Harley-Davidson Ignites Presence for 75th Sturgis Motorcycle Rally

17 07 2015

H-D Unwraps Rally Point and Unifies all Activities in Sturgis

MILWAUKEE, WI – July 17, 2015 – (Motor Sports Newswire) – From a chain cutting-rally kickoff to the last demo ride, sparks will fly as Harley-Davidson® takes over the city of Sturgis to kick off the 75th Sturgis® Motorcycle Rally® with a new line-up of activities. The start of one of the biggest rallies in U.S. history will be commemorated at a chain-cutting of the new Harley-Davidson Rally Point and brings to life the first phase of the new 75-year relationship between Harley-Davidson and the city of Sturgis making Harley-Davidson the official motorcycle of the rally.

For 2015, Harley-Davidson is uniting all Harley-Davidson and H.O.G.® activities at three new locations: the Rally Point, the Sturgis Community Center and Sturgis City Park – providing rally-goers additional opportunities to make lasting memories during the week-long event.

Harley-Davidson riders rumble through Deadwood, South Dakota on their journey to the annual Sturgis Motorcycle Rally (Harley-Davidson Motor Company)

Harley-Davidson riders rumble through Deadwood, South Dakota on their journey to the annual Sturgis Motorcycle Rally (Harley-Davidson Motor Company)

“Riders rarely have the same Sturgis experience twice, but the 75th rally will be a completely new one for everyone who rides through the Black Hills on their way to Sturgis,” said Kris Schoonover, Manager of Event Strategy and Execution for Harley-Davidson. “We are expanding our presence in Sturgis by creating multiple locations for customers to experience the variety of activities Harley-Davidson has to offer.”

Grand Opening: The Harley-Davidson Rally Point
At the corner of Main Street and Harley-Davidson Way, the Rally Point is the new year-round home for motorcyclists to gather. Don’t miss the grand opening on July 31 at noon with ceremonial chain-cutting, music and more.

  • There will be daily concerts and shows, a bike raffle for the Muscular Dystrophy Association and an official photo area for riders with their motorcycles to have a picture snapped with the iconic STURGIS sign as the backdrop.
  • Help us celebrate 100-years of strong and confident women riders by joining Karen Davidson, H-D General Merchandise Creative Director, and photographer, Lana MacNaughton, for a gathering to discuss women in motorcycling Monday, Aug. 3 at 1 p.m.
  • UFC fighters will be onsite signing autographs and taking pictures – Mike Chiesa on Tuesday, Aug. 4 and Ricardo Lamas on Friday, Aug. 7.

All-New Venue: Sturgis City Park
One of the newest Sturgis event locations – Sturgis City Park – provides a brand new experience in 2015. Harley-Davidson will host a display full of radical custom Harleys, daily giveaways and a custom, vintage 1951 Truck and Trailer. Check out the event schedule for a full line-up of attractions.

Central Hub: Sturgis Community Center at Fourth and Lazelle Streets
Freedom, attitude and V-Twin engines invade the Sturgis Community Center where the bulk of Harley-Davidson activities will now be housed. Both inside and outside the Community Center, riders will see and experience the newest motorcycle customizations, demonstrations of the latest MotorClothes, and experience the power of the 2015 line-up with a demo ride. This is also where official Willie G. and H.O.G. merchandise can be purchased, and it will be the only H.O.G. pin stop at the rally. All activities are Aug. 1-8 from 9 a.m.-5 p.m.

  • Free Motorcycle Demo Rides: The full 2015 motorcycle line-up and demo ride experience includes models such as the Road Glide®, Ultra Limited Low, Street® 500 and 750, Freewheeler™ and a selection of customized models with H-D Genuine Motor Accessories®. Staging for demo rides takes place in the parking lot behind the Community Center. A selection of helmets and jackets will also be available for demo rides.
  • Parts & Accessories: The interactive area includes everything needed to turn any Harley-Davidson motorcycle into a one-of-a-kind custom. No matter the riding style or body type, experts are on hand to help adjust any motorcycle for maximum comfort, control, style and confidence.
  • Project LiveWire™ Experience Tour: Harley-Davidson embodies the spirit of American Reinvention with Project LiveWire – the first electric Harley-Davidson motorcycle. Making an appearance in Sturgis, Project LiveWire brings innovation to the street to get feedback from customers on what they expect from an electric motorcycle that is authentic Harley-Davidson. The Project LiveWire JUMPSTART will be available for a simulated riding experience.
  • Gear: Customization is not just for motorcycles, and Harley-Davidson is offering t-shirt customization at this year’s rally. There are 11 different designs for a one-of-a-kind shirt printed on the spot. The graphics were carefully selected from the Harley-Davidson library and have retro-inspired designs with one that is completely customizable. Everyone is encouraged to come early since there are limited quantities each day. Additionally, Black Hills Harley-Davidson will have a variety of MotorClothes available for purchase.

    And don’t miss the chance to win a $450 shopping spree with Karen Davidson or Lana MacNaughton. There are two chances to win, Monday, Aug. 3 at 1:50 p.m. at the Rally Point or Saturday, Aug. 8 at 11 a.m. at the Sturgis Community Center. The winner must be present to win, and you will have 3 hours of shopping time with Karen Davidson (Aug. 3) or Lana MacNaughton (Aug. 8) at Black Hills H-D.

  • Harleywood Bikes: Get up close and personal with customized bikes from the movies Captain America and Avengers: Age of Ultron and from FX’s Sons of Anarchy TV show. Located on a red carpet, this experience provides a unique opportunity to take a picture while sitting on product that starred in these iconic entertainment properties.
  • Harley-Davidson Museum: The Museum brings Harley-Davidson history and heritage to Sturgis with a series of events throughout the week: daily archives flicks, Untold Stories programs on custom builder Sugar Bear and the H-D Flat Track Racing Wrecking Crew, as well as pinstriping demonstrations with Harley-Davidson Chief Stylist, Ray Drea, and Vehicle Collections Specialist, Bill Rodencal. All events are free and open to the public. A full schedule can be found at www.h-d.com/sturgis.
  • Weber® Mobile Grill Academy: Stop by the Weber Mobile Grill Academy to talk to experts about all things grilling and see an array of gas, charcoal and electric grills as well as accessories. Be sure to check out the Big Burger Battle Monday, Aug. 3 at 1 p.m. where three finalists will compete for the best burger recipe. Hands-on-grilling classes are also available to H.O.G. members. Check out the H-D Sturgis Event App for details to sign-up.
  • Other activities at the Community Center include custom Miller High Life bandanas, motorcycle stunt shows featuring Unknown Industries and daily police skill shows. Miller High Life and Ole Smoky Moonshine products will also be available throughout the week.

Black Hills Half-Mile Harley-Davidson GNC1 presented by Vance & Hines Flat Track
Lovers of motorcycles and speed alike shouldn’t miss the fastest entertainment in the area Tuesday night, Aug. 4. A celebration of speed and fierce flat track racing action fires up at the Half-Mile oval of Black Hills Speedway. Come watch the H-D Factory Flat Track Wrecking Crew, Brad Baker, Jared Mees and Kenny Coolbeth, fiercely battle handlebar to handlebar in the corners.

Whether twisting throttles towards South Dakota or dreaming of a first visit to Sturgis, Harley-Davidson social media is serving exciting Sturgis action all rally long – starting with a full-throttle 75-hour social media blitz beginning July 28. See breathtaking images and stories from riders across the country and daily updates. Tune in to #Sturgis posts @HarleyDavidson on Twitter & Instagram, or on Facebook.

For more information about Harley-Davidson 75th Sturgis Motorcycle Rally events and to get the official H-D Event Sturgis App, visit www.h-d.com/sturgis.

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson at www.h-d.com

Harley-Davidson

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J&P Cycles Sturgis Retail Center Set to Open June 1

8 05 2015

ANAMOSA, IA – May 8, 2015 – (Motor Sports Newswire) –  The roar of motorcycles traveling down Lazelle Street, in Sturgis, South Dakota, will take place a little earlier this year than in previous years. J&P Cycles will open its newly remodeled year-round retail center on Monday, June 1. A 10 a.m. ribbon cutting ceremony will be held at the facility located at 1650 Lazelle Street and will be attended by the Mayor of Sturgis, city council members, area business leaders and members of the J&P Cycles senior management.

J&P Cycles’ Sturgis Retail Manager Carl Fay comments, “We are extremely pleased to open our doors year-round to Sturgis and the surrounding communities as well as to the millions of traveling riders passing through. Activities are planned to showcase our retail center as a key destination for bikers visiting Sturgis during the riding season and especially during the celebration of the 75th Sturgis® Motorcycle Rally™.”

The motorcycle aftermarket retail giant’s new Sturgis retail center will house a wide assortment of motorcycle parts and accessories, including exhausts, seats, windshields, saddlebags as well as leathers, gear and other apparel items.

About J&P Cycles

J&P Cycles is the world’s largest retailer of aftermarket parts, accessories and apparel for Harley-Davidson and V-Twin Cruiser motorcycles. In business for 36 years, J&P carries a full line of products from the brands you trust: Kuryakyn, Vance & Hines, Performance Machine, Mustang Seats and many more. J&P Cycles delivers the best customer service and offers the best return policy in the industry. For more information, visit www.jpcycles.com and start building your dream today!

jp-cycles-logo

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Harley-Davidson, Sturgis Plan 75-year Agreement

15 01 2015

Deal Names Harley-Davidson Official Motorcycle of Sturgis Motorcycle Rally; Creates Year-Round Main Street Plaza For Riders in Sturgis, S.D.

MILWAUKEE, WI – January 15, 2015 – (Motor Sports Newswire) – Harley-Davidson and the City of Sturgis, S.D., are setting their sights on the future – far into the future. In the spirit of this year’s 75th Sturgis Motorcycle Rally, the company and city officials are finalizing an agreement covering the next 75 years making Harley-Davidson the official motorcycle of the Sturgis Motorcycle Rally.

150115 Harley-sturgis-75-event

“Harley-Davidson riders have attended the Sturgis Motorcycle Rally for decades. This new agreement will help fuel many more years of freedom, independence and rebellion for this iconic gathering,” said Matt Levatich, president and chief operating officer at Harley-Davidson. “Riding is a passion passed down through generations, so it’s important we celebrate the legacy and history of Harley-Davidson in Sturgis, while helping creating new memories.”

As part of the agreement, a permanent plaza will be built on Main Street in Sturgis that will include a stage for events, concerts and even weddings. The year-round location, which will be completed in time for this year’s 75th rally, will be the official Harley-Davidson destination for riders and fans alike.

Sturgis 75 logo

“For decades, Harley-Davidson has been the motorcycle of choice for Sturgis Motorcycle Rally fans and a great partner to the City of Sturgis,” said Sturgis Mayor Mark Carstensen. “Today it gives me great pleasure to solidify its importance by making it the official motorcycle of the Sturgis Motorcycle Rally.”

Sturgis: Baked into the bricks of Harley-Davidson
To ensure the new multi-purpose space builds on the legacy of the brand and is pure Harley-Davidson, the plaza will integrate bricks from the company’s Milwaukee headquarters, a building that once housed the company’s factory dating back more than 100 years.

75th Sturgis Motorcycle Rally

During a news conference at the company’s headquarters, Harley-Davidson announced the planned agreement, which has an initial term and renewals running through 2090. To unveil the deal, Harley-Davidson removed a brick from the historic front entrance using a 2015 Harley-Davidson Street® 750 motorcycle. That brick, alongside one from the Harley-Davidson Museum and 73 bricks from the headquarters’ famous motorcycle-only parking area will be delivered to Sturgis on Harley-Davidson motorcycles.

Whether riders are trapped inside for the winter or riding south toward warmer weather, now is the perfect time to plan a trip to the 75th Sturgis Motorcycle Rally. The party starts Aug. 1, 2015, and for those who’ve had Sturgis on a bucket list, this might just be the year to attend. For inspiration and pictures from the 2014 rally, visit h-d.com/sturgis.

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at h-d.com.

Harley-Davidson

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