Thor MX Launches Instagram Contest For Motocross Season

JANESVILLE, WI – May 17, 2013 – (Motor Sports Newswire) – With Thor’s history deeply rooted in motocross, one of our favorite times of year is when the Lucas Oil Pro Motocross Championship Series starts. This year, we wanted to see how YOU showed your Thor pride during the motocross season. Whether you are in the thick of it at the track or watching from home, get creative, have fun, and show your Thor pride all summer long!

How to enter:

1. Join Instagram
2. Follow us on instagram @thormxofficial
3. Take your best pic and tag us @thormxofficial and #thoratthenationals
4. Every “THORsday” following a round of the 2013 Nationals, we’ll pick our favorite photo with these tags and reward its creativity with a jersey autographed by one of our Thor athletes. So before, during and after a National weekend, make sure you get those creative juices flowing! We’ll open the photo submission period the Friday before a round and take entries until that following Monday
5. Didn’t win for Hangtown? We’ll pick a winner for every round! Plus any and all entrants regardless of submission time will be automatically entered to win the grand prize at the end of the series:  a VERGE HELMET.

About Thor MX

Thor is the originator of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he began developing T.H.O.R. (Torsten Hallman Original Racewear) riding gear. Thor is a hardcore, grass roots company that is continued proof of what it takes to reach the top and more importantly, how to stay there. It is the only company with over 40 years of experience in the motocross marketplace.

Thor combines design and marketing, with superior distribution through Parts Unlimited to reach it’s thousands of dealers and consumers. Thor prides itself on key selling features like quality, strength and performance. Thor is more than a brand. It’s a lifestyle.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

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X Games, GNCC, Hare and Hound, and Motocross This Weekend

JANESVILLE, WI – May 16, 2013 – (Motor Sports Newswire) – The Lucas Oil Pro Motocross Championship Series gets underway this weekend just outside in Sacramento, Calif. at the Hangtown National. Moose Racing’s Phil Nicoletti and Gareth Swanepoel look to make their mark this season with top finishes throughout the 12-round series.

Phil Nicoletti

Moose Racing’s Nick Burson competes at the Hare and Hound this weekend. He’s in great shape for another strong finish after nabbing the podium at the previous round in Jericho, Utah. Round 7 returns to the Utah desert in Jericho this Saturday.

Nick Burson

The X Games is back for Round 2 of Enduro X in Barcelona, Spain this weekend. Moose Racing’s Cody Webb took home a silver in Brazil last month. In addition to Webb, Ricky Dietrich will also line up for the Men’s Enduro X, while Kacy Martinez will be in attendance for the Women’s X class. You can watch the Moose Racing riders in action this Saturday on ESPN.

Cody Webb at the Las Vegas EX

Round 6 of the GNCC is in Springville, Ind. this weekend. Moose Racing’s Josh Strang narrowly missed the top of the XC1 class podium last time out and is looking for his first win of the season. The Australia-native sits in fifth place on the season.

Josh Strang

On the ATV side, Moose Racing’s Kevin Yoho sits in fifth place through five rounds. Braden Henthorn, Brian Wolf and Eric Hoyland also look to jump up the standings with positive results during Saturday’s race in Springville.

In the ATV XC2 class, Patrick McGuire grabbed a second-place finish at the last round, and sits just six points back of first. He looks for his sixth straight top five finish on Saturday.

Be sure to stay tuned to Moose Racing for the latest race updates, gear and accessories. You can also follow us on Facebook and Twitter for the most up-to-date news from Moose Racing.

Photos: Kinney Jones and digitaloffroad.com

About Moose Racing and Moose Utility Division

Moose Racing has also dedicated itself to providing the rider and racer with the highest quality and best performing products available. With thousands of items ranging from riding gear, jackets and boots to gaskets, t-handles and fender bags, Moose Racing offers the most comprehensive list of products in the industry to satisfy all your riding needs. As the industry leader in ATV/UTV parts and accessories, Moose Utility Division has dedicated itself to providing the enthusiast with the highest quality and best performing products available. With thousands of items ranging from hunting gear, snow plows, wheels, bumpers and cargo bags, Moose Utility Division has you covered.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

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Thor’s Kailub Russell Gets His First OMA Nationals Win

JANESVILLE, WI – May 13, 2013 – (Motor Sports Newswire) – With many of the racing series taking an off-weekend over Mother’s Day, the OMA Nationals moved forward with its third round of the season in Bedford, Ind. After coming close to a win at the opening round, Thor’s Kailub Russell was able to grab his first OMA Nationals win in Indiana. The win helped move him up the standings into second, just eight points back of the leader.

Kailub Russell (pictured at GNCC)

The OMA Nationals series will get a two week break before convening on Fort Smith, Ark. over Memorial Day weekend.

About Thor MX

Thor is the originator of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he began developing T.H.O.R. (Torsten Hallman Original Racewear) riding gear. Thor is a hardcore, grass roots company that is continued proof of what it takes to reach the top and more importantly, how to stay there. It is the only company with over 40 years of experience in the motocross marketplace.

Thor combines design and marketing, with superior distribution through Parts Unlimited to reach it’s thousands of dealers and consumers. Thor prides itself on key selling features like quality, strength and performance. Thor is more than a brand. It’s a lifestyle.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

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Moose Racing’s Abbatoye Earns Podium Finish

JANESVILLE, WI – May 13, 2013 – (Motor Sports Newswire) – In temperatures nearing 100 degrees, Moose Racing’s Ryan Abbatoye raced to his first WORCS podium finish of the season at Honolulu Hills MX in Taft, Calif. Despite the hot conditions, Abbatoye was able to break through for his first WORCS Pro class podium with a well-deserved second-place finish. Also putting together a solid ride was Justin Seeds, who finished fourth, and Bobby Garrison overcame a mechanical to finish fifth. Both Abbatoye and Garrison were featuring the 2014 Moose Racing racewear at the round in Taft that will come out this August.

Ryan Abbatoye

At the third round of the OMA Nationals in Bedford, Ind., Moose Racing rider Nick Fahringer was able to work through a bike setup issue to finish fifth and still remain in the hunt for the championship.

Nick Fahringer (shown at National Enduro)

The fourth round of the AMA ATV Championship Series was help in Rossville, Ind. at Wildcat Creek MX. Nick DeNoble’s 15th overall finish doesn’t give him credit for the speed he showed in Indiana. In Moto 1, he was running inside the top 10 before retiring early, and in Moto 2, he recovered from a tough start outside 16th to make it back up to 10th.

Nick DeNoble

Make sure to check out the NEW MooseRacing.com for the latest race updates, gear and accessories. Also follow us on Facebook and Twitter for the most up-to-date news from Moose Racing.

Photos: Kinney Jones, Shan Moore, Walsh Racecraft

About Moose Racing and Moose Utility Division

Moose Racing has also dedicated itself to providing the rider and racer with the highest quality and best performing products available. With thousands of items ranging from riding gear, jackets and boots to gaskets, t-handles and fender bags, Moose Racing offers the most comprehensive list of products in the industry to satisfy all your riding needs. As the industry leader in ATV/UTV parts and accessories, Moose Utility Division has dedicated itself to providing the enthusiast with the highest quality and best performing products available. With thousands of items ranging from hunting gear, snow plows, wheels, bumpers and cargo bags, Moose Utility Division has you covered.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

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Flat Track and ATV MX Back In Action This Weekend

JANESVILLE, WI – May 9, 2013 – (Motor Sports Newswire) – The AMA ATV Motocross Championship Series will convene on Wildcat Creek MX in Rossville, Ind. this weekend for the fourth round of the season. Moose Racing’s Nick DeNoble sits in seventh place overall after a great top-10 finish two weeks ago.

Nick DeNoble’s Race Poster

The AMA Pro Flat Track Series is back after nearly a two-month break. The first half-mile of the season will be held at San Joaquin County Fairgrounds in Stockton, Calif. Pro Lites rider Gerit Callies will be representing Moose Racing as he hopes to race to his first podium finish of the season. 

Be sure to stay tuned to Moose Racing for the latest race updates, gear and accessories. You can also follow us on Facebook and Twitter for the most up-to-date news from Moose Racing.

About Moose Racing and Moose Utility Division

Moose Racing has also dedicated itself to providing the rider and racer with the highest quality and best performing products available. With thousands of items ranging from riding gear, jackets and boots to gaskets, t-handles and fender bags, Moose Racing offers the most comprehensive list of products in the industry to satisfy all your riding needs. As the industry leader in ATV/UTV parts and accessories, Moose Utility Division has dedicated itself to providing the enthusiast with the highest quality and best performing products available. With thousands of items ranging from hunting gear, snow plows, wheels, bumpers and cargo bags, Moose Utility Division has you covered.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

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Moose Racing New Product: High Performance Racing Coolant

JANESVILLE, WI – May 8, 2013 – (Motor Sports Newswire) – For the high performance rider, Moose Racing offers a High Performance Racing Coolant that is premixed and ready to use. The water-based racing coolant provides optimum heat transfer and cooling ability in the most extreme temperatures and operating conditions, with excellent wetting, lubricity, and fluid contact with the cooling system. It can lower water temperatures as much as 25 degrees Fahrenheit and the oil temperatures as much as 50 degrees Fahrenheit. The coolant’s formula is non-hazardous, non-toxic, and biodegradable, making it environmentally safe, and is priced at just $19.95.

Additional product specifications are below. The High Performance Racing Coolant is now available from your local Parts Unlimited dealer. To find a dealer near you or to check out other new products from Moose Racing, please visit MooseRacing.com

High Performance Racing Coolant Product Information

• High performance water-based racing coolant
• Optimum heat transfer and cooling ability in the most extreme temperatures and operating conditions
• Excellent wetting, lubricity, and fluid contact with the cooling system
• Biodegradable formula, environmentally safe and “green”
• Non-hazardous, non-toxic formula
• Premixed and ready to use, no mixing or guesswork
• Lowers water temperatures as much as 25 degrees Fahrenheit
• Lowers oil temperatures as much as 50 degrees Fahrenheit
• Made in the USA
• Part Numbers: 3705-0013
• MSRP $19.95

About Moose Racing

Moose Racing has dedicated itself to providing the rider and racer with the highest quality and best performing products available. With thousands of items ranging from riding gear, jackets and boots to gaskets, t-handles and fender bags, Moose Racing has you covered. Whether you’re trail riding with friends or jumping Supercross triples, Moose Racing offers the most comprehensive list of products in the industry to satisfy all your riding needs.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

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Thor MX Makes It A Big Weekend with Wins Around the World

JANESVILLE, WI – May 6, 2013 – (Motor Sports Newswire) – Thor riders were back at it again over the weekend, winning races around the globe in dominating fashion. Collecting the first win of the weekend was Thor’s Mike Brown at the season opener of the EnduroCross series. At the Orleans Arena in Las Vegas, Brown collected the fastest hot-lap time in both the afternoon and night sessions, grabbed a heat-race win, and took his first EnduroCross series win of his career. While he has won at X Games, this is the first series win for the 41-year old. Also putting in great efforts in the main event were Thor’s Taylor Robert and Destry Abbott, finishing sixth and 11th, respectively.

Mike Brown

Also running in Las Vegas was the final round of the Monster Energy Supercross Series at Sam Boyd Stadium. Villopoto clinched the championship last weekend in Salt Lake City, Utah, but he was hungry to claim that 10th win of the season. He got to the front quickly and by the second lap he had moved into the lead, adding another win to his impressive comeback season.

Ryan Villopoto

The 250SX riders had a lot of racing to do over at Sam Boyd Stadium, with a 15-lap main event and a 10-lap East/West Shootout. Monster Energy/Pro Circuit/Kawasaki interim rider Tyler Bowers started the night on a positive note as he broke through for his first career win in the Eastern Regional 250SX Main Event. Later in the East/West Shootout, he was in the top five, but a crash pushed him back and he recovered for 14th.

Tyler Bowers

It was a hard-fought battle for Eastern Regional title-contender Marvin Musquin who finished just a few points out of the title. He never gave up and nearly beat Bowers to the line, taking second in the main event and second in the standings. In the East/West Shootout, Musquin finished on the podium again with a third-place result.

Marvin Musquin

In the Western Regional 250SX Main Event, Martin Davalos shot out of the gate and grabbed the holeshot, leading the field for 11 laps before eventually rounding out the podium in third. Tyla Rattray was able to work his way up to ninth. Davalos almost had another podium finish in the East/West Shootout, but finished just off the podium in fourth, while Rattray finished 10th.

Martin Davalos

Tyla Rattray

Out in the Utah desert, Thor’s Kurt Caselli added another win to the weekend with an impressive ride at the AMA National Hare and Hound in Jericho, Utah. After six rounds, Caselli holds a decent points gap over second place in the championship standings.

Kurt Caselli

On the other side of the globe, the FIM Motocross World Championship headed to Agueda, Portugal for the sixth round of the season. Thor’s Gautier Paulin held off his toughest rivals to claim the overall win by finishing with a 1-2 moto finish, making it back-to-back wins for the Frenchman.

Gautier Paulin

Also in the MX1 class, Thor’s Jeremy Van Horebeek showcased his speed with a 5-6 finish for seventh overall, while David Philippaerts was just behind him in eighth overall with an 8-8 moto result. In the MX2 class, Christophe Charlier put in a great ride to finish with a top five.

Jeremy Van Horebeek

Rounding out the weekend of racing was the Grand National Cross Country race in Park City, Ky. The area was drenched with rain for three-consecutive days, making the conditions the harshest the riders have seen in recent history. With the muddy track reeking havoc on the bikes, both Charlie Mullins and Kailub Russell salvaged points after having mechanical issues, finishing seventh and 11th, respectively. Despite their results, the duo still sit 1-2 in the points standings.

Charlie Mullins

Kailub Russell

One final win was added to the tally when Thor amateur rider Ryder DiFrancesco took the win during the KTM Supercross Juniors Challenge in Las Vegas during the Monster Energy Supercross.

Ryder DiFrancesco

For all the latest from Thor, be sure to visit the NEW thormx.com, Thor on Facebook and follow @ThorMXOfficial on Twitter.

About Thor MX

Thor is the originator of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he began developing T.H.O.R. (Torsten Hallman Original Racewear) riding gear. Thor is a hardcore, grass roots company that is continued proof of what it takes to reach the top and more importantly, how to stay there. It is the only company with over 40 years of experience in the motocross marketplace.

Thor combines design and marketing, with superior distribution through Parts Unlimited to reach it’s thousands of dealers and consumers. Thor prides itself on key selling features like quality, strength and performance. Thor is more than a brand. It’s a lifestyle.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

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Thor Riders Continue Dominance at National Enduro and National Hare and Hound

JANESVILLE, WI – April 30, 2013 – (Motor Sports Newswire) – Adding to Thor MX’s dominating weekend, Thor riders Kurt Caselli and Charlie Mullins won their respective races at the AMA National Hare and Hound and the AMA National Enduro.

In Johnson Valley, Calif., Caselli has wasted no time in reminding his competition why he is back-to-back AMA National Hare and Hound champion. After a DNF at Round 1, Caselli added a third victory to his season with a win in Johnson Valley and now holds a 15-point lead after five rounds. Teammate Ivan Ramirez bounced back from a tough race at the previous round to finish on the podium with Caselli in second.

Kurt Caselli
(Photo courtesy of KTM)

Ivan Ramirez
(Photo courtesy of KTM)

Thor’s Charlie Mullins made it a perfect April, winning both GNCC races and AMA National Enduro races that took place during the month. His latest win at the National Enduro in Westpoint, Tenn. on Sunday was another dominating one, winning by 1 minute and 23 seconds. Mullins’ teammate Grant Baylor continues to adjust well to his first season of the series, scoring a sixth-place finish in Tennessee.

Charlie Mullins

Grant Baylor

In addition to Ryan Villopoto securing the 450SX championship, the 250SX class Thor riders Martin Davalos and Tyla Rattray also put in good rides. Davalos was quick all day, and after a heat-race win went on to secure his third-podium result of the season with a third-place finish. Rattray overcame a tough start on the short start straight to finish the night in eighth.

Martin Davalos

Tyla Rattray

The Monster Energy Supercross riders make their final stop of the season this Saturday at the Sam Boyd Stadium in Las Vegas. The Eastern Regional riders make their return for the last main event of the season in addition to the East/West Shootout race. The National Hare and Hound has a quick turnaround with Round 6 being hosted this Saturday in Jericho, Utah. The National Enduro Series will get a month off before returning to action in June.

(National Enduro Photos: Shan Moore, Supercross Photos: Simon Cudby)

About Thor MX

Thor is the originator of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he began developing T.H.O.R. (Torsten Hallman Original Racewear) riding gear. Thor is a hardcore, grass roots company that is continued proof of what it takes to reach the top and more importantly, how to stay there. It is the only company with over 40 years of experience in the motocross marketplace.

Thor combines design and marketing, with superior distribution through Parts Unlimited to reach it’s thousands of dealers and consumers. Thor prides itself on key selling features like quality, strength and performance. Thor is more than a brand. It’s a lifestyle.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

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Thor’s Ryan Villopoto Makes it a Championship Three-Peat with Monster Energy Supercross Win

JANESVILLE, WI – April 30, 2013 – (Motor Sports Newswire) – Thor’s Ryan Villopoto elevated himself to Monster Energy Supercross greatness on Saturday night following one of the most intense races of the season in Salt Lake City, Utah. Fans at the Rice-Eccles Stadium witnessed Villopoto hold off his biggest competition to clinch the 2013 Monster Energy Supercross, an FIM Championship one round early, placing him in supercross history books. In clinching his third-consecutive championship, Villopoto became only one of four riders to accomplish the feat, including the likes of Ricky Carmichael, Jeremy Carmichael, and Bob Hannah.

Entering the race, Villopoto’s main goal was to get out of Round 16 safe and with the points lead heading into the finale in Las Vegas. He did more than that as he quickly took over the lead at the second turn of the main event and held off attacks from rivals Davi Millsaps and Ryan Dungey to capture his ninth win of the season, a total that is a season and career best, and clinch his third championship.

“Every lap of that race was intense. I knew for those guys (Dungey and Millsaps) it was all or nothing when I was out front and I had to be smart. At the beginning of the season, we had a bit of a deficit to make up, and we had to chip away as the season went on. I have a great support system behind me, with Thor being a big part of my program, and we never wanted to seem defeated but go at it one race at a time, hoping things would turn around and it did. I am so grateful to have Thor on my side as a great sponsor and happy I was able to bring them another championship.” – Ryan Villopoto, Three-Time Supercross Champion

About Thor MX

Thor is the originator of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he began developing T.H.O.R. (Torsten Hallman Original Racewear) riding gear. Thor is a hardcore, grass roots company that is continued proof of what it takes to reach the top and more importantly, how to stay there. It is the only company with over 40 years of experience in the motocross marketplace.

Thor combines design and marketing, with superior distribution through Parts Unlimited to reach it’s thousands of dealers and consumers. Thor prides itself on key selling features like quality, strength and performance. Thor is more than a brand. It’s a lifestyle.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

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Thor MX Congratulates Three-Time Monster Energy Supercross Champion Ryan Villopoto

JANESVILLE, WI – April 28, 2013 – (Motor Sports Newswire) – Thor MX would like to congratulate Ryan Villopoto on earning his third consecutive Monster Energy Supercross championship. In accomplishing his third-straight championship, Villopoto becomes only one of four riders to do so, and the first since the 2003 season. With one race remaining, he collected a season and career high nine main event wins, along with another four podium finishes, and Thor is thrilled to see Villopoto’s never-give-up attitude propel him to historical status with the likes of Ricky Carmichael, Jeremy McGrath, and Bob Hannah.

About Thor MX

Thor is the originator of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he began developing T.H.O.R. (Torsten Hallman Original Racewear) riding gear. Thor is a hardcore, grass roots company that is continued proof of what it takes to reach the top and more importantly, how to stay there. It is the only company with over 40 years of experience in the motocross marketplace.

Thor combines design and marketing, with superior distribution through Parts Unlimited to reach it’s thousands of dealers and consumers. Thor prides itself on key selling features like quality, strength and performance. Thor is more than a brand. It’s a lifestyle.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

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