US Highland, Inc. Demonstrates Understanding of the Multibillion Dollar Value of Social Media

US Highland, Inc. Retains a Top Rated Marketing/Management Firm to Expand Brand Awareness

TULSA, OK – December 27, 2011 – (Motor Sports Newswire) – US Highland (UHLN) www.ushighland.com  announced today they are adding social media marketing to its brand awareness campaigns.

Previously, the company has used direct sponsorship of events such as the UFC to generate promotion of its brand.   Moving forward, social media marketing will become an integral part of the Company’s goal of establishing US Highland as the premiere brand for high performance single cylinder and V-twin American Made Performance™ powertrains.

The top 5 Social Media companies combined have 777 million unique daily visitors as reported in http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/. US Highland believes the incorporation of Twitter, Facebook and other social media platforms like MotoZania, www.motozania.com, will extend the company’s reach and brand message to their target markets.   They will partner with Walsh:Barnes Interactive to launch the social media initiative.  Walsh:Barnes  is an interactive agency specializing in website design, social media consulting and search engine marketing.  Walsh:Barnes will manage all US Highland social media channels and establish a presence and an audience for the company within the social media space.

Rob Harris, Chairman of the US Highland Board of Directors said, “I am extremely excited that US Highland’s Investors, Customers, Prospects, and Industry followers will be able to interact with US Highland at will.”   Mr. Harris went on to say, “it is extremely important to receive feedback from the industry regarding US Highland.”

“Social Media is clearly the biggest paradigm shift since the industrial revolution. We are very pleased to be working with Walsh:Barnes on this critically important aspect of our business,” says US Highland President & CEO John R. Fitzpatrick, III.  Mr. Fitzpatrick went on to say, “Everyone with an interest in US Highland will soon be able to follow us on a variety of social media to stay up to date with US Highland activities.

About US Highland, Inc.

US Highland, Inc., is a US based designer and manufacturer of high performance, premium quality powertrains and motorcycles. For additional information concerning US Highland visit www.ushighland.com.

Forward-looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

SOURCE: US Highland, Inc.

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US Highland, Inc. Positioned to Take Advantage of Billion Dollar Market Opportunity with New Electric Motor Subsidiary

Pike Research reported electric two-wheeler sales set to double motorcycle market

TULSA, OK – December 15, 2011 – (Motor Sports Newswire) – US Highland (UHLN) http://www.ushighland.com announced today that the Board of Directors approved the formation of US Highland Electric, Inc., to be a wholly owned subsidiary of US Highland, Inc. to take full advantage of the demand for electric motor products. This announcement follows preliminary discussions with a prospective US-based OEM that specializes in proven, patented and advanced electric motor technology.

Robert Harris, Chairman of US Highland stated, “The rapid progress at both US Highland, Inc. and US Highland Electric, Inc. is generating interest from the Power Sports industry and excitement within the investment community.”

This new development further enhances US Highland’s strategic position to diversify and expand their OEM market opportunities. The rapidly expanding market for high performance electric motor powered products is uniquely aligned with US Highland’s American Made Performance™ product strategy.

Pike Research is forecasting that more than 466 million electric bicycles and motorcycles will be sold worldwide during the period from 2010 to 2016. Given that the annual global motorcycle market is currently around 80 million units a year, almost all of them based on the internal combustion engine, this anticipated explosion in electric bike demand could double the size of the two wheeled market, not to mention dampen the demand for electric four-wheelers. http://www.gizmag.com/466-million-electric-motorcycles-by-2016/14306/

“Our primary efforts at US Highland are focused on creating sustainable growth within the Power Sports Industry based on a diversity of both combustion and electric technology for both our OEM and individual Power Sports customers,” commented President & CEO John R. Fitzpatrick, III.  He also stated, “Our long term strategy is to provide our customers with premium quality innovative high performance products with unsurpassed customer service.”

About US Highland, Inc.

US Highland, Inc., is a US based designer and manufacturer of high performance, premium quality powertrains and motorcycles. For additional information concerning US Highland visit www.ushighland.com.

Forward-looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

SOURCE: US Highland, Inc.

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US Highland, Inc. Announces the Appointment of Cathy Allison to Chief Operating Officer

TULSA, OK – December 13, 2011 – (Motor Sports Newswire) – US Highland (UHLN) www.ushighland.com has retained Cathy Allison as Chief Operating Officer.

Cathy Allison holds an MBA in Management and Marketing from Rockhurst College in Kansas City.  Her Bachelor of Science degree from Southwest Missouri State University is in Industrial Management with areas of emphasis in Drafting & Design and Construction.

Cathy has over 25 years of experience in manufacturing which include paint application processes, injection molding, fabrication, assembly processes, engineering and quality management.  She is a certified PMP and Six Sigma green belt. Experienced in: Project Management, Start-up Operations, Lean Manufacturing, Supplier Development / Management, Performance Metrics, Change Control Processes, New Product Development (Concurrent Engineering) Process Development, Implementation of ISO Standards  (ISO 9000, TS16949, ISO 14001), Product Cost Reduction Strategies.

Cathy has a diversified background in manufacturing in both the technical and leadership areas. Her strong experiences with site start-ups include General Motors, Ford, PPG Industries, Harley Davidson, and Indian Motorcycle Company.  Cathy has experience in successfully engaging employees to drive continuous improvement in the midst of rapid change.

“Cathy’s experience and knowledge are second to none. Once again I am thrilled of the acquisition of such a rare talent to the dream team of expert management at US Highland,” states Robert Harris, Chairman of US Highland.

“I am so very proud to have Cathy Allison join US Highland. We go back over a decade, when we worked side by side at Harley-Davidson in Kansas City and then at Indian Motorcycle in Gilroy, California. Cathy is quite simply the best in the world at what she does and US Highland will be in the headlines a lot because of her involvement,” stated President and CEO of US Highland, John R. Fitzpatrick, III.

About US Highland, Inc.

US Highland, Inc., is a US based designer and manufacturer of high performance, premium quality powertrains and motorcycles. For additional information concerning US Highland visit www.ushighland.com.

Forward-looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

SOURCE: US Highland, Inc.

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US Highland, Inc. Announces $30 Million OEM Opportunity

TULSA, OK – December 5, 2011 – (Motor Sports Newswire) – US Highland (UHLN) has announced today they are in the final design stages on an engine for a customer that represents an estimated $30,000,000 sales contract over the next three years.

“This is an exciting development opportunity for US Highland and its shareholders,” stated President & CEO John R. Fitzpatrick, III. “For us to be able to come out of the starting gates with this sizable business opportunity is very unique. This is a testament to the vast amount of development work that has gone on before our arrival,” he continued. “We are just executing on a relationship that was well established and underway for over a year now and doing what this management team does best,” Mr. Fitzpatrick concluded.

With this new opportunity, US Highland will enter 2012 well positioned to deliver game changing technology to an industry starving for advanced technology.

“This management team is just getting warmed up,” said Robert Harris, Chairman of US Highland. Mr. Harris went on to say, “This is the first of several sales contract opportunities that are imminent. We are placing a great deal of our top resources and priorities on this project and the results reflect their ability to deliver on our promises.”

About US Highland, Inc.

US Highland, Inc., is a US based designer and manufacturer of high performance, premium quality powertrains and motorcycles.

For additional information concerning US Highland visit www.ushighland.com.

Web Site: http://www.ushighland.com

Forward-looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

SOURCE: US Highland, Inc.

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US Highland, Inc. Announces Steve “Posie” Pfaff Appointment to Management Team

TULSA, OK – November 30, 2011 – (Motor Sports Newswire) – US Highland (UHLN) www.ushighland.com has brought Posie Pfaff on as Director of PowerTrain Product Development.

Mr. Pfaff has over thirty five years of practical, hands on field experience in machining, fabrication, and design with Harley-Davidson Motorcycles, in dealership employment as well as with Harley-Davidson Motor Company.  He is a top tier leader in engine and transmission design and development and possesses twenty five plus years of experience in fabrication.

Unlike most participants in the world of powertrain development, Posie is a high speed test rider and a published powertrain practitioner. He also boasts deep experience in Lean Manufacturing, ISO 9000/9001/9002 certifications and processes, Statistical Control, Data Driven Problem Solving, and Root Cause Analysis. His well rounded and extensive experience also includes Quality Control, Quality Audit Processes, and Assembly Line Balance.

“If you want a world class powertrain, you need world class talent to make it happen. Posie is a virtual ‘complete team’ of experience and capability. His rare talent set adds to our growing dream team of expert management at US Highland,” commented Robert Harris, Chairman of US Highland.

About US Highland, Inc.

US Highland, Inc., is a US based designer and manufacturer of high performance, premium quality powertrains and motorcycles. For additional information concerning US Highland visit www.ushighland.com.

Forward-looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

CONTACT: US Highland, Inc., ir@ushighland.com

SOURCE: US Highland, Inc.

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US Highland, Inc. Announces Options for Significant Funding

TULSA, OK – October 28, 2011 – (Motor Sports Newswire) – US Highland (UHLN) has been actively seeking financing alternatives, including debt and equity financing, to support operations and provide working capital. These efforts have been successful as US Highland has received several significant proposals.

“With our product line and developing OEM partnerships it’s clear why US Highland has received multiple proposals from potential funders.  Management is now reviewing these proposals for strategic fit,” said Robert Harris, Chairman of US Highland. “We are confident and anticipate that within a short period of time we will secure a favorable comprehensive financing package.”

About US Highland, Inc.

US Highland, Inc., is a US based designer and manufacturer of high performance, premium quality powertrains and motorcycles.

For additional information concerning US Highland visit www.ushighland.com.

SOURCE: US Highland, Inc.

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US Highland, Inc. Announces Appointment of Adrian Lee to Board of Directors

TULSA, OK – October 26, 2011 – (Motor Sports Newswire) – US Highland (UHLN) announced that Mr. Adrian Lee has accepted appointment to serve on the Board of Directors of US Highland, Inc.

Mr. Lee is an expert in mechanical engineering and retail sales and has extensive experience in the automotive repair, dealership management and tool making industries.

“The experience and diverse international perspective that Mr. Lee brings to the Board of Directors will be integral in formulating and driving our long-term goals and objectives,” stated US Highland President & CEO John Fitzpatrick.

“Adrian Lee delivers a unique blend of industrial expertise, automotive experience, and international business acumen. His position on the Board will help extend the vision and capacity for Management to execute on its strategic plan,” commented US Highland Chairman Robert Harris.

About US Highland, Inc.

US Highland, Inc., is a US based designer and manufacturer of high performance, premium quality powertrains and motorcycles.  For additional information concerning US Highland visit www.ushighland.com.

SOURCE: US Highland, Inc.

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US Highland Inc. Announces New CEO – John Fitzpatrick

TULSA, OK – October 19, 2011 – (Motor Sports Newswire) – US Highland Inc. (UHLN) announced today that Mr. John Fitzpatrick has accepted the position of Chief Executive Officer and President of US Highland, Inc.

Mr. Fitzpatrick brings extensive management experience and organization skills to US Highland. Mr. Fitzpatrick has over 20 years of senior leadership experience in such companies as Hewlett-Packard, Harley-Davidson and Indian Motorcycle Company.  Mr. Fitzpatrick was instrumental in the opening of Harley-Davidson’s manufacturing plant in Kansas City and led its assembly organization from 1998 to 2000. Mr. Fitzpatrick left Harley-Davidson to become the Vice President of Strategy at the reformation of Indian Motorcycles in Gilroy, California and was promoted to president and chief executive officer shortly after joining the company.

“John’s operational and product launch experience is exactly what US Highland needs. US Highland’s Management Team is a perfect fit in terms of company vision and core competency required to deliver on that vision,” stated US Highland Chairman Robert Harris.

“I cannot imagine a more exciting opportunity than the one we have at US Highland. We have assembled a world-class management team capable of delivering world-class results for our share holders, customers and partners. We are at the right place at the right time with a management team that has the right stuff,” stated US Highland President & CEO John Fitzpatrick

For additional information concerning US Highland Inc. visit www.ushighland.com.

SOURCE: US Highland, Inc.

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US Highland Signs Two Master Regional Dealerships

GLENPOOL, OK – September 16, 2010 – (Motor Sports Newswire) – US Highland, Inc. (OTCBB: UHLN), a U.S. based designer and manufacturer of high performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles, announced today that the Company has signed two regional master dealers covering the mid-west region.

The Company’s strategy is to build a network of 10 regional or master dealerships that sell, develop and support territorially defined dealerships within their region. A major benefit to the dealers, besides superior quality and performance of Highland motorcycles, is that the bikes are custom fit for each customer, which is combined with a normal two week factory delivery eliminating the need of inventory. Highland dealers need only a limited number of bikes for demonstration purposes. Without extensive inventory need, flooring costs are dramatically reduced, creating enhanced cash management and credit risk reduction and impacting the gross margin of each Highland product sold.

Darin Long, Chief Operating Officer of US Highland, Inc. stated, “We are very pleased to be regaining our stride since the July air crash tragedy. Highland Regional Dealers are key to our distribution and support model. Each one will serve on the Highland Dealer Board helping us create a better customer distribution, service and support model. We receive many new dealer inquiries daily that will now be delivered to our Regional Dealers for dealership development and expansion. New dealer interest is well balanced across the country and continues to exceed our expectations.”

George Smith, VP of Sales & Marketing, said, “This is a huge leap forward for us and I am thrilled that we have made such a tremendous step in a positive direction. Our Regional Dealers will be able to provide an additional sales platform for our sponsorship products. Currently, we are in discussion with oil companies; insurance companies; soft drink companies and clothing lines for prospective sponsorship. This is a wonderful opportunity for all parties involved.”

Kurt King, Senior Marketing Agent for Dealer Services and Promotions, commented, “I am excited to assist these motorcycle enthusiasts who have great entrepreneurial vision. I congratulate them for their courage to put forth investment and leadership into the future of the power sports Industry.” King also went on to say, “US Highland brings cutting edge technologies and marketing concepts to the power sports public.”

About US Highland, Inc.
US Highland, Inc., is a US based designer and manufacturer of high performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles. The Company is also a leading development and engineering partner for leading OEM’s around the world. For additional information concerning US Highland Inc., visit http://www.ushighland.com.

Forward-looking Statement:
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation of such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set forth in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

SOURCE: US Highland, Inc.

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US Highland to Showcase its High-Performance Motorcycles and Compete at 16th X-Games in Los Angeles

GLENPOOL, OK – July 26, 2010 – (Motor Sports Newswire) – US Highland, Inc. (OTC BB: UHLN.OB) , a U.S.-based designer and manufacturer of high-performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles, announced today that the Company will compete in the Super Motocross event at the 16th X-Games in Los Angeles, which takes place July 29, 2010 through August 1, 2010. Corey Green, a professional motocross racer will be competing at the games with the Company’s 450MX motorcycle. In addition, US Highland’s line of high-end high-performance motorcycles will be showcased at the event.

“US Highland’s sponsored rider Corey Green says, “The X- games have always been a dream of mine to participate in and just about everyone that rides a dirt bike as well. I’m excited about the chance to get an opportunity to race there.” Former US Highland President Mats Malmberg had visions of building a bike to compete in the X-Games, and; ” I am honored to help make that dream come true” said Green.

“Every brand of bike puts on a different type of roost,” referring to the plume of dirt thrown by the rear tire, “and we’re gonna show them how the highland roost looks,” Green went on to say.

The Company will also be showcasing their line of motorcycles at the games. “The interest we have received from potential dealers, the Press and the motorcycle community has far exceeded our expectations. We are very pleased to be able to demonstrate our U.S. made bikes, “commented Darin Long, Chief Operating Officer of U.S. Highland, Inc.

Martin Lind, Vice President of Operations at U.S. Highland, Inc., continued, “We are very proud of our line-up of high-end motorcycles. Our approach of customizing the bikes to a rider’s profile is unique and something the bigger manufacturers don’t offer. I am also excited that a professional rider of Corey Green’s caliber chose to use our bike for the games.”

About US Highland, Inc.

US Highland, Inc. is a U.S.-based designer and manufacturer of high performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles. The Company is also a leading development and engineering partner for leading OEM’s around the world. For additional information concerning US Highland Inc., visit www.ushighland.com.

Forward-looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation of such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set forth in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

SOURCE: US Highland, Inc.

CONTACT:
US Highland, Inc.
Investor Relations:
Christian Kirsebom
(925) 247-6666
ckirsebom@me.com

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