American Flat Track names Harley-Davidson as Official Motorcycle of AFT Twins in multi-year partnership extension

3 03 2017

DAYTONA BEACH, FL – March 3, 2017 – (Motor Sports Newswire) –  American Flat Track is pleased to announce that Harley-Davidson® Motor Company has been named the Official Motorcycle of AFT Twins as part of an expanded, multi-year partnership renewal.

American Flat Track is the most historic form of American motorcycle racing, and the iconic American motorcycle manufacturer has been synonymous with the sport since its formation in 1954. With the renewed partnership, Harley-Davidson has taken a leadership position to support the resurgence of the sport as it enters a new golden era.


“American Flat Track and Harley-Davidson share a common vision for the future of our truly American sport,” said Michael Lock, CEO of American Flat Track. “2017 marks a new era, with a re-imagined class and event structure, broadcast coverage to 90 million homes through NBCSN and a renewed partnership with one of America’s most iconic brands. Now is the time for a whole new generation to fall in love with this great American tradition.”

AFT Twins headlines American Flat Track events, and at all 18 rounds next season the world’s elite dirt track motorcycle racers will battle handlebar-to-handlebar on prototype twin-cylinder motorcycles. As American Flat Track enters its 64th consecutive year of competition, Harley-Davidson looks to build on its staggering 679 victories in the class.

Harley-Davidson has made a strategic commitment to the continued growth of all aspects of the sport. As the entitlement sponsor for eight rounds on the calendar, the Milwaukee-based manufacturer plans to activate the largest dealer network in the industry to drive consumer engagement through activation at and around American Flat Track races.

“For more than 100 years, Harley-Davidson has been racing to entertain fans, build enthusiasm for the sport of motorcycling and prove the capability of the motorcycles we sell,” said Scott Beck, Harley-Davidson Director of Global Brand Marketing. “Most of that history has been built around Flat Track Racing in America – where racing is at its most accessible and exhilarating form.  We are racing to inspire Harley-Davidson ownership among the next generations of young riders. It will be an amazing AFT season this year.”

For the 2017 season, the Harley-Davidson® Factory Flat Track Racing Team will unleash a three-rider squad consisting of Grand National Champions Kenny Coolbeth Jr. and Jake Johnson and young flat track star Brandon Robinson. All three will race in the famous colors of the Factory Team leathers exclusively aboard Harley-Davidson® XG750R motorcycles.

Fast, liquid-cooled and with big shoes to fill, the Harley-Davidson® XG750R motorcycle officially replaces the legendary Harley-Davidson® XR750 — the most successful flat track racing motorcycle of all time — on the Factory Team after more than 40 years of flat track domination. The XG750R flat tracker is powered by a race-modified, liquid-cooled, fuel-injected 750cc Revolution X V-Twin engine originally engineered for the Harley-Davidson Street® 750, a motorcycle designed for maximum urban maneuverability with rebellious Dark Custom attitude.

“I’m excited to be one of the riders helping to push the XG750R to the front of the field,” said Robinson. “I’m sure I’ll be battling with Kenny and Jake to see who can make history and score the first win aboard the new bike. I’ve learned a lot racing against them. Now we’re working together to bring home a championship for Harley-Davidson.”

Harley-Davidson Event Takeovers include the season-opening DAYTONA TT (March 16), Charlotte Half-Mile (April 1), Springfield Mile I (May 28), Calistoga Half-Mile (July 29), Black Hills Half-Mile (August 8), Springfield Mile II (September 3) and Williams Grove Half-Mile (September 9). Plans for Harley-Davidson’s “Ride to Races” program include dealer rides to each Harley-Davidson Event Takeover, with exclusive offers for the Harley-Davidson community including HOG-only motorcycle parking, exclusive grandstand seating in the HOG Pen and access to premium amenities.

American Flat Track and Harley-Davidson will also integrate a new racing element into the event schedule at select rounds: the Harley Hooligans. The Harley Hooligans represent a perfect marriage of flat track and grassroots racing, giving amateurs the chance of a lifetime, sharing the stage with the world’s best dirt track motorcycle racers.

A cornerstone of NBCSN’s broadcast coverage of American Flat Track in 2017, Harley-Davidson will be featured through editorial content showcasing the dedication of Harley-Davidson to the sport of flat track racing. Camera crews for the NBCSN shows will follow the Harley-Davidson Factory Flat Track Race team throughout the season to capture the drama on and off the race track, and fans on social media will have full access to behind-the-scenes content through Harley-Davidson’s social media channels (@harleydavidson).

For more information about Harley-Davidson, please visit For additional information about American Flat Track, visit

American Flat Track will kick off the 2017 season during Daytona’s Bike Week festivities on Thursday, March 16 with the all-new Harley-Davidson DAYTONA TT, built inside the tri-oval at Daytona International Speedway. The Harley-Davidson DAYTONA TT will mark the dawning of a new era for America’s most historic form of motorcycle racing, and the “World Center of Racing” will serve as the first battleground for the great American war between Harley-Davidson and Indian Motorcycles in 2017. Tickets are on sale now, get yours at

How to Watch:
NBCSN and are the official homes for coverage of American Flat Track events. All 18 rounds, from the season-opening DAYTONA TT to the American Flat Track Finals in Southern California, will air in one-hour, tape-delayed telecasts on Thursday nights throughout the summer and fall on NBCSN, while provides live streaming coverage of American Flat Track events. also provides coverage of IMSA’s development and single-make series, and NASCAR’s touring and weekly series. Catch all the action at and

About Harley-Davidson

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit

About American Flat Track

American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit, follow us on Twitter, like us on Facebook, live stream the events at and catch all the American Flat Track racing action on NBCSN.

Source: American Flat Track



Harley-Davidson Extends Agreement as Official Motorcycle of NHRA

28 02 2017

GLENDORA, CA – February 28, 2017 – (Motor Sports Newswire) – Harley-Davidson Motor Company has extended its relationship with NHRA as the official motorcycle of the NHRA. Harley-Davidson, the oldest and largest U.S.-based manufacturer of motorcycles, has been the official motorcycle of NHRA since 2006.


“Harley-Davidson has been an integral partner of the NHRA since they first came into the sport over a decade ago,” said Brad Gerber, NHRA vice president and chief development officer. “They have been a staple at events during the year and have used the NHRA platform to reach a wide ranging group of motorsports enthusiasts at our 24 national events across the country.”

Harley-Davidson entered the sport in 2004 with its Screamin’ Eagle/Vance & Hines Pro Stock Motorcycle team. The team of riders Andrew Hines and Eddie Krawiec has achieved tremendous success on the track with backing from the iconic manufacturer, racing to eight NHRA Mello Yello Drag Racing Series world championships, including five for Hines and three for Krawiec.

“Since the beginning of our Pro Stock Motorcycle program, our relationship with the NHRA has provided Harley-Davidson a tremendous opportunity to share the power, speed and performance that flows through our veins with thousands of motorsports fans across the country, and we look forward to continuing our successful partnership on and off the track,” said Scott Beck, Harley-Davidson Director of Global Brand Marketing.


Since 2007, Harley-Davidson’s interactive display in Nitro Alley, NHRA’s fan interactive area on-site at NHRA Mello Yello Drag Racing Series events, has been one of the featured attractions for fans of all ages. The display engages NHRA fans into the Harley-Davidson experience with product displays and a special dyno-motorcycle-based drag racing simulator, in addition to other activities..

As part of the agreement, NHRA and Harley-Davidson will continue to partner in giving away a Harley-Davidson Motorcycle at select events on the NHRA Mello Yello Drag Racing Series tour.

About National Hot Rod Association

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to, or visit the official NHRA pages on Facebook, YouTube and Twitter.

About Harley-Davidson Motor Company

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit

Source: National Hot Rod Association



Harley-Davidson, Sturgis Plan 75-year Agreement

15 01 2015

Deal Names Harley-Davidson Official Motorcycle of Sturgis Motorcycle Rally; Creates Year-Round Main Street Plaza For Riders in Sturgis, S.D.

MILWAUKEE, WI – January 15, 2015 – (Motor Sports Newswire) – Harley-Davidson and the City of Sturgis, S.D., are setting their sights on the future – far into the future. In the spirit of this year’s 75th Sturgis Motorcycle Rally, the company and city officials are finalizing an agreement covering the next 75 years making Harley-Davidson the official motorcycle of the Sturgis Motorcycle Rally.

150115 Harley-sturgis-75-event

“Harley-Davidson riders have attended the Sturgis Motorcycle Rally for decades. This new agreement will help fuel many more years of freedom, independence and rebellion for this iconic gathering,” said Matt Levatich, president and chief operating officer at Harley-Davidson. “Riding is a passion passed down through generations, so it’s important we celebrate the legacy and history of Harley-Davidson in Sturgis, while helping creating new memories.”

As part of the agreement, a permanent plaza will be built on Main Street in Sturgis that will include a stage for events, concerts and even weddings. The year-round location, which will be completed in time for this year’s 75th rally, will be the official Harley-Davidson destination for riders and fans alike.

Sturgis 75 logo

“For decades, Harley-Davidson has been the motorcycle of choice for Sturgis Motorcycle Rally fans and a great partner to the City of Sturgis,” said Sturgis Mayor Mark Carstensen. “Today it gives me great pleasure to solidify its importance by making it the official motorcycle of the Sturgis Motorcycle Rally.”

Sturgis: Baked into the bricks of Harley-Davidson
To ensure the new multi-purpose space builds on the legacy of the brand and is pure Harley-Davidson, the plaza will integrate bricks from the company’s Milwaukee headquarters, a building that once housed the company’s factory dating back more than 100 years.

75th Sturgis Motorcycle Rally

During a news conference at the company’s headquarters, Harley-Davidson announced the planned agreement, which has an initial term and renewals running through 2090. To unveil the deal, Harley-Davidson removed a brick from the historic front entrance using a 2015 Harley-Davidson Street® 750 motorcycle. That brick, alongside one from the Harley-Davidson Museum and 73 bricks from the headquarters’ famous motorcycle-only parking area will be delivered to Sturgis on Harley-Davidson motorcycles.

Whether riders are trapped inside for the winter or riding south toward warmer weather, now is the perfect time to plan a trip to the 75th Sturgis Motorcycle Rally. The party starts Aug. 1, 2015, and for those who’ve had Sturgis on a bucket list, this might just be the year to attend. For inspiration and pictures from the 2014 rally, visit

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at



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