Kendon Trailers Partners With Shopatron to Bring eCommerce to Their Website.

SAN LUIS OBISPO, CA – May 18, 2011 – (Motor Sports Newswire) – Motorcycle and car buffs the world over are now waiting anxiously for the delivery guy. Buying a motorcycle trailer or bike lift online may not sound like news to you, but it is to many enthusiasts who either couldn’t find a Kendon dealer in their area, or simply wanted to shop for and purchase a trailer or lift online. It’s also news to brands struggling with the decision whether to sell their product directly from their branded website.

Kendon’s fold-up motorcycle trailers and motorcycle lifts have been available at retail dealers nationwide since their founding in 1991. But until recently—because of the nature of their products, and loyalty to their retailer partners—they were reluctant to sell their products online. An introduction to Shopatron changed that.

“We love our retail dealers, as they are the lifeblood to Kendon’s success,” says Kendon President, Frank Esposito. “Nothing works better for the consumer than working with a knowledgeable stocking dealer.  We didn’t want to undermine those relationships by selling online direct to our consumers, so it was great news when we found Shopatron. Now we keep our customer base happy by selling directly from our website, and still keep our retail partners happy giving them the orders. Shopatron is a good business reason for more dealers to stock Kendon.”

Shopatron adds Kendon to a list of nearly 1,000 brands and 12,000 retailers that use Shopatron’s unique eCommerce model to process online orders. Like Kendon, many brands have felt the push to sell online, but needed a way to do so without undermining their retailer sales.

For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About Kendon

Founded in 1991, Kendon is the originator of Stand-Up™ motorcycle trailers and lifts. Based in Anaheim, CA, they manufacture high-quality, fold-up motorcycle trailers, lifts, and accessories and are known for their innovation and durability. Kendon Trailers are made in the USA. For more information about Kendon, visit www.KendonUSA.com.

Motocross Action magazine gave Kendon’s motorcycle trailer 4 out of 5 stars stating, “If you need a motorcycle trailer, we think the Kendon Stand-Up trailer is as good as they come. It tows great, is well-made and, best of all, doesn’t take up a lot of room when you aren’t using it.”

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company’s sales through the retail channel. Working with almost 1,000 brands and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

SOURCE: Shopatron

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Shopatron Highlights 5-Point Customer Experience at OnTarget 2011 Client Conference

SAN LUIS OBISPO, CA – May 12, 2011 – (Motor Sports Newswire) - OnTarget 2011 is a wrap.

A record number of branded manufacturers, fulfillment partners and industry experts attended Shopatron’s annual client conference last week in Shell Beach, Calif., soaking up the sun and more than two dozen presentations focused around the theme: sell more through world-class customer experiences.

During the conference sessions on May 5-6, experts from both Shopatron and some of the company’s partners led discussions on topics such as online marketing, mobile commerce, product reviews, product video and how to leverage Shopatron tools to improve customer experiences and increase overall sales.

Shopatron also unveiled some upcoming product offerings to its network, including a Shopatron mobile app for local order processing, a gift certificates pilot and updates to the store checkout – including guest checkout, PayPal payments and Italian checkout support.

“Brands, multi-door retailers, fulfillment partners, and everyone who participated came away with simple and actionable ways to improve their eCommerce program,” said Ed Stevens, Shopatron Founder and CEO. “We were also able to gather our clients’ collective vision on the future of retail-integrated eCommerce. With the help of this insight, we’ll continue innovating new ways to provide the richest customer experience on the web.”

Along with the formal presentations, Shopatron experts held one-on-one consultations with clients to answer questions about the network, eCommerce and online marketing strategy. Clients also attended industry-based roundtables to discuss the status and trends for eCommerce in industries ranging from specialty toy to powersports.

For recaps of some of the conference’s most popular tracks, visit the Shopatron blog.

Shopatron will also be holding encore presentations from the conference online over the next few weeks. Stay tuned to the webinar section of Shopatron’s website (ecommerce.shopatron.com) for details.

ABOUT SHOPATRON

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company’s sales through the retail channel. Working with almost 1,000 brands and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron’s retail-friendly solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, which enables in-store pickup capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

For more information, call 866-625-5050 or visit ecommerce.shopatron.com.

SOURCE: Shopatron

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Shopatron Announces Inclusion of mCommerce in onBlocks Platform

SAN LUIS OBISPO, CA – August 17, 2010 - (Motor Sports Newswire) – Shopatron announced today that it has launched over 600 mCommerce stores for its client brands. As the leading provider of eCommerce for branded manufacturers in the US and Europe, Shopatron’s announcement marks a major milestone for the mobile web. With the arrival of significant brands like JL Audio, Mizuno, Head Tyrolia, Scott, Segway, Stanley Furniture, Ernie Ball and Wild Birds Unlimited, Shopatron has given branded manufacturers a major representation on mobile phones.

When shoppers using common mobile devices, such as Blackberry, Palm, Android or the iPhone, type in the URL of any of the over 600 eCommerce stores, they will automatically be redirected to a mobile-optimized version of the online store.

The mCommerce sites provide detailed product information, such as product specifications, pricing and detailed imagery. Additionally, they offer features such as alternate views, “contact us” forms, featured products, shopping cart, site search and product zoom.

“Late last year, our clients started asking about mobile commerce. They wanted to provide their customers and potential customers the best access to the brand from anywhere,” stated Sean Collier, CIO and VP of Product at Shopatron. “Let’s say a shopper is in a shop considering a product from Mizuno and a competitive brand. Mizuno wants to provide all information possible to convince the customer to buy their product, whether they buy the product online or in the store. As with their eCommerce site, Mizuno uses their mCommerce site to support their retail partners, not compete with them.”

Shopatron stores client product data in a standardized model that allows the company to quickly repurpose that data into new formats; in this case a mobile-optimized online shop. After this initial standard release, clients will be able to customize their sites as they wish. “These mobile stores are 100% customizable, just like our clients’ eCommerce stores,” Collier confirms.

“One of the reasons we entered into a relationship with Shopatron was because they could keep us at the forefront of eCommerce,” stated Keith Neely, VP of Customer Support of Mizuno USA. “We expect Shopatron, as a partner, to bring things like mobile commerce to the table. It’s fantastic that they can take our eCommerce storefront and optimize it for mobile without us having to pay for new development.”

“This is the ‘power of many’ we always talk about,” added Collier. “By having over 800 brands working together on one platform, they can share in the advances such as the evolution of our onBlocks website platform into mCommerce.”

About Shopatron
Founded in 2001, Shopatron is the only retail-integrated eCommerce solution for branded manufacturers, distributors, and multi-channel retailers. Working with over 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron’s solution for branded manufacturers, Coex Freedom, brands sell on their website and send those orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron’s distributed order management model also enables in-store pickup and ship-to-store capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, CA. For more information and a full client list, visit: ecommerce.shopatron.com.

SOURCE: Shopatron

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