UK Chancellor George Osborne kick starts Norton’s bid for global growth.

29 07 2015

DONINGTON PARK, UK  – July 29, 2015 – (Motor Sports Newswire) – Chancellor of the Exchequer George Osborne today visited world-famous Norton Motorcycles Ltd to announce £7.5m project which includes £4 million of government funding which will support 600 new jobs, including 200 new apprenticeships in a major boost to British motorcycle manufacturing.

150729 Norton Dominator SS

The iconic British brand has been awarded £4 million from the Government’s landmark Advanced Manufacturing Supply Chain Initiative (AMSCI). The funds will allow Norton and its 11 supply chain partners, to:

  • Set up a new British Motorcycle Manufacturing Academy (BMMA) to train and supply the next generation of engineering apprentices to Norton Motorcycles and other supply chain partners;
  • Build a new 10,000 sq. feet manufacturing facility; and
  • Develop a new clean motorcycle engine technology in the UK which will power a new green motorcycle within 2 years.

The AMSCI funding will result in 159 direct jobs at Norton Motorcycles, which the firm expects will grow into 600 direct and indirect jobs – including 200 apprentices – over 5 years.

This investment will secure the long term future of UK motorcycle manufacturing within Norton and its supply chain partners, re-shoring skills lost to UK manufacturing and helping them meet increasing global demand.

Chancellor of the Exchequer George Osborne said:

“We want to make the Midlands an engine for growth by supporting the core strengths of the local economy like engineering and manufacturing.

“Our long term economic plan is all about backing successful British brands like Norton. Their decision to create 600 new jobs and investment in the next generation of manufacturing engineers is great news for the people of the East Midlands and a vote of confidence in the UK.”

As part of the visit the Chancellor toured the factory where the hand-made motorcycles are assembled and met with engineers and apprentices working on engine parts.

Norton Motorcycle Chief Executive, Stuart Garner said:

“Norton is an iconic British brand revered around the world. We’ve worked steadfastly in the last six years to bring Norton back with an authentic British built motorcycle. Training and skills are key to our industry. Putting down a dedicated Academy for the British motorcycle industry finally gives us a sustainable future.

“To see solid government support for the manufacturing industry like this is hugely heart-warming and gives us great confidence in bringing the industry back to the UK, creating jobs, learning forgotten skills and enabling exports around the world – all in the full knowledge that we have great support and a solid base back home.”

Norton Motorcycles logo


Norton Bike Nights

25 06 2015

DONINGTON PARK, UK – June 25, 2015 – (Motor Sports Newswire) – Norton factory are pleased to announce their bike nights at Donington Hall. All welcome, any bike, but nice to see you guys bring the British stuff out if you’ve got it! Simply a good place to meet and destination for your rideout, or maybe meet here and have a great ride out on the glorious lanes around the factory, you choose. We’ll be serving drinks with a BBQ. 6pm-8pm. We will have SG4 on show and some other lovely Norton factory bikes, sure to be fun and some good banter! Hope to see you all here.

Donington Hall

Donington Hall

Next one will be on Thursday 25th June and will be every other Thursday throughout the summer.



Norton sign Cam Donald for 2015 TT

9 02 2015

DONINGTON PARK, UK – February 9, 2015 – (Motor Sports Newswire) – Norton Motorcycles confirms it has once again signed Cam Donald for the 2015 TT races, Cam will be riding the Norton factory SG3 bike in the Superbike and Senior races.

The Norton team have also renewed the services of mulitple TT winners Mick Grant and Steve Plater.

150209 Norton SG3 Cam phil hawkins 2



Norton: California Dreamin….

21 05 2014

DONINGTON PARK, UK – May 21, 2014 – (Motor Sports Newswire) – Norton are pleased to announce the first shipment of bikes to California for some 30 years! After a lengthy process of testing and homologation bikes are now leaving the factory destined for the West Coast.



Following a new funding facility by Santander bank Norton are expanding production volumes. Further shipments are expected shortly into USA, Canada, Japan and for the first time in very many years Australia. Whilst the race team is preparing for the imminent TT races, the factory remains totally focussed on it’s production of the Commando 961 order book.


More 961 chassis going into production today.



SG3 meets Cameron Donald

14 05 2014

DONINGTON PARK, UK – May 14, 2014 – (Motor Sports Newswire) – Cameron Donald get’s first test under his belt on the all new SG3. We had a great start to testing with Cam at Cadwell and already making strong progress in aligning the bike to Cam’s riding style and TT requirements. Very busy times at Norton as we are continually pushing our Commando 961 road bike volumes in the factory, never forgetting our core business. TT prep continues with the all new SG3 turning into a really strong package and getting great media coverage as you can see!

140514 Norton SG3 MCN Cover



Norton signs TT star Cameron Donald

24 03 2014

Cameron Donald to Ride for Norton Factory Team at
2014 Isle of Man TT Races

DONINGTON PARK, UK – March 24, 2014 – (Motor Sports Newswire) – Norton Motorcycles can confirm that Cameron Donald will contest the 2014 Isle of Man TT Races, fuelled by Monster Energy, with the Australian ace lining up in the Dainese Superbike and PokerStars Senior TT Races for Norotn. Cameron will start both races from the number 19 position, made famous by the late Steve Hislop who took Norton’s last TT victory in the 1992 Senior Race.


Cameron, hailing from Warrandyte, near Melbourne, won the TT Newcomers Trophy in 2005 and set the paddock alight a year later when he took a stunning second place in the Senior TT. 2008 saw him claim a Superbike-Superstock double victory and then setting the first ever 131mph+ lap in practice for the 2009 meeting.

He now has an impressive tally of ten podiums with his most recent coming in last year’s Superbike Race when he took second place behind Michael Dunlop. With a fastest lap of 130.729mph, Cameron is also the eighth fastest rider ever to have lapped the 37 and ¾-mile course and showed his versatility with second in the inaugural Okells Brewery 350cc Classic TT Race last August.


Cameron Donald commented:

When Norton began talking to me about their plans for TT 2014 I knew it was an opportunity I didn’t want to miss. With the enthusiasm and experience of the Norton team behind me and ex TT winners such as Mick Grant and Steve Plater now involved, this is sure to be an exciting year. Norton is synonymous with the Isle of Man TT and I can’t wait to ride the new SG3 round the Mountain Course and add to their Isle of Man history.”

Stuart Garner, CEO, Norton Motorcycles commented:

“Cameron is a really great rider to have on board, not only as a racer but also as a brand ambassador for Norton. His support, feedback and endorsement will all be really important to us both as a company and a race team as we look to and we are all relishing the challenge of developing a strong bike and team around him for the long-term. We will also be working with Cameron within our road bike business, primarily to help develop our Australasian markets where Norton, Cameron and the TT all have a great following.”



Norton Testing New Technology

21 02 2014

DONINGTON PARK, UK – February 21, 2014 – (Motor Sports Newswire) – Norton can today announce a partnership with Zircotec. Their unique 99% pure Zirconia Ceramic coating reduces exhaust temperatures by 33% and is suitable for applications up to 1400 degrees C, the ceramic coating is plasma sprayed on to the exhaust at a temperature of 10,000 degrees C.

140221 Norton Zirconia Ceramic

It will reduce fuel usage and increase the thermal efficiency of the engine, as well as significantly lowering water temperatures.

140221 Norton Zirconia Ceramic 2

Other benefits include reduced heat around the rear shock unit which in turn will give greater consistency and less thermal degradation to viscosity of the fluid within the shock reservoir which can lead to softening of the shock action throughout the race, issues like this are highlighted at races such as the long and enduring TT Senior race which is held over approx 240 miles. Technology like this, once proven will slowly migrate to road bikes and could lead to many different improvements for road use.



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