SPY Inc. Reports Financial Results for the Quarter Ended March 31, 2013

15 05 2013

 

  • SPY(R) Brand Products Achieved Quarterly Growth of 14% in the 1st Quarter of 2013 Over the 1st Quarter of 2012;
  • 8th Consecutive Quarter of Year Over Year Growth of SPY(R) Brand Products;
  • Total Company Net Sales Reported as $9.0 Million

CARLSBAD, CA – May 14, 2013 – (Motor Sports Newswire) – SPY Inc. (OTCBB: XSPY) today announced financial results for the three months ended March 31, 2013.

First quarter sales of SPY® brand products were $9.0 million in 2013, an increase of 14% or $1.1 million greater than the first quarter of 2012. Total Company net sales increased by 11% or $0.9 million, to $9.0 million in the first quarter of 2013, compared to $8.1 million in the first quarter of 2012. The difference between our SPY® brand sales and total Company sales in 2012 was due to our discontinued licensed brand products, which will have no sales in the future. Discontinued licensed brand sales were less than $50,000 in the first quarter of 2013, compared with sales of $0.3 million in the first quarter of 2012.

“We are especially happy to have achieved our 8th consecutive quarter of year over year growth of SPY® brand products with our strong SPY® brand sales growth of 14% for the first quarter of 2013 over the first quarter of 2012,” said Michael Marckx, President and CEO. “This is very encouraging for our efforts during the remainder of 2013, as our most important product, the SPY® Happy Lens™, which is the most innovative product SPY® has ever launched, was a significant part of our first quarter success. Moving forward, our Happy Lens Collection is expanding to include a growing list of new styles and will be featured in our Rx and Performance Collections, which will further leverage this innovation in new ways. On top of our successful Happy Lens launch, we are even more enthralled with the combination of things we accomplished this quarter: solid sales growth, improved gross margins, lower operating expenses, positive cash flow from operations and a break even income from operations. We believe this solid first quarter of the year helps to position us well for the balance of 2013.”

Income from operations improved by $2.2 million to $29,000 in the first quarter of 2013, compared to a loss from operations of $2.2 million in the first quarter of 2012. The $2.2 million improvement was partially due to the increase in sales combined with a 450 basis point improvement in gross profit as a percent of sales, which generated $0.8 million in additional gross profit contribution. Additionally, total operating expenses in the first quarter of 2013 were lower by $1.4 million, compared to the first quarter of 2012, primarily a result of the restructure actions taken in the third quarter of 2012. Cash flow generated by operating activities was $1.5 million in the first quarter of 2013, compared to negative $0.4 million in the first quarter of 2012, or an improvement of more than $1.9 million.

The net loss improved by $1.9 million to $0.7 million in the first quarter of 2013, compared to a net loss of $2.6 million in the first quarter of 2012, primarily due to the reduction in our loss from operations to become breakeven, partially offset by higher interest expense due to the increased level of indebtedness. Interest expense included in the net losses is primarily “paid in kind” by being added to the outstanding principal balance rather than being paid in cash.

In May 2013, we amended our subordinated long-term debt arrangements, which in aggregate totaled $19.6 million at March 31, 2013. These long-term debt arrangements are due to Costa Brava III, LLP ($18.0 million) and Harlingwood (Alpha) LLC ($1.6 million), entities that as of March 31, 2013 owned approximately 48.3% and 5.4% of our common stock, respectively. The fundamental amendments were: (i) to extend the maturity date of each of these debt arrangements from April 1, 2014 to April 1, 2015, and (ii) the line of credit commitment (excluding paid in kind interest being added to the principal rather than paid in cash) from Costa Brava was reduced from $10.0 million to $9.0 million.

The results of our operations for the quarters ended March 31, 2013 and 2012 are more fully discussed in our Form 10-Q for the quarter ended March 31, 2013, filed with the Securities and Exchange Commission on May 14, 2013.

SPY Inc.:

We have a HAPPY disrespect for the usual way of looking (at life). This mindset helps drive us to design, market and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports — the things that make them HAPPY. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual, and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. It’s what makes us HAPPY, and our customers, too. Our principal products — sunglasses, goggles and prescription frames — are happily marketed with fun and creativity under the SPY® brand. More information about SPY may be obtained from: www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and Instagram @spyoptic.

Safe Harbor Statement:

This press release contains forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. These statements relate to future events or future financial performance and are subject to inherent risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in our forward-looking statements include, but are not limited to: (i) lack of continuity of our management team, (ii) our ability to generate sufficient incremental sales of our core SPY® brand and new SPY® brand products to recoup our significant investments in sales, marketing and product development, (iii) our ability to continue to manage and operate our business at lower expense levels or otherwise reduce our breakeven point on an operating basis or to continue to generate income from operations, (iv) our ability to improve or maintain the levels of working capital necessary to operate the business, (v) our ability to maintain the availability of our existing credit facilities, satisfy our obligations when they become due, and otherwise finance our strategic objectives, and (vi) the other risks identified from time to time in our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

 

SPY INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(Thousands, except number of shares and per share amounts)
March 31, December 31,
2013 2012
(Unaudited)
Assets
Current assets
Cash $ 1,421 $ 818
Accounts receivable, net 5,007 5,611
Inventories, net 5,906 6,274
Prepaid expenses and other current assets 847 770
Income taxes receivable 15 16
Total current assets 13,196 13,489
Property and equipment, net 529 446
Intangible assets, net of accumulated amortization of $741 and $727 at March 31, 2013 and December 31, 2012, respectively 114 127
Other long-term assets 41 85
Total assets $ 13,880 $ 14,147
Liabilities and Stockholders’ Deficit
Current liabilities
Lines of credit $ 3,718 $ 4,591
Current portion of capital leases 79 49
Current portion of notes payable 15 15
Accounts payable 1,874 1,459
Accrued expenses and other liabilities 2,696 2,604
Total current liabilities 8,382 8,718
Capital leases, noncurrent 151 102
Notes payable, less current portion 28 32
Notes payable to stockholders 19,648 19,078
Total liabilities 28,209 27,930
Stockholders’ deficit
Preferred stock: par value $0.0001; 5,000,000 authorized; none issued - -
Common stock: par value $0.0001; 100,000,000 shares authorized; 13,115,540 and 13,098,374 shares issued and outstanding at March 31, 2013 and December 31, 2012, respectively 1 1
Additional paid-in capital 44,595 44,403
Accumulated other comprehensive income 476 494
Accumulated deficit (59,401 ) (58,681 )
Total stockholders’ deficit (14,329 ) (13,783 )
Total liabilities and stockholders’ deficit $ 13,880 $ 14,147

 

SPY INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(Thousands, except per share amounts)
Three Months Ended March 31,
2013 2012
(Unaudited)
Net sales $ 9,008 $ 8,145
Cost of sales 4,407 4,354
Gross profit 4,601 3,791
Operating expenses:
Sales and marketing 2,854 3,629
General and administrative 1,447 1,996
Shipping and warehousing 169 188
Research and development 102 137
Total operating expenses 4,572 5,950
Income (Loss) from operations 29 (2,159 )
Other income (expense):
Interest expense (732 ) (505 )
Foreign currency transaction gain (loss) (18 ) 56
Total other expense (750 ) (449 )
Loss before provision for income taxes (721 ) (2,608 )
Income tax provision - -
Net loss $ (721 ) $ (2,608 )
Net loss per share of Common Stock
Basic $ (0.05 ) $ (0.20 )
Diluted $ (0.05 ) $ (0.20 )
Shares used in computing net loss per share of Common Stock
Basic 13,115 13,007
Diluted 13,115 13,007
Other comprehensive income (loss)
Foreign currency translation adjustment $ 177 $ (164 )
Unrealized gain on foreign currency exposure of net investment in foreign operations (194 ) 194
Total other comprehensive income (loss) (17 ) 30
Comprehensive loss $ (738 ) $ (2,578 )

 

CONTACTS:
Maddy Isbell
PR Manager
760-804-8420
Fax: 760-804-8442
http://investor.spyoptic.com

 

Source: SPY Inc.

Spy-Optics logo

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Smith Optics GNCC rider, Jason Thomas is back in the Championship Hunt!

10 05 2013

May 10, 2013 – (Motor Sports Newswire) – Thomas enjoys the mud and it showed with his finish at Mammoth.

The Pro XC2 Champ rips through another round of the 2013 GNCC series on his DirtWise schools/ KTM-Parts.com/ Maxxis KTM250XCF, this time in awesome muddy conditions at the Mammoth GNCC in Kentucky.

About Smith Optics, Inc.

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, ballistic eyewear and ophthalmic eyewear.  Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.comInnovate Performance and Style.

Smith logo B

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SPY Inc. Announces Investor Conference Call for the Year Ended December 31, 2012

20 03 2013

CARLSBAD, CA – March 18, 2013 – (Motor Sports Newswire) – SPY Inc. (OTCBB: XSPY) today announced the date of its year ended December 31, 2012 investor conference call to be on Thursday, March 21, 2013, at 1:30 p.m. PDT.

SPY Inc. invites you to join the investor conference call on Thursday, March 21, 2013, at 1:30 p.m. PDT. The dial-in number for the call in North America is 1-800-510-0146 and 1-617-614-3449 for international callers. The participant pass code is 46047181. The call will also be webcast live on the internet and can be accessed by logging on at http://investor.spyoptic.com.

The webcast will be archived on the Company’s website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on March 21, 2013. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 77986852.

SPY Inc.:

We design, market and distribute premium products for people who are happy to be outside, especially youthful people who love action sports, motorsports, snow sports, cycling and multi-sports markets. Our products embrace their attendant lifestyle subcultures, crossing over into more mainstream fashion, music and entertainment markets. We believe a primary strength is our ability to create distinctive products for young-minded, active people with a very different and irreverent point of view. Our core products — sunglasses, goggles and prescription frames — are marketed under the SPY® brand.

CONTACTS:
Maddy Isbell
PR Manager
760-804-8420
Fax: 760-804-8442
http://investor.spyoptic.com

Spy-Optics logo

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SPY Inc. Announces Investor Conference Call for the Quarter Ended September 30, 2012

13 11 2012

CARLSBAD, CA – November 12, 2012 – (Motor Sports Newswire) – SPY Inc. (OTCBB: XSPY) today announced the date of its quarterly investor conference call to be on Thursday, November 15, 2012, at 1:30 p.m. PST.

SPY Inc. invites you to join the investor conference call on Thursday, November 15, 2012, at 1:30 p.m. PST. The dial-in number for the call in North America is 1-800-591-6923 and 1-617-614-4907 for international callers. The participant pass code is 63755958. The call will also be webcast live on the internet and can be accessed by logging on at investor.spyoptic.com.

The webcast will be archived on the Company’s website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on November 15, 2012. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 68953849.

SPY Inc.:
We design, market and distribute premium products for hard core participants in action sports, motorsports, snow sports, cycling and multi-sports markets, which embrace their attendant lifestyle subcultures, crossing over into more mainstream fashion, music and entertainment markets. We believe a principal strength is our ability to create distinctive products for active people within the youthful demographics of these subcultures. Our principal products — sunglasses, goggles and prescription frames — are marketed under the SPY® brand. During 2011 and 2010, we also designed, manufactured and sold eyewear under the O’Neill®, Melodies by MJB® and Margaritaville® brands and in 2011, we decided to cease any new purchase orders of additional inventory for these licensed eyewear brands and do not expect any significant sales from these brands in the future.

CONTACTS:
Maddy Isbell
PR Manager
PH: 760-804-8420
Fax: 760-804-8442
http://investor.spyoptic.com

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Metzeler and Smith Sunglasses Provide a Reason to Ride

27 04 2012

ROME, GA – April 27, 2012 – (Motor Sports Newswire) – For a limited time only, Metzeler US is offering customers the chance to redeem one pair of Smith sunglasses with the purchase of a set of Metzeler Racetec, Roadtec Z8 Interact™ or Sportec M5 Interact™ tires. Choose from three styles available: Smith Serpico, Smith Rambler Black or Smith Rambler Brown (retail value: $90.00 – $119.00). Please visit www.getmetzeler.com for all terms and conditions; valid to residents of the U.S. or Canada only, while supplies last.

ABOUT METZELER MOTORCYCLE TIRE
On the road since 1892, Metzeler has over 100 years of experience meeting motorcyclists’ toughest tire demands with unflagging innovation and setting trends others must follow.  Whether one is drawn to the longevity of its classic design or uncompromising performances, Metzeler is an iconic brand to motorcycling worldwide. Established in Munich, Germany, offices are spread throughout the Americas, Europe, Asia and Oceania, while production occurs in Germany and South America. All this makes Metzeler the “Two Wheels Specialist”, appreciated by motorcyclists for its quality and technology. Metzeler’s continued commitment to road safety is consistent with the European Road Safety Charter and its primary objective of saving 25,000 lives through the improvement of motorcyclists’ safety knowledge as well as their active riding skills. For more information on Metzeler and its line of motorcycle tires, please visit: www.metzelermoto.com

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SPY Optic Signs Mike Montgomery

22 07 2011

CARLSBAD, CA – July 22, 2011 – (Motor Sports Newswire) – SPY Optic™ today announced it signed a multi-year sponsorship deal with MTB freestyle/freeride standout Mike Montgomery. Montgomery will be endorsing SPY® goggles and sunglasses through 2011 and for an undisclosed term thereon.

“Mike’s slope style runs leave spectators either fist-pumping or slack-jawed and speechless, and his jumps push the limits of the sport so far that it hurts,” says Victor Sheldon, SPY motocross and cycling marketing manager. “He’s a rider’s rider, a guy that other competitors cheer-on because he’s legit, he has absolutely no fear, and he’s a solid dude on and off the bike.”

Montgomery won the Pinkbike Best Trick Throwdown at Ranchstyle this past May, followed that up with a win in the MTB Slopestyle event at the 2011 Teva Mountain Games on June 1, and clinched another Best Trick title at the Jump Ship Dirt Jump Invitational in Canada, held June 10-12.

“Mike casually made his way into the top 20 in the FMB World Tour Rankings this year, and we’re looking forward to supporting him through more stops on the calendar so he can wage a proper assault on the top of that leaderboard,” says Sheldon.

Montgomery joins the family of SPY mountain bike riders, including reigning UCI Mountain Bike World Champion Sam Hill and UCI Mountain Bike Downhill World Cup standout, 17-year-old Troy Brosnan.

“I’ve been a SPY guy from the start and I’ll be a SPY guy when I retire 100 years from now,” says Montgomery. “They make the best goggles around, their new Performance sunglasses are insane, and the people at the company are the real deal. I’m stoked to be officially on board with the team, and I’m looking forward to going big in my SPYs.”

Next-up for Montgomery is the Kokanee Crankworx Best Trick Showdown, July 21 (following the Jeep Air downhill and Hill and Brosnan appearances). Thereafter Montgomery will attempt two distance world records at Mammoth Lakes, Calif., Sept. 23 and Sept. 24.

For more information about SPY Optic, log-on at www.spyoptic.com.

CONTACT:  
Alain Mazer
SPY Optic
Ph. 760.444.9761
email: amazer@spyoptic.com

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SPY Optic Nabs FMX’R Andre Villa

6 07 2011

CARLSBAD, CA – July 5, 2011 – (Motor Sports Newswire) – SPY Optic(TM) (OTCBB: ORNG) today announced a sponsorship deal with freestyle motocross sensation Andre Villa. Villa will be endorsing SPY(R) goggles and sunglasses on and off the track through 2011 and for an undisclosed term thereon.

“Andre is a monster on the FMX scene, we’ve been working with him casually for some time, and SPY is really stoked to have him on board officially as part of the team,” says Kyle Krause, SPY motocross segment manager. “With what he did in Dubai, Brazil and Italy already, he’s definitely going to have some eyeballs on him as he chases down the X-Fighters Championship title, and we’re looking forward to sharing that exciting ride with him.”

Villa finished first runner-up in the 2010 Red Bull X-Fighter World Tour. He is currently sitting in the No. 2 spot on this year’s Tour with three podium finishes under his belt in as many stops. Next-up for the Norwegian-born rider is the Redbull X-Fighters stop in Madrid, Spain, July 15, and he is confirmed for X Games 17 this summer at the Staples Center in Los Angeles, July 29.

“Andre spends a lot of time at his place down here in Southern California, so we have a great opportunity to connect locally, which bridges our international program to our local market interests,” says Victor Sheldon, SPY motocross marketing manager. “That’s rare and makes this relationship really healthy with great potential for our retail partners and moto fans.”

Villa joins a family of SPY motocross luminaries including AMA Supercross legends Jeremy McGrath, Kevin Windham, Kyle Regal and Ricky Dietrich; amateur MX’rs Tyler Berreman, Chris Plouffe and Blake Green; MX1 Champion Antonio Cairoli; and the Babbitt Monster Kawasaki Energy Team.

“SPY was one of the first brands to support me in my FMX career and I am glad to be flashing the most stylish goggles in the industry,” says Villa. “Jeremy and Kevin have been huge influences on me and I have always thought of SPY as one of the best names in moto. The chance to work with my idols, to be able to ride with them, to be on the same team as Antonio (Cairoli) and to represent SPY is very cool.”

For more information about SPY Optic, log-on at www.spyoptic.com.

SOURCE: SPY Optic

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Gatorz Inc. Reports Financial Results for the First Quarter Ended March 31, 2011

1 07 2011

OAKVILLE, ONTARIO – June 29, 2011 – (Motor Sports Newswire) – Gatorz Inc. (TSX VENTURE:GTZ) (“Gatorz”) today reported its financial results for the first quarter ended March 31, 2011.

Business Development:

  • In the fourth quarter of 2010 the company developed a line of premium Italian made injection moulded sunglasses combined with optical lens technology to convey performance, style, quality and value with higher margins. Retail pricing targeted in the range of $85 – $120 for these frames opens a new demographic which hasn’t been available in the past. This new line of glasses were introduced in the first quarter of 2011 in conjunction with a new corporate branding strategy which includes a new Gatorz logo, company color and an exciting new web-site platform that interacts with today’s youthful lifestyle.
  • On April 5, 2011, the Company completed a private placement of 1,804,403 common shares at CDN$0.25 for total proceeds of CDN$460,101 (US$455,500).

First Quarter Results: (all amounts in US$)

  • Revenue increased by $54,740 to $398,479 from the same quarter last year primarily due to introduction of a new plastic line of sunglasses;
  • Gross profit increased by $13,754 to $201,561 (50.58%) compared to the same period last year; and
  • Total comprehensive income for the quarter improved by $47,116 to $3,791 compared to a loss of $43,325 for the same period last year.

You can view the complete financial statements along with the MD&A at www.sedar.com.

Gatorz CEO Kerry Lynch states, “with the introduction of our premium Italian frames combined with our new corporate branding strategy including our new interactive web site we are starting to see substantial gains in this tough economic environment. I am extremely excited about the future!”

About Gatorz

Gatorz Inc. (www.gatorz.com) designs, develops, manufactures, and distributes performance eyewear, including sunglasses crafted from 7075 billet aircraft aluminum and from premium injection moulded Italian frames. Gatorz precision built aluminum eyewear is proudly made in the USA, offering superior craftsmanship, performance and durability. Gatorz proprietary technologies include the ability to customize the frame to the wearer’s specific facial features. In addition, the Company’s lens technology, TruRay Optics, offers a comprehensive assortment of ballistic impact-proof lenses which are 100% UV blocking, optically correct and distortion free. Gatorz distribution markets include motorcycling, motorsports, skydiving, military, off-road, hunting & fishing, action sports, and youth lifestyle markets.

Certain information in this press release may contain forward-looking statements. This information is based on current expectations that are subject to significant risks and uncertainties that are difficult to predict. Actual results might differ materially from results suggested in any forward-looking statements. Gatorz Inc. assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements unless and until required by securities laws applicable to Gatorz Inc.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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Metzeler Motorcycle Tires and Smith Optics Announces the “Summer Riding in the Sun” Consumer Promotion

17 06 2011

Buy select Metzeler tires and receive free Smith Sunglasses while supplies last

ROME, GA – June 17, 2011 – (Motor Sports Newswire) – Starting this week, Metzeler Moto’s “Summer Riding in the Sun” consumer promotion gets under way.   Consumers who buy a set of Metzeler Sportec M5 Interact, Sportec M3, Roadtec Z8 Interact, Roadtec Z6 Interact or Roadtec Z6 motorcycle tires starting June 15th, 2011 are eligible to receive a free pair of Smith Optics Sunglasses (retail value: $90.00-$119.00) while supplies last.

Eligible consumers may choose from the three styles of Smith Sunglasses available: Rambler in black, Rambler in Brown or Serpico in Silver.  After a consumer purchases a set of select Metzeler tires, he/she may fill out a claim form and send it along with proof of tire purchase to the address provided along with their choice of sunglasses to claim his/her free gift.

One set of sunglasses per customer please (subject to availability).   Quantities are limited.  Please visit www.ridexperience.com for full details.

About Metzeler Motorcycle Tire
On the road since 1892, Metzeler has over 100 years of experience meeting motorcyclists’ toughest tire demands with unflagging innovation and setting trends others must follow.  Whether one is drawn to the longevity of its classic design or uncompromising performances, Metzeler is an iconic brand to motorcycling worldwide. Established in Munich, Germany, offices are spread throughout the Americas, Europe, Asia and Oceania, while production occurs in Germany and South America. All this makes Metzeler the “Two Wheels Specialist”, appreciated by motorcyclists for its quality and technology. Metzeler’s continued commitment to road safety is consistent with the European Road Safety Charter and its primary objective of saving 25,000 lives through the improvement of motorcyclists’ safety knowledge as well as their active riding skills. For more information on Metzeler and its line of motorcycle tires, please visit: www.metzelermoto.com

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Orange 21 Inc. Reports Financial Results for the Three Months Ended September 30, 2010 and Announces Investor Conference Call

15 11 2010

CARLSBAD, CA – November 15, 2010 – (Motor Sports Newswire) – Orange 21 Inc. (OTCBB: ORNG), a leading designer, producer and distributor of sunglasses, prescription eyewear, snow and motocross goggles, and branded apparel and accessories for the action sports, motorsports, snowsports and lifestyle markets, today announced financial results for the quarter ended September 30, 2010.

Consolidated net sales decreased 6% to $8.2 million for the three months ended September 30, 2010 from $8.8 million for the three months ended September 30, 2009.

Consolidated net loss decreased to $0.9 million for the three months ended September 30, 2010 from $1.1 million for the three months ended September 30, 2009. The three months ended September 30, 2010 included approximately $0.4 million in additional direct operating expenses related to the addition of the Margaritaville™ and Melodies by MJB™ eyewear brands for which there were minimal sales during the period. There were no such expenses during the comparable period in 2009.

“We experienced a challenging quarter given the lack of sun in Southern California this summer, which negatively affected our net sales,” commented Stone Douglass, the Company’s Chief Executive Officer. “Gross margins increased to 47% for the three months ended September 30, 2010 from 33% during the comparable period in 2009, aided by more effective sourcing in Asia as well as improved operations and a more favorable Euro to U.S. Dollar exchange rate on purchases from LEM, our manufacturing subsidiary in Italy. We are especially pleased that these results were achieved even though we had substantial direct and indirect additional operating costs related to our two newest brands, Margaritaville™ and Melodies by MJB™, for which there have been minimal sales during this period. Our Melodies by MJB™ line began to sell in stores and online at www.melodiesbymjb.com during September and was promoted in cities that Mary J. Blige was touring. We expect our Margaritaville™ line to launch the later part of November in select stores and online at www.margaritavilleeyewear.com.”

Investor Conference Call

We invite you to join us for an investor conference call on Wednesday, November 17, 2010 at 1:30 p.m. Pacific Time. The dial-in number for the call in North America is 1-866-730-5770 and 1-857-350-1594 for international callers. The participant pass code is 60970034. The call will also be webcast live on the internet and can be accessed by logging onto www.orangetwentyone.com.

The webcast will be archived on the Company’s website for at least 60 days following the call. An audio replay of the conference call will be available for seven days beginning approximately two hours after the completion of the call on November 17, 2010. The audio replay dial-in number for North America is 1-888-286-8010 and 1-617-801-6888 for international callers. The replay pass code is 27158016.

About Orange 21 Inc.

Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snowsports and lifestyle markets under the brands Spy Optic™, O’Neill™, Margaritaville™ and Melodies by MJB™.

Safe Harbor Statement

This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “potential” or “continue,” the negative of such terms or other comparable terminology. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: delays in the launch of the Margaritaville™ line in stores or online, the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. dollar, Canadian dollar and Euro; changes in commodity prices; our ability to source raw materials and finished products at favorable prices; risks related to the limited visibility of future orders; our ability to continue to develop, produce and introduce innovative new products in a timely manner; our ability to identify and execute successfully cost-control initiatives without adversely impacting sales; the performance of new products and continued acceptance of current products; our execution of strategic initiatives and alliances; uncertainties associated with intellectual property protection for our products; and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

ORANGE 21 INC. AND SUBSIDIARIES
                CONSOLIDATED BALANCE SHEETS
(Thousands, except number of shares and per share amounts)



                                                September 30, December 31,
                                                ------------  ------------
                                                    2010          2009
                                                ------------  ------------
                                                (Unaudited)
                        Assets
Current assets
 Cash                                           $        710  $        654
 Accounts receivable, net                              5,051         5,886
 Inventories, net                                     10,935         7,759
 Prepaid expenses and other current assets               813         1,036
 Income taxes receivable                                   3            56
                                                ------------  ------------
   Total current assets                               17,512        15,391
Property and equipment, net                            4,206         4,892
Intangible assets, net of accumulated
 amortization of $780 and $714 at September 30,
 2010 and December 31, 2009, respectively                217           296
Other long-term assets                                    78            92
                                                ------------  ------------
   Total assets                                 $     22,013  $     20,671
                                                ============  ============
           Liabilities and Stockholders' Equity
Current liabilities
 Lines of credit                                $      2,626  $      3,750
 Current portion of capital leases                       423           395
 Current portion of notes payable                      3,800           723
 Accounts payable                                      6,055         5,431
 Accrued expenses and other liabilities                3,640         3,350
 Income taxes payable                                     65             -
                                                ------------  ------------
   Total current liabilities                          16,609        13,649
Capitalized leases, less current portion                 592           812
Notes payable, less current portion                      114           308
Deferred income taxes                                    404           404
                                                ------------  ------------
 Total liabilities                                    17,719        15,173
Stockholders' equity
 Preferred stock: par value $0.0001; 5,000,000
  authorized; none issued                                  -             -
 Common stock: par value $0.0001; 100,000,000
  shares authorized; 11,970,197 and 11,903,943
  shares issued and outstanding at September 30,
  2010 and December 31, 2009, respectively                 1             1
 Additional paid-in-capital                           40,856        40,515
 Accumulated other comprehensive income                  790           874
 Accumulated deficit                                 (37,353)      (35,892)
                                                ------------  ------------
   Total stockholders' equity                          4,294         5,498
                                                ------------  ------------
   Total liabilities and stockholders' equity   $     22,013  $     20,671
                                                ============  ============




                         ORANGE 21 INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                      (Thousands, except per share amounts)

                                    Three Months Ended  Nine Months Ended
                                       September 30,       September 30,
                                    ------------------  ------------------
                                      2010      2009      2010      2009
                                    --------  --------  --------  --------
                                        (Unaudited)         (Unaudited)
Net sales                           $  8,224  $  8,776  $ 26,020  $ 25,313
Cost of sales                          4,353     5,915    12,918    14,635
                                    --------  --------  --------  --------
 Gross profit                          3,871     2,861    13,102    10,678
Operating expenses:
 Sales and marketing                   2,268     1,781     6,537     5,463
 General and administrative            1,812     1,655     5,667     5,838
 Shipping and warehousing                235       255       802       765
 Research and development                375       292     1,186       803
                                    --------  --------  --------  --------
   Total operating expenses            4,690     3,983    14,192    12,869
                                    --------  --------  --------  --------
 Loss from operations                   (819)   (1,122)   (1,090)   (2,191)
Other income (expense):
 Interest expense                       (160)      (70)     (397)     (235)
 Foreign currency transaction gain        85       110        76       293
 Other income (expense)                   20        (3)       84        (1)
                                    --------  --------  --------  --------
   Total other income (expense)          (55)       37      (237)       57
                                    --------  --------  --------  --------
 Loss before provision for income
  taxes                                 (874)   (1,085)   (1,327)   (2,134)
Income tax provision                      58        51       134        60
                                    --------  --------  --------  --------
Net loss                            $   (932) $ (1,136) $ (1,461) $ (2,194)
                                    ========  ========  ========  ========

Net loss per share of Common Stock
   Basic                            $  (0.08) $  (0.10) $  (0.12) $  (0.19)
                                    ========  ========  ========  ========
   Diluted                          $  (0.08) $  (0.10) $  (0.12) $  (0.19)
                                    ========  ========  ========  ========
Shares used in computing net loss
 per share of Common Stock
   Basic                              11,961    11,865    11,948    11,291
                                    ========  ========  ========  ========
   Diluted                            11,961    11,865    11,948    11,291
                                    ========  ========  ========  ========

SOURCE: Orange 21 Inc.

Contact:
Orange 21 Inc.
A. Stone Douglass
Chief Executive Officer
760-804-8420
Fax: 760-804-8442
www.orangetwentyone.com

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