Biker Bella Announces the First Online ‘Super-Boutique’ for Women Motorcyclists –

22 03 2011

SCOTTSDALE, AZ, – March 22, 2011 – (Motor Sports Newswire) – It’s finally here. And it’s fabulous! Finally there is a high-quality, high style online shopping experience— a “Super-Boutique”—for the female motorcycle rider who has had to make do with traditional motorcycle websites that cater mainly to men. features women’s motorcycle apparel, women’s motorcycle gear, parts, and accessories. The first website of its kind, offers women powersports enthusiasts the ability browse, shop and select from millions of individual items in a beautifully designed setting. has a selection that is currently greater than any existing online women’s motorcycle retailer.

Fashion Forward is foremost a women’s motorcycle apparel destination that offers the hottest trends in leather jackets, hoodies, long & short sleeve shirts, V-Neck T-Shirts, tank tops, designer shirts, belts & belt buckles, head gear, footwear, bags & wallets, purses, patches and more. Although the website caters to women, it posts hundreds of products for children and teens as well. All products are shipped directly to the rider’s door in 7-10 business days.

Shopping for OEM and aftermarket parts, gear and accessories has multiple ways women can shop for parts and accessories quickly and easily. The OEM (Original Equipment Manufacturer) Parts Finder leads shoppers to genuine repair parts and accessories for Harley-Davidson, Honda, Yamaha, Suzuki, Kawasaki, Can-Am, Artic-Cat, Polaris, Sea-Doo, and Ski-Doo. Shoppers can also use embedded online catalogs and multiple links to find aftermarket items of interest.

Women’s favorite motorcycle brands
Most favorite women’s motorcycle brands are available, including: Acerbis, Alpinestars, Answer Racing, Arai Helmets, Arlen Ness, Bell Helmets, Biker’s Choice, Baron, Castle X, Chatterbox, Custom Chrome, Firstgear, Fly Racing, FMF, Helmet House, HJC Helmets, Iron Horse, Joe Rocket, Kuryakyn, Motion Pro, Nolan Helmets, Ogio, One Industries, Quad Boss, River Road, Scorpion EXO, Shift MX, Shoei Helmets, SixSixOne, Sullivans, Tour Master, Trail Tech, Troy Lee Designs, Two Brothers Racing, Vega, Western Power Sports, Willie & Max Saddlebags, Yoshimura, Zan, and Zero Gravity. Many more brand names are currently being offered and hopes to add new brands in the future.

Future plans
The website will promote an ever changing line up of featured products, special promotionss, newly added brands, contests and special events to keep the woman motorcyclist informed and enthused about the sport. Future charity events are planned, as Biker Bella will partner with various clubs and organizations to raise money in support of women’s issues and related causes.

About is based in Scottsdale, Arizona. For more information, please contact Timothy Newman – E: contact

#### has Acquired

9 12 2010

LAS VEGAS, NV – December 9, 2010 – (Motor Sports Newswire) – is pleased to announce that it has acquired, one of the top online sellers of motorcycle helmets, motorcycle jackets, and biker gear. Financial terms of the deal were not disclosed. had over 25,000 active customers who will now transfer to, where they will have access to a much wider range of products, competitive pricing, and an overall more satisfying shopping experience. They will also have access to gear they were unable to purchase from like motorcycle exhausts, motorcycle tires, parts, and mens motorcycle jackets.

The staff that ran did an outstanding job and provided exceptional customer service, getting them one of the best customer service ratings and overall shopping experience rankings we’ve seen from a website in a while. It’s very impressive considering was able to achieve all this in less than 2 years. Their ability to acquire customers and maintain loyalty is inspiring, and we are sorry to see such a great competitor go.

Unfortunately, with the high cost of running an internet business and the ever increasing and changing technological demands, the burden and time needed to run the site was too much for the owners. The costs of marketing were going up while their sales either remained the same or dropped.

All traffic from is now being directed to The online landscape has been changing; these days it’s very hard to grow a business without a robust ecommerce solution and other new technologies needed to run a website effectively. and other leading online motorcycle firms like and invest very heavily in technology, expanding workforces, and marketing. It is tough for smaller firms to compete with these standards, making the acquisition by the best logical step.

We are very excited to welcome all new customers to where they can enjoy shopping brands like Cobra Exhausts, Tourmaster jackets, Gaerne boots, and Scorpion helmets, among many others they previously had no access to. This marks the second website that has acquired in the last few months, bringing our customer base to well over 50,000 customers in a very short period of time. We are also currently in negotiations to acquire two other well-known motorcycle sites, each have over 40,000 customers and one has been in the business for over 10 years.

The other biker websites we are being offered try to keep up with the major online sites but do more harm than good, and find themselves in debt with ever expanding marketing budgets with lower and lower conversion rates. All is not well online; it’s definitely become far more challenging than ever to run an effective online shop, given rising costs. It’s challenging to even make a sale with so much competition from dominate sites like Amazon (launched a popular motorcycle category in 2008),, and Motorcycle Superstore, who are established and have strong customer loyalty, larger capital base, better website technology, and lower product cost due to being able to buy more product at discounted rates and passing the savings.

Another important factor is the cost of marketing. just over spent, simple as that. There need to be #2 or #3, or #4 on keywords over took what was prudent and what the site was actually capable of sustaining. We have seen that several firms who have contacted us were overspending on online advertisement. It’s almost like being at a casino waiting for an order. Now, we are picking up their customers at a fraction of the cost the firms spent on acquiring them. It’s insane when we see firms spend $20-30 to pick up one customer who spends $100. Then have to deal with the customer service, returns and exchanges. The motorcycle gear business has a high return rate for many segments; returned products which firms might or might not be able to sell can cause major financial hardship. It’s a recipe for failure we are seeing play out as the Internet matures and older and younger firms who were not on solid financial ground and did not kept their marketing expense inline are falling apart.

Given the state of the economy, the heavy investment needed to keep up with major players online is leading to the downfall of several key motorcycle sites. The competition online for motorcycle gear gets more and more furious daily; firms that can’t keep up end up going out of business. In a way this is a great windfall for us, helping boost to the next level in a shorter period of time. We are hoping to capitalize on this trend and hopefully take over a few more sites that have spent years building a brand and customer base for pennies on the dollar.

About is a leading Motorcycle Gear store, selling motorcycle jackets, helmets, motorcycle tires, boots, and motorcycle parts. Over 100,000 products from hundreds of top motorcycle brands like Joe Rocket, HJC Helmets, at the best prices are available at


HJC Helmets free sun visor promotion

8 07 2009

Cerritos, CA, July 7, 2009 – (Motor Sports Newswire) – For a limited time, HJC’s IS-16, IS-Max, IS-33 and Sy-Max II helmets are now available with a FREE high-definition Sun Visor. As the #1 helmet manufacturer in the world, HJC utilizes industry-leading CAD 3D modeling programs to design helmets that are lightweight, aerodynamic and extremely comfortable.

The helmet pictured, the IS-16, features an Advanced Polycarbonate Composite Shell, a 3-stage Adjustable Integrated SunShield, (ACS) Advanced Channeling Ventilation System for full front to back airflow and a moisture-wicking and odor-free SilverCool interior.

Sizes, Colors and Prices

Sizes: XS-XXL

Colors: Solids available in black, white, matte black, metallic silver,
metallic anthracite

Price: Scratch graphic $199.99 (red, blue, yellow, silver),
Arkanium graphic $204.99,
prices start at $189.99 for solid colors.

DOT Approved

Now through July 31st

For more information, visit

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