Orange 21 Announces Corporate Name Change to SPY Inc., Stock Symbol Change to “XSPY”

12 02 2012

So Calif. Eyewear Co. Punctuates Focus on Core Brand With Eponymous Return

CARLSBAD, CA – February 10, 2012  – (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG) today announced that it has changed its corporate name to SPY Inc. effective Feb. 15, 2012 and has received preliminary approval to change its stock symbol to “XSPY” (OTCBB: XSPY) effective that same date.

On Feb. 6, 2012, Orange 21 Inc., a Delaware corporation, filed a Certificate of Ownership and Merger to effect a merger of the Company’s wholly-owned subsidiary, SPY Inc., with and into the Company, and to change the Company’s legal name to “SPY Inc.,” effective Feb. 15, 2012.

Also on Feb. 15, 2012, the Second Amended and Restated Bylaws of the Company reflecting the name change, as previously approved by the Company’s board of directors, will become effective. Other than the name change, no changes will be made to the Company’s bylaws in effect prior to Feb. 15, 2012.

“The changing of our Company name back to SPY harks to the business’s renewed focus on its most important and valuable asset — the SPY brand,” says SPY CEO Michael Marckx. “The Company’s design, marketing, financial resources and psychic energy are now singularly concentrated on SPY.”

Orange 21 decided to cease any new purchase orders of additional inventory for the O’Neill(R), Melodies by MJB(R) or Margaritaville(R) brands in 2011 and sold-off interest in its former Italian-based manufacturing subsidiary, LEM, on Dec. 31, 2010.

In connection with the name change, SPY Inc. anticipates it will begin trading under the new ticker symbol “XSPY” on the OTC Bulletin Board on or about Feb. 15, 2012. The Company’s common stock has been assigned a new CUSIP number of 85219W107 in connection with the name change, to be effective on Feb. 15, 2012.

Outstanding stock certificates for shares of the Company are not affected by the name change; they continue to be valid and need not be exchanged.

About SPY(R) Orange 21 Inc. designs, develops, markets and produces premium products for the action sports, motorsports, snowsports, cycling and multisport, ophthalmic, and lifestyle and fashion markets under the brands SPY(R), SPY Optic(TM), SPY Performance(TM) and SPY Rx(TM).

CONTACT:
Alain Mazer
SPY Optic
Ph. 760.444.9761

SOURCE: Orange 21 Inc.

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Orange 21 Announces Senior Executive Changes

2 11 2011

SPY Brand Leverages Leadership Resources to Support Growth Strategy

CARLSBAD, CA – November 01, 2011 (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG) today announced that, effective December 15, 2011, Carol Montgomery will join the Company’s Board of Directors, making way for current President Michael Marckx to assume the additional role of CEO. In addition, Michael Angel will assume the roles of CFO, Treasurer and Secretary as an employee, having functioned in a consultant capacity as Interim CFO and Treasurer. Greg Hagerman has accepted the newly created position of Executive Vice President, Sales and Operations, commencing December 1, 2011, in which capacity he will oversee day-to-day sales and operations of SPY eyewear and other interests of Orange 21.

“The past several months have been very positive for Orange 21 and SPY. Carol was consulting for the Board when we appointed her CEO in April 2011. She completed her mission ahead of schedule and above expectation,” said Seth Hamot, Orange 21 Chairman of the Board. “Carol will continue to play a strategic role as a member of The Board. Michael Marckx was instrumental as President in reinvigorating the SPY brand and developing innovative sales strategies and product extensions. Michael Angel’s contributions have helped us put the Company on a more solid foundation.”

Hamot concluded: “We thank Carol for her diligent work in guiding the business. With recent advents in our strategy, the development of our SPY Rx ophthalmic program and the restructuring of our management, her insight was indispensible.”

“Helping to facilitate the transition of the Company has been enormously rewarding,” commented Montgomery. “The team is talented, focused and invigorated. Michael has transformed the Company’s marketing focus and is ready to dynamically lead the Company as CEO. I look forward to my new role as a director.”

Said Marckx: “The addition of Greg Hagerman substantially deepens our management team and we are very pleased to welcome him. I believe that our ability to recruit someone of his experience is a strong testament regarding our Company and its brands.”

Hagerman’s professional history spans 20 years in senior executive roles in the footwear, apparel and snowboard divisions of Vans, Inc., a division of VF Outdoor Corporation, where he spent the final four years of his tenure as vice president of sales for the company’s Lifestyle division. At Vans, Hagerman also developed the business plan and launch strategy for the Vault line.

From 2008 and immediately prior to joining Orange 21, Hagerman was chief operating officer at GMI-USA, Inc., a footwear licensing company specializing in upscale men’s and women’s brands with distribution in 22 countries and offices in New York, Los Angeles, London, Milano and Hong Kong.

About Orange 21 Inc.:
Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands SPY Optic(TM), O’Neil(TM), Margaritaville(TM) and Melodies by MJB(TM).

Safe Harbor Statement: This press release contains forward-looking statements. These statements relate to future events or future financial performance, including the expected growth of the company, and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “will,” “expect,” “believe,” “suspect,” or other comparable terminology.

These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy; failure to successfully benefit from market and business opportunities; our outstanding indebtedness; our ability to continue to develop, produce and introduce innovative new products in a timely manner and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission.

Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

SOURCE: Orange 21 Inc.

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Orange 21 Hires Jim Sepanek as Vice President of Optical

27 05 2011

CARLSBAD, CA – May 26, 2011 – (Motor Sports Newswire) – Orange 21 (OTCBB: ORNG) today announced the hiring of Jim Sepanek as vice president, Optical, effective May 9, 2011.

Sepanek, an executive with nearly 20 years’ experience in the optical industry, will lead business development and sales for SPY(R) and the Company’s licensed other products as it evolves its global presence in the optical category. He will report directly to Orange 21 President Michael Marckx.

“As we expand the relevance of our brands into complimentary channels, we anticipate Jim will enhance our ophthalmic competencies and operational efficiencies,” says Marckx. “The optical category has long been an interest to the business, and this addition to our executive team will allow us the opportunity to exploit exciting and previously untapped opportunities for our brands.”

Sepanek previously served as vice president of Business Development at Signature Eyewear where he was responsible for brand management, key account sales and product design and development. Prior to that, he held executive positions at Rem Eyewear and Revo, Inc., respectively.

“SPY Optic(TM) is uniquely positioned to expand the authenticity of its Southern California heritage to the global optical market,” says Sepanek. “I started my career in the sunglass industry with Revo and am thrilled to apply my optical experience and acumen to help further develop the SPY(R) brand.”

About Orange 21 Inc.: Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snow sports and lifestyle markets under the brands SPY Optic(TM), O’Neill(R), Margaritaville(R) and Melodies by MJB(R).

Safe Harbor Statement: This press release contains forward-looking statements. These statements relate to future events or future financial performance, including the expected growth of the company, and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “will,” “expect,” “believe,” or other comparable terminology. These statements are only predictions. Actual events or results may differ materially. Forward-looking statements include but are not limited to proclamations about the company expanding its brands, enhancing its ophthalmic competencies, exploiting opportunities, positioning its heritage, and other factors that could cause actual results to differ from those contained in the forward-looking statements, which may be identified from time to time in public announcements and/or in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

CONTACT:
Alain Mazer
Orange 21
Ph. 760.444.9761

Orange 21 Inc.
2070 Las Palmas Drive
Carlsbad, CA 92009
PH: (760) 804-8420
FX: (760) 804-8442
www.orangetwentyone.com

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Orange 21 Inc. Reports Financial Results for the Three Months Ended March 31, 2011 and Announces Investor Conference Call

17 05 2011

CARLSBAD, CA May 16, 2011 – (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG) today announced financial results for the quarter ended March 31, 2011.

Consolidated net sales decreased by $1.6 million to $6.7 million for the three months ended March 31, 2011 from $8.3 million for the three months ended March 31, 2010.

The majority of the $1.6 million decrease in net sales was attributable to the sale and deconsolidation of our former Italian manufacturing subsidiary, LEM, S.r.l. (“LEM”), on December 31, 2010. LEM’s net sales of products manufactured for third parties of approximately $900,000 were included in the Company’s consolidated results for the three months ended March 31, 2010. No such sales were included in the Company’s consolidated results for the three months ended March 31, 2011. In addition, the Company had approximately $400,000 less in sales from closeouts during the three months ended March 31, 2011, compared to the three months ended March 31, 2010, as a result of changes in inventory mix. Domestic net sales represented 93% and 79% of total net sales for the three months ended March 31, 2011 and 2010, respectively, with this increase in percentage being primarily due to the sale and deconsolidation of LEM as of December 31, 2010. International net sales represented 7% and 21% of total net sales for the three months ended March 31, 2011 and 2010, respectively.

Gross margin increased by 600 basis points to 51% for the three months ended March 31, 2011 compared to 45% for the three months ended March 31, 2010, primarily attributable to the sale and deconsolidation of LEM as of December 31, 2010, and, to a lesser extent, less in sales from closeouts during the three months ended March 31, 2011, when compared to the three months ended March 31, 2010.

We incurred a net loss of $1.6 million for the three months ended March 31, 2011, compared to a net loss of $937,000 for the three months ended March 31, 2010. The net losses for the three months ended March 31, 2011 and 2010, included $139,000 and $134,000, respectively, in non-cash share-based compensation costs calculated in accordance with FASB authoritative guidance.

“We are encouraged by the positive impact on our gross margin performance due to the sale of LEM combined with the reduction in close-out sales; however, we are disappointed with the approximately 9% quarter-over-quarter decline in sales, excluding the impact of LEM,” said Orange 21 Chairman of the Board of Directors Seth Hamot. “With the new management team in place as of mid-April, we hope to see improvements to the business in the future.”

Carol Montgomery, Orange 21 Chief Executive Officer, said: “The organization anticipates being able to move from managing within a turnaround environment, to one which can focus on growing the business in the future. I am thrilled to team with Michael Marckx. His knowledge of the core consumer and innovative marketing orientation, combined with my experience building sunglass businesses, will bring complimentary skills leading a capable team which is eager to execute and win.”

Orange 21 President Michael Marckx added: “We are optimistic that we can improve our sales execution and implement growth strategies to recapture our market position. Our team is initially focusing on the marketing, product development and sales programs to leverage the core SPY Optic™ brand.”

Investor Conference Call:

We invite you to join us for an investor conference call on Thursday, May 19, 2011 at 1:30, p.m. PDT. The dial-in number for the call in North America is 1-866-383-7989 and 1-617-597-5328 for international callers. The participant pass code is 95746908. The call will also be webcast live on the Internet and can be accessed by logging on at www.orangetwentyone.com.

The webcast will be archived on the Company’s website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on May 19, 2011. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 81061744.

About Orange 21 Inc.:

Orange 21 designs, develops and markets premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands SPY Optic™, O’Neill®, Margaritaville® and Melodies by MJB®.

Safe Harbor Statement:

This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology. Specifically, comments in this press release regarding our ability to maintain or improve our increase in gross margin percentage, our ability to maintain the reduced level of low margin close-out sales, our ability to improve and grow the business, our ability to move from a turnaround environment, improvement of sales execution, implementation of growth strategies to recapture our market position, and the ability to leverage the core SPY Optic™ brand are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. dollar, Canadian dollar and Euro; changes in commodity prices; our ability to source raw materials and finished goods at favorable prices; risks related to the limited visibility of future orders; our ability to continue to develop, and introduce innovative new products in a timely manner; our ability to forecast future demand; the ability of our key foreign product suppliers to continue to supply to our forecasted demand, our ability to identify and execute successfully cost-control initiatives without adversely impacting sales; the performance of new products and continued acceptance of current products; our execution of strategic initiatives and alliances; uncertainties associated with intellectual property protection for our products; our ability to obtain additional capital, the ability of our new management team to positively impact the business, and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

ORANGE 21 INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(Thousands, except number of shares and per share amounts)

                                                  March 31,   December 31,
                                                 -----------  ------------
                                                     2011         2010
                                                 -----------  ------------
                                                 (Unaudited)
                  Assets
Current assets
     Cash                                        $       306  $        263
     Accounts receivable, net                          3,409         4,173
     Inventories, net                                  8,831         8,902
     Prepaid expenses and other current assets           613           618
     Income taxes receivable                              11            14
                                                 -----------  ------------
          Total current assets                        13,170        13,970
Property and equipment, net                              790           957
Intangible assets, net of accumulated
 amortization of $645 and $631 at
 March 31, 2011 and December 31, 2010,
 respectively                                            107           122
Other long-term assets                                    54            50
                                                 -----------  ------------
          Total assets                           $    14,121  $     15,099
                                                 ===========  ============
     Liabilities and Stockholders' Equity
Current liabilities
     Lines of credit                             $     1,807  $      2,235
     Current portion of capital leases                    27            27
     Current portion of notes payable                     14            13
     Accounts payable                                  1,566         1,693
     Accrued expenses and other liabilities            2,777         3,007
                                                 -----------  ------------
          Total current liabilities                    6,191         6,975
Capitalized leases, less current portion                  32            38
Notes payable, less current portion                       58            61
Note payable to stockholder                            7,000         7,000
                                                 -----------  ------------
     Total liabilities                                13,281        14,074
Stockholders' equity
     Preferred stock: par value $0.0001;
      5,000,000 authorized; none issued                    -             -
     Common stock: par value $0.0001;
      100,000,000 shares authorized; 12,763,237
      and 11,980,934 shares issued and
      outstanding at March 31, 2011 and
      December 31, 2010, respectively                      1             1
     Additional paid-in-capital                       42,309        40,972
     Accumulated other comprehensive income              600           551
     Accumulated deficit                             (42,070)      (40,499)
                                                 -----------  ------------
          Total stockholders' equity                     840         1,025
                                                 -----------  ------------
          Total liabilities and stockholders'
           equity                                $    14,121  $     15,099
                                                 ===========  ============

ORANGE 21 INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(Thousands, except per share amounts)

                                                       Three Months Ended
                                                            March 31,
                                                      --------------------
                                                        2011       2010
                                                      ---------  ---------
                                                          (Unaudited)

Net sales                                             $   6,703  $   8,268
Cost of sales                                             3,290      4,547
                                                      ---------  ---------
        Gross profit                                      3,413      3,721
Operating expenses:
        Sales and marketing                               2,795      1,990
        General and administrative                        1,664      1,962
        Shipping and warehousing                            139        278
        Research and development                            154        380
                                                      ---------  ---------
                Total operating expenses                  4,752      4,610
                                                      ---------  ---------
        Loss from operations                             (1,339)      (889)
Other income (expense):
        Interest expense                                   (256)       (85)
        Foreign currency transaction gain                    28         66
                                                      ---------  ---------
                Total other income (expense)               (228)       (19)
                                                      ---------  ---------
        Loss before provision for income taxes           (1,567)      (908)
Income tax provision                                          4         29
                                                      ---------  ---------
Net loss                                              $  (1,571) $    (937)
                                                      =========  =========

Net loss per share of Common Stock
                Basic                                 $   (0.13) $   (0.08)
                                                      =========  =========
                Diluted                               $   (0.13) $   (0.08)
                                                      =========  =========
Shares used in computing net loss per share of Common
 Stock
                Basic                                    12,488     11,927
                                                      =========  =========
                Diluted                                  12,488     11,927
                                                      =========  =========

SOURCE: Orange 21 Inc.

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Orange 21 Appoints Montgomery CEO, Marckx Named President; Angel Takes CFO Post

13 04 2011

Youthful Eyewear Company Infuses New Leadership to Support Growth Strategy

CARLSBAD, CA – April 13, 2011 – (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG) today announced the appointment of Carol Montgomery as CEO, the promotion of current Orange 21 Vice President of Marketing Michael Marckx to president, and the appointment of Michael Angel as interim CFO. Montgomery replaces exiting CEO Stone Douglass. Marckx’s role is new: He will oversee day-to-day operations, and sales and marketing of SPY eyewear and the Company’s licensed other interests. Angel fills a post left vacant since February 2010, though Douglass was serving as the acting CFO since then.

“Today marks an important milestone for Orange 21 and SPY: We have a new management team dedicated to growing our firm through enhancing our brands,” says Seth Hamot, Orange 21 chairman of the board. “Our new CEO, Carol Montgomery, previously helped grow Revo from a small sunglass brand to a much larger firm. Similarly, Michael Marckx was instrumental in resurrecting the Ocean Pacific (Op) brand, and recently has run divisions for Globe International, the action sports lifestyle brand and world’s largest manufacturer of skateboards. Finally, the inclusion of Michael Angel to our senior executive ranks will help us build a stronger company on a solid foundation.

“We thank Stone Douglass for his tiresome work over the past two-and-a-half years ensuring that Orange 21 survived the economic recession. Because of his leadership, now we are able to increase our resources on marketing and distribution of our sunglasses and goggles, as we have divested ourselves of our manufacturing interests.”

Montgomery joins Orange 21 after more than a decade of consulting on matters of strategy, product development, marketing and other business-building issues in the sunglass/optical industry. She previously served as a vice president and officer at Sunglass Hut International Inc.; as chairman and CEO at Revo Inc.; and in an array of senior management roles at advertising and integrated marketing firms servicing technology and general consumer brands.

Marckx, an action sports industry veteran and current chairman of the board of the Surfrider Foundation, was vice president of global marketing for Globe International before joining Orange 21. Prior to Globe, he was vice president of marketing and advertising with Ocean Pacific (Op).

Marckx also previously served as vice president of marketing and entertainment with the Broadband Interactive Group (BIG), where he worked on Bluetorch-TV. His experience also includes tenure as a publisher and marketing head for The Surfing Group, a former subsidiary of PRIMEDIA Inc.

Angel was previously vice president and chief accounting officer at Bell Microproducts, where he served until its acquisition in 2010. Prior to Bell, he served for approximately 10 years in various CFO capacities within the medical devices and information technologies industries, and in an array of vice president and senior finance roles from the mid-’80s through 1999.

“Orange 21 is poised to build upon its rich heritage, remarkable design competencies and creative talent, expanding the business in meaningful ways within our core categories and into relevant other areas,” says Montgomery.

“The SPY brand in particular demonstrates it has the evangelistic following that I believe is often a major criteria for greatness. I’m looking forward to working closely with Michael in his role as President, and the talented team at Orange 21 in what I am confident will be an exciting, productive, creative and ultimately rewarding experience for Orange 21, our retail partners and consumers.”

Says Douglass: “A lot has been accomplished in the last two-and-a half years, a foundation has been laid and it is time to turn over leadership to executives able to build upon what we have achieved. I believe that Carol’s professional insight and demonstrable leadership abilities and Michael’s experience in the action sports and youth lifestyle marketing will benefit the Company significantly as it moves forward.”

About Orange 21 Inc.:
Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands Spy Optic™, O’Neil™, Margaritaville™ and Melodies by MJB™.

Safe Harbor Statement:
This press release contains forward-looking statements. These statements relate to future events or future financial performance, including the expected growth of the company, and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “will,” “expect,” “believe,” or other comparable terminology.

These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy; failure to successfully benefit from market and business opportunities; our outstanding indebtedness; our ability to continue to develop, produce and introduce innovative new products in a timely manner and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission.

Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

SOURCE: Orange 21 Inc.

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Orange 21 North America Inc. Enters Into Promissory Note With Shareholder Costa Brava III, L.P.

2 11 2010

CARLSBAD, CA – November 2, 2010 – (Motor Sorts Newswire) – Orange 21 Inc. (PINKSHEETS: ORNG), a leading designer, producer and distributor of sunglasses, prescription eyewear, snow and motocross goggles, and branded apparel and accessories for the action sports, motorsports, snowsports and lifestyle markets, announced today that effective November 1, 2010, its wholly owned subsidiary Orange 21 North America Inc. (“O21NA”), entered into a $1.0 million Promissory Note with one of Orange 21 Inc.’s shareholders, Costa Brava Partnership III, L.P. (“Costa Brava”). The Promissory Note is an enlargement of the $3.0 million and $1.0 million Promissory Notes entered into with Costa Brava in March 2010 and October 2010, respectively, to a total of $5.0 million and has similar terms and conditions. Each of the Promissory Notes are subordinated to O21NA’s Loan and Security Agreement with BFI Business Finance (“BFI”), pursuant to the terms of a Debt Subordination Agreement, dated March 23, 2010 and amended on October 4, 2010 and October 29, 2010, by and between Costa Brava and BFI. The proceeds from the new Promissory Note are expected to be used for working capital purposes and other corporate expenses.

Interest under the Promissory Note accrues daily at the following rates from the date of receipt of funds under the Promissory Note at (i) 9% per annum on the last day of each calendar month and (ii) 3% per annum payable on the maturity date. In addition, the Promissory Note requires that O21NA pays a facility fee of .55% of the original principal amount on December 31, 2010 and the maturity date. The Promissory Note matures on July 29, 2011. The terms of the Promissory Note include customary representations and warranties, as well as reporting and financial covenants, customary for financings of this type.

Seth Hamot, Orange 21 Inc.’s Chairman of the Board of Directors, is the President and sole member of Roark, Rearden & Hamot, LLC, which is the sole general partner of Costa Brava. Mr. Hamot commented, “We are quite pleased to help our company grow. We believe Orange 21 and its portfolio of brands have lots of opportunity in front of them, and we look forward to being a part of that growth for a long time.”

About Orange 21 Inc.

Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands Spy Optic™, O’Neil™, Margaritaville™ and Melodies by MJB™.

Safe Harbor Statement

This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “expect,” “believe,” or other comparable terminology. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy; failure of the funds borrowed under the promissory note to contribute to our growth; failure to successfully benefit from market and business opportunities; the possible exit of Mr. Hamot from our Board of Directors or Roark, Rearden & Hamot, LLC; our outstanding indebtedness; our ability to continue to develop, produce and introduce innovative new products in a timely manner and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

SOURCE: Orange 21 Inc.

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Orange 21 Music Division Announced

2 07 2010

CARLSBAD, CA – July 1, 2010 – (Motor Sports Newswire) – Orange 21 Inc. (OTC: ORNG.PK) has officially announced the creation of its new Music Division. Believing in the amazing power of connection through music, Orange21 has decided to put its money where its mind is.

“No other subculture has the amazing power to communicate and permeate so many different types of hearts and minds as music,” says Stone Douglass, CEO. “Investing in the Music Division completes a circle in our portfolio of lifestyle brands and we expect it to be a great fit.”

Orange21 has appointed Fran Richards, current VP of Marketing for Orange 21, to the new position of Vice President of Business Development and head of the new Music Division. With years of both action sports industry and music industry experience, Richards has proven his value as a key player within the Orange21 organization. The creation of this new division will allow Orange 21 further space to grow as a global player in lifestyle eyewear.

“Our first eyewear brand in the Music Division is a joint partnership with Multi-platinum recording artist, Mary J Blige and Jimmy Iovine, Chairman of Interscope Geffen A&M Records. Her new collection, Melodies by MJB, is a luxurious range of high-end acetate and metal frames inspired by Mary’s own passion for sunglasses,” says Richards. Launching in exclusive retail Holiday 2010, the Melodies by MJB collection has already been hard at work in the media. The buzz is out; stay tuned to melodiesbymjb.com for all the details.

In other Orange 21 news, Brand Manager, Matt Harkins has taken on an expanded role and will be overseeing the marketing efforts of the Company as well.  Harkins’ new role as VP-Brand Management will assure for a smooth transition and continue the Orange 21 strategy of good times and good product.

About Orange 21 Inc.

Orange 21 is a premium producer of eyewear. Based in Carlsbad, California, the Orange 21 brands – SPY Optic and O’NEILL Eyewear – have become market leaders in both style and quality. The recent addition of the Margaritaville Eyewear and Melodies by MJB to its growing stable of brands is another great story from the people who invite everyone to “Live Thru Our Lens.”

Safe Harbor Statement

This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “potential” or “continue,” the negative of such terms or other comparable terminology. Comments in this press release regarding, among other things, our future prospects, new opportunities, the success of our brands, the success of our new Music Division and the commitment of resources to that division, as well as the success of our employees to their newly appointed positions are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. dollar, Canadian dollar and Euro; changes in commodity prices; our ability to source raw materials and finished products at favorable prices; risks related to the limited visibility of future orders; our ability to continue to develop, produce and introduce innovative new products in a timely manner; our ability to identify and execute successfully cost-control initiatives without adversely impacting sales; the performance of new products and continued acceptance of current products; our execution of strategic initiatives and alliances; uncertainties associated with intellectual property protection for our products; and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

SOURCE: Orange 21 Inc.

Orange 21 Inc.
A. Stone Douglass
Chief Executive Officer
760-804-8420
www.orangetwentyone.com

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O’NEILL and ORANGE 21 sign a Global Licensing Deal to Launch New Eyewear Line

12 09 2009

Orange-21

CARLSBAD, CA – September 11, 2009 – (Motor Sports Newswire) – O’Neill and Orange 21 are pleased to announce an agreement whereby Orange 21 will design and develop O’Neill Eyewear under a license agreement. The agreement sees Orange 21 working closely with O’Neill’s designers to design, develop, market and sell O’Neill branded sunglasses and snow goggles expected to launch to market in March 2010.

Michael Neil, O’Neill’s Global Head of Brand Development & Licensing, is excited about this new development for the brand; “Due to O’Neill’s integral connection with the beach and snow lifestyle, eyewear is a natural extension for O’Neill and who better to team up with than the experts at Orange 21. They have proven competence in the eyewear category, which they have successfully gained over the last 15 years with SPY OPTIC.”

The sunglass line is expected to be released in March 2010 for Spring 2010 delivery and is expected be formally unveiled at the January 2010 Action Sports tradeshows in San Diego, California and Orlando, Florida.

The snow goggle line is expected to be released at the SIA show in Denver, Colorado and ISPO in Munich, Germany. The snow goggle product line is expected to be available for delivery in August of 2010 for 2010/11 snow season sales. All products will be distributed through O’Neill retail stores and O’Neill’s existing dealer network among other channels.

“The convergence of two great brands is not only a story of success in a tough economy, it also signals an amazing level of respect and competency when the leading wetsuit brand pairs up with the leading action sports eyewear brand to produce a line,” said Stone Douglass, CEO of Orange 21. “Given the two brands’ reputations for quality products in the marketplace, it’s safe to say that we expect a huge success with O’Neill eyewear.”

“The strength of the O’Neill brand makes for a very attractive partnership between our two companies,” said Matt Harkins, Orange 21 Brand Manager, “Like the amazing products that O’Neill develops, we make products that support and protect life out in the elements of nature. The variety in the O’Neill brand has made it an authentic fixture in sport, fashion and board sports culture. This eyewear line is a continuation of that O’Neill story and we are honored to be a part of it.”

About O’Neill
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop soon after.

While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s set of core values – innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first neoprene surf wetsuit and board leash, to the world’s first stitchless board shorts and range of groundbreaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forwards.

Today, O’Neill can be found the world over. In touch with its rich heritage and the universal appeal of board riding culture, O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on a unique half-century of history as the First Name in the Water.

About Orange 21 Inc.
Orange 21 designs, develops, markets and produces premium products for the Action Sport, Motorsports, Snowsports and youth lifestyle markets.  Orange 21′s primary brand, Spy Optic (TM), manufactures sunglasses and goggles targeted toward the action sports, motorsports, snowsports and youth lifestyle markets.

Safe Harbor Statement

This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “potential” or “continue,” the negative of such terms or other comparable terminology. Specifically, comments in this press release regarding the expected release dates for the O’Neill sunglass and snow goggle lines, the expected success of the O’Neill eyewear line and the strength of the partnership between Orange 21 and O’Neill, are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. dollar, Canadian dollar and Euro; changes in commodity prices; our ability to source raw materials and finished products at favorable prices; risks related to the limited visibility of future orders; our ability to continue to develop, produce and introduce innovative new products in a timely manner; our ability to identify and execute successfully cost-control initiatives without adversely impacting sales; the performance of new products and continued acceptance of current products; our execution of strategic initiatives and alliances; uncertainties associated with intellectual property protection for our products; and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

For more information, please feel free to contact:
Valerie Gee
Marketing and PR Coordinator
Orange 21 Inc.
760-444-9789

Orange 21 Inc.
2070 Las Palmas Drive
Carlsbad, CA 92009
PH: (760) 804-8420
FX: (760) 804-8442
www.orangetwentyone.com

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