the official and exclusive eyewear of the championship.

The multi-year agreement marks Smith’s first partnership with Monster Energy Supercross. Since 1965, Smith has earned respect with a reputation for innovation and unwavering quality in its approach to eyewear. A frontrunner in providing athletes unparalleled quality, Smith has backs such motocross and supercross athletes as Travis Pastrana and two-time women’s motocross champion Ashley Fiolek.

“We’re really excited, and feel fortunate to have this opportunity,” said Mark Phares, Smith Optics motorsports general manager. “Supercross is a huge stage, and provides a great audience for our broad product offering – it will surely help to catapult our brand awareness to a whole new level.  We plan to be on site at every round with a large, user friendly display area to have fun and interact with the fans with giveaways, promotions, and product displays featuring our sunglass range as well as our all new 2011 moto goggle collection.”

Throughout the 2011 Monster Energy Supercross season, Smith will receive traditional online and in-stadium branding as well as space in the pit party to promote their product line. Smith will be showcasing their new line of extensive moto goggles that feature the popular Roll Offs system, fog-free vision, and advanced lens and frame technologies. Smith will also be promoting their line of sunglasses equipped with leading edge lens and frame technologies for the everyday consumer.

“Bringing Smith on board for the 2011 Monster Energy Supercross season is an exciting partnership with an American-made goggle brand that has supported motorcycle racing since the beginning,” said Dave Prater, director of supercross. “Supercross is an immense marketing platform for Smith to foster their exceptional products.  We look forward to their on-track presence and support throughout the 2011 season.”

The 2011 Monster Energy Supercross season and Smith Sport Optics sponsorship initiatives kick-off Saturday, January 8 with the opening race of the season from Angel Stadium in Anaheim, Calif.

For more information on the Monster Energy® AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305.

About Feld Motor Sports℠

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Monster Jam^®, Monster Energy^® Supercross, AMA Arenacross Series, Nuclear Cowboyz℠, and IHRA^® Nitro Jam^®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.

About Smith Optics, Inc.

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, ballistic eyewear and ophthalmic eyewear.  Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com.  Innovate Performance and Style.

SOURCE: Feld Motor Sports

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Blackline GPS Selected to Provide the Official Tracking Services for the Love Ride 2010

Love Ride to be led by Grand Marshall Jay Leno and Love Ride Founder Oliver Shokouh

CALGARY, ALBERTA – October 21, 2010 – (Motor Sports Newswire) – Blackline GPS Corp. (TSX VENTURE:BLN) (“Blackline” or the “Company”) and the Love Ride are pleased to announce that Blackline GPS has been selected to provide the official real time tracking for the Love Ride 2010. The Love Ride takes place November 7th, beginning from Glendale Harley-Davidson and goes to Calamigos Ranch in Malibu Hills, the site of the original Love Ride in 1984. The goal of the Love Ride is to raise money for charitable causes, and this year will benefit Autism Speaks.

Oliver Shokouh, founder of the Love Ride said, “Over the years, the Love Ride became the largest motorcycle charity ride in the world and has raised millions of dollars for a variety of charities. To share the event with media, fans and people around the world, we wanted a way to track our entourage of riders and share their location with people around the world in real time as the ride progresses. The Escort Entourage provides the perfect solution and allows everyone a fun and simple way to follow along virtually”.

Jay Leno, well known for being host of the Tonight Show, will be the Grand Marshal for the event. Mr. Leno has served as the Grand Marshal for every ride since 1985. The Love Ride has been billed as “The Largest One-Day Motorcycle Fund-Raising Event in the World.” Other notables taking part include actors Peter Fonda and Robert Patrick as well as Harley-Davidson’s Willie G. Davidson.

“We are excited to participate in the Love Ride and pride ourselves for being good stewards of community service. The Blackline platform will be a unique focal point for news media and charity sponsors to observe the Love Ride as hundreds of Harley Davidson riders ride to support Autism Speaks,” said Blackline GPS President & CEO, Clark Swanson.

Fans of Jay Leno and other notable celebrities riding to support the Love Ride can follow them along every turn by visiting
http://loveride.blacklinegps.com
on November 7th. More information on the Love Ride can be found at
http://www.glendaleharley.com/love-ride.htm
.

About Blackline GPS:

Blackline GPS Inc. is a location based services company focused on design, development, and manufacturing of products for business and consumer markets. The company’s wireless location devices, software, and service solutions address the growing needs of workforce safety, delivery services, asset and fleet management, and a number of consumer applications. Technology, dedication, and vision combine to create a strong portfolio designed to Protect. Share. Connect™.

About The Love Ride: The Love Ride is a charity motorcycle ride held annually in Southern California and in Switzerland. Its organizers bill it as “The Largest One-Day Motorcycle Fund-Raising Event in the World.” It was founded by Oliver Shokouh, the owner of a Glendale, California Harley-Davidson dealership. Comedian and Tonight Show host Jay Leno has served as Grand Marshall every year since 1985. Other celebrity participants have included Lorenzo Lamas and Larry Hagman, Robert Patrick, and musicians Lynyrd Skynyrd. The original ride in 1984 raised $1,500 while the events popularity has soared. The ride in 2004 raised over 1 million dollars.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

CONTACT

Blackline GPS Corp.
Clark Swanson
President & CEO
403 451-0327

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SPEED™ Teams with Soft Pauer on Official MotoGP Live Timing App

CHARLOTTE, N.C. – September 13, 2010 – (Motor Sports Newswire) – SPEED, the North American television home to MotoGP motorcycle racing coverage, announces a partnership with Soft Pauer that enables fans to bring live timing and scoring to their smart phones and other mobile devices.

The Official MotoGP Live Timing Application Premium Pass was launched by Soft Pauer at the beginning of the MotoGP 2010 season. It was an immediate success as MotoGP fans were, for the first time, able to experience MotoGP in a new and innovative way.

The App, which will now carry SPEED branding for all North American sales, offers an unprecedented level of information to consumers, which can be immediately understood with the unique dynamic/interactive track map which provides the users with a clear illustration of all the gaps between the riders. With users also able to access the same live timing information and in the same format that is used by the teams at each Grand Prix venue to track the progress of a session or particular team or rider. Uniquely, all the data from the whole season will be retained on the user’s device to enable them to look back at and re-run the sessions whenever they want.

Soft Pauer’s Chief Executive Otmar Szafnauer said, “We’re delighted to partner with such a prestigious organization as SPEED. The tie-up is a natural one and will give MotoGP fans a unique perspective of a race weekend. Short of actually being on one of the bikes, you can’t get closer to the action.”.

“This is a fantastic App and we’re very keen to get involved with it,” said Kevin Annison, VP of Digital & Interactive Media for SPEED. “We are always striving to give our viewers the best possible coverage of each MotoGP event and enhance our telecast through new and innovative technologies. By adding this App to complement our TV coverage, I think we’ve succeeded in that endeavor.”

The MotoGP on SPEED App is available on the iTunes Store and Android Market at a cost of $11.99. Users will immediately receive all the races run so far in 2010, as well getting all the ones to come live.

The next MotoGP World Championship race on SPEED — from Aragon, Spain — is scheduled for Sept. 19 at 9 a.m. ET.

To learn more about Soft Pauer, please visit www.softpauer.com.

About SPEED™

SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in more than 80 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEED.com, the online motor sports authority.

About FOX Sports Media Group

FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 20 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.

CONTACTS
SPEED
Erik Arneson, 704-501-5795
Erik.Arneson@SPEED.com
or
Soft Pauer
Rachel Moroney
Rachel@softpauer.com

SOURCE: FOX Sports Media Group

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