Fourth Annual Revive Your Ride! WIN BIG SPRING GIVEAWAY is Here!

Powersports Customers Can Win More Than $30,000 in Cool Prizes

IRVINE, CA – April 12, 2013 – (Motor Sports Newswire) – The Revive Your Ride! WIN BIG SPRING GIVEAWAY is back. Scheduled to run from April 15 through June 30, the annual powersports promotion offers customers a chance to win one of 50 aftermarket prizes and gift certificates – all together worth more than $30,000.

“The Aftermarket Members of the Motorcycle Industry Council are once again happy to fund this dealership-traffic-driving promotion successfully being used by some nine hundred retailers and counting,” said Frank Esposito, MIC aftermarket committee chair. “Shops and dealers can really run with this and use it to get customers into their stores, and it costs absolutely nothing to participate. This year, the program is offering a lot of excellent prizes that any rider would be glad to win.”

Lucky customers will ride away with a prize package of gear, parts, accessories, or gift certificates. This year’s Grand Prize is a $5,000 gift certificate, while 1st Place is a $3,000 gift certificate and 2nd Place is a $1,500 gift certificate. The product package giveaways include a Schuberth S2 helmet, a Tour Master jacket, a Brand 34 sweatshirt signed by Kevin Schwantz, Tucker Rocky gift certificates, a Klim Overland pants and jacket set, a Shoei helmet, a Kendon stand-up lift and much, much more.

MIC Aftermarket Members who contributed to the prize collection include: ACCEL, AFX, AIMExpo, Avon Tyres, Biker’s Choice, Butler Motorcycle Maps, Haynes Manuals, Helmet House, Kendon, Klim, LeoVince, Mad Maps, Memphis Shades, MotoTV, MotoQuest, Motul, Powerlet, Renthal, RK Racing, Saddlemen, Schuberth, Schwantz School, Scorpion, Sunstar, Suzuki, Tucker Rocky, Two Brothers Racing, Van Leeuwen and Yuasa.

All of the prize packages can be seen at mic.org/reviveyourride. To enter, customers simply visit a participating dealership or retailer, get a unique entry code that can be posted on Revive Your Ride! posters, and enter online at reviveyourride.org. There are eight gift certificates totaling $13,500 and they are redeemable at the participating dealers’ stores. Each participating dealer receives two free promotional posters and they can also access downloadable banners, postcards and other digital materials – all for free – on the Revive Your Ride! website. Dealers who have participated in previous Revive Your Ride! promotions do not need to sign up again.

Questions about the promotion can be sent to RYR@mic.org.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, business advisories and forecasts, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

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More than 800 Dealers and Retailers Participate in the Biggest Ever Revive Your Ride! WIN BIG SPRING GIVEAWAY

IRVINE, CA -  August 20, 2012 – (Motor Sports Newswire) – The third annual Revive Your Ride! WIN BIG SPRING GIVEAWAY was the biggest to date with more than 800 powersports dealerships and retailers nationwide participating in the free industry promotion designed to boost customer traffic.

There are sixty customers soon taking delivery of prizes donated by Motorcycle Industry Council aftermarket members and amounting to over $25,000 in cash and product prize packages.

“The Revive Your Ride! promotions have been very successful for the participating stores and shops, and participation is absolutely free,” said Cam Arnold, vice president of the MIC’s Aftermarket Services. “We can thank the MIC Aftermarket Committee and dozens of MIC members for their contributions to help the industry. We encourage more dealerships and retailers to get involved in the Revive Your Ride! Fall Promotion that will run Oct. 15 through Dec. 31. It doesn’t cost a thing, so do yourself and your customers a favor by signing up.”

Horner Honda in Salisbury, Md., has participated in every one of the Revive Your Ride! promotions, and had another winner in the spring promotion, and previously won a trip to the 2012 Dealer Expo in Indianapolis. MotoMax in Raleigh, N.C., has had lucky Revive Your Ride! winners in multiple promotions. Ride West BMW in Seattle, Wash., had three winners this time. And the Dainese D-Store in Costa Mesa, Calif., Sills Motor in Cleveland, and the Recycle Bike Shop in Omaha each had two winners.

Steve Seltzer Powersports, a Dealernews Top 100 dealer, has been participating in Revive Your Ride! since the beginning.

“This is the first winner that we’ve had, and it brings more people into the store,” said Bob Todd, parts manager at the dealership.

Other participating locations had similar comments:

“I think it is a great avenue to bring customers back into the brick and mortar rather than the Internet. I really like the program.” – Bria Brown, Middletown Cycle of Franklin, Ohio.

“Everyone who came in was very excited about it. Every time you can get something for nothing, it’s a good deal.” – Spider, County Line Cycles of Greensburg, Indiana.

“I think it is an awesome program. I found out about it in Indy at the dealer show. It’s a great way to get people into the dealers with slower traffic.” – Cassie, Sierra Cycles of Sierra Vista, Arizona.

“I like it a lot. It is really unique in that everyone has gotten together for one cause. It really helps the dealership. We get to be involved, which is great for us.” – Jona Larson, Freedom Cycles of Grandville, Missouri.

“It’s a great way of tying together the aftermarket with the dealers and consumer. It allows for everyone to get excited.” – Tom Monroe, Dainese D-Store, Costa Mesa, California.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

Click here for the list of Revive Your Ride! WIN BIG Spring Giveaway Winners

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Third Annual Revive Your Ride! WIN BIG SPRING GIVEAWAY Entices Customers with More Than $25,000 in Cash and Cool Prizes

IRVINE, CA – April 9, 2012 – (Motor Sports Newswire) – The Revive Your Ride! WIN BIG SPRING GIVEAWAY is back with three major cash prizes and dozens of prize packages for riders to enjoy. Scheduled to run from April 15 through June 30, the annual powersports promotion offers customers a chance to win the money or one of 60 aftermarket prizes and gift certificates, all together worth more than $25,000.

“The aftermarket members of the Motorcycle Industry Council are happy, once again, to fund this traffic-driving promotion successfully being used by some six hundred retailers and counting,” said Frank Esposito, MIC aftermarket committee chair. “Shops and dealers can really run with this, use it to get customers into stores, and it costs absolutely nothing to participate. This year, the program is offering a lot of excellent prizes that any rider would be glad to win.”

Lucky customers will ride away with a prize package of gear, parts, accessories, gift certificates or one of the three cash cards. This year’s Grand Prize is a $5,000 debit card while 1st Place is a $2,000 debit card and 2nd Place is $1,200 debit card. The product package giveaways range from motorcycle jackets and helmets to tires, chains, battery tenders and more. MIC aftermarket members who contributed to the prize collection include: ACCEL, Aftercare, AIRHAWK, Alpinestars, Avon Tires, BDL, Cycle News, Dealer Expo, Dealernews, Deltran, D.I.D, Helmet House, K&N, Kendon, Kuryakyn, LeoVince, MotoTV, MPN, National Cycle, Parts Unlimited, Performance Machine, Renthal, Saddlemen, Sunstar, Suzuki, Tucker Rocky Distributing and Two Brothers Racing.

All of the prize packages can be seen here (http://online2.mic.org/reviveyourride/Prizes.aspx). To enter, customers simply visit a participating dealership or retailer, get a unique entry code that can be posted on Revive Your Ride! posters, and enter online at reviveyourride.org. Participating stores receive two of the free promotional posters and they can also access downloadable banners, postcards and eCards, all for free, on the Revive Your Ride! downloads page. Dealers who have participated in previous Revive Your Ride promotions do not need to sign up again.

Questions about the promotion can be sent to RYR@mic.org.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, business advisories and forecasts, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

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Motorcycle Industry Council Aftermarket Members Celebrate Successful Revive Your Ride! WIN BIG Spring Giveaway

IRVINE, CA – August 24, 2011 – (Motor Sports Newswire) – The Motorcycle Industry Council (MIC) congratulates the 50 happy powersports customers who won prizes in the recent Revive Your Ride! WIN BIG Spring Giveaway promotion via their local powerports dealerships. The success of the second annual event was due in large part to MIC aftermarket members who generously donated $12,000 in cash prizes and also nearly $28,000 in product and service giveaways.

Created and funded by the Aftermarket members of the MIC, the Revive Your Ride! WIN BIG Spring Giveaway was designed specifically to build excitement for two-wheeling and to bring the riding community back to motorcycle, ATV, side x side, service and aftermarket retailers.

“Thank you to everyone who participated in the Revive Your Ride! promotion this year,” said Frank Esposito, MIC aftermarket committee chairman. “Thanks to our MIC aftermarket members, this tremendous promotion again drove thousands of customers into dealerships everywhere, which was exactly what it was supposed to do. Although this was only the second year, we still saw a dramatic increase in participation from MIC member companies who donated $40,000 in cash, cool products and great services as giveaways. We are already looking forward to the next Revive Your Ride! promotion (October 15 – December 30) and hope to use the momentum from this promotion to make the next one even better.”

For those dealerships who want to know more, Revive Your Ride! will be at the upcoming Powersports Business ProfitX dealer show at the Red Rock Casino in Las Vegas, Sept 25-27. It’s not too late to get involved in the fall promotion, nor too early for powersports retailers to start planning for next year’s spring event.

“On behalf of the MIC, congratulations to everyone who participated in the second annual Revive Your Ride! promotion,” said Cam Arnold, vice president of the MIC’s Aftermarket Services. “Revive Your Ride! provided a tremendous opportunity for the MIC aftermarket members, powersports dealers nationally and their customers. Overall, it was a win-win promotion for everyone who participated.”

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. It is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office adjacent to Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

Click here for a complete list of winners.

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It’s Not Too Late to Participate in the Second Annual Revive Your Ride! WIN BIG SPRING GIVEAWAY

Participating Retailers Can Offer Customers a
Chance to Win Nearly $40,000 in Prizes

IRVINE, CA – May 25, 2011 – (Motor Sports Newswire) – Revive Your Ride! WIN BIG SPRING GIVEAWAY is back, bigger and better for 2011. Scheduled to run through June 30, the promotion offers powersports customers a chance to win one of fifty great prizes, $10,000 in cash prizes and nearly $30,000 in product giveaways.

Why should you participate?
Why wouldn’t you? This is the perfect opportunity, the perfect timing, to get customers into your stores for the start of the riding season.  Use Revive Your Ride! WIN BIG Spring Giveaway to offer your customers a chance to win one of fifty great prizes totaling nearly $40,000.  This is YOUR program, YOUR promotion, the nearly 300 Aftermarket members of the Motorcycle Industry Council paid for it and the members below donated product for prizes. Use it!

ACCEL Motorcycle • Advanstar • Aftercare Service Contracts • Airhawk • Avon Motorcycle Tyres North America • Castle Sales • Custom Chrome • D.I.D. • Deltran • EMGO International • Helmet House • Indian Motorcycle • K & N engineering • Kendon Industries • LeoVince USA • Motorsport Aftermarket Group • Manheim Auctions • National Cycle • Rider Insurance • Roadlok Security • Saddlemen • Sunstar Engineering • SuperTrapp Industries • Tucker Rocky Distributing • Yuasa Battery

OK, what do I have to do to participate?

1. Talk about easy. Go to http://mic.org/reviveyourride and order the Revive Your Ride! WIN BIG Spring Giveaway Dealer kit with 150 uniquely-numbered entry cards and two posters. It’s only $25 (including shipping), which covers the cost to print the entry cards. Ordering the kit will get you listed on the “participating dealers page” so consumers know where to go to get their entry cards.
2. The Revive Your Ride! WIN BIG Spring Giveaway runs through June 30. Just think, one of your customers could win the Grand Prize, a $5,000 pre-paid debit card, or one of 49 other great prizes ranging totaling nearly $40,000.  Go to reviveyourride.org  to see a complete list of prizes.
3. Promote the RYR WIN BIG Spring Giveaway and you’ll bring more customers into your store just when you need it the most. You can download free posters, banners, post cards, and more at www.mic.org/reviveyourride. Put the logo on your website, send out a free personalized ecard to your customer database, organize special events – you’ll find lots of ideas for driving traffic at www.mic.org/reviveyourride.
4. Revive Your Ride! can help Revive Your Sales! Obviously, timing is critical, so get started today by visiting the Revive Your Ride! website www.mic.org/reviveyourride.

It takes all of us working together – not just a few companies and dealerships here or there. Your participation is key to the success of the Revive Your Ride! WIN BIG Spring Giveaway.  Get started today. Questions? Write to RYR@mic.org or call 949/727-4211 ext. 3004.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office adjacent to Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

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U.S. Motorcycle Sales Rise During the First Quarter

Economical Two-Wheelers Lead the Increase

IRVINE, CA – April 26, 2011 – (Motor Sports Newswire) -  Motorcycle sales among major brands rose 7.2 percent in the first quarter of 2011, compared to the same period last year, according to the Motorcycle Industry Council’s Retail Sales Report. This report tracks sales among 18 leading brands being sold in the U.S.

The popular scooter segment saw the biggest gain, up nearly 50 percent. Sales of dual-purpose bikes, built for on- and off-highway use and generally among the most fuel-efficient motorcycles, increased by almost 25 percent. Tire sales, a strong indicator of motorcycle use, were up as well during the first three months.

“Nothing compares to a motorcycle for combining fun with saving money,” said Tim Buche, MIC president and chief executive officer. “There’s no more enjoyable way to get to work and get around, and rising fuel prices have given our customers yet another great reason to ride.”

Motorcycle and scooter tire sales increased 29.4 percent in the first quarter, according to the Motorcycle Industry Council’s Quarterly U.S. Motorcycle Tire Sales Report, which tracks nine major tire brands. Total on-highway tire sales rose 27.5 percent, while scooter tires jumped 48.6 percent.

“Tires sales add to new-bike sales figures as a measure of motorcycle interest since there are still a lot of great used bikes putting on the miles, and older bikes that owners are reviving and enjoying once again,” Buche said. “We see Americans leaving their cars at home more, enjoying the convenience and exhilaration of motorcycling, and getting into a different way of being green.”

The MIC Owner Survey estimates that 11 million motorcycles were in use in 2009, a 5 percent increase over the 2008 motorcycle population of 10.4 million. Motorcycle miles traveled also increased 5 percent from 2008 to 2009 with a total of 27.6 billion miles. The percentage of U.S. households with at least one bike rose from 5.4 percent in 2003 to 6.8 percent in 2009.

The MIC is promoting riding with its Revive Your Ride! WIN BIG SPRING GIVEAWAY, running through June 30. Customers simply visit a participating retailer, pick up an entry card and enter online at reviveyourride.org for a chance to win one of 50 great prizes, from helmets and jackets to motorcycle lifts and exhaust systems, or up to $5,000 to spend on aftermarket accessories.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. It is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants. The MIC is headquartered in Irvine, Calif., with a government relations office adjacent to Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

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AIRHAWK Donates AIRHAWK® Comfort Seating Systems to Support Powersports Industry in Revive Your Ride! WIN BIG Spring Giveaway

AIRHAWK®, manufacturer of support surface products for consumer applications, is gearing up to kick start the spring riding season by donating products for the Second Annual Revive Your Ride! WIN BIG Spring Giveaway hosted by the Motorcycle Industry Council, running April 15 through June 30.

BELLEVILLE, IL – April 19, 2011 – (Motor Sports Newswire) – AIRHAWK®, manufacturer of support surface products for consumer applications, is gearing up to kick start the spring riding season by donating products for the Second Annual Revive Your Ride! WIN BIG Spring Giveaway hosted by the Motorcycle Industry Council, running April 15 through June 30.

Revive Your Ride! WIN BIG Spring Giveaway is designed to build excitement for two-wheeling and to bring the riding community back to motorcycle ATV, ROV/UTV, service and aftermarket retailers courtesy of the Motorcycle Industry Council’s aftermarket members. It offers customers the chance to win one of 50 prize packages or cash rewards, including an AIRHAWK Medium Cruiser and an AIRHAWK2 Medium Cruiser.

“We’re proud to be part of this year’s WIN BIG Spring Giveaway to generate buzz for the powersports industry,” said Steve Peyton, AIRHAWK Director of Sales. To find more information about the Revive Your Ride! WIN BIG Spring Giveaway visit reviveyourride.org. To see AIRHAWK’s upcoming events visit Airhawk.net. To view images from the rallies and more news visit Facebook.com/AirhawkSeats or blog.airhawk.net.

AIRHAWK is a brand of The ROHO Group that specializes in shape-fitting technology, manufacturing cushion and support surface products for medical applications as well as for recreational and commercial vehicle use. For more information, visit The ROHO Group’s website at http://www.therohogroup.com or contact customer service at (800) 851-3449.

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Revive Your Ride! WIN BIG SPRING GIVEAWAY Kicks Into Gear

Powersports Customers Can Win Nearly $40,000
in Cash, Gear and Accessories

IRVINE, CA – April 15, 2011 (Motor Sports Newswire) – Riders across the country, start your engines: the Revive Your Ride! WIN BIG SPRING GIVEAWAY kicks into gear today. Running April 15 through June 30, the national powersports industry promotion offers all riders a chance to win one of 50 great prizes, from windshields, helmets, leather jackets, motorcycle lifts and exhaust systems to $5,000 to spend on aftermarket accessories. To enter, customers simply visit a participating retailer, pick up an entry card and enter online at reviveyourride.org.

This year’s lucky Grand Prize winner will receive a $5,000 pre-paid MasterCard that can be used exclusively at participating motorcycle/aftermarket retailers.  Twelve additional pre-paid cards also will be given away, with amounts ranging from $100 all the way up to $2,000. Thirty-seven product package giveaways run the gamut from handlebars, gas tanks and tires to boots, battery chargers, gift certificates and much more. All prize packages can be seen at reviveyourride.org.

“Revive Your Ride! is a great opportunity for riders everywhere to win cash or prizes this riding season,” said Frank Esposito, MIC aftermarket committee chair. “Whether you ride on the street or in the dirt, with so many great products to win, is there any reason you wouldn’t visit your local powersports retailer to pick up an entry card?”

Last year’s lucky winners rode in from all corners of the U.S., including Florida, New York, Washington and California, with Grand Prize Winner Jim Aldridge receiving his winning entry card at California Phil’s in Concordia, Kansas.

Sponsored by the Motorcycle Industry Council’s Aftermarket Committee, 2011’s WIN BIG Spring Giveaway is bigger than ever with the opportunity for customers to win $40,000 in prizes, from service contracts, gear and accessories to pre-paid debit cards. To find out more or for a complete list of contest rules, visit www.reviveyourride.org.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office adjacent to Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

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