2011 ZX-10R Sales Will Resume In January

Kawasaki Fixing Surging Intake Valve Springs

IRVINE, CA – December 29, 2010 – (Motor Sports Newswire) – Kawasaki Motors Corp., U.S.A. today announced that the recent sales hold placed on the 2011 Ninja ZX-10R sportbike is expected to be lifted in late January and that sales of the highly-anticipated unit will resume as normal.

According to Kawasaki engineers, the proactive sales hold resulted from a finding that indicated possible surging of the intake valve spring when the unit is operated under unique riding conditions, such as on a racetrack. The surge could cause the intake valve to seat improperly, resulting in poor engine performance.

The camshaft, valve springs, and spring retainers are being replaced to prevent the valves from surging, without affecting engine performance.

Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, personal watercraft, utility vehicles and recreation utility vehicles through a network of more than 1,400 independent retailers, with another 8,000 retailers specializing in Kawasaki power products and general purpose engines. KMC and its affiliates employ nearly 3,100 people in the United States, with 300 of them located at Kawasaki’s Irvine, Calif. headquarters.

Kawasaki’s tagline, “Let the good times roll.”, is recognized worldwide. The Kawasaki brand has become synonymous with powerful, stylish motorcycles for over four decades. Information about Kawasaki’s complete line of recreational products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.

SOURCE: Kawasaki Motors Corp., U.S.A.

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Kawasaki Launches New On-The-Go Mobile Website

IRVINE, CA – May 24, 2010 – (Motor Sports Newswire) – Kawasaki Motors Corp., U.S.A., today announced the launch of its mobile Web site, taking advantage of technologies available to reach active, on-the-go powersports products consumers. The site, which has all the capabilities the company’s desktop Web site, is available for immediate use, and is addressable at m.kawasaki.com

“As consumer usage of digital media has evolved over the past few years, we have also progressed our capabilities,” said Chris Brull, Kawasaki’s marketing communications director. “The mobile site is a better way to serve the needs of an active online audience,” said Brull.

“Our consumers are increasingly accessing the Web through mobile devices, and the mobile Web site is another way that Kawasaki is engaging them on their platform of choice,” said Brull. “We have been focusing on digital communications during the past few years, and this is another example of using the right technology to reach the right audience, ” he said.

According to Brull, the site will give potential customers quick access to complete product details, including images, specifications, MSRP, and unique videos. The mobile site will provide updated, real-time information on an auto-refresh basis that’s updated in sync with the desktop site.

Brull cited the respected Pew Research Center’s 2009 Internet & American Life Project research showing that 32 percent of Americans have used mobile phones to access the Internet, and 46 percent of those mobile users indicate that on-the-go availability of information is very important to them.

The broad application of Kawasaki’s mobile site will also allow dealership and trade show personnel to quickly access product information in the field and engage customers on a timely basis. Customers will be able to opt-in to have the company’s ongoing promotions relayed directly to them through text alerts, via their mobile unit.

Other features of the new outreach tool include the ability for customers to receive immediate information when new products are announced. And, if they wish to follow-up with a local dealer, the site will automatically populate the dealer locator section with up to 10 dealerships in close proximity to the zip code provided by the user.

The site provides interfaces to immediately access Kawasaki’s Facebook and Twitter profiles, as well as its YouTube channel.

Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, personal watercraft, utility vehicles and recreation utility vehicles and commercial grade lawn care and landscaping equipment through a nationwide network of independent power sports and lawn and garden retailers. KMC and its affiliates employ nearly 3,300 people in the United States, with 400 of them located at KMC’s Irvine, California headquarters.

Kawasaki’s tagline, “Let the good times roll.™”, is recognized worldwide. The Kawasaki brand has become synonymous with powerful, stylish motorcycles for over four decades. Information about Kawasaki’s complete line of recreational products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.

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Chris Brull Promoted to Director, Marketing at Kawasaki Motors Corp., U.S.A.

IRVINE, CA – January 25, 2010 – (Motor Sports Newswire) – Kawasaki Motors Corp., U.S.A. (KMC) today named Chris Brull as the new director, marketing at the powersports company. Brull, who held the position of senior advertising manager, replaces Bruce Stjernstrom, who recently resigned from the head marketing post at KMC.

Brull, who joined Kawasaki in 2004, has been responsible for the company’s marketing, advertising, in-store merchandising, proprietary publications, and the Website. He has also been involved in the production of Kawasaki’s dealer meetings.

Prior to joining Kawasaki, Brull managed marketing and advertising efforts for various clients in his roles at major advertising agencies for 14 years. While at FCB, he first supervised the Kawasaki ATV advertising account from 1998 to 2001, then assumed responsibility for the agency’s supervision of all product categories until he joined KMC three years later.

According to Brull, “The company’s confidence in what we’ve been doing and what we’ve accomplished over the past few years will help us to make even greater inroads as we face an uncertain economy moving forward. I’m excited to be able to contribute and help stimulate growth.”

“Chris has the experience and an extensive working knowledge of the issues that are pertinent to maintaining and growing our position in the marketplace and he’ll be an excellent team leader,” said Tak Teranishi, Kawasaki president.

Brull’s marketing group consists of advertising, public relations, Team Green? amateur racing and consumer and corporate events.

Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, personal watercraft, utility vehicles and recreation utility vehicles through a network of more than 1,475 independent retailers, with an additional 8,000 retailers specializing in Kawasaki power products and general purpose engines. KMC and its affiliates employ nearly 3,300 people in the United States, with 400 of them located at KMC’s Irvine, California headquarters.

Kawasaki’s tagline, “Let the good times roll.(tm)”, is recognized worldwide. The Kawasaki brand has become synonymous with powerful, stylish motorcycles for over four decades. Information about Kawasaki’s complete line of recreational products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.

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