Destination Polaris Project X Rig Debut
MESA, AZ – June 4, 2013 – (Motor Sports Newswire) – The wait is over! After weeks of leaked images with strategically placed digital camouflage, rumors, red herrings and innuendo on the website and blog, the wraps finally come off the latest “Project X” when Destination Polaris TV show airs this Sunday. Dubbed “X3” for obvious reasons, the third rig built for the popular TV show promises to be the biggest, most ambitious project to date.
“We’re hoping the third time is a charm,” says DragonFire marketing manager Chris Moore. “Three years ago, we used the TV show to launch our RacePace line of race-ready accessories on a hopped up RZR XP 900. The following season we showed off our trail capable RockSolid range of accessories for the adventure touring crowd with a trick XP 4 complete with a SafariRack. This year the big news is our ReadyForce product line.”
If you haven’t been following the teasers on the DragonFire social media channels and blog
, the images leaked for the ReadyForce rig include exoskeletal protection, revised StepUp running boards and more. “I don’t want to spoil the surprise by telling too much at this point,” adds Moore. “What I can say is that ReadyForce Project X3 is the right tool for the job… no matter what that job may be!”
All the details of Project X3 will be revealed on the Destination Polaris TV show on June 9th. Now shown on Fox Sports, the show reaches more than 70 million homes each Sunday at 11:30 a.m. and re-airs on Thursdays at 3:30 p.m. (all times local). “We have secured a tremendous number of additional airings for the show,” says host Jared Christie. “All markets air each episode a minimum of two times, but most markets are going for multiple airings… some of them, such as Fox Sports South will air the DragonFire episode 10 times!”
More details about Destination Polaris can be found at the www.destinationpolaris.com website. Speaking of websites don’t forget to check out www.dragonfireracing.com as well as “Like” DragonFire on Facebook at www.facebook.com/DragonFireRacing
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Mesa, Arizona 85202
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