Attend 2017 Sturgis Motorcycle Rally On Us

5 05 2017

Motorcycle riders from all over the U.S.have until June 15 to enter Law Tigers Motorcycle Lawyers’ Stylin’ in Sturgis Sweepstakes where one lucky winner will win a trip to Sturgis valued at $16,000

PHOENIX, AZ – May 5, 2017 – (Motor Sports Newswire) – Remember what it felt like as a kid trying to fall to sleep on Christmas Eve?

For riders, that same feeling starts right about now as planning begins for the annual trek to the 77th Annual Sturgis Motorcycle Rally held August 4-13 in Sturgis, South Dakota.

In addition to the seasoned regulars attending the Sturgis Rally each year, there are thousands of riders who continue to dream about going to this sacred rally for the first time. It’s going to be super easy for one lucky rider to go this year! Law Tigers Motorcycle Lawyers and seven fine Sturgis retail businesses are giving away a $16,000 prize package to one lucky rider in the Stylin’ in Sturgis Sweepstakes.

For all the riders reading this, grab a napkin because there might be some drooling in the very near future.

What does one lucky winner actually win? A round-trip air fare courtesy of Law Tigers Motorcycle Lawyers. But what about a bike? No worries, Black Hills Harley Davidson has it covered with a week-long, brand new Harley rental, valued at $2,000. To dress up the look on that sweet Harley, how about a new helmet, jacket and other accessories valued at $1,500 from Unknown Industries sound? Picture yourself in a cozy cabin at Glencoe Camp Resort for the week, plus drinks, food and VIP concert tickets valued at $5,000. Murga Boot Company will make a custom pair of crocodile riding boots for the winner. With boots like these, shiny new hardware from a $2,000 shopping spree at Night Rider Jewelry is in order. Sturgis Guns wants to ice the prize cake with two guns, an AR15 and a 1911 collector’s gun, valued at $2,000. And whenever a break from being the most stylin’ rider in all of Sturgis is needed, visit Sturgis Motorcycle Museum and Hall of Fame as much as you like. Nice package, right?

How to enter the Stylin’ in Sturgis Sweepstakes? It’s simple—takes about 30 seconds to win the trip of a lifetime. Click to enter or visit Tigers. And hurry. Deadline is June 15. Good luck!

Source: Law Tigers


New Ducati XDiavel at the 76th Annual Sturgis Motorcycle Rally

15 08 2016

STURGIS, SD – August 15, 2016 – (Motor Sports Newswire) –  Ducati and the new XDiavel made their debut at the 76th annual Sturgis Motorcycle Rally (from August 5 to 14 at Sturgis, South Dakota, USA), the largest motorcycle rally in the  USA and the world’s renowned cruiser event. Dating back to 1938, the Sturgis Motorcycle Rally draws over half a million bikers from every corner of the globe, all like-minded enthusiasts looking to celebrate and share their passion.

  • Ducati took part in the epic U.S. motorcycling event with the XDiavel
  • Rally participants get a world exclusive debut of an XDiavel-based concept motorcycle built by California customizer Roland Sands
  • The Roland Sands built XDiavel unites the Ducati cruiser with iconic American motorcycling

This was Ducati’s first official participation at the Sturgis Motorcycle Rally, and we brought the entire XDiavel world along with us. The Black Hills surrounding Sturgis are home to some of the planet’s most legendary motorcycling roads and with the XDiavel, they have turned a shade darker.

160815 XDiavel_by_Roland_Sands_01

Presented in 2016, the Ducati XDiavel brings two worlds together: the American cruiser world of high-torque at low RPM, foot-forward controls for long road trips, and the Ducati world of Italian style, refined engineering, unparalleled performance and adrenaline-fueled sports riding.

The unmistakable look of the XDiavel, the recent winner of the Red Dot Design Award in 2016, now has an American design influence by Californian customizer Roland Sands. At Sturgis, he presented – together with Ducati – his interpretation of the Bologna-built cruiser.

160815 Ducati XDiavel_by_Roland_Sands_04 160815 Ducati XDiavel_by_Roland_Sands_03

An exercise in pure style, this XDiavel-derived concept bike built by Roland Sands features a top-class finish and a design that reflects the strong personality of this celebrated Californian customizer. With a one-piece body fixed to the distinctive Ducati trellis frame, a 19” front wheel for a bold look, and a collection of billet aluminum details that deliver a unique result, this XDiavel has transformed into an even more decisive, radical sport-chopper cruiser that still retains its unique Ducati DNA.

160815 Ducati XDiavel_by_Roland_Sands_06 160815 Ducati XDiavel_by_Roland_Sands_05

This special one-off build is indeed something of a logical evolution for Roland Sands who has always had a thing for the Ducati cruiser. In addition to the custom design XDiavel, Roland Sands Design has created an exclusive line of special accessories and components, featured in the Ducati Performance catalog, and currently available at Ducati dealers.

160815 Ducati XDiavel_by_Roland_Sands_02

“The response to our presence here at the Sturgis Motorcycle Rally has been exceptionally welcoming. The passion for two wheels, twin-cylinder engines, and beautiful roads is shared by everyone at this gathering of the motorcycle community,” said Jason Chinnock, CEO of Ducati North America. “As motorcyclists, we are part of a tribe, but we also embrace our individuality. This custom-built XDiavel by Roland Sands Design embodies the spirit of personalization that makes this Rally so special. The XDiavel and this interpretation provide us an opportunity to share Ducati with all in attendance.”

“The XDiavel is a beast. A wolf in wolves’ clothing and a serious piece of speed equipment,” said Roland Sands, owner of Roland Sands Design and lead designer on the custom build. “We really wanted to pivot off all that amazing technology and not mess it up by tearing it out. So the bike is still very stock from a functional standpoint. The bike was a 3-month build, with careful consideration and deliberation about the direction of the design. Ultimately, we decided to twist the aesthetic while retaining decidedly ‘stock’ bike functionality. I’m proud to say that’s exactly what we’ve achieved,” said Roland of the build.

Source: Ducati Motor Holding spa



Harley-Davidson Revving Up For 76th Sturgis Motorcycle Rally

18 07 2016

Join the H-D Crew for Action-Packed Parties, Racing and Free Demo Rides

MILWAUKEE, WI – July 18, 2016 – (Motor Sports Newswire) –  With a rockin’ beat and a rolling rumble Harley-Davidson is set to take over the 76th Sturgis Motorcycle Rally®. As the official motorcycle of the Sturgis Motorcycle Rally, Harley-Davidson plans to pack more unbridled fun and pure riding experience than ever into this week-long celebration of freedom and the open road.

Harley-Davidson will roll into the historic South Dakota Black Hills region with activities planned from Aug. 6-13. Just a few of the activities making this Sturgis one of the best yet – daily concerts, parties, free demo rides on new 2016 Harley-Davidson motorcycles®, H.O.G.® member special events, Harley-Davidson sponsored AMA Pro Flat Track Racing, the do-not-miss Wall of Death and a new custom motorcycle show.

Harley-Davidson Motor Company Mt Rushmore

“No other motorcycle rally can boast the scenery and miles of great riding to be found in the Black Hills,” said Dino Bernacchi, Harley-Davidson US Marketing Director. “We encourage all motorcyclists to get to Sturgis and ride with us. If you ride to the rally, make Harley-Davidson dealerships a destination along your route. Harley-Davidson is proud to have been part of every Sturgis Rally since 1938, and this year we’ve put together a schedule of events certain to make some great memories for Harley fans and all the riders who make it to this legendary event.”

HARLEY-DAVIDSON™ RALLY POINT (Main Street and Harley-Davidson Way)
The Harley-Davidson® Rally Point is a permanent year-round space in Sturgis that features a stage for events and concerts and hosts a number of special events during the Sturgis Rally. Conveniently located in the heart of Sturgis, the Rally Point can also serve as a handy location for riders to rendezvous.

  • Kick-off Party for the 76th Sturgis Motorcycle Rally, Friday, Aug. 5, at 3 p.m.
  • Mayor’s Ride featuring Grand Marshal Ben Bostrom, Monday, Aug. 8. To register, visit the City of Sturgis’ website.
  • Harley-Davidson Editor’s Choice Bike Show, Tuesday, Aug. 9 – Registration 8 a.m./Awards 4 p.m.
  • First Ever Angel’s Ride, Friday, Aug. 12 – The number of women riders is on the rise in America, join us to celebrate. To register, visit the City of Sturgis’ website.
  • MDA® Raffle – Grand Prize Bike Drawing, Aug. 13, at 4:15 p.m.
  • Events and live music daily. View full Rally Point activities list.

STURGIS COMMUNITY CENTER (Fourth and Lazelle Streets)
Freedom, attitude and V-Twin engines invade the Sturgis Community Center as the home-base for the bulk of Harley-Davidson activity. Inside and outside the Community Center, riders will see and experience the newest motorcycle customizations, sales and demonstrations of the latest MotorClothes® merchandise, and the largest demo fleet in Sturgis offering free test rides on Harley-Davidson’s most powerful line-up of Cruisers ever. All activities are Aug. 6-13 from 9 a.m.-5 p.m.

  • Free Motorcycle Demo Rides: The 2016 motorcycle line-up and demo ride experience includes models such as the new Road Glide® Ultra, Forty-Eight®, Iron 883 and Roadster and the new S Series – Low Rider® S, Fat Boy® S and Softail Slim® S plus a selection of customized models with H-D® Genuine Motor Accessories. Staging for demo rides takes place in the parking lot behind the Community Center. A selection of helmets and jackets are available for demo rides.
  • Project RUSHMORE Experience: From Boom Audio and LED lighting to the 103 high output engine, H-D’s Touring motorcycles need to be experienced first-hand to fully appreciate what Project RUSHMORE is all about. Be sure to check out this experience to get a behind-the-scenes look at our latest motorcycle technology and get educated on the enhanced features and benefits of Harley-Davidson Touring motorcycles.
  • H-D1™ Fit Shop and Genuine Motor Parts & Accessories: This interactive area includes everything needed to turn any Harley-Davidson motorcycle into a one-of-a-kind custom. Harley-Davidson fit consultants are on hand to help adjust any motorcycle for maximum comfort, control, style and confidence, no matter the riding style or body type. New this year will be a “Quick Install” area for 30-minute or less installations of a selected few accessories for your motorcycle.
  • Gear: A selection of new Genuine MotorClothes merchandise is available for demo and purchase on site, including Willie G. and H.O.G.® Commemorative Merchandise.
  • H.O.G.® Members Only Hospitality: Pick up an exclusive H.O.G. Sturgis event pin and enjoy daily refreshments and snacks from 1-3 p.m.
  • Bike Photos: Get a free professional photo taken of your Harley-Davidson bike to post on social media and an option to purchase the photo as a keepsake.
  • Hollywood Harley Bikes: Get up close and personal with customized bikes from the movies Captain America and Avengers: Steve Rogers and the hero bike from FX’s Sons of Anarchy TV show. Located on a red carpet, this experience provides an opportunity to take a picture while sitting on the customized motorcycles that starred in these iconic entertainment properties.
  • Harley-Davidson Museum®: Inside the Community Center, the H-D Museum brings a slice of history and heritage to Sturgis with a display highlighting Harley-Davidson’s racing history including vintage racing footage that gives a nod to its special summer exhibit, “Drag Racing: America’s Fast Time.” Three sit-on Harley-Davidson racing motorcycles also show riders how speed thrills. Located in Milwaukee, the Harley-Davidson Museum welcomes riders on their way to or from Sturgis.
  • Weber® Mobile Grill Academy: Stop by the Weber Mobile Grill Academy to talk to experts about all things grilling and see an array of Harley-Davidson branded gas, charcoal and electric grills as well as accessories.
  • Wall of Death and UNKNOWN Industries: Motorcycle stunt shows featuring UNKNOWN Industries and the spectacular Wall of Death will be running throughout the week. Check the H-D event app for daily times.


  • Be on the lookout for UFC President Dana White, and his buddies, as they film Dana’s new TV show “Lookin’ For A Fight” and as they ride their Harley-Davidson motorcycles at the legendary rally.
  • As partner for the 76th Sturgis Motorcycle Rally, the Iron Horse Saloon will have daily giveaways (bandanas, shot glasses, etc.) and food and drink discounts for H.O.G. members.
  • AMA Pro Flat Track Racing: Black Hills Speedway Half-Mile: Flat track motorcycle racing, the original American action sport, invades the challenging Black Hills Speedway half mile on Tuesday night, Aug. 9. See two AMA Pro classes in action, including the premier Harley-Davidson GNC1 series featuring the H-D Factory Flat Track and Wrecking Crew riders Brad Baker, Davis Fisher, Jake Johnson and Kenny Coolbeth battling a field of top competitors in fierce handlebar-to-handlebar racing action.

Whether twisting throttles toward South Dakota or dreaming of a first visit to Sturgis, Harley-Davidson social media is serving exciting Sturgis action all Rally long. Coverage has already begun and will continue long after the last bike rides into the sunset. Check out 2016 Sturgis Grand Marshal Ben Bostrom as he highlights what it was like to come to Sturgis as a young child and now brings his own kids to enjoy the event, #LiveYourLegend.

See breathtaking images and stories from riders across the country and daily updates. Tune in to #Sturgis posts @HarleyDavidson on Twitter & Instagram, or on Facebook. For more information about Harley-Davidson 76th Sturgis Motorcycle Rally events and to get the official H-D Sturgis App, visit

About Harley-Davidson Motor Company

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson® motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit

Harley-Davidson Motor Company Sturgis


Indian Motorcycle Displays the “Spirit of Sturgis”

1 02 2016

Klock Werks Kustom Cycles’ tribute heralds the Indian Motorcycle Scout owned by Sturgis Rally founder J.C. “Pappy” Hoel

MINNEAPOLIS, MN – February 1, 2016 – (Motor Sports Newswire) –  Indian Motorcycle®, America’s first motorcycle company, is proud to present the “Spirit of Sturgis”, a custom Indian® Scout® built by Klock Werks Kustom Cycles of Mitchell, S.D., as a modern day interpretation of the Indian Scout owned by J.C. “Pappy” Hoel, founder of the Sturgis Motorcycle Rally.


Klock Werks based the “Spirit of Sturgis” motorcycle on an original painting, titled “Pappy”, created by renowned artist David Uhl using a well-known photograph of Hoel and his #56 Scout in front of Hoel’s Indian dealership in Sturgis, S.D. Hoel opened the retail location and formed the Jackpine Gypsies in 1936. Two years later, the Jackpine Gypsies held the first rally known as the Black Hills Classic that has now become the largest and most iconic motorcycle rally in the world.

Up front on the “Spirit of Sturgis” Klock Werks utilized a modern front fender with classic braces, a newly designed number plate holder surrounding a D.O.T. headlight, a Klassic handlebar style with Motogadget bar-end turn signals, and Klock Werks’ new mid controls.

Out back, there’s a Klock Werks Outrider bobbed fender with number plates and fender pad color-matched to the seat, and a Vance & Hones Grenade exhaust that has been Cerakoted black and complements the black spoke wheels sourced from the Indian Motorcycle Accessories catalog.

Finally, a red and cream paint scheme by TExEfx was topped with reproduction tank decals and patina on the number plates to further supply an authentic look.

The “Spirit of Sturgis” is owned by Mark Marshall, a friend of Indian Motorcycle Sturgis proprietor Bruce Eide, who proudly owns the “Pappy” painting. The bike will be introduced Feb. 5 at the Progressive® International Motorcycle Shows® tour stop in Minneapolis and will go on to be displayed together with the “Pappy” painting at Indian Motorcycle Sturgis.

“The ‘Spirit of Sturgis’ is an exciting, modern Scout version of the 1936 original,” said builder Brian Klock. “Mark approached me and told me he was purchasing a Scout and wanted it to look like the bike in the ‘Pappy’ painting. The goal wasn’t to make it look super old, but to be more of an acknowledgment of Pappy and his commitment to motorcycling. I think it turned out great because it’s an absolutely ride-able custom but also tells a great story.”

“I have painted hundreds of pieces from this era and I believe the ‘Pappy’ work epitomizes the aesthetic of the era,” artist David Uhl said about his rendering used as a basis for the bike build. “This piece has an inherent understated narrative that speaks volumes about our unique American heritage. The entire background – his bike, the dealership, the rack on the wall – sums up the true spirit of Sturgis.”

“When we opened Indian Motorcycle Sturgis in 2014, we knew the ‘Pappy’ Hoel legacy would require the very best we could deliver,” added retailer Bruce Eide. “We think Pappy would be very proud to know that these many years later, his vision still inspires us.”

“We have seen many Indian Scout motorcycles customized recently,” commented Reid Wilson, Marketing Manager for Indian Motorcycle. “The ‘Spirit of Sturgis’ is another great example of what can be done to create a legendary custom out of an Indian Motorcycle.”

Learn more about Indian Motorcycle by visiting and Facebook, Twitter and Instagram social media channels.


Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit


Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers and outdoor enthusiasts with our RANGER®, RZR® and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and POLARIS ACE® all-terrain off-road vehicles; VICTORY® and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles; SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence globally in adjacent markets with products including military and commercial off-road vehicles, quadricycles, and electric vehicles.



BRP Unveils 2016 Can-Am Spyder F3-S Special Series at Sturgis Motorcycle Rally

3 08 2015

STURGIS, SDAugust 3, 2015 – (Motor Sports Newswire) –  BRP (TSX: DOO) presents the 2016 Can-Am Spyder F3-S Special Series in Triple Black. This is the first model to be unveiled from the 2016 Can-Am Spyder model year line-up, and it features the muscular design and cruising-riding position of the Can-Am Spyder F3, coupled with exclusive Triple Black coloration and graphics, 6-spoke black chrome front wheels and tinted low windshield.

  • Exclusive Triple Black coloration and graphics
  • Model unveiling kicks off BRP activity at 75th Sturgis Motorcycle Rally

Launched in 2015, the Can-Am Spyder F3 – recipient of the prestigious Red Dot Award for Product Design in 2015 – features a low center of gravity and performance-calibrated Vehicle Stability System that provides dynamic handling and great cornering, while ensuring unprecedented control. The Rotax 1330 ACE engine offers the power, torque, and signature exhaust note to make every journey exhilarating.

BRP 2016 Can Am Spyder

The 2016 Can-Am Spyder F3-S Special Series in Triple Black will feature the Can-Am Spyder performance-driven SE-6 transmission, and will be available in limited quantities starting in January 2016. Pricing will be available this September.

“There is no better place to unveil the first ever Can-Am Spyder F3 Special Series than here at the 75th Sturgis Motorcycle Rally,” said François Tremblay, director, Global Marketing, Can-Am Spyder. “We have a great deal of current Spyder owners here to help us celebrate, and it is a perfect opportunity to show off this eye-catching new model to such a huge crowd of motorcyclists.”

The unveiling of the 2016 Can-Am Spyder F3-S Special Series kicks off BRP’s presence at the 75th Sturgis Motorcycle Rally. From Saturday, August 1, through Saturday, August 8, BRP will offer Can-Am Spyder demo rides starting at 9 a.m. Riders can experience multiple 2015 models – the Can-Am Spyder F3 (cruising), the Can-Am Spyder RT (touring), the Can-Am Spyder ST (sport touring) and the Can-Am Spyder RS (sport).

The Can-Am brand will also have a display in downtown Sturgis between Main and Lazelle streets, where there will be a Spyder F3 and other models, Spyder Specialists, giveaways, as well as free Wi-Fi and charging stations for event attendees. Attendees will also be able to enter the Open Road Adventure Contest for a chance to win a fully accessorized Spyder F3 and a trip to the dream destination of their choice, valued at $50,000.

For more information on the Can-Am Spyder line-up, visit To learn more about Can-Am Spyder activity at the Sturgis Motorcycle Rally, follow #RideASpyder and visit the Can-Am Spyder Facebook page.

About BRP

BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the Company employs approximately 7,600 people worldwide.   Twitter: @BRPnews



Vaping Experts Partner With Sturgis Buffalo Chip

21 05 2015

legendary Buffalo Chip Music Festival

STURGIS, SD – May 21, 2015 – (Motor Sports Newswire) – Madvapes and Electra Vapor, two leaders in the vaping industry, have come together to sponsor the Sturgis Buffalo Chip during the 75th Anniversary of the Sturgis Motorcycle Rally. The companies will offer the “Ultimate Trip to the Chip,” an opportunity for loyal customers to win a fully paid trip to the festival, including airfare, an onsite RV and bikes for the week. Those interested in registering for the “Ultimate Trip to the Chip” may do so both in stores and online at and The partnership also includes the creation of the “Ultimate Vape Lounge” onsite at the Buffalo Chip event.


Record crowds are expected to travel to the Black Hills region of South Dakota for this anniversary event, offering a unique opportunity to reach new customers, as well as existing vaping fans.  The “Ultimate Vape Lounge” sandwiched between the Budweiser Party Deck and the Jagermeister Sky Bridge will offer festival-goers the opportunity to test the latest hardware and e-liquids from leading manufacturers of the vaping industry. As the “Official Vape of the Buffalo Chip Music festival,” Electra Vapor and Madvapes will be featuring special 75th Anniversary limited edition vaping hardware and new product releases.

Rod Woodroff, President of the Sturgis Buffalo Chip said, “We are excited to have the two leading vaping companies in the US sponsor the Sturgis Buffalo Chip. Being able to offer bikers the opportunity to learn more about this fast-growing industry is an important reason why we partnered with Madvapes and Electra Vapor– making them the exclusive vaping sponsors of the event.”

David Peterson, founder and CEO of Electra Vapor continued, “Madvapes and Electra Vapor have extremely loyal customers, who have had positive life-changing experiences by making the switch from smoking cigarettes to vaping.  We are pleased to offer them an opportunity to have a unique experience by attending the Sturgis Buffalo Chip Festival  during the 75th anniversary of the Sturgis Motorcycle Rally.”

“Vaping has quickly become the smoking alternative for bikers, so we are extremely proud that Madvapes is a part of the 75th Anniversary at Sturgis Buffalo Chip Festival.  This festival will give Madvapes and Electra Vapor the opportunity to showcase our unique products of e-liquids and hardware to a large national audience,” stated Madvapes founder, Mark Hoogendoorn.

Madvapes Sturgis Buffalo Chip

Photo credit 2015 Sturgis Buffalo Chip

About Madvapes, LLC

Founded in 2009 by Mark Hoogendoorn, Madvapes, LLC is a leading vaping company with national and international reach through its e commerce web site and over 30 company and licensed stores located in states from New Hampshire to Georgia and Texas. Madvapes creates its own hardware under the famed MV Authentic label, as well as sells hardware from leading providers.

About Electra Vapor

Electra Vapor founded in 2011 by David Peterson, is a fast growing vaping retailer with a footprint of over 27 company owned and licensed retail locations.  Its stores are located from North Carolina to Georgia and expanding quickly to other states.

For more information, please visit;



Harley-Davidson, Sturgis Plan 75-year Agreement

15 01 2015

Deal Names Harley-Davidson Official Motorcycle of Sturgis Motorcycle Rally; Creates Year-Round Main Street Plaza For Riders in Sturgis, S.D.

MILWAUKEE, WI – January 15, 2015 – (Motor Sports Newswire) – Harley-Davidson and the City of Sturgis, S.D., are setting their sights on the future – far into the future. In the spirit of this year’s 75th Sturgis Motorcycle Rally, the company and city officials are finalizing an agreement covering the next 75 years making Harley-Davidson the official motorcycle of the Sturgis Motorcycle Rally.

150115 Harley-sturgis-75-event

“Harley-Davidson riders have attended the Sturgis Motorcycle Rally for decades. This new agreement will help fuel many more years of freedom, independence and rebellion for this iconic gathering,” said Matt Levatich, president and chief operating officer at Harley-Davidson. “Riding is a passion passed down through generations, so it’s important we celebrate the legacy and history of Harley-Davidson in Sturgis, while helping creating new memories.”

As part of the agreement, a permanent plaza will be built on Main Street in Sturgis that will include a stage for events, concerts and even weddings. The year-round location, which will be completed in time for this year’s 75th rally, will be the official Harley-Davidson destination for riders and fans alike.

Sturgis 75 logo

“For decades, Harley-Davidson has been the motorcycle of choice for Sturgis Motorcycle Rally fans and a great partner to the City of Sturgis,” said Sturgis Mayor Mark Carstensen. “Today it gives me great pleasure to solidify its importance by making it the official motorcycle of the Sturgis Motorcycle Rally.”

Sturgis: Baked into the bricks of Harley-Davidson
To ensure the new multi-purpose space builds on the legacy of the brand and is pure Harley-Davidson, the plaza will integrate bricks from the company’s Milwaukee headquarters, a building that once housed the company’s factory dating back more than 100 years.

75th Sturgis Motorcycle Rally

During a news conference at the company’s headquarters, Harley-Davidson announced the planned agreement, which has an initial term and renewals running through 2090. To unveil the deal, Harley-Davidson removed a brick from the historic front entrance using a 2015 Harley-Davidson Street® 750 motorcycle. That brick, alongside one from the Harley-Davidson Museum and 73 bricks from the headquarters’ famous motorcycle-only parking area will be delivered to Sturgis on Harley-Davidson motorcycles.

Whether riders are trapped inside for the winter or riding south toward warmer weather, now is the perfect time to plan a trip to the 75th Sturgis Motorcycle Rally. The party starts Aug. 1, 2015, and for those who’ve had Sturgis on a bucket list, this might just be the year to attend. For inspiration and pictures from the 2014 rally, visit

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at



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