SPY Expands Limited Edition Collection to Benefit Keep a Breast Foundation

16 10 2012

CARLSBAD, Calif.—Showing continued support for breast cancer awareness, SPY and Keep A Breast Foundation have partnered once more on two sunglass collaborations—the SPY + Keep A Breast Helm and SPY + Keep A Breast Screw—in addition to the SPY + Keep A Breast Zed™ snow goggle and Whip™ MX goggle.

“The crew at Keep A Breast are innovators when it comes to incorporating health education into the lives of active people,” says Kevin Casillo, SPY marketing manager. “SPY aims to give back wherever we can, and it doesn’t get any better than partnering with a local non-profit that’s causing world-wide awareness about an issue that impacts millions every year.”

Expanding the collection with an addition of two sunglass models—the high performance Screw and Ken Block inspired Helm—SPY will donate $5 from every sunglass sale to Keep A Breast. All proceeds help their mission of eradicating breast cancer for future generations by educating youth about early detection and cancer-causing toxins in everyday life.

“We are so excited to continue our partnership with SPY on the Keep A Breast Collection,” says Kimmy McAtee of Keep A Breast Foundation. “We’re focused on spreading potentially life saving information, and our involvement with SPY gets the word out about this issue to a large and passionate audience.”

The SPY + Keep A Breast Screw is constructed from high quality Grilamid™ and features the SPY®-patented Scoop® ventilation system; impact-resistant, optically correct and distortion-free ARC® (Accurate Radius Curve) lenses; anti-scratch, hydrophobic and oleophobic technology; Hytrel™ rubber nose pads and temple tips; and 100% UV protection. MSRP for the SPY + Keep A Breast Screw is $150 and is available with a pink with pink Spectra™ lens.

The SPY + Keep A Breast Helm is constructed from durable Grilamid™ and features 6-Base PC lenses; raised contrast logo detailing; and 100% UV protection. MSRP for the SPY + Keep A Breast Helm is $110 and is available with a grey with pink Spectra™ lens.

The SPY + Keep A Breast Zed features an anti-fog, polycarbonate cylindrical dual lens system with anti-scratch protection. The SPY + Keep a Breast Whip features an anti-fog, scratch-resistant Lexan® lens with posts. Both goggles feature the SPY-patented Scoop® ventilation system; triple-layer Isotron™ face foam featuring moisture-wicking Dri-Force™ fleece; 100% UV protection; and a silicone-ribbed strap. MSRP for the SPY+ Keep A Breast Zed is $110 and is available with a pink with pink Spectra™ lens and free bronze bonus lens. MSRP for the SPY + Keep A Breast Whip is $55 and is available with a clear lens and free nose guard.

For additional information about the SPY + Keep A Breast Collection, go to
http://www.spyoptic.com/collection/kab
. For more information about the Keep A Breast Foundation, go to
http://www.keep-a-breast.org/
. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.

####





SPY’s Controversial Billboard is Happily Replaced

13 09 2012

CARLSBAD, CA – September 13, 2012 – (Motor Sports Newswire) – SPY’s controversial Encinitas, CA billboard was replaced today by a new message in order to continue on with its Happy Lens™ campaign. Last week, SPY’s billboard—which said “Happy to Sit on Your Face”—was taken down after a few complaints about its double entendre. It now reads “Happiness is Coming…” and it hit the Encinitas skyline early this morning—much to the delight of an overwhelming majority of local residents who loved the original board, hoping it would be re-installed.

“We’re happy that the billboard is up again, and that SPY is permitted to tell everyone that the Happy Lens™ will be arriving soon,” says SPY Marketing Director Devon Howard. “We have several months to go leading into the Happy release, so we’re hoping this billboard sticks around for longer than the last one did (a week).”

The San Diego based eyewear brand, SPY, has engineered a revolutionary new patent pending lens technology—the Happy Lens™—which harnesses the science behind light therapy. The censored billboard was the first nod toward the Happy Lens™ launch in February 2013. Upon receiving feedback from a small number of local citizens about SPY’s Happy Hwy 101 billboard, the “Happy to Sit on Your Face” message was taken down and in its place stood an old gun show ad.

The original “Happy” campaign launch billboard was removed on the morning of September 6, where locals were on hand to express their support of the billboard message and demand it be reinstated. In case you missed the coverage, see what all the noise was about here:

For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.

 

####





SPY Happy Lens Takes Lens Technology to a Higher State of Consciousness

6 09 2012

CARLSBAD, CA – September 6, 2012 – (Motor Sports Newswire) – SPY Inc. (OTCBB: XSPY) today unveiled new lens technology that not only improves vision and performance, but is also designed to invigorate mind and mood alike.

The SPY Happy Lens™ technology was born of SPY’s desire to help improve concentration, refresh and improve the quality of everyday experience—making people “happier”—while at the same time providing the protection, optical clarity and comfort for which the Southern California-based eyewear brand is renowned.

The SPY Happy Lens™ boasts an innovative, patent-pending lens technology formula that fuses years of optics design experience with contemporary research into human color preference. Not only does the SPY Happy Lens™provide 100 percent UV protection, block more than 99 percent of glare, provide remarkable contrast, depth perception and color enhancement, it is also designed to “harmonize” with the body’s physiological preference for a specific color transmission, optimized through the important wavelengths between 450 and 500 nanometers, where the “uplifting” effects of blue (“happy”) light are most prevalent.

Making its debut in the spring of 2013, the SPY Happy Lens™ will be available across a wide array of styles, including vintage-inspired Crosstown Collection, Fade to Black Collection and high-performance cycling models.

“This is the most exciting product innovation we’ve ever created,” said SPY President and CEO Michael Marckx. “Our Happy Lens™ applies advanced technology to the eyewear world and strikes a powerful balance in sunglasses—one that can be seen and felt, enhancing experience in manifold and novel ways. It’s the single most important product breakthrough I have ever worked on.”

Long-wave blue light is the part of the spectrum that studies suggest promotes balance in the body, which most traditional lenses block to a large extent. More specifically, exposure to sunlight—especially long wave blue light—has been stated to foster positive physiological changes; raising mood and alertness. Furthermore, studies behind light therapy suggest that it harnesses blue light to regulate hormones that may be related to certain emotional conditions. This positive physiological “uplift” from long wave blue light exposure became the inspiration for the SPY Happy Lens™ technology.

The SPY Happy Lens™ is designed to achieve an unparalleled balance of experiential and functional features and benefits that will complement the style, quality, comfort, durability, and exceptional fit of SPY frames, along with design features that have set the brand apart, like Scoop™ Airflow Technology, ARC™ (Accurate Radius Curvature) Prismatic Lenses and Trident Polarized Lenses.

SPY Inc.:
We have a happy disrespect for the usual way of looking (at life) and this mindset helps drive us to design, market, and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture.  Our reason for being is to create the unusual and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us.  Our principal products—sunglasses, goggles and prescription frames—are marketed with fun and creativity under the SPY® brand.  More information about SPY may be obtained from: www.spyoptic.com,
http://www.facebook.com/spyoptic
, Twitter @spy_optic and Instagram @spyoptic.

Safe Harbor Statement:
This press release contains forward-looking statements.  These statements relate to future events, future product performance or product attributes and are subject to risks and uncertainties.  In some cases, you can identify forward-looking statements by terminology such as “designed to,” “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology.  These statements are only predictions.  Actual events or results may differ materially.  Factors that could cause actual results to differ from those contained in our forward-looking statements include, but are not limited to inability of achieving customer acceptance of or perception of the benefits of the Happy Lens technology, and the other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission.  Although we believe that the expectations reflected in our forward-looking statements are reasonable, we cannot guarantee future results.  Moreover, except as required by law, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

CONTACTS:
Maddy Isbell, PR Manager
760-804-8420
Fax: 760-804-8442
investor.spyoptic.com

####





Orange 21 Inc. Reports Financial Results for the Three Months Ended September 30, 2011; Announces Investor Conference Call

15 11 2011

CARLSBAD, CA – November 14, 2011 – (Motor Sports Newswire) -

Orange 21 Inc. (OTCBB: ORNG) today announced financial results for the quarter ended September 30, 2011.

Net sales increased by $2.3 million, or 33%, to $9.2 million for the three months ended September 30, 2011, compared to $6.9 million on a “pro forma” basis for the three months ended September 30, 2010. “Pro forma” numbers exclude the net sales from our LEM, S.r.l. subsidiary that we sold effective December 31, 2010. Sales of core SPY(R) products increased by $1.6 million and closeout sales, the vast majority of which were from our licensed brands, increased by $0.7 million. Net sales for the three months ended September 30, 2010, including the net sales from LEM, were reported as $8.2 million.

Net sales increased by $2.2 million, or 10%, to $24.9 million for the nine months ended September 30, 2011, compared to $22.7 million on a “pro forma” basis for the nine months ended September 30, 2010. Sales of core SPY(R) products increased by $1.6 million, closeout sales of our SPY(R) products decreased by $0.5 million, and sales of our licensed brands, the vast majority of which were closeout sales, increased by $1.1 million. Net sales for the nine months ended September 30, 2010, including the net sales from LEM, were reported as $26.0 million.

The Company incurred a net loss of $3.0 million for the three months ended September 30, 2011 compared to a net loss of $0.9 million for the three months ended September 30, 2010. The net loss for the three months ended September 30, 2011 included the impact of lower gross margin as a percent of sales due to increased inventory reserves of approximately $0.7 million related to our licensed brands and significant closeout sales of licensed brands at no or low margin, as well as increased sales and marketing spending related to the core SPY(R) products.

“We are very pleased with the growth that we generated this quarter, particularly in our core SPY(R) products which had nice growth in both goggles and sunglasses, in North America and internationally. This is especially encouraging following the significant decline the Company had in the first quarter of the year,” said Orange 21 President Michael Marckx. “Our new team’s focus on the marketing, product development and sales programs to leverage the core SPY(R) brand appears to be gaining traction on many fronts.”

Carol Montgomery, Orange 21′s Chief Executive Officer, added: “Improvements to internal systems and processes, increased clarity of goals and development of the organization these past few months have strengthened our ability to succeed and grow.”

The 2010 “pro forma” net sales amounts described above exclude $1.3 million and $3.3 million during the three and nine month periods ended September 30, 2010, respectively, of sales products manufactured for third party customers rather than for the Company by its former Italian manufacturing subsidiary, LEM. LEM was sold on December 31, 2010. As such LEM’s operations were not included in the Company’s consolidated results for the three or nine month periods ended September 30, 2011. However, LEM sales remain included in our consolidated results for the three and nine month periods ended September 30, 2010. Set forth below are “pro forma” financial tables which present our operating results for the three and nine months ended September 30, 2010, as if we did not own LEM during those periods.

Investor Conference Call: We invite you to join us for an investor conference call on Wednesday, November 16, 2011, at 1:30 p.m. PST. The dial-in number for the call in North America is 1-866-770-7125 and 1-617-213-8066 for international callers. The participant pass code is 41186689. The call will also be webcast live on the Internet and can be accessed by logging on at http://www.orangetwentyone.com.

The webcast will be archived on the Company’s website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on November 16, 2011. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 52179448.

About Orange 21 Inc.: We design, develop, market and sell premium SPY(R) brand products for the action sports, motorsports, snow sports, cycling, and multi-sports and their attendant lifestyle markets of fashion, music and entertainment and, specifically, active people within youth demographics in these subcultures. Our principal products, sunglasses, goggles and optical frames (the optical product line was just launched in September of this year) are marketed under the SPY(R) brand. In addition, the Company also sells eyewear products under several third party licensed brands.

Safe Harbor Statement:

This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology. Specifically, comments in this press release regarding our ability to leverage the core SPY Optic(TM) brand are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. dollar, Canadian dollar and Euro; changes in commodity prices; our ability to source raw materials and finished goods at favorable prices; risks related to the limited visibility of future orders; our ability to continue to develop, and introduce innovative new products in a timely manner; our ability to forecast future demand; the ability of our key foreign product suppliers to continue to supply to our forecasted demand, our ability to identify and execute successfully cost-control initiatives without adversely impacting sales; the performance of new products and continued acceptance of current products; our execution of strategic initiatives and alliances; uncertainties associated with intellectual property protection for our products; our ability to improve working capital management, particularly the level of inventory; our ability to obtain additional capital, the ability of our new management team to positively impact the business, and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

Note Regarding Pro Forma Information in Period Over Period Comparisons Our period over period comparisons discussed above that are labeled “pro forma” are derived from the “pro forma” financial information below and from Footnote 1 to the Consolidated Financial Statements in our Form 10-Q for the quarter ended September 30, 2011. The references above and in the tables below to “pro forma” information refer to the financial data excluding the operating results for LEM for the quarter and nine months ended September 30, 2010. We believe presentation of the pro forma financial data which is required to be presented in footnotes to the consolidated financial statements is also useful to understand how the Company has performed in the most recent operating periods compared to the Company’s performance as if LEM were not included in its operating results for the quarter and nine months ended September 30, 2010.

ORANGE 21 INC. AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS

(Thousands, except number of shares and per share amounts)

                                               September 30,   December 31,
                                               -------------  -------------
                                                    2011           2010
                                               -------------  -------------
                                                (Unaudited)
                    Assets
Current assets
  Cash                                         $         498  $         263
  Accounts receivable, net                             5,288          4,173
  Inventories, net                                     7,894          8,902
  Prepaid expenses and other current assets              505            618
  Income taxes receivable                                  -             14
                                               -------------  -------------
    Total current assets                              14,185         13,970
Property and equipment, net                              742            957
Intangible assets, net of accumulated
 amortization of $674 and $631 at September
 30, 2011 and December 31, 2010, respectively             78            122
Other long-term assets                                    52             50
                                               -------------  -------------
    Total assets                               $      15,057  $      15,099
                                               =============  =============
Liabilities and Stockholders' Equity (Deficit)
Current liabilities
  Lines of credit                              $       2,496  $       2,235
  Current portion of capital leases                       57             27
  Current portion of notes payable                       485             13
  Accounts payable                                     2,290          1,693
  Accrued expenses and other liabilities               3,314          3,007
                                               -------------  -------------
    Total current liabilities                          8,642          6,975
Capitalized leases, less current portion                 142             38
Notes payable, less current portion                       51             61
Notes payable to stockholder                          10,500          7,000
                                               -------------  -------------
    Total liabilities                                 19,335         14,074
Stockholders' equity (deficit)
  Preferred stock: par value $0.0001;
   5,000,000 shares authorized; none issued                -              -
  Common stock: par value $0.0001; 100,000,000
   shares authorized; 12,930,440 and
   11,980,934 shares issued and outstanding at
   September 30, 2011 and December 31, 2010,
   respectively                                            1              1
  Additional paid-in-capital                          43,187         40,972
  Accumulated other comprehensive income                 538            551
  Accumulated deficit                                (48,004)       (40,499)
                                               -------------  -------------
    Total stockholders' equity (deficit)              (4,278)         1,025
                                               -------------  -------------
    Total liabilities and stockholders' equity
     (deficit)                                 $      15,057  $      15,099
                                               =============  =============

ORANGE 21 INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS (Thousands, except per share amounts)

                                  Three Months Ended    Nine Months Ended
                                     September 30,         September 30,
                                 --------------------  --------------------
                                    2011       2010       2011       2010
                                 ---------  ---------  ---------  ---------
                                      (Unaudited)           (Unaudited)

Net sales                        $   9,186  $   8,224  $  24,875  $  26,020
Cost of sales                        5,941      4,353     13,334     12,918
                                 ---------  ---------  ---------  ---------
  Gross profit                       3,245      3,871     11,541     13,102
Operating expenses:
  Sales and marketing                3,421      2,268      8,863      6,537
  General and administrative         1,972      1,812      6,247      5,667
  Shipping and warehousing             164        235        454        802
  Research and development             130        375        445      1,186
  Other operating expense                -          -      1,952          -
                                 ---------  ---------  ---------  ---------
    Total operating expenses         5,687      4,690     17,961     14,192
                                 ---------  ---------  ---------  ---------
  Loss from operations              (2,442)      (819)    (6,420)    (1,090)
Other income (expense):
  Interest expense                    (413)      (160)      (964)      (397)
  Foreign currency transaction
   gain (loss)                         (81)        85        (68)        76
  Other (expense) income               (27)        20        (26)        84
                                 ---------  ---------  ---------  ---------
    Total other expense               (521)       (55)    (1,058)      (237)
                                 ---------  ---------  ---------  ---------
  Loss before provision for
   income taxes                     (2,963)      (874)    (7,478)    (1,327)
Income tax provision                    21         58         27        134
                                 ---------  ---------  ---------  ---------
Net loss                         $  (2,984) $    (932) $  (7,505) $  (1,461)
                                 =========  =========  =========  =========
Net loss per share of Common
 Stock
    Basic                        $   (0.23) $   (0.08) $   (0.59) $   (0.12)
                                 =========  =========  =========  =========
    Diluted                      $   (0.23) $   (0.08) $   (0.59) $   (0.12)
                                 =========  =========  =========  =========
Shares used in computing net
 loss per share of Common Stock
    Basic                           12,888     11,961     12,675     11,948
                                 =========  =========  =========  =========
    Diluted                         12,888     11,961     12,675     11,948
                                 =========  =========  =========  =========

ORANGE 21 INC. AND SUBSIDIARIES

PRO FORMA UNAUDITED CONSOLIDATED STATEMENT OF OPERATIONS (Thousands)

The following unaudited pro forma condensed consolidated financial statement of operations for the three months ended September 30, 2010 has been presented as if the deconsolidation of LEM had occurred on July 1, 2010 (in thousands).

                                  Unaudited
                                    Three        Unaudited
                                 Months Ended    Pro Forma      Unaudited
                                September 30,   Adjustments     Pro Forma
                                   2010 (1)         (2)        Results (3)
                                -------------  -------------  -------------
Net sales                       $       8,224  $      (1,314) $       6,910
Cost of Sales                           4,353           (580)         3,773
                                -------------  -------------  -------------

Gross profit (loss)                     3,871           (734)         3,137
Operating expenses:
Sales and marketing                     2,268            (44)         2,224
General and administrative              1,812           (221)         1,591
Shipping and warehousing                  235            (98)           137
Research and development                  375           (170)           205
                                -------------  -------------  -------------

Total operating expenses                4,690           (533)         4,157
                                -------------  -------------  -------------

Loss from operations                     (819)          (201)        (1,020)
Other income (expense):
Interest expense                         (160)            32           (128)
Foreign currency transaction
 gain                                      85             (8)            77
Other expense                              20             (5)            15
Loss on deconsolidation of LEM              -         (1,444)        (1,444)
                                -------------  -------------  -------------

Total other income (expense)              (55)        (1,425)        (1,480)
                                -------------  -------------  -------------

Income (loss) before provision
 (benefit) for income taxes              (874)        (1,626)        (2,500)
Income tax provision (benefit)             58            (49)             9
                                -------------  -------------  -------------

Net Loss                        $        (932) $      (1,577) $      (2,509)
                                =============  =============  =============

(1) Represents the Company’s actual (as reported) consolidated results of operations for the three months ended September 30, 2010.

(2) Represents LEM’s results of operations for the three months ended September 30, 2010 and intercompany eliminations. These pro forma adjustments include (i) sales, cost of sales and gross profit associated with LEM’s sales to third parties, (ii) intercompany eliminations to adjust LEM’s gross profit associated with the products produced by LEM for other subsidiaries of the Company and which were sold by the Company’s other subsidiaries to third parties during the period presented, and (iii) operating and other expenses incurred by LEM. Also includes the adjustment for the loss on sale of 90% of LEM as if it had occurred on July 1, 2010. This information is provided to show the effect of the elimination of LEM’s operations from the Company’s business.

(3) Represents the pro forma consolidated results of operations of the Company and its remaining wholly owned subsidiaries, O21NA and O21 Europe, for the three months ended September 30, 2010. As noted above, this table assumes an effective date of July 1, 2010 for the deconsolidation of LEM. Accordingly, while the results of LEM for the three months ended September 30, 2010 would be eliminated, the recording of the deconsolidation would result in a loss of $1.4 million on July 1, 2010, which would result in this $1.4 million loss being recorded for the three months ended September 30, 2010.

ORANGE 21 INC. AND SUBSIDIARIES

PRO FORMA UNAUDITED CONSOLIDATED STATEMENT OF OPERATIONS

(Thousands)

The following unaudited pro forma condensed consolidated financial statement of operations for the nine months ended September 30, 2010 has been presented as if the deconsolidation of LEM had occurred on January 1, 2010 (in thousands).

                                  Unaudited
                                     Nine        Unaudited
                                 Months Ended    Pro Forma      Unaudited
                                September 30,   Adjustments     Pro Forma
                                   2010 (1)         (2)        Results (3)
                                -------------  -------------  -------------
Net sales                       $      26,020  $      (3,339) $      22,681
Cost of Sales                          12,918           (866)        12,052
                                -------------  -------------  -------------

Gross profit (loss)                    13,102         (2,473)        10,629
Operating expenses:
Sales and marketing                     6,537           (185)         6,352
General and administrative              5,667           (884)         4,783
Shipping and warehousing                  802           (384)           418
Research and development                1,186           (603)           583
                                -------------  -------------  -------------

Total operating expenses               14,192         (2,056)        12,136
                                -------------  -------------  -------------

Loss from operations                   (1,090)          (417)        (1,507)
Other income (expense):
Interest expense                         (397)            94           (303)
Foreign currency transaction
 gain                                      76              -             76
Other expense                              84            (16)            68
Loss on deconsolidation of LEM              -         (1,170)        (1,170)
                                -------------  -------------  -------------

Total other income (expense)             (237)        (1,092)        (1,329)
                                -------------  -------------  -------------

Income (loss) before provision
 (benefit) for income taxes            (1,327)        (1,509)        (2,836)
Income tax provision (benefit)            134           (132)             2
                                -------------  -------------  -------------

Net loss                        $      (1,461) $      (1,377) $      (2,838)
                                =============  =============  =============

(1) Represents the Company’s actual (as reported) consolidated results of operations for the nine months ended September 30, 2010.

(2) Represents LEM’s results of operations for the nine months ended September 30, 2010 and intercompany eliminations. These pro forma adjustments include (i) sales, cost of sales and gross profit associated with LEM’s sales to third parties (ii) intercompany eliminations to adjust LEM’s gross profit associated with the products produced by LEM for other subsidiaries of the Company and which were sold by the Company’s other subsidiaries to third parties during the period presented, and (iii) operating and other expenses incurred by LEM. Also includes the adjustment for the loss on sale of 90% of LEM as if it had occurred on January 1, 2010. This information is provided to show the effect of the elimination of LEM’s operations from the Company’s business.

(3) Represents the pro forma consolidated results of operations of the Company and its remaining wholly owned subsidiaries, O21NA and O21 Europe, for the nine months ended September 30, 2010. As noted above, this table assumes an effective date of January 1, 2010 for the deconsolidation of LEM. Accordingly, while the results of LEM for the nine months ended September 30, 2010 would be eliminated, the recording of the deconsolidation would result in a loss of $1.2 million on January 1, 2010, which would result in this $1.2 million loss being recorded for the nine months ended September 30, 2010.

CONTACTS:
Alain Mazer
Marketing Communications Manager
Michael D. Angel
Interim Chief Financial Officer
760-804-8420
Fax: 760-804-8442
www.orangetwentyone.com

Orange 21 Inc.
2070 Las Palmas Drive
Carlsbad, CA 92011
PH: (760) 804-8420
FX: (760) 804-8442


http://www.orangetwentyone.com/

SOURCE: Orange 21 Inc.

####





Orange 21 Announces Senior Executive Changes

2 11 2011

SPY Brand Leverages Leadership Resources to Support Growth Strategy

CARLSBAD, CA – November 01, 2011 (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG) today announced that, effective December 15, 2011, Carol Montgomery will join the Company’s Board of Directors, making way for current President Michael Marckx to assume the additional role of CEO. In addition, Michael Angel will assume the roles of CFO, Treasurer and Secretary as an employee, having functioned in a consultant capacity as Interim CFO and Treasurer. Greg Hagerman has accepted the newly created position of Executive Vice President, Sales and Operations, commencing December 1, 2011, in which capacity he will oversee day-to-day sales and operations of SPY eyewear and other interests of Orange 21.

“The past several months have been very positive for Orange 21 and SPY. Carol was consulting for the Board when we appointed her CEO in April 2011. She completed her mission ahead of schedule and above expectation,” said Seth Hamot, Orange 21 Chairman of the Board. “Carol will continue to play a strategic role as a member of The Board. Michael Marckx was instrumental as President in reinvigorating the SPY brand and developing innovative sales strategies and product extensions. Michael Angel’s contributions have helped us put the Company on a more solid foundation.”

Hamot concluded: “We thank Carol for her diligent work in guiding the business. With recent advents in our strategy, the development of our SPY Rx ophthalmic program and the restructuring of our management, her insight was indispensible.”

“Helping to facilitate the transition of the Company has been enormously rewarding,” commented Montgomery. “The team is talented, focused and invigorated. Michael has transformed the Company’s marketing focus and is ready to dynamically lead the Company as CEO. I look forward to my new role as a director.”

Said Marckx: “The addition of Greg Hagerman substantially deepens our management team and we are very pleased to welcome him. I believe that our ability to recruit someone of his experience is a strong testament regarding our Company and its brands.”

Hagerman’s professional history spans 20 years in senior executive roles in the footwear, apparel and snowboard divisions of Vans, Inc., a division of VF Outdoor Corporation, where he spent the final four years of his tenure as vice president of sales for the company’s Lifestyle division. At Vans, Hagerman also developed the business plan and launch strategy for the Vault line.

From 2008 and immediately prior to joining Orange 21, Hagerman was chief operating officer at GMI-USA, Inc., a footwear licensing company specializing in upscale men’s and women’s brands with distribution in 22 countries and offices in New York, Los Angeles, London, Milano and Hong Kong.

About Orange 21 Inc.:
Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands SPY Optic(TM), O’Neil(TM), Margaritaville(TM) and Melodies by MJB(TM).

Safe Harbor Statement: This press release contains forward-looking statements. These statements relate to future events or future financial performance, including the expected growth of the company, and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “will,” “expect,” “believe,” “suspect,” or other comparable terminology.

These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy; failure to successfully benefit from market and business opportunities; our outstanding indebtedness; our ability to continue to develop, produce and introduce innovative new products in a timely manner and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission.

Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

SOURCE: Orange 21 Inc.

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Spy Optic Announces Release of Gymkhana Four

19 08 2011

CARLSBAD, CA – August 19, 2011 – (Motor Sports Newswire) – DC Shoes: Ken Block’s Gymkhana FOUR; the Hollywood Megamercial is online now! SPY invites you to log-on and check out our friend Ken rocking his new SPY + Ken Block Limited Edition Gymkhana Murena in the latest installment of the record-setting, award-winning Gymkhana franchise (more than 110 million views to-date!):

For more on Ken and the whole SPY + Ken Block Signature line, log-on at
http://www.spyoptic.com/product/420642/671012906178/_/
.

To be a Friend of SPY, join the party at www.facebook.com/spyoptic.

To request product samples, just let us know!

CONTACT:
Alain Mazer
SPY Optic
Ph. 760.444.9761
email: amazer@spyoptic.com

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SPY Optic Nabs FMX’R Andre Villa

6 07 2011

CARLSBAD, CA – July 5, 2011 – (Motor Sports Newswire) – SPY Optic(TM) (OTCBB: ORNG) today announced a sponsorship deal with freestyle motocross sensation Andre Villa. Villa will be endorsing SPY(R) goggles and sunglasses on and off the track through 2011 and for an undisclosed term thereon.

“Andre is a monster on the FMX scene, we’ve been working with him casually for some time, and SPY is really stoked to have him on board officially as part of the team,” says Kyle Krause, SPY motocross segment manager. “With what he did in Dubai, Brazil and Italy already, he’s definitely going to have some eyeballs on him as he chases down the X-Fighters Championship title, and we’re looking forward to sharing that exciting ride with him.”

Villa finished first runner-up in the 2010 Red Bull X-Fighter World Tour. He is currently sitting in the No. 2 spot on this year’s Tour with three podium finishes under his belt in as many stops. Next-up for the Norwegian-born rider is the Redbull X-Fighters stop in Madrid, Spain, July 15, and he is confirmed for X Games 17 this summer at the Staples Center in Los Angeles, July 29.

“Andre spends a lot of time at his place down here in Southern California, so we have a great opportunity to connect locally, which bridges our international program to our local market interests,” says Victor Sheldon, SPY motocross marketing manager. “That’s rare and makes this relationship really healthy with great potential for our retail partners and moto fans.”

Villa joins a family of SPY motocross luminaries including AMA Supercross legends Jeremy McGrath, Kevin Windham, Kyle Regal and Ricky Dietrich; amateur MX’rs Tyler Berreman, Chris Plouffe and Blake Green; MX1 Champion Antonio Cairoli; and the Babbitt Monster Kawasaki Energy Team.

“SPY was one of the first brands to support me in my FMX career and I am glad to be flashing the most stylish goggles in the industry,” says Villa. “Jeremy and Kevin have been huge influences on me and I have always thought of SPY as one of the best names in moto. The chance to work with my idols, to be able to ride with them, to be on the same team as Antonio (Cairoli) and to represent SPY is very cool.”

For more information about SPY Optic, log-on at www.spyoptic.com.

SOURCE: SPY Optic

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Orange 21 Hires Jim Sepanek as Vice President of Optical

27 05 2011

CARLSBAD, CA – May 26, 2011 – (Motor Sports Newswire) – Orange 21 (OTCBB: ORNG) today announced the hiring of Jim Sepanek as vice president, Optical, effective May 9, 2011.

Sepanek, an executive with nearly 20 years’ experience in the optical industry, will lead business development and sales for SPY(R) and the Company’s licensed other products as it evolves its global presence in the optical category. He will report directly to Orange 21 President Michael Marckx.

“As we expand the relevance of our brands into complimentary channels, we anticipate Jim will enhance our ophthalmic competencies and operational efficiencies,” says Marckx. “The optical category has long been an interest to the business, and this addition to our executive team will allow us the opportunity to exploit exciting and previously untapped opportunities for our brands.”

Sepanek previously served as vice president of Business Development at Signature Eyewear where he was responsible for brand management, key account sales and product design and development. Prior to that, he held executive positions at Rem Eyewear and Revo, Inc., respectively.

“SPY Optic(TM) is uniquely positioned to expand the authenticity of its Southern California heritage to the global optical market,” says Sepanek. “I started my career in the sunglass industry with Revo and am thrilled to apply my optical experience and acumen to help further develop the SPY(R) brand.”

About Orange 21 Inc.: Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snow sports and lifestyle markets under the brands SPY Optic(TM), O’Neill(R), Margaritaville(R) and Melodies by MJB(R).

Safe Harbor Statement: This press release contains forward-looking statements. These statements relate to future events or future financial performance, including the expected growth of the company, and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “will,” “expect,” “believe,” or other comparable terminology. These statements are only predictions. Actual events or results may differ materially. Forward-looking statements include but are not limited to proclamations about the company expanding its brands, enhancing its ophthalmic competencies, exploiting opportunities, positioning its heritage, and other factors that could cause actual results to differ from those contained in the forward-looking statements, which may be identified from time to time in public announcements and/or in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

CONTACT:
Alain Mazer
Orange 21
Ph. 760.444.9761

Orange 21 Inc.
2070 Las Palmas Drive
Carlsbad, CA 92009
PH: (760) 804-8420
FX: (760) 804-8442
www.orangetwentyone.com

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Orange 21 Inc. Enters Into Stock Purchase Agreement With Harlingwood (Alpha), LLC

4 03 2011

CARLSBAD, CA – March 4, 2011 – (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG) (the “Company”) announced today that on February 28, 2011, it entered into a stock purchase agreement (the “SPA”) and registration rights agreement (the “Registration Rights Agreement”) with Harlingwood (Alpha), LLC (the “Investor”).

Pursuant to the SPA, the Company sold and issued to the Investor 712,121 shares of the Company’s common stock in exchange for $1,174,999, or $1.65 per share. The Investor is entitled to designate a director nominee in the slate of directors proposed by the Company for any future annual meeting of the Company’s stockholders provided that (1) the Investor continues to meet certain conditions described in the SPA and (2) the designee has been approved by the Nominating Committee of the Company’s Board of Directors and the Company’s Board of Directors.

The Registration Rights Agreement provides the Investor with piggy-back registration rights pursuant to which the Company is required to provide notice to the Investor of certain proposed public offerings of the Company’s common stock and, if the Investor so requests, register the shares of common stock issued to the Investor pursuant to the SPA for resale by the Investor, subject to certain conditions and limitations described in the Registration Rights Agreement.

A. Stone Douglass, the Company’s CEO, commented, “We are thankful for the interest and support of Harlingwood (Alpha), LLC. We believe that this investment will allow us to continue to build our new brands O’Neill™, Margaritaville™ and Melodies by MJB™, as well as grow our well established Spy™ brand.”

About Harlingwood (Alpha), LLC
Harlingwood (Alpha), LLC is an affiliate of Harlingwood Equity Partners, a private investment management firm focused on investing in public companies that can benefit from their extensive background in private equity, public equity, strategy consulting and operations. They specialize in supporting management teams and boards of directors in industries where their comprehensive analysis indicates an opportunity to help these companies achieve their full potential.

About Orange 21 Inc.
Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands Spy Optic™.

Safe Harbor Statement
This press release contains forward-looking statements relating to the Company’s ability to continue to build its brands. These statements are subject to risks and uncertainties. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy; failure to appropriately use the funds received under the SPA to build and grow the Company’s brands; failure to successfully benefit from market and business opportunities; the continued support by our current and potential new investors; our ability to continue to develop, produce and introduce innovative new products in a timely manner; and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

Orange 21 Inc.
A. Stone Douglass
Chief Executive Officer
Phone: 760-804-8420
Fax: 760-804-8442
www.orangetwentyone.com

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SPY+ Welcomes Antonio Cairoli to the Motocross Team

5 02 2011

CARLSBAD, CA – February 4th, 2011 – (Motor Sports Newswire) – SPY+ proudly welcomes Antonio Cairoli to the elite SPY+ motocross team. Born and raised in Italy, Antonio Cairoli is a four-time motocross world champion with an impressive record. He’s won two championships in the MX2 class (2005, 2007) and two championships in the MX1 class (2009, 2010).

Currently Antonio has been training in the US and has been amped on working with the SPY+ team. Be sure to watch him defend his coveted crown and championship title at the MX1 class in the World Motocross GP’s starting April 10th, 2011.

At SPY+ we are thrilled to add a top-notch European motocross team rider to our already premium team of riders.

We wish you an amazing season #222!

Read more about Antonio here

For more information visit:
http://www.tonycairoli.com/222/index.html

Live thru our lens…

SPY+ Optic was created by a passionate group of action sports and motor sports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY+ brand was born. Representing our unique position as an entity immersed in Boardsports, Motor sports, Fashion and Culture; SPY+ is the Brand that invites the world to “Live Thru Our Lens.”

The SPY+ brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY+ Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY+’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY+ to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.

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