Dealer Education Goes Social

PowersportsU™ Reaches 500 “Likes” On Facebook

IRVINE, CA – March 14, 2013 – Proving once again that education is an ongoing process rather than a one-time event, PowersportsU™ has gone the social media route. In order to maintain an ongoing dialogue with its graduates, the interactive online training program at Powersports University has added a Facebook page. Even though the page is directed to dealership personnel and PSU grads, it has already surpassed 500 “Likes” on the popular social media channel.

Michael Canning

Michael Canning, a parts sales associate from Boston Harley-Davidson®, not only passed the tough Performance Machine and Progressive Suspension courses at www.PowersportsU.com, he also became the 500th person to “Like” PSU on Facebook. “PowersportsU is such a great selling tool and has made me more confident in selling the parts from such companies as Performance Machine and Progressive Suspension,” says Canning.

“It’s a program that all stores should use,” he suggests. “Take advantage of the PowersportsU program for yourself… and your customer’s benefit.” Sage advice from a satisfied student.

In addition to the Performance Machine and Progressive Suspension modules Mike mentioned, PowersportsU’s roster of training courses currently includes Küryakyn, Mustang’s “Seats 101″ curriculum, Renthal and Vance & Hines. These programs also dovetail brand-specific, technically-oriented field training, conducted at major events and rallies across the country.

PowersportsU.com is free to any dealership. To find out more and register, visit www.PowersportsU.com. Keep an eye out for the new PSU 2.0 modules coming later this year, but in the meantime, be like Mike and “Like” PSU on the Facebook page at:    www.facebook.com/PowersportsU

About PowersportsU.com

Many aftermarket products manufacturers are posting sales courses on Powersports University to enable wholesale and retail sales personnel to improve their skills and product knowledge. Initial courses cover the basics of “The Brand,” “Technical Features & Benefits” and “How to Display & Sell.” Knowledge is power and in these days of increasing competitive pressures, it has never been more important to become totally familiar with what you sell. Powersports University is here to help with product knowledge and selling skills, tips and techniques delivered to you via the Internet 24 hours a day… at your convenience. Enroll now and be on your way to better success in the actively changing powersports industry.

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PowersportsU Offers Dealers Additional Incentives

If You Like Swag, “Like” Us On Facebook!

IRVINE, CA – November 1, 2012 – (Motor Sports Newswire) – Dealers, if you like free education, or just like free swag, be sure to “Like” Powersports University  on Facebook. “The gift of online, interactive powersports education just became better,” says PowersportsU™ ”Professor” Eric Anderson. “Just pass any three courses between November 1 and December 31, 2012 and we will give you the shirt off our back!”

Okay, not literally. However random dealership personnel will  be eligible to win new shirts from the likes of Renthal and Cycle News (including the old school Motocross Cat retro design). These shirts are above and beyond the normal “Earn As U Learn” swag already awarded to PowersportsU graduates. Just click on www.PowersportsU.com to enroll in the courses and “Like” PSU at  www.facebook.com/PowersportsU.

“Education is the gift that keeps on giving,” adds Anderson. “PSU’s online courses were created to help employees more knowledgeable about leading brands and better representatives of both the brands and your dealership.” Training courses include Küryakyn, Mustang Seats, Performance Machine, Progressive Suspension, Renthal and Vance & Hines… not to mention dozens of elective videos.

“We are committed to dealer education as an ongoing process rather than a one-time event,” concludes Professor Anderson. “And we really ‘Like’ better trained, more knowledgeable and professional dealership personne!”

PowersportsU.com is free to any user. To find out more and register, visit www.PowersportsU.com.

About PowersportsU.com - Many aftermarket manufacturers are posting courses on PowersportsU™ to enable wholesale and retail sales personnel to improve their skills and product knowledge. Initial courses cover the basics of “The Brand,” “Technical Features & Benefits” and “How To Display & Sell.” Knowledge is power and in these days of increasing competitive pressures, it has never been more important to become totally familiar with what you sell. Powersports University is here to help with product knowledge and selling skills, tips and techniques delivered to you via the Internet 24 hours a day… at your convenience. Enroll now and be on your way to better success in the actively changing powersports industry.

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POWERSPORTSU™ Goes Viral PSU/EU Launches At INTERMOT Tradeshow

Köln, Germany – October 4, 2012 – (Motor Sports Newswire) – PowersportsU is going viral! The big news at the INTERMOT tradeshow in Köln, Germany, is that PowersportsU is now in the EU!  Powersports industry personnel in Europe can now enroll in the same free online training offered by PSU that their dealership counterparts in the U.S. and Canada have enjoyed for the past two years. European students can now experience the effectiveness of access to interactive training 24/7.

“True e-learning knows no boundaries,” explains MAG Europe’s Managing Director, Robert Brinkmark. “The same underlying distance learning technology pioneered by PowersportsU in America functions equally well in the UK and the EU.” In fact, the same self-checks and other proven retention testing elements are incorporated into the EU versions of the classes, and Brinkmark adds that languages other than English are already being rolled out.

Coursework for global brands such as Küryakyn, Mustang Seats, Performance Machine, Progressive Suspension, Renthal and Vance & Hines is already available, and more is on the way. “PowersportsU’s online courses were created to help dealership staff become more knowledgeable in the areas of aftermarket exhausts, wheels, controls, seats, custom accessories and more,” says Brinkmark. To further sweeten the deal, PSU has initiated a special incentive program called “Earn As U Learn” to help dealership personnel earn promotional merchandise and product credits while they learn.

“Better still, PSU/EU education is FREE,” concludes Brinkmark. “We realize that it is a competitive environment, so we are trying to offer dealers the tools they need to win in business. The single best tool we can provide is ongoing education!”

Visit MAG Europe in Hall 9.1 Stand A031 and B032 at INTERMOT or see www.powersportsu.com for all the details on the PSU learning management system. Speaking of growing virally, be sure to “Like” PowersportsU on Facebook so the social media presence expands in cyberspace just like it has in the physical world and get serious about continuing  your Powersports education.

MAG Europe has been supplying industry-leading aftermarket parts and accessories to distributors and dealers across Europe since 2003. As part of the Motorsport Aftermarket Group, our family of companies includes some of the world’s top brands, all proven sales winners to help your business grow. We’re committed to supporting your business: http://mageurope.eu/

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PowersportsU And Mustang Post Video Elective Course

IRVINE, CA – September 8, 2012 – (Motor Sports Newswire) -  In addition to their existing seat installation video, Mustang has posted a new elective course up at PowersportsU™ to augment their existing “Seats 101″ training modules. PowersportsU curriculum is continuously being updated, including the addition of its own YouTube channel to accommodate elective courses, such as the latest from Mustang, a series of installation how-tos from Renthal and upgrading shifters from DragonFire.

The latest update invites you to pull up a seat and get a gander at what’s inside that makes Mustang Seats superior… or as they say, discover “what a difference comfort makes.” The new video provides an insider’s view of the historic facilities in Three Rivers, Massachusetts, and additional insight from Mustang founder Al Simmons, including the background on the company name.

The video is now live on PowersportsU’s YouTube channel  http://www.youtube.com/user/PowersportsU

In another bit of news from the folks at Mustang, they are hiring. Do you have what it takes to build the world’s best seat? Check out Mustang’s website to see their “help wanted” postings for some talented powersports industry professionals.

To learn more about the free dealer education available to any qualified industry professional, visit http://www.PowersportsU.com. Also be sure to “Like” us on Facebook (www.facebook.com/PowersportsU) if you are serious about continuing  your Powersports education.

About Mustang Seats – Since 1980, Mustang has handcrafted the most comfortable seats in the world, all under one roof in their state-of-the-art facility in Three Rivers, Massachusetts. With an unwavering focus on quality and customer satisfaction, Mustang has grown to be the leader in the design and construction of aftermarket motorcycle seats. No one is more dedicated to building a comfortable seat for both riders and passengers than Mustang because, when it hurts to ride, it’s not fun anymore.

About PowersportsU.com – Mustang is one of the many aftermarket product manufacturers that are posting courses on PowersportsU to enable wholesale and retail sales personnel to improve their skills and product knowledge. Initial courses cover the basics of “The Brand,” “Technical Features & Benefits” and “How to Display & Sell.” Knowledge is power and in these days of increasing competitive pressures, it has never been more important to become totally familiar with what you sell. Powersports University is here to help with product knowledge and selling skills, tips and techniques delivered to you via the Internet 24 hours a day… at your convenience. Enroll now and be on your way to better success in the actively changing powersports industry.

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PowersportsU Roadshow Rolls Into Parts Unlimited NVP & Points North

IRVINE, CA – August 16, 2012 – (Motor Sports Newswire) – The PowersportsU™ summer roadshow wraps up as “The Prof” Eric Anderson travels to parts north for the Parts Unlimited NVP and then onto the WSMDA (Washington State Motorcycle Dealers Association) annual meeting right after that. The goal of these “Summer School” sessions is to solicit feedback directly from the distributor’s road reps and the dealership personnel attending these functions.

“They are all potential PSU students… it is my job to get them to enroll,” explains Anderson. “I also need to know what we can do to make PowersportsU’s online interactive e-learning curriculum better for existing graduates.” As Anderson always adds when he is in his lab coat regalia at these functions: “Education is an ongoing process, not a one-time event. Better still, PSU education is FREE.”

Course graduates not only benefit from access to online training 24/7, they can also score some swag via PSU’s “Earn As U Learn” program. Anderson is also quick to remind everyone attending these dealer events that PSU is developing even more coursework. “Look for DragonFire and then Roland Sands Design training coming soon… very soon!” Longer range, look for Vance & Hines FuelPak video electives and Xtreme Machine wheel training to round out the PowersportsU master’s degree program.

“True e-learning requires constant interaction with the information,” asserts Anderson. In addition to touching the information, self-checks and other retention testing elements are incorporated into the classes. “This is done to ensure that you can implement this training in your dealership for tangible results after you complete all three modules of a PSU course.”

If you are headed to the NVP or the WSMDA events, be sure to educate Professor Anderson as to what you would like to see upgraded for PSU 2.0. In the meantime, be sure to “Like” us on Facebook (www.facebook.com/PowersportsU) if you are serious about continuing your Powersports education.

About PowersportsU.com – Many aftermarket manufacturers are posting courses on PowersportsU™ to enable wholesale and retail sales personnel to improve their skills and product knowledge. Initial courses cover the basics of “The Brand,” “Technical Features & Benefits” and “How To Display & Sell.” Knowledge is power and in these days of increasing competitive pressures, it has never been more important to become totally familiar with what you sell. Powersports University is here to help with product knowledge and selling skills, tips and techniques delivered to you via the Internet 24 hours a day… at your convenience. Enroll now and be on your way to better success in the actively changing powersports industry.

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PowersportsU And Renthal Introduce Video Elective Courses

Time To Tune In To PSU!

IRVINE, CA – July 17, 2012 – (Motor Sports Newswire) – The pros at PowersportsU™ reiterate that proper education in the powersports profession is a continuing process, not a one time event. To that end, the standard PowersportsU curriculum is continuously being updated, including its own YouTube channel. In addition to video elective courses, several “how-to” video series have been posted, including the dialing in a Fuelpak system from Vance & Hines, shifters from DragonFire and a seat-install from Mustang.

Renthal has posted the latest videos at the PSU YouTube channel. Hosted by master technician Jay Clark, these self-contained segments feature installation of Renthal products and offer some insight as to how “Renthal Builds Championships.” Each video walks you through the entire installation process for several of Renthal’s top selling products. Clark adds his insights, which include many tips and tricks used by factory mechanics to give you the best result with the least amount of skinned knuckles!

There are seven Renthal videos posted to PowersportsU’s YouTube channel covering installation of 7/8″ Handlebars, Twinwall & Fatbar Handlebars, Grips, Chain & Sprockets, Brake Pads, Handguards and Intellilevers. And just like any good feature film, the Renthal installation videos are preceded by a short clip of 12-time world trials champ Dougie Lampkin touring the factory via motorcycle.

To view all the videos on the site, tune into the YouTube channel:

PowersportsU’s YouTube Channel

To learn more about the free dealer education available to any qualified industry professional, visit www.PowersportsU.com. Also be sure to “Like” us on Facebook if you are serious about continuing your Powersports education.

About PowersportsU.com – Many aftermarket products manufacturers are posting sales courses on PowersportsU to enable wholesale and retail sales personnel to improve their skills and product knowledge. Initial courses cover the basics of “The Brand,” “Technical Features & Benefits” and “How to Display & Sell.” Knowledge is power and in these days of increasing competitive pressures, it has never been more important to become totally familiar with what you sell. Powersports University is here to help with product knowledge and selling skills, tips and techniques delivered to you via the Internet 24 hours a day… at your convenience. Enroll now and be on your way to better success in the actively changing powersports industry.

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YOU EARNED YOUR STRIPES Wear Them With Pride!

IRVINE, CA – June 15, 2012 – (Motor Sports Newswire) – June is time for Dads and Grads so it was the perfect opportunity for the Team at PowersportsU™ to announce its new “patch” program for all PSU graduates. Although there are no diplomas awarded by the school of hard knocks, at least now there is a way to show your certification as a Powersports University-trained brand professional. Any PSU graduate is entitled to wear these high-quality embroidered badges on their shop shirt.

“Think of them as a badge of honor,” says PowersportsU’s “Dean” Eric Anderson. “Since you can’t hang a ‘sheepskin’ on your shirt or display a diploma on the showroom floor, wearing your stripes demonstrates to the customer that you are an expert in the brand anywhere you happen to be in the dealership,” adds Anderson. “Plus it serves as a subtle reminder to your boss that you are actively engaged in expanding your expertise!”

To learn more about the free dealer education available to any qualified powersports industry professional, just click on www.PowersportsU.com. Also be sure to “Like” us on Facebook (www.facebook.com/PowersportsU) if you are serious about continuing your Powersports education.

About PowersportsU.com — Many aftermarket products manufacturers are posting sales courses on PowersportsU to enable wholesale and retail sales personnel to improve their skills and product knowledge. Initial courses cover the basics of “The Brand,” “Technical Features & Benefits” and “How to Display & Sell.” Knowledge is power and in these days of increasing competitive pressures, it has never been more important to become totally familiar with what you sell. Powersports University is here to help with product knowledge and selling skills, tips and techniques delivered to you via the Internet 24 hours a day… at your convenience. Enroll now and be on your way to better success in the actively changing powersports industry.  Be sure to “Like” us on Facebook (www.facebook.com/PowersportsU) and check back with the PowersportsU website as new courses from DragonFire, Roland Sands and Vance & Hines are all coming soon!

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Küryakyn Courses Go Live!

Time For Dealers To Put Their Thinking Caps On At PowersportsU™

IRVINE, CA – January 27, 2012 – (Motor Sports Newswire) – Küryakyn has been the industry leader in improving and beautifying motorcycles for more years than most dealerships have been around. However, this proud history doesn’t mean they are mired in tradition… far from it! In addition to bringing more than 300 new products to market every year, Kürykyn is also the latest leading brand to go live with an interactive online training program at PowersportsU™ (www.PowersportsU.com).

Both Küryakyn and PowersportsU™ operate under the belief that education is an ongoing process rather than a one-time event. “But be warned, you will really have to put your thinking caps to earn your diploma from Küryakyn,” says sales manager Dan Gorowsky. “Because Küryakyn literally brings a new product to market every business day of  the year, there are four full courses in the latest PowersportsU™ learning program.”

Depending on your focus, you can opt for the Metric module or the V-Twin version of the educational track. The good news is that you still only have to pass three of the classes to graduate, “but you might want to earn a little extra credit with your customers by taking the second product course,” suggests Gorowsky. Instead of a mortarboard, part of the swag used as incentives to Küryakyn graduates is a vintage baseball cap.

In addition to the four new Küryakyn modules, PSU’s current roster of training courses includes Mustang Seats, Performance Machine, Progressive Suspension, Renthal and Vance & Hines. These programs also dovetail with brand‑specific, technically-oriented field training, conducted by Küryakyn at major events and rallies across the country.

PowersportsU™ is free to any user. To find out more and register, visit www.PowersportsU.com or if you will be attending the Dealernews International Powersports Dealer Expo in Indianapolis, stop by Booth #1627 to learn what else is new at PowersportsU™.

About PowersportsU.com — Many aftermarket products manufacturers are posting sales courses on PowersportsU to enable wholesale and retail sales personnel to improve their skills and product knowledge. Initial courses cover the basics of “The Brand,” “Technical Features & Benefits” and “How to Display & Sell.” Knowledge is power and in these days of increasing competitive pressures, it has never been more important to become totally familiar with what you sell.  Powersports University is here to help with product knowledge and selling skills, tips and techniques delivered to you via the Internet 24 hours a day… at your convenience. Enroll now and be on your way to better success in the actively changing powersports industry.

About Küryakyn —Küryakyn has been in the business of improving and beautifying motorcycles since before many of today’s riders “ran‘er through the gears” for the first time. Unlike a large segment of the industry, we’ve learned that the bandwagon usually doesn’t lead the parade. Each Küryakyn accessory is intended to look fantastic by itself, but is usually a member of a group of parts that combine to create a “look”. This allows each rider to add accessories a couple at a time, or go for the full complement all at once, without the end result looking like an arbitrary hodgepodge of parts that can leave you wondering if they were all supposed to go on the same bike. If you desire additional information, or have questions, we welcome your call or letter. Our well trained sales staff and technical department will be glad to assist you. At Küryakyn, ideas are born from a passion for motorcycles that spans 145 years of combined experience and active participation in the sport. Our ideas are products of creative minds that realize a motorcycle isn’t simply a means of transportation, but rather a representation of a person’s very identity. At Küryakyn we believe innovation is manufactured at the intersection of Performance and Style.

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Last Chance to Score Swag from Powersports University this Holiday Season

December 31 Deadline Looms

IRVINE, CA – December 21, 2011 – (Motor Sports Newswire) – Don’t miss your last chance to enroll in Powersports University courses to qualify for the holiday swag, including a new iPad! “Education is an ongoing process rather than a one-time event,” says PowersportsU™ “professor” Eric Anderson. “So we created a gift that will keep on giving all year long in the form of our Holiday education incentives.”

A comprehensive series of interactive online courses, PowersportsU™ was created to help industry pros become more competitive when it comes to selling aftermarket exhausts, wheels, controls, seats and custom accessories. Holiday gifts for PowersportsU™ graduates include chain/sprocket kits from Renthal, shocks from Progressive Suspension and the grand prize of a free iPad (pre-loaded with Cycle News digital edition). Note that these presents are being given in addition to the certificates of completion and the other swag already awarded to successful PowersportsU™ graduates.

The rules are pretty simple… Dealership personnel just need to pass any complete PowersportsU™ course before December 31, 2011. Training courses already up and running include Küryakyn, Mustang Seats, Performance Machine, Progressive Suspension, Renthal and Vance & Hines.

Continue your professional development as a powersports industry pro and get the gift that keeps on giving by logging onto www.PowerSportsU.com and enrolling in classes that you haven’t passed yet!

About Motorsport Aftermarket Group
Founded in 2000 and headquartered in Irvine, Calif., Motorsport Aftermarket Group (MAG) is a family of leading brands and businesses in the motorsport industry. MAG businesses and brands operate worldwide as independently managed business units. MAG businesses and brands work together in product design and development, marketing and advertising, and special events, and receive support from the MAG corporate office in the areas of business development, finance, sourcing, information technology, sales, marketing and administration. For more information, visit www.maggroup.com.

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