Orange 21 Announces Senior Executive Changes

2 11 2011

SPY Brand Leverages Leadership Resources to Support Growth Strategy

CARLSBAD, CA – November 01, 2011 (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG) today announced that, effective December 15, 2011, Carol Montgomery will join the Company’s Board of Directors, making way for current President Michael Marckx to assume the additional role of CEO. In addition, Michael Angel will assume the roles of CFO, Treasurer and Secretary as an employee, having functioned in a consultant capacity as Interim CFO and Treasurer. Greg Hagerman has accepted the newly created position of Executive Vice President, Sales and Operations, commencing December 1, 2011, in which capacity he will oversee day-to-day sales and operations of SPY eyewear and other interests of Orange 21.

“The past several months have been very positive for Orange 21 and SPY. Carol was consulting for the Board when we appointed her CEO in April 2011. She completed her mission ahead of schedule and above expectation,” said Seth Hamot, Orange 21 Chairman of the Board. “Carol will continue to play a strategic role as a member of The Board. Michael Marckx was instrumental as President in reinvigorating the SPY brand and developing innovative sales strategies and product extensions. Michael Angel’s contributions have helped us put the Company on a more solid foundation.”

Hamot concluded: “We thank Carol for her diligent work in guiding the business. With recent advents in our strategy, the development of our SPY Rx ophthalmic program and the restructuring of our management, her insight was indispensible.”

“Helping to facilitate the transition of the Company has been enormously rewarding,” commented Montgomery. “The team is talented, focused and invigorated. Michael has transformed the Company’s marketing focus and is ready to dynamically lead the Company as CEO. I look forward to my new role as a director.”

Said Marckx: “The addition of Greg Hagerman substantially deepens our management team and we are very pleased to welcome him. I believe that our ability to recruit someone of his experience is a strong testament regarding our Company and its brands.”

Hagerman’s professional history spans 20 years in senior executive roles in the footwear, apparel and snowboard divisions of Vans, Inc., a division of VF Outdoor Corporation, where he spent the final four years of his tenure as vice president of sales for the company’s Lifestyle division. At Vans, Hagerman also developed the business plan and launch strategy for the Vault line.

From 2008 and immediately prior to joining Orange 21, Hagerman was chief operating officer at GMI-USA, Inc., a footwear licensing company specializing in upscale men’s and women’s brands with distribution in 22 countries and offices in New York, Los Angeles, London, Milano and Hong Kong.

About Orange 21 Inc.:
Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands SPY Optic(TM), O’Neil(TM), Margaritaville(TM) and Melodies by MJB(TM).

Safe Harbor Statement: This press release contains forward-looking statements. These statements relate to future events or future financial performance, including the expected growth of the company, and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “will,” “expect,” “believe,” “suspect,” or other comparable terminology.

These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy; failure to successfully benefit from market and business opportunities; our outstanding indebtedness; our ability to continue to develop, produce and introduce innovative new products in a timely manner and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission.

Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

SOURCE: Orange 21 Inc.

####





Annual Monster Parking Lot Sale Returns to Chaparral Motorsports

21 09 2011

It’s Back! Oct 1st 2011 Motorcycle Sale Extravaganza of the Year

SAN BERNARDINO, CA – September 21, 2011 – (Motor Sports Newswire) – For motorcycle riders in the Southern California area, the Chaparral Motorsports Annual Monster Parking Lot Sale has become one of the most anticipated events of the year. For more than two decades, this massive discount extravaganza has been drawing riders from hundreds of miles away, who descend on the store in an attempt to find the best deals on just about every motorcycle accessory on the market today.

This year marks the 25th Anniversary of the Annual Monster Parking Lot Sale and the deals that riders can expect to find are hotter than ever. On Saturday, October 1st, more than 45 vendors have confirmed their attendance at this year’s event, and all will be offering steep discounts on the hottest motorcycle gear. These aren’t no-name vendors, either. Big names like Fox, FMF Racing, Spy Optic, Oakley, Metal Mulisha, No Fear and Pro Circuit will all be there with big savings on all of their merchandise.

The event is really a win-win for both the companies and the motorcycle riders. The vendors view it as a chance to clear out some of their merchandise, while the riders love the chance to get all the gear they need at incredible bargains.

Chaparral’s Annual Monster Parking Lot Sale has exploded in recent years, and those who attend can expect a massive crowd. In fact, the sale became so large, with so many vendors in attendance, that Chaparral was forced to move the event away from their parking lot and to the more open space of Arrowhead Credit Union Ball Park, which is located on South E Street in San Bernardino, California.

With riders coming from all over Southern California for this epic one-day only sale, those planning to attend should know that the best deals typically happen early in the day. The gates open up at 8 A.M. and the vendors will be there until 3 P.M., so while there’s plenty of time to shop, many choose to line up before the show officially starts to ensure they can hit their favorite vendors immediately.

Whether you ride a street bike and are looking for new accessories or want some new leathers for next year’s motocross season, the Chaparral Motorsports Annual Monster Parking Lot Sale not only offers an expansive selection, but extreme discounts on all the most popular brands and items. So mark October 1st, 2011 on your calendar and remember to show up early for the best deals.

Visit the Monster Parking Lot Sale page at Chaparral Motorsports’ website, http://www.chaparral-racing.com/parking-lot-sale

Chaparral Motorsports, one of the leading motorcycle dealerships in California, is located at 555 South H Street, San Bernardino, near the 10 and 215 interchange. Chaparral Motorsports® is recognized as one of the largest motorcycle accessory and vehicle dealerships in the country. Chaparral Motorsports now encompasses a 160,000 square foot footprint.  Started as a family motorcycle parts business, Chaparral Motorsports® has developed into a multi-line motorcycle and ATV dealer, offering Honda®, Yamaha®, Kawasaki®, KTM®, Suzuki®, Can-Am, Victory®, Polaris® and Kymco ATV’s, motorcycles, and utility vehicles. Check www.Chaparral-Racing.com for more information

Media Contact: Crystal Ashby Chaparral Motorsports, 909-889-2761, cashby@chaparralmotorsports.com

SOURCE: Chaparral Motorsports

####





SPY OPTIC Re-Ups with Tucker Hibbert

6 09 2011

New Season Launches with New Signature Model

CARLSBAD, CA – September 6, 2011 – (Motor Sports Newswire) – SPY Optic™ today announced a renewed sponsorship deal with professional snocross and motocross racer Tucker Hibbert, No. 68. Hibbert, the most decorated ESPN Winter X Games snowmobile athlete in history, will be endorsing the new signature SPY®+Tucker Hibbert Whip™ goggle through 2011 and for an undisclosed term thereon.

Hibbert is the reigning ISOC National Snocross Champion, 2010 FIM World Champion, has 66 National Pro Snocross wins and six National Pro Snocross Championship titles. With 10 Winter X Games medals under his belt, he will contend for a record-breaking sixth-consecutive gold medal at the 2012 Winter X Games.

“Signing Tucker is a no-brainer and a pleasure because he’s such a beast at everything he does—on the snow or in the dirt,” says Motorsports Marketing Manager Victor Sheldon. “He knows how to lay it all on the line to win, he is the fiercest competitor, and he is an inspiration to anyone with a pulse.”

Hibbert’s new signature Whip™ goggle features his black-and-white broken pinstripe print and includes a contrasting white nose guard, a bonus dual-pane snow lens and clear motocross lens. Specifically for his model, Tucker worked with the SPY design team to help create the new Backlatch™ system that secures the goggle strap to the helmet for guaranteed strap stability in wet and heavy roost conditions.

“I’m stoked to have worked with SPY on a goggle that fights the elements and keeps things clear when I’m racing,” says Hibbert. “A split second determines a race finish and it’s crucial to have a goggle that fits my high performance needs when it matters.”

Hibbert’s relationship with SPY began during the 2002/2003 snocross season and he continues to be a part of a family of SPY motocross luminaries that includes AMA Supercross legends Jeremy McGrath, Kevin Windham and Ricky Dietrich; five-time Grand Prix Motocross World Champion Antonio Cairoli; and 2010 AMA Arenacross Series Champion Team Babbitt’s Monster Energy Kawasaki.

For more information about SPY Optic, log-on at www.spyoptic.com.

CONTACT: 
Alain Mazer
SPY Optic™
Ph. 760.444.9761
email: amazer@spyoptic.com

####





SPY Optic Signs Mike Montgomery

22 07 2011

CARLSBAD, CA – July 22, 2011 – (Motor Sports Newswire) – SPY Optic™ today announced it signed a multi-year sponsorship deal with MTB freestyle/freeride standout Mike Montgomery. Montgomery will be endorsing SPY® goggles and sunglasses through 2011 and for an undisclosed term thereon.

“Mike’s slope style runs leave spectators either fist-pumping or slack-jawed and speechless, and his jumps push the limits of the sport so far that it hurts,” says Victor Sheldon, SPY motocross and cycling marketing manager. “He’s a rider’s rider, a guy that other competitors cheer-on because he’s legit, he has absolutely no fear, and he’s a solid dude on and off the bike.”

Montgomery won the Pinkbike Best Trick Throwdown at Ranchstyle this past May, followed that up with a win in the MTB Slopestyle event at the 2011 Teva Mountain Games on June 1, and clinched another Best Trick title at the Jump Ship Dirt Jump Invitational in Canada, held June 10-12.

“Mike casually made his way into the top 20 in the FMB World Tour Rankings this year, and we’re looking forward to supporting him through more stops on the calendar so he can wage a proper assault on the top of that leaderboard,” says Sheldon.

Montgomery joins the family of SPY mountain bike riders, including reigning UCI Mountain Bike World Champion Sam Hill and UCI Mountain Bike Downhill World Cup standout, 17-year-old Troy Brosnan.

“I’ve been a SPY guy from the start and I’ll be a SPY guy when I retire 100 years from now,” says Montgomery. “They make the best goggles around, their new Performance sunglasses are insane, and the people at the company are the real deal. I’m stoked to be officially on board with the team, and I’m looking forward to going big in my SPYs.”

Next-up for Montgomery is the Kokanee Crankworx Best Trick Showdown, July 21 (following the Jeep Air downhill and Hill and Brosnan appearances). Thereafter Montgomery will attempt two distance world records at Mammoth Lakes, Calif., Sept. 23 and Sept. 24.

For more information about SPY Optic, log-on at www.spyoptic.com.

CONTACT:  
Alain Mazer
SPY Optic
Ph. 760.444.9761
email: amazer@spyoptic.com

####





SPY Optic Nabs FMX’R Andre Villa

6 07 2011

CARLSBAD, CA – July 5, 2011 – (Motor Sports Newswire) – SPY Optic(TM) (OTCBB: ORNG) today announced a sponsorship deal with freestyle motocross sensation Andre Villa. Villa will be endorsing SPY(R) goggles and sunglasses on and off the track through 2011 and for an undisclosed term thereon.

“Andre is a monster on the FMX scene, we’ve been working with him casually for some time, and SPY is really stoked to have him on board officially as part of the team,” says Kyle Krause, SPY motocross segment manager. “With what he did in Dubai, Brazil and Italy already, he’s definitely going to have some eyeballs on him as he chases down the X-Fighters Championship title, and we’re looking forward to sharing that exciting ride with him.”

Villa finished first runner-up in the 2010 Red Bull X-Fighter World Tour. He is currently sitting in the No. 2 spot on this year’s Tour with three podium finishes under his belt in as many stops. Next-up for the Norwegian-born rider is the Redbull X-Fighters stop in Madrid, Spain, July 15, and he is confirmed for X Games 17 this summer at the Staples Center in Los Angeles, July 29.

“Andre spends a lot of time at his place down here in Southern California, so we have a great opportunity to connect locally, which bridges our international program to our local market interests,” says Victor Sheldon, SPY motocross marketing manager. “That’s rare and makes this relationship really healthy with great potential for our retail partners and moto fans.”

Villa joins a family of SPY motocross luminaries including AMA Supercross legends Jeremy McGrath, Kevin Windham, Kyle Regal and Ricky Dietrich; amateur MX’rs Tyler Berreman, Chris Plouffe and Blake Green; MX1 Champion Antonio Cairoli; and the Babbitt Monster Kawasaki Energy Team.

“SPY was one of the first brands to support me in my FMX career and I am glad to be flashing the most stylish goggles in the industry,” says Villa. “Jeremy and Kevin have been huge influences on me and I have always thought of SPY as one of the best names in moto. The chance to work with my idols, to be able to ride with them, to be on the same team as Antonio (Cairoli) and to represent SPY is very cool.”

For more information about SPY Optic, log-on at www.spyoptic.com.

SOURCE: SPY Optic

####





SPY Optic Launches Performance Eyewear Series

20 06 2011

New Line Combines Patented Technology, Design and Swagger

CARLSBAD, CA – June 20, 2011 – (Motor Sports Newswire) – SPY Optic(TM) (OTCBB: ORNG) today announced the release of its SPY Performance(TM) series, a line of highly-stylized technical eyewear, inaugurated with two models, Quanta(TM) and Alpha(TM).

“SPY’s connection to technical eyewear goes all the way back to the beginning of the Company, when we invented our anti-fogging technology, so the whole ‘Performance’ thing is an evolution of our heritage as much as it is about design or innovation,” says Jeremy McGrath, 7-Time AMA Supercross Champion, SPY(R) founder and rider. “We started out as California racers who did other sports, and that vibe is still what SPY is about today. If I don’t have to wear goggles, whether it’s mountain-biking or hitting golf balls or whatever, I’m wearing these glasses.”

The SPY Performance(TM) series features the SPY(R)-patented anti-fogging Scoop(R) venting system; virtually unbreakable Grilamid(TM) frames; impact-resistant, optically-correct and distortion-free ARC(R) (Accurate Radius Curve) lenses; glare-reducing Premium Trident(TM) polarized infusion in select models; bounce-back glare-diffusing lens coating; anti-scratch and hydrophobic and oleophobic technology; environmentally reactive Hytrel(TM) rubber nose pads and temple tips; and UVA, UVB and UVC protective treatments.

“My Alphas stay on my face and stay clear, which is important when up and down can be a little foggy,” muses Mike Montgomery, Freestyle mountain bike rider. “Seriously, these are the only glasses I’d wear when it matters. They look sick too, so you don’t look like a kook off the bike.”

MSRP for the Quanta(TM) is $100 to $140, which are available in translucent black, matte black, shiny black, translucent brown and matte white frame colors. Replacement Quanta(TM) lenses come in select colors and range from $20 for non-polarized to $40 for polarized versions.

The Alpha(TM), the lighter-weight, streamlined, semi-rimless installment in the SPY Performance(TM) line, have an MSRP of $120 to $160, and come in shiny black, matte black, metallic silver and translucent brown frame styles with corresponding grey, blue Spectra(TM) mirror, black mirror, rose with blue mirror, yellow or bronze lenses, or polarized grey or black mirror lenses. Additional lenses in select colors for the Alpha(TM) also range from $20 to $40.

For additional information about SPY Performance(TM), go to www.spyoptic.com/performance. For more information about SPY(R), log-on at www.spyoptic.com.

SPY Optic, Inc.
2070 Las Palmas Drive
Carlsbad, CA 92009
PH: (760) 804-8420
FX: (760) 804-8442
www.spyoptic.com

CONTACT:
Alain Mazer
SPY Optic, Inc.
Ph. 760.444.9761

SOURCE: Orange 21 Inc.

####





Orange 21 Hires Jim Sepanek as Vice President of Optical

27 05 2011

CARLSBAD, CA – May 26, 2011 – (Motor Sports Newswire) – Orange 21 (OTCBB: ORNG) today announced the hiring of Jim Sepanek as vice president, Optical, effective May 9, 2011.

Sepanek, an executive with nearly 20 years’ experience in the optical industry, will lead business development and sales for SPY(R) and the Company’s licensed other products as it evolves its global presence in the optical category. He will report directly to Orange 21 President Michael Marckx.

“As we expand the relevance of our brands into complimentary channels, we anticipate Jim will enhance our ophthalmic competencies and operational efficiencies,” says Marckx. “The optical category has long been an interest to the business, and this addition to our executive team will allow us the opportunity to exploit exciting and previously untapped opportunities for our brands.”

Sepanek previously served as vice president of Business Development at Signature Eyewear where he was responsible for brand management, key account sales and product design and development. Prior to that, he held executive positions at Rem Eyewear and Revo, Inc., respectively.

“SPY Optic(TM) is uniquely positioned to expand the authenticity of its Southern California heritage to the global optical market,” says Sepanek. “I started my career in the sunglass industry with Revo and am thrilled to apply my optical experience and acumen to help further develop the SPY(R) brand.”

About Orange 21 Inc.: Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snow sports and lifestyle markets under the brands SPY Optic(TM), O’Neill(R), Margaritaville(R) and Melodies by MJB(R).

Safe Harbor Statement: This press release contains forward-looking statements. These statements relate to future events or future financial performance, including the expected growth of the company, and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “will,” “expect,” “believe,” or other comparable terminology. These statements are only predictions. Actual events or results may differ materially. Forward-looking statements include but are not limited to proclamations about the company expanding its brands, enhancing its ophthalmic competencies, exploiting opportunities, positioning its heritage, and other factors that could cause actual results to differ from those contained in the forward-looking statements, which may be identified from time to time in public announcements and/or in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

CONTACT:
Alain Mazer
Orange 21
Ph. 760.444.9761

Orange 21 Inc.
2070 Las Palmas Drive
Carlsbad, CA 92009
PH: (760) 804-8420
FX: (760) 804-8442
www.orangetwentyone.com

####





Orange 21 Inc. Reports Financial Results for the Three Months Ended March 31, 2011 and Announces Investor Conference Call

17 05 2011

CARLSBAD, CA May 16, 2011 – (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG) today announced financial results for the quarter ended March 31, 2011.

Consolidated net sales decreased by $1.6 million to $6.7 million for the three months ended March 31, 2011 from $8.3 million for the three months ended March 31, 2010.

The majority of the $1.6 million decrease in net sales was attributable to the sale and deconsolidation of our former Italian manufacturing subsidiary, LEM, S.r.l. (“LEM”), on December 31, 2010. LEM’s net sales of products manufactured for third parties of approximately $900,000 were included in the Company’s consolidated results for the three months ended March 31, 2010. No such sales were included in the Company’s consolidated results for the three months ended March 31, 2011. In addition, the Company had approximately $400,000 less in sales from closeouts during the three months ended March 31, 2011, compared to the three months ended March 31, 2010, as a result of changes in inventory mix. Domestic net sales represented 93% and 79% of total net sales for the three months ended March 31, 2011 and 2010, respectively, with this increase in percentage being primarily due to the sale and deconsolidation of LEM as of December 31, 2010. International net sales represented 7% and 21% of total net sales for the three months ended March 31, 2011 and 2010, respectively.

Gross margin increased by 600 basis points to 51% for the three months ended March 31, 2011 compared to 45% for the three months ended March 31, 2010, primarily attributable to the sale and deconsolidation of LEM as of December 31, 2010, and, to a lesser extent, less in sales from closeouts during the three months ended March 31, 2011, when compared to the three months ended March 31, 2010.

We incurred a net loss of $1.6 million for the three months ended March 31, 2011, compared to a net loss of $937,000 for the three months ended March 31, 2010. The net losses for the three months ended March 31, 2011 and 2010, included $139,000 and $134,000, respectively, in non-cash share-based compensation costs calculated in accordance with FASB authoritative guidance.

“We are encouraged by the positive impact on our gross margin performance due to the sale of LEM combined with the reduction in close-out sales; however, we are disappointed with the approximately 9% quarter-over-quarter decline in sales, excluding the impact of LEM,” said Orange 21 Chairman of the Board of Directors Seth Hamot. “With the new management team in place as of mid-April, we hope to see improvements to the business in the future.”

Carol Montgomery, Orange 21 Chief Executive Officer, said: “The organization anticipates being able to move from managing within a turnaround environment, to one which can focus on growing the business in the future. I am thrilled to team with Michael Marckx. His knowledge of the core consumer and innovative marketing orientation, combined with my experience building sunglass businesses, will bring complimentary skills leading a capable team which is eager to execute and win.”

Orange 21 President Michael Marckx added: “We are optimistic that we can improve our sales execution and implement growth strategies to recapture our market position. Our team is initially focusing on the marketing, product development and sales programs to leverage the core SPY Optic™ brand.”

Investor Conference Call:

We invite you to join us for an investor conference call on Thursday, May 19, 2011 at 1:30, p.m. PDT. The dial-in number for the call in North America is 1-866-383-7989 and 1-617-597-5328 for international callers. The participant pass code is 95746908. The call will also be webcast live on the Internet and can be accessed by logging on at www.orangetwentyone.com.

The webcast will be archived on the Company’s website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on May 19, 2011. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 81061744.

About Orange 21 Inc.:

Orange 21 designs, develops and markets premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands SPY Optic™, O’Neill®, Margaritaville® and Melodies by MJB®.

Safe Harbor Statement:

This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology. Specifically, comments in this press release regarding our ability to maintain or improve our increase in gross margin percentage, our ability to maintain the reduced level of low margin close-out sales, our ability to improve and grow the business, our ability to move from a turnaround environment, improvement of sales execution, implementation of growth strategies to recapture our market position, and the ability to leverage the core SPY Optic™ brand are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. dollar, Canadian dollar and Euro; changes in commodity prices; our ability to source raw materials and finished goods at favorable prices; risks related to the limited visibility of future orders; our ability to continue to develop, and introduce innovative new products in a timely manner; our ability to forecast future demand; the ability of our key foreign product suppliers to continue to supply to our forecasted demand, our ability to identify and execute successfully cost-control initiatives without adversely impacting sales; the performance of new products and continued acceptance of current products; our execution of strategic initiatives and alliances; uncertainties associated with intellectual property protection for our products; our ability to obtain additional capital, the ability of our new management team to positively impact the business, and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

ORANGE 21 INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(Thousands, except number of shares and per share amounts)

                                                  March 31,   December 31,
                                                 -----------  ------------
                                                     2011         2010
                                                 -----------  ------------
                                                 (Unaudited)
                  Assets
Current assets
     Cash                                        $       306  $        263
     Accounts receivable, net                          3,409         4,173
     Inventories, net                                  8,831         8,902
     Prepaid expenses and other current assets           613           618
     Income taxes receivable                              11            14
                                                 -----------  ------------
          Total current assets                        13,170        13,970
Property and equipment, net                              790           957
Intangible assets, net of accumulated
 amortization of $645 and $631 at
 March 31, 2011 and December 31, 2010,
 respectively                                            107           122
Other long-term assets                                    54            50
                                                 -----------  ------------
          Total assets                           $    14,121  $     15,099
                                                 ===========  ============
     Liabilities and Stockholders' Equity
Current liabilities
     Lines of credit                             $     1,807  $      2,235
     Current portion of capital leases                    27            27
     Current portion of notes payable                     14            13
     Accounts payable                                  1,566         1,693
     Accrued expenses and other liabilities            2,777         3,007
                                                 -----------  ------------
          Total current liabilities                    6,191         6,975
Capitalized leases, less current portion                  32            38
Notes payable, less current portion                       58            61
Note payable to stockholder                            7,000         7,000
                                                 -----------  ------------
     Total liabilities                                13,281        14,074
Stockholders' equity
     Preferred stock: par value $0.0001;
      5,000,000 authorized; none issued                    -             -
     Common stock: par value $0.0001;
      100,000,000 shares authorized; 12,763,237
      and 11,980,934 shares issued and
      outstanding at March 31, 2011 and
      December 31, 2010, respectively                      1             1
     Additional paid-in-capital                       42,309        40,972
     Accumulated other comprehensive income              600           551
     Accumulated deficit                             (42,070)      (40,499)
                                                 -----------  ------------
          Total stockholders' equity                     840         1,025
                                                 -----------  ------------
          Total liabilities and stockholders'
           equity                                $    14,121  $     15,099
                                                 ===========  ============

ORANGE 21 INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(Thousands, except per share amounts)

                                                       Three Months Ended
                                                            March 31,
                                                      --------------------
                                                        2011       2010
                                                      ---------  ---------
                                                          (Unaudited)

Net sales                                             $   6,703  $   8,268
Cost of sales                                             3,290      4,547
                                                      ---------  ---------
        Gross profit                                      3,413      3,721
Operating expenses:
        Sales and marketing                               2,795      1,990
        General and administrative                        1,664      1,962
        Shipping and warehousing                            139        278
        Research and development                            154        380
                                                      ---------  ---------
                Total operating expenses                  4,752      4,610
                                                      ---------  ---------
        Loss from operations                             (1,339)      (889)
Other income (expense):
        Interest expense                                   (256)       (85)
        Foreign currency transaction gain                    28         66
                                                      ---------  ---------
                Total other income (expense)               (228)       (19)
                                                      ---------  ---------
        Loss before provision for income taxes           (1,567)      (908)
Income tax provision                                          4         29
                                                      ---------  ---------
Net loss                                              $  (1,571) $    (937)
                                                      =========  =========

Net loss per share of Common Stock
                Basic                                 $   (0.13) $   (0.08)
                                                      =========  =========
                Diluted                               $   (0.13) $   (0.08)
                                                      =========  =========
Shares used in computing net loss per share of Common
 Stock
                Basic                                    12,488     11,927
                                                      =========  =========
                Diluted                                  12,488     11,927
                                                      =========  =========

SOURCE: Orange 21 Inc.

####





Orange 21 Appoints Montgomery CEO, Marckx Named President; Angel Takes CFO Post

13 04 2011

Youthful Eyewear Company Infuses New Leadership to Support Growth Strategy

CARLSBAD, CA – April 13, 2011 – (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG) today announced the appointment of Carol Montgomery as CEO, the promotion of current Orange 21 Vice President of Marketing Michael Marckx to president, and the appointment of Michael Angel as interim CFO. Montgomery replaces exiting CEO Stone Douglass. Marckx’s role is new: He will oversee day-to-day operations, and sales and marketing of SPY eyewear and the Company’s licensed other interests. Angel fills a post left vacant since February 2010, though Douglass was serving as the acting CFO since then.

“Today marks an important milestone for Orange 21 and SPY: We have a new management team dedicated to growing our firm through enhancing our brands,” says Seth Hamot, Orange 21 chairman of the board. “Our new CEO, Carol Montgomery, previously helped grow Revo from a small sunglass brand to a much larger firm. Similarly, Michael Marckx was instrumental in resurrecting the Ocean Pacific (Op) brand, and recently has run divisions for Globe International, the action sports lifestyle brand and world’s largest manufacturer of skateboards. Finally, the inclusion of Michael Angel to our senior executive ranks will help us build a stronger company on a solid foundation.

“We thank Stone Douglass for his tiresome work over the past two-and-a-half years ensuring that Orange 21 survived the economic recession. Because of his leadership, now we are able to increase our resources on marketing and distribution of our sunglasses and goggles, as we have divested ourselves of our manufacturing interests.”

Montgomery joins Orange 21 after more than a decade of consulting on matters of strategy, product development, marketing and other business-building issues in the sunglass/optical industry. She previously served as a vice president and officer at Sunglass Hut International Inc.; as chairman and CEO at Revo Inc.; and in an array of senior management roles at advertising and integrated marketing firms servicing technology and general consumer brands.

Marckx, an action sports industry veteran and current chairman of the board of the Surfrider Foundation, was vice president of global marketing for Globe International before joining Orange 21. Prior to Globe, he was vice president of marketing and advertising with Ocean Pacific (Op).

Marckx also previously served as vice president of marketing and entertainment with the Broadband Interactive Group (BIG), where he worked on Bluetorch-TV. His experience also includes tenure as a publisher and marketing head for The Surfing Group, a former subsidiary of PRIMEDIA Inc.

Angel was previously vice president and chief accounting officer at Bell Microproducts, where he served until its acquisition in 2010. Prior to Bell, he served for approximately 10 years in various CFO capacities within the medical devices and information technologies industries, and in an array of vice president and senior finance roles from the mid-’80s through 1999.

“Orange 21 is poised to build upon its rich heritage, remarkable design competencies and creative talent, expanding the business in meaningful ways within our core categories and into relevant other areas,” says Montgomery.

“The SPY brand in particular demonstrates it has the evangelistic following that I believe is often a major criteria for greatness. I’m looking forward to working closely with Michael in his role as President, and the talented team at Orange 21 in what I am confident will be an exciting, productive, creative and ultimately rewarding experience for Orange 21, our retail partners and consumers.”

Says Douglass: “A lot has been accomplished in the last two-and-a half years, a foundation has been laid and it is time to turn over leadership to executives able to build upon what we have achieved. I believe that Carol’s professional insight and demonstrable leadership abilities and Michael’s experience in the action sports and youth lifestyle marketing will benefit the Company significantly as it moves forward.”

About Orange 21 Inc.:
Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands Spy Optic™, O’Neil™, Margaritaville™ and Melodies by MJB™.

Safe Harbor Statement:
This press release contains forward-looking statements. These statements relate to future events or future financial performance, including the expected growth of the company, and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “will,” “expect,” “believe,” or other comparable terminology.

These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy; failure to successfully benefit from market and business opportunities; our outstanding indebtedness; our ability to continue to develop, produce and introduce innovative new products in a timely manner and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission.

Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

SOURCE: Orange 21 Inc.

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Orange 21 Inc. Reports Financial Results for the Year Ended December 31, 2010 and Announces Investor Conference Call

25 03 2011

CARLSBAD, CA – March 25, 2011 – (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG) announced today it released financial results for the year ended December 31, 2010.

Consolidated net sales increased 2% to $35.0 million for the year ended December 31, 2010 from $34.2 million for the year ended December 31, 2009. Our consolidated gross profit increased 21% to $16.8 million for the year ended December 31, 2010 from $13.8 million for the year ended December 31, 2009.

Consolidated net losses of $4.6 million and $3.4 million were incurred for the years ended December 31, 2010 and 2009, respectively. The year ended December 31, 2010 included (1) a $1.4 million loss on the deconsolidation of LEM as a result of the sale of 90% of our equity interest in LEM on December 31, 2010 and (2) $1.2 million in additional direct operating expenses related to the addition of the Margaritaville™ and Melodies by MJB™ eyewear brands for which there have been minimal sales during this period.

“We are pleased with our results for 2010 even though we had substantial direct and indirect additional operating costs related to our two newest brands, Margaritaville™ and Melodies by MJB™, for which there have been minimal sales during this period,” commented Stone Douglass, the Company’s Chief Executive Officer. “Gross margins increased to 48% for the year ended December 31, 2010 from 40% during the comparable period in 2009, aided by more effective sourcing in Asia, and improved operations and a more favorable Euro to U.S. Dollar exchange rate on purchases from our Italian manufacturer, LEM.”

Investor Conference Call

We invite you to join us for an investor conference call on Wednesday, March 30, 2011 at 1:30, p.m. Pacific Time. The dial-in number for the call in North America is 1-866-711-8198 and 1-617-597-5327 for international callers. The participant pass code is 34128218. The call will also be webcast live on the internet and can be accessed by logging onto www.orangetwentyone.com.

The webcast will be archived on the Company’s website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on March 30, 2011. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 34116019.

About Orange 21 Inc.

Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands Spy Optic™, O’Neill™, Margaritaville™ and Melodies by MJB™.

Safe Harbor Statement

This press release may contain forward-looking statements. Actual events or results may differ materially. Although, we believe that the expectations reflected in any forward-looking statement is reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

                      ORANGE 21 INC. AND SUBSIDIARIES
                        CONSOLIDATED BALANCE SHEETS
        (Thousands, except number of shares and per share amounts)

                                                          December 31,
                                                     ---------- ----------
                                                        2010       2009
                                                     ---------- ----------

                       Assets

Current assets
  Cash                                               $      263 $      654
  Accounts receivable, net                                4,173      5,886
  Inventories, net                                        8,902      7,759
  Prepaid expenses and other current assets                 618      1,036
  Income taxes receivable                                    14         56
                                                     ---------- ----------
    Total current assets                                 13,970     15,391
Property and equipment, net                                 957      4,892
Intangible assets, net of accumulated amortization
 of $631 and $714 at December 31, 2010 and 2009,
 respectively                                               122        296
Other long-term assets                                       50         92
                                                     ---------- ----------
    Total assets                                     $   15,099 $   20,671
                                                     ========== ==========
          Liabilities and Stockholders' Equity

Current liabilities
  Lines of credit                                    $    2,235 $    3,750
  Current portion of capital leases                          27        395
  Current portion of notes payable                           13        723
  Accounts payable                                        1,693      5,431
  Accrued expenses and other liabilities                  3,007      3,350
                                                     ---------- ----------
    Total current liabilities                             6,975     13,649
Capitalized leases, less current portion                     38        812
Notes payable, less current portion                          61        308
Note payable to stockholder                               7,000          -
Deferred income taxes                                         -        404
                                                     ---------- ----------
  Total liabilities                                      14,074     15,173
Stockholders' equity
  Preferred stock: par value $0.0001; 5,000,000
   authorized; none issued                                    -          -
  Common stock: par value $0.0001; 100,000,000
   shares authorized; 11,980,934 and 11,903,943
   shares issued and outstanding at December 31,
   2010 and 2009, respectively                                1          1
  Additional paid-in capital                             40,972     40,515
  Accumulated other comprehensive income                    551        874
  Accumulated deficit                                   (40,499)   (35,892)
                                                     ---------- ----------
    Total stockholders' equity                            1,025      5,498
                                                     ---------- ----------
    Total liabilities and stockholders' equity       $   15,099 $   20,671
                                                     ========== ==========

                      ORANGE 21 INC. AND SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF OPERATIONS
                   (Thousands, except per share amounts)

                                                          Year Ended
                                                          December 31,
                                                     ---------------------
                                                        2010       2009
                                                     ---------- ----------

Net sales                                            $   34,987 $   34,238
Cost of sales                                            18,235     20,399
                                                     ---------- ----------
  Gross profit                                           16,752     13,839
Operating expenses:
  Sales and marketing                                     9,272      7,330
  General and administrative                              7,471      7,614
  Shipping and warehousing                                1,103      1,040
  Research and development                                1,539      1,145
                                                     ---------- ----------
    Total operating expenses                             19,385     17,129
                                                     ---------- ----------
  Loss from operations                                   (2,633)    (3,290)
Other income (expense):
  Interest expense                                         (606)      (310)
  Foreign currency transaction gain                         141        330
  Other income (expense)                                     84        (36)
  Loss on deconsolidation of LEM                         (1,441)         -
                                                     ---------- ----------
    Total other expense                                  (1,822)       (16)
                                                     ---------- ----------
  Loss before provision for income taxes                 (4,455)    (3,306)
Income tax provision                                        152        101
                                                     ---------- ----------
Net loss                                             $   (4,607)$   (3,407)
                                                     ========== ==========

Net loss per share of Common Stock
    Basic                                            $    (0.39)$    (0.30)
                                                     ========== ==========
    Diluted                                          $    (0.39)$    (0.30)
                                                     ========== ==========
Shares used in computing net loss per share of
 Common Stock
    Basic                                                11,956     11,444
                                                     ========== ==========
    Diluted                                              11,956     11,444
                                                     ========== ==========

Contact:
Orange 21 Inc.
A. Stone Douglass
Chief Executive Officer
760-804-8420
Fax: 760-804-8442
www.orangetwentyone.com

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