SAN FRANCISCO, CA – August 11, 2010 – (Motor Sports Newswire) – Jumpstart Automotive Group, a leading automotive marketing organization, today announced the addition of PluginCars.com to its portfolio of automotive website publishers. PluginCars.com becomes the 13th exclusive publisher in a group that currently consists of Vehix.com, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, Cycle World, CarSoup.com, U.S.News Autos, HybridCars, CarGurus and TrueCar.Developed by the web company behind HybridCars.com, PluginCars.com is the first website dedicated to providing consumer information about cars that run on electricity instead of petroleum. As the premier online forum for shoppers, drivers, car manufacturers, municipalities and energy companies, PluginCars.com offers online community tools focused on plug-in cars arriving later this year — the Chevy Volt and Nissan LEAF — as well as 20 other upcoming electric-drive models, including the Mitsubishi i-MiEV, Ford Focus Electric, Toyota Prius Plug-in Hybrid, Coda Sedan and Fisker Karma.
“Jumpstart’s publisher group consists of the broadest, most diverse audience of in-market car shoppers and influencers,” said Choon Choi, Vice President of Audience Development at Jumpstart. “It’s a win for our advertising partners that we have expanded our audience to include the first website of its kind dedicated to electric vehicles.”
In addition to community tools focused on individual electric vehicles, PluginCars.com will feature an online user guide to provide trustworthy, easy-to-understand information about how to charge a car, as well as typical driving range, plug-in car economics, and environmental benefits.
Links between HybridCars.com and PluginCars.com provide help to the nearly two million current hybrid owners as they consider migrating to electric cars, since the first adopters of plug-in vehicles are most likely current owners of gas-electric hybrid vehicles.
“With the rise in interest in alternative energy vehicles, PluginCars.com is the ideal information hub for the rapidly expanding list of electric cars and plug-in hybrids entering the market,” said Bradley Berman, CEO of PluginCars.com and HybridCars.com. “We are confident in Jumpstart’s ability to apply their autos experience to maximize the engagement of the automotive marketing community with this exciting new audience.”
About Jumpstart Automotive Group
Jumpstart Automotive Group, part of Hachette Filipacchi Media U.S., is an expert automotive marketing company. It represents the broadest and most diverse audience of in-market car shoppers and influencers across 13 automotive websites that include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, Cycle World, CarSoup.com, U.S.News.com, HybridCars, CarGurus, TrueCar, and PlugInCars. Fueled by a passion for performance, Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. Additionally, Jumpstart has been on the forefront of behavioral targeting and is now developing leading research and strategic insights products. For more information, visit JumpstartAutomotiveGroup.com.
About PluginCars.com and HybridCars.com
Founded in 2003, HybridCars.com is the Internet’s premier website dedicated to hybrid gas-electric vehicles and the full range of consumer information and tools about cars, energy, and the environment. PluginCars.com was launched as a sister site in May 2010. The mission of both sites is to provide trustworthy, clear information about the next generation of alternative energy vehicles, creating a movement of consumers eager to purchase cars and trucks that use less oil, have a smaller environmental impact and are fun to drive. Content from the websites is syndicated to Yahoo!Autos, Reuters, and numerous newspaper, television and radio station websites.
SOURCE: Jumpstart Automotive Group