Mustang Takes Flight!

27 02 2015

Mustang 35th Anniversary Campaign Takes Off In Daytona

THREE RIVERS, MA – February 27, 2015 – (Motor Sports Newswire) – Mustang Motorcycle Products, LLC is ready to celebrate the launch of our 35th anniversary in style. The iconic “Pegasus” winged horse logo is set to soar to new heights in 2015. New products, a new look and a new catalog commemorating this milestone kick off a yearlong celebration from the seat manufacturer… all starting at Bike Week when the campaign officially takes off on March 6th in Daytona.


“Daytona is when the riding season takes off and it is the perfect venue to launch our anniversary campaign,” explains Mustang Marketing Director Marilyn Simmons. “Our name comes from the legendary P-51 Mustang airplane, so that became the theme for our high flying 35th Anniversary celebration. We are proud of the fact Mustang seats are still handcrafted in Three Rivers, Massachusetts, and we really wanted to spread our wings to commemorate this historical happening. Now is the time to get the message out to a new type of rider who might not know Mustang’s history or quality.”

A two-pronged campaign will see Mustang’s big rig (complete with a 35th Anniversary Logo wrap) headquartered in its customary location at Daytona International Speedway, with a second front taking off at J&P Cycles Destination Daytona Superstore in neighboring Ormond Beach, Florida. “Stop by either Mustang display to see all the latest seats and pick up the 2015 catalogs hot off the presses,” says Simmons.


Daytona Bike Week will also see the first of the 5-For-35 seats awarded to the winner of the ongoing social media campaign. Even if you can’t ride to Daytona for Bike Week, you are still eligible to enter the contest as Mustang will be giving away a free seat to the top vote-getter during the run-up to five different rallies this year.

More details can be found at:

About Mustang

Flying high for 35 years, Mustang has been making superior seats and related motorcycle accessories since 1980. We are proud of handcrafting the most comfortable seats in the world in our state-of-the-art facility in Three Rivers, Massachusetts. With an unwavering focus on quality and customer satisfaction, Mustang has grown to be the leader in the design and construction of aftermarket motorcycle seats. No one is more dedicated to building a more stylish, functional and comfortable seat than Mustang. Mustang earns its wings with riders around the globe with every ride!

Mustang 2015 35th Anniv Logo


MBUSA Boosts Support of at-Risk Youth with $10.5 Million Grant to Laureus Sport for Good Foundation USA

27 02 2015

Funding will assist Partnership for a Healthier America
with goal of curbing childhood obesity

WASHINGTON, D.C. – February 27, 2015 – (Motor Sports Newswire) – In 2012, more than one in three kids in the U.S. was overweight or obese, a rate that has more than doubled for children and quadrupled for adolescents in the past 30 years.* Today Mercedes-Benz USA (MBUSA) joined forces with the Partnership for a Healthier America (PHA) to advance the fight against this epidemic. At PHA’s 2015 Building a Healthier Future Summit in Washington, D.C., the automaker announced a $10.5 million grant to the Laureus Sport for Good Foundation USA (Laureus USA), the leading foundation that uses the positive power of sport to tackle society’s most pressing challenges.

MBUSA has been a supporter of Laureus USA since 2012, and together the two have played a huge role in the emergence of the U.S. sport for at-risk youth movement. The joint effort has encouraged and supported in-school and after-school programs that increase youth activity to fight obesity and teach good coaching and sportsmanship. MBUSA’s support has reached over 140,000 kids in 30 cities to date. Its new grant will cover increased efforts and initiatives geared towards youth through 2017, impacting 125,000 kids annually in 25 cities.

“Investing in our youth and giving back to our local communities are integral to the culture at Mercedes-Benz USA,” said Stephen Cannon, president and CEO of MBUSA. “Our ongoing collaboration and commitment to Laureus USA combines our passion for community and sports in a way that is making an impact. We look forward to continuing helping kids across the country build heathier futures.”

Laureus USA Chairman Edwin Moses joined Cannon at the funding announcement during the Building a Healthier Future Summit. The Summit is one of the nation’s premiere gatherings of health experts, policy makers and business and industry leaders committed to ending childhood obesity.

“The Laureus USA family and organization as a whole is honored and humbled to receive an incredibly generous grant from our dedicated and long-time supporter, MBUSA,” said Moses. “These funds will help continue our efforts to build and support sustainable, resilient organizations that can impact the health, education and social outcomes of children nationwide.”

Moses was joined at the summit by Laureus Ambassador and NBA Hall of Famer Alonzo Mourning. As a Laureus spokesman, Mourning supports and promotes Laureus USA’s work around the world.

For more information about Laureus USA, please visit For more information on PHA, visit

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States.  For the 50 years MBUSA has operated in this country, the company has been an integral part of the communities in which it does business and the neighborhoods where its employees live and work. A common thread through its activities over the decades has been a commitment to nurturing leadership. To that end, MBUSA places particular emphasis on initiatives designed to empower future generations, particularly those who are underserved. MBUSA is committed to helping today’s youth develop the tools they need to reach their full potential and become the leaders and success stories of tomorrow.

About Laureus USA

Laureus Sport for Good Foundation USA ( is a registered 501©(3) public charity in the United States. It is part of the Laureus Sport for Good Foundation global network, which includes the global Laureus Sport for Good Foundation, the Laureus World Sports Academy and the Laureus World Sports Awards. Collectively, the Laureus global network harnesses the power of sport to promote social change and celebrate sporting excellence. Laureus champions the universal power of sport to bring people together as a force for good, pursuit of excellence, overcoming challenges, celebrating achievement and winning against the odds.

*Source: Centers for Disease Control and Prevention, “Childhood Obesity Facts,”



AMA welcomes SIDI as the official boot of AMA recreational riding series

27 02 2015

PICKERINGTON, OH – February 27, 2015 – (Motor Sports Newswire) – SIDI, makers of top-of-the-line footwear for motorcyclists, is the official boot of the Beta AMA National Dual Sport Series, the Yamaha Super Ténéré AMA National Adventure Riding Series and the AMA Premier Touring Series.

“SIDI is well known in the market for producing extremely comfortable boots of the highest quality with many safety features,” said AMA Chief Operations Officer Jeff Massey. “SIDI Crossfire, Adventure and Sidi’s Gore Tex boots perfectly match the riding conditions and performance demands that AMA members encounter in our recreational riding series. We warmly welcome their support, and we trust that series participants will do so, as well.”

AMA members who participate in the the Beta AMA National Dual Sport Series, the Yamaha Super Ténéré AMA National Adventure Riding Series and in AMA Premier Touring Series events will earn chances to win two pairs of SIDI boots.

“The AMA has been doing a great job for a very long time providing riders with more and more riding opportunities for all motorcyclists, and Sidi is very proud to be a part of their program for many years to come,” said Bill Berroth with Sidi’s USA importer Motonation.

The Beta AMA National Dual-Sport Series, created by the AMA in 1987, has become increasingly popular as off-road and street riders alike have turned to dual-sport recreation to experience the freedom of two wheels.

When larger adventure bikes grew in popularity, the AMA started the Yamaha Super Ténéré AMA National Adventure Series to appeal to riders of these bikes. This series also has grown and now boasts rounds in all regions of the continental United States.

The AMA Premier Touring series describes the premier road riding events and challenges on the AMA calendar. It includes AMA Grand Tours, AMA National Rallies, AMA Gypsy Tours, and more.

For more information on AMA-sanctioned recreational riding series and events, see the riding section of the AMA website:

For more information on SIDI motorcycle footwear, see

About the American Motorcyclist Association

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit



Mecum To Offer Unprecedented Collection Of American-Built Motorcycles

27 02 2015

The E.J. Cole Collection – Representing 50 Years of American Motorcycle Treasure March 20-21 in Las Vegas

WALWORTH, WI – February 27, 2014 – (Motor Sports Newswire) –  Mecum Auctions will present the E.J. Cole Collection at auction this March 20-21, 2015 at South Point Casino and Exhibit Hall in Las Vegas. Representing 50 years of collecting what any motorcycle enthusiast would consider American Treasure, the collection today stands at more than 220 strong and is considered by many to be the finest, most diverse single collection of American-made machines.


1907 Harley-Davidson Strap Tank (Lot S62)
Estimate: $800,000-$1,000,000
Photo Courtesy of Mecum Auctions

“It is the largest single grouping of American-built motorcycles ever offered to the public from one person’s collection,” commented Ron Christenson, president of Mecum’s Motorcycle division. “We are confident that the entire collection could fetch as much as $15-20 million at auction. It’s an amazing group of motorcycles and its proportion is truly epic. It’s already being dubbed ‘The Antique Motorcycle Auction of the Century.’”


1910 Flying Merkel Board Track Racer (Lot S79)
Estimate: $350,000-$400,000
Photo Courtesy of Mecum Auctions

There are several bikes that will headline the offering including many that were previously owned by Steve McQueen as well as two of Cole’s personal favorites, his 1907 Harley-Davidson Strap Tank (Lot S62) and his 1910 Flying Merkel Board Track Racer (Lot S79), both in original and unrestored condition. Other headliners, to name just a few, include Cole’s 1915 Cyclone Board Track Racer formerly owned by Steve McQueen (Lot S57), his 1907 Indian Tri-Car (Lot S67), 1942 Crocker Big Tank (Lot S69) and his 1912 Minneapolis Big 5 Single (Lot S89).


1915 Cyclone Board Track Racer formerly owned by Steve McQueen (Lot S57)
Estimate: $650,000-$750,000
Photo Courtesy of Mecum Auctions

A number of Cole’s motorcycles have been proudly displayed at museums in South Dakota and Iowa. These motorcycles will be gathered up and presented for auction in Las Vegas, but Cole is hopeful the new owners will lend, as he has often done, their newly acquired antique motorcycle to one of the fine motorcycle museums around the United States.


1942 Crocker Big Tank (Lot S69)
Estimate: $300,000-$350,000
Photo Courtesy of Mecum Auctions

Cole recognizes the unique variety in his collection saying, “I didn’t really have a preference [among makes]. As long as it was a motorcycle and American-made and I didn’t have one, I went after it. I just mainly tried to buy one of everything there was, and that’s about it. I just went for everything.” He also acknowledges his reluctance to let go of what he’s spent more than 50 years putting together. “If my age hadn’t gotten ahead of me, why I’d still be out trying to add to it, but being that I’m 89, I feel like it’s time to quit.” He adds that, “Here at my place nobody gets to see them and they need to be out where people can enjoy them.”

The entire E.J. Cole Collection consists of 239 lots, 231 of those being offered at no reserve. With production years ranging from 1903 to 1991, the collection will be offered at a stand-alone auction this March 20-21. Some of the bikes have never before been seen by the public, let alone offered up for sale, making this offering one of the most unique of its kind.

For more information on the E.J. Cole Collection or to register as a bidder, visit or call (262) 275-5050. is updated daily with the latest consignments including detailed descriptions and photographs of the motorcycles and more to be offered at upcoming auctions.

About Mecum Auctions

Nobody sells more than Mecum. Nobody. The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for 28 years, now offering more than 15,000 vehicles per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wis. For further information, visit or call (262) 275-5050. Follow along with Mecum’s social media news and join us on Facebook,  Twitter, YouTube, Pinterest and Instagram.

Event Schedule:

E.J. Cole Collection Auction
March 20-21, 2015
South Point Casino and Exhibit Hall
9777 Las Vegas Blvd. S.
Las Vegas, NV  89183

Admission: $20 per person, per day; children 12 and younger receive complimentary admission
Preview: Gates open on Friday, March 20 at 10 am and on Saturday, March 21 at 8 am
Auction: Friday, March 20 from 4-6 pm and Saturday, March 21 beginning at 11 am (All times Pacific)



News Flash – Tony Cairoli Lights Up the World MX Seies

27 02 2015

February 27, 2015 – (Motor Sports Newswire) – With the first night time race in the season on the Losail track in Doha, Qatar, the 2015 motocross World Championship series is officially getting underway. In addition to firing up the fans and mixing it up on the track, for the occasion Tony Cairoli decided he would also light up his Sidi Crossfire 2 boots. For the eight-time World Champion, Sidi Sport came up with a brand new, exclusive pair of boots featuring the Sidi brand shining with white and blue led lights.



It’s going to be a long, captivating season. Tony’s goal is World Championship number 9, to follow up his triumphant march into motocross legend. The competition will be fierce, but the light to follow, and to try and surpass, will once again belong to Tony Cairoli.



Introducing the RSD Brake Calipers

27 02 2015

LOS ALAMITOS, CA – February 27, 2015 – (Motor Sports Newswire) – We’ve taken the best of brake caliper technology, high quality precision machining and trademark RSD styling to create the next step up in braking power for your V-Twin. With GP racing architecture and weight distribution, the extra rigidity maximizes your effort at the brake lever, stopping you faster with more feel. RSD brake calipers coupled with RSD Radial master cylinder are the ultimate V-Twin braking system providing unparalleled feel and power. SHOP NOW!

150227 RSD Calipers1

  • Feature differential bore pistons (1.125” & 1.375”) that apply a different force at both the leading edge and the trailing edge of the brake pads for superior braking
  • Dual-disc application require separate purchase of left and right calipers
  • Includes brake pads, bleeder screw, 3/8”-24 banjo bolt and sealing washers & shim kit
  • Available in Contrast Cut, Black Op, Machine Ops and Chrome finishes
  • Available for 11.5” and 11.8”/300mm disc applications



Roland Sands Design is a motorcycle, product and apparel company that has its roots in racing, custom bike building and design. Our inspiration comes from a high performance background that blends the love of two wheels with the desire to create unique products. We live the two-wheeled life and our crew is a diverse collection of road racers, off-road, dirt track, super Moto and custom bike builders and riders. It is this diversity that allows us to work with the best in the industry on a variety of projects. Our clients include Ducati, Dunlop, Harley-Davidson, Panasonic, Performance Machine, Piaggio, Polaris, Toyota, Triumph, Yamaha, Vance & Hines and many others


Roland Sands is from Long Beach, California. His diverse upbringing encompasses just about every aspect of the motorcycle industry. His first motorcycle was an RM50 dirt bike given to him on his 5th birthday, on which, after just minutes of riding, he broke abone… but fell in love with it anyway. His love of speed on two wheels took him to the professional racing ranks for 10years. He set multiple track recordsaround the world and was the 1998 American Motorcyclist Association 250GP champion. However, 32 broken bones later, Roland decided to trade in his racing leathers for a hammer, pencil and computer designing and began building motorcycles and custom motorcycle products. In 2005, he founded Roland Sands Design. Sands’ designs are a mixture of sport bike and chopper influences and he has played a pivotal role in popularizing high performance custom bikes.Roland and his designs (motorcycles and products) have earned many accolades throughout the years, including three V-Twin Wheel Design of the year awards; V-Twin Control Design; Chip Foose Design of Excellence Award in Sturgis; 2nd, 3rdand 4th place in the Modified Harley class at the World Championship of Custom Bike Building; V-Twin Trendsetter of the Year award; Biker Build OffChampion on the Discovery Channel; Biker Build Off Rookie of the year and the 2Wheel Tuner Brappy Award. Roland and the RSD fleet of custom motorcycles have been featured in more than 500 magazine articles worldwide, on more than 100 magazines covers. He attends most American motorcycle rallies and events year round, as well as multiple International shows. Sands has also starred in a variety of TV shows including Nitro Circus, Chopper Nation, Biker Build Off, Thunder and many others.



Rigid Industries LED Lighting Expands Race Contingency With New Jackpot Program

27 02 2015

PHOENIX, AZ – February 27, 2015 – (Motor Sports Newswire) – Rigid Industries® LED Lighting is the world’s leader in forward projecting LED lighting via its patented optic systems and torture-tested housing. Rigid announces the all new Rigid Contingency Jackpot program and continuation as the official light of SCORE-International, Baja 500 and the Baja 1000.

150227 Rigid Industries LED Lighting Jackpot

The new Rigid Industries Jackpot Contingency Program will pay for 1st place finisher’s cash prizes that are using Rigid lighting exclusively and running two decals and additionally Rigid will be contributing money each race to an end-of-year jackpot.

  • $500 Cash to 1st Place Trophy Truck and Class 1
  • $250 cash to 1st place in all other classes
  • Minimum of 5 entries in the class to qualify for contingency
  • Race vehicle must be equipped with Rigid Industries lights exclusively and a minimum of 2 Rigid Industries logos on the race vehicle
  • Every time a finisher meets Rigid Industries contingency requirements and finishes in the top 3, the team will be entered into the Rigid Jackpot. Rigid Industries will contribute $150 to the pot for every qualified podium finisher regardless of class
  • Many chances to have your name entered into the drawing!  Winner of the Rigid Jackpot will be randomly selected from the pot of all entries at the SCORE awards banquet and awarded the Rigid Industries Contingency Jackpot paycheck…  Potential of HUGE Payout!

“Our Rigid Industries Contingency Jackpot program is just another step in the right direction for Rigid and SCORE as partners. We hope that once we hand over our first ever Jackpot check at the SCORE awards banquet at the end of the year, that we can continue to build on the excitement and the opportunity for each and every driver, regardless of class. And ultimately, we hope we can create a trend that will build among the other SCORE partners as well!” says Rigid Industries Sponsorship Coordinator, Brett Carpenter.

For every podium finisher who runs Rigid lights, we will make a jackpot contribution and enter that driver in the drawing for the end-of-year jackpot drawing, regardless of class. If a driver podiums in all 5 races, they will get 5 entries in the drawing. Rigid’s goal is to be able to hand somebody a check at the awards banquet in the amount of anywhere from $5,000 to possibly $10,000 and up! The exciting thing is the more drivers in each class that use Rigid Industries lights and finish in the top 3, the more money that goes in the pot. For more information and to submit your claim please visit:

About Rigid Industries

Thanks to its unparalleled patented Hybrid™, Specter™ and Hyperspot™ optics and its torture-tested housings, Rigid Industries® is a world leader in the forward projecting LED lighting industry. Rigid Industries® ranked 316th on the Inc. 500 list for 2014 and ranked as the fastest growing off-road LED lighting manufacturer in America. Rigid LED lighting products can be used in a plethora of applications across industries such as: agriculture, construction, emergency response, industrial, marine, military, mining, and, of course, off-road and power sports. Rigid Industries® is committed to providing top-notch, innovative technologies and always guarantees a quality product which has been designed, engineered, and assembled in the USA. For more information and a comprehensive list of products, visit or follow the company on Facebook, LinkedIn, and Twitter.



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